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  • 51.
    Reinert, Venilton
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Blumenau, Blumenau, Brazil.
    Awuah, Gabriel
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Andersson, Svante
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    da Silva, Nathalia Virginia
    Universidade Regional de Blumenau, Blumenau, Brazil.
    The Usage of Social Media by the Agri-Business Companies in Brazil2014Konferansepaper (Fagfellevurdert)
    Abstract [en]

    This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

  • 52.
    Reinert, Venilton
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Bumenau, Blumenau, Brazil.
    Awuah, Gabriel
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    da Silva, Nathalia Virginia
    Universidade Regional de Blumenau, Blumenau, Brazil.
    The Usage of Social Media by the Agri-Business Companies in Brazil2014Inngår i: Journal of Academy for Advancement of Business Research, ISSN 2332-0311, E-ISSN 2332-032X, Vol. 2, nr 1, s. 89-98Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

  • 53.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Awuah, Gabriel Baffour
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    A comparison of perceived quality in business relationships in Norway and Sweden: Similarities and differences2009Inngår i: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 4, nr 1, s. 7-33Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small- and medium-sized firms in each country. A response rate of 36.5 percent was achieved in Norway and 21 percent in Sweden. Leading executives from both countries were used as key informants because they are the primary decision-makers most knowledgeable about their firm's interactions with suppliers. Findings – The findings indicate that there are a series of significant differences and associations between the perceived quality of business relationships in small and medium-sized firms in Norway and Sweden, though both countries resemble each other in both socio-economic indicators and cultural dimensions. Research limitations/implications – One suggestion for further research is to replicate the study in other industries, business relationships, and countries. Another is to undertake a longitudinal approach of the focal areas of “perceived quality” and “supplier criteria”. Practical implications – This study is of managerial interest, as the framework may be applied by firms to monitor and evaluate ongoing supplier relationships and, in extension, their current customer relationships. It would be of interest to see if similarities exist amongst other cultures of the focal areas, and/or if there are differences across other countries that are decidedly different from those in Norway and Sweden. Originality/value – This paper makes a contribution to inter-organizational theory since it outlines a conceptual framework of focal areas of “perceived quality” and “supplier criteria” for examining business relationships across industries and countries for the benefit of other researchers.

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