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  • 351.
    Bohlin, Sofia
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Inha, Eini
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Market Intelligence: A literature review2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The aim of this paper is to provide insights of market intelligence and answer to the question “What is market intelligence?” by reviewing existing literature of market intelligence. This study also aims to investigate the connection between market intelligence and Game theory, which is believed by the authors to create the foundation for market intelligence studies. The search of relevant material for this literature review was conducted by using the databases of Halmstad University and Google Scholar. Due to the lack of literature on market intelligence as an overall theory, also other literature, such as books, were utilized besides the articles. This study recognizes six theoretical connections based on the reviewed literature and Game theory. Also, a general definition of market intelligence was recognized as a result of the literature review.

  • 352.
    Bohlin, Sofia
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Inha, Eini
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Motivation as success factor for Entrepreneurs in rural areas of Sweden.: Case: Fotfavoriten AB, Nipsoft AB & Mickes Måleri i Ådalen AB2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The aim of this paper is to answer to a research question: “How does the entrepreneur’s motivation affect the success of the company in rural areas?” The theoretical framework conducted for this study discusses rural entrepreneurship and motivation as a success factor. Relevant material for this study is gathered by utilizing the databases of Halmstad university and Google Scholar. A case study approach is used and academic literature on the topic is reviewed. Different motivational factors of entrepreneurs in rural areas were identified based on this study. Further studies in this field is encouraged to strengthen this topic and/or provide with other aspects missing in this research due to limitations.

  • 353.
    Bohlin, Sofia
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Inha, Eini
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Review Article: Development of innovation products by using Kano model2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. A model for customer needs identification by using Kano model for Innovation Product Development (IPD) was constructed based on the reviewed theories. In addition, a general recognition for the term of IPD was acknowledged.

  • 354.
    Bolle, Quentin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    VAN DE POELE, MARTIN
    Halmstad University, School of Business, Engineering and Science.
    Assessment of Business model in the service industry on a global process perspective2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. This has implications for the different models they use to adapt. Furthermore, there is a big difference between the theory and the practice. There are a lot of variables that must be taken into consideration in order to develop the best strategy and to offer the best service possible. During this research, the authors have used a qualitative case study with an abductive approach to develop a theoretical model based on the theory and the practice. Through interviews, the authors have discovered the importance of following the "flow". Companies need to be always be updated by developing a CRM. But also the variable technology that plays an important role in offering a certain product or service. Moreover, the industry is growing very fast, and companies must be able to change all the time and develop new product to be real competitors. So this investigation provides a model that varies from market to market with an explanation of how to develop a certain strategy based on all the information you can gather.

  • 355.
    Bollue, Sebastien
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Wackerbarth, Johannes
    Halmstad University, School of Business, Engineering and Science.
    Understand Complexity or Keep Fishing in the Dark: Generating Revenues as an International New Venture in the German Medtech Industry2016Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    International new ventures operate on international level at, or shortly after, their inception. However, many fail to generate revenues due to market complexity and lacking adaptation of the business model to the market. For outsiders, foreign markets are often difficult to understand, which is especially the case in highly regulated markets. The purpose of the study is to examine the role of market complexity in the internationalization process of an international new venture, and how to overcome such complexity to generate revenues through business model innovation. A single case study and qualitative interviewing has been used to examine market complexity in a particularly difficult market, the German medtech industry. A theoretical framework displaying the research assumption was created; that by understanding the complexity in a market, the entrepreneur can adapt the business model appropriately and generate revenues. To create an understanding of a complexity in the market, two theoretical models were constructed with different dimensions. The study shows that particular dimensions of market complexity were perceived more relevant than others. In this study, experience in the targeted market and knowledge of the local language were identified as the most important factors in overcoming market complexity. Further complexity factors were also identified, yet these may be greatly related to specific sectors and differ between industries, products, customers, and countries. Subsequently, a revised model for market complexity dimensions was constructed. This study focuses on the business model dimension of revenue streams. However, other dimensions of business model should also be considered in the internationalization process of INVs. It can be concluded that difficult markets can be made more understandable through analyzing the complexity dimensions, and revenues can be generated through business model innovation.

  • 356.
    Bolmstedt Svanqvist, Alma
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Carlén, Malin
    Halmstad University, School of Business, Engineering and Science.
    Visual merchandising of organic versus non-organic products in supermarkets: A study of Coop, Willys and ICA2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Visual merchandising of organic versus non-organic products in supermarkets

    Authors: Alma Bolmstedt Svanqvist & Malin Carlén

    Supervisor: Mikael Hilmersson

    Examiner: Thomas Helgesson

    Level: Bachelor thesis - Marketing

    Keywords: Visual merchandising, Supermarkets, Groceries, Organic food.

    Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?”

    Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. This is to increase understanding of the specific topic for future research as well as for established and new companies that enter the organic food market.

    Methodology: This study is based on a combining research approach, which includes both a deductive and an inductive approach to answer the developed research question.Frame of references: Previously research regarding theories of consumer behaviour, Visual merchandising, Sensory marketing and visual elements and visual merchandising techniques are presented.

    Empirical findings: Primary data was collected and presented from three Swedish supermarkets.

    Analysis: The analysis compares the collected empirical data with the theoretical framework.

    Conclusion: The findings shows that the supermarkets studied in some areas distinguish between organic and non-organic products when planning the product presentation. However, the empirical result does confirm that those supermarkets do invest in organic products and that they are trying to increase the sales. A conclusion can also be made that much effort are invested in the planning process of visual merchandising.

  • 357.
    Bonat, Fredrik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Lindh, Olof
    Halmstad University, School of Business and Engineering (SET).
    The UK Chemical Manufacturing Industry and the Euro2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In a questionnaire survey of the UK chemical manufacturing industry, this report investigates the views of these companies on economic and monetary integration of Europe. More specifically, the question of whether or not these companies would like to see a UK membership of the European Economic and Monetary Union (EMU) is asked, following a more thorough questioning aimed at examining the underlying reasoning behind their viewpoints.

    The findings show a two-to-one majority on the side of a positive stance towards a UK participation in this final stage of integration of the European marketplace, and support theory in its belief that strong incentives for such a view include removal of exchange rate uncertainty, and elimination of transaction costs.

    Additionally, and also in accordance with the collected theoretical framework, larger companies, and companies with high levels of exports, are found to have a greater desire for a UK EMU membership.

    Findings in contrast with theory include that of a lack of correlation between high levels of imports and a desire for integration, as well as a lack of belief in increased inflow of foreign investment as a prospective benefit of membership in the questioned population.

    Correlations found between the main question and the removal of exchange rate uncertainty and elimination of transaction costs were very strong, but positive statistical determination for the absence of chance in creating the associations could not be made, due to the small scale of the survey, creating response alternatives with less than five accumulated responses

  • 358.
    Bonat, Ida
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Mellåker, Emelie
    Halmstad University, School of Business, Engineering and Science.
    Delaktighet och förtroende i partneringprojekt: – En fallstudie som belyser underentreprenörernas roll2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem:                      What role do sub-contractors have in a partnering project?

    Purpose:                       The purpose of the case study is to describe, explain and understand the sub-contractor’s role in a partnering project. The study will complement existing partnering research that is one-dimensional.

    Method:                       The study had an abductive approach and was based on a literature study, which collected secondary data and created the theoretical framework, and a qualitative case study, where semi-structured interviews collected primary data and created the empirical chapter. The empirical study is based on interviews with six respondents, all participants in the same project, three sub-contractors, one main contractor and one project manager. To ensure that the empirical study answered the issue and is relevant in relation to the theoretical framework, an operationalization scheme was used in the development of the interview guide. The interviews were transcribed, commented, categorized and coded. The empirical study was built around the themes presented in the theoretical framework. The analysis was done by systematically testing the empirical material against the theories. The study has limited generalization possibilities since it only highlights one project but the study is not meant for generalization.

    Conclusion:                  The case study complements existing knowledge through the factors participation and trust where the sub-contractors role is explained, described and understood in the Swedish construction industry. Organisations and individuals who want to understand the role of the sub-contractor in a partnering project can use the case study. It can also be used in a more general meaning to raise knowledge about partnering. The study shows that formal means are not as crucial as earlier research states; instead the informal means are the important ones.

  • 359.
    Borghede, Mikael
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johlbring, Pontus
    Halmstad University, School of Business, Engineering and Science.
    Styrelsens funktion i små- och medelstora företag: Kontrollerande, hjälpande eller obetydlig?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 360.
    Borodji, Jessica
    Halmstad University, School of Business, Engineering and Science.
    Stakeholders influence on CSR activities in a financially successful craft brewery: A case study of Oppigårds Bryggeri AB2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 361.
    Borodji, Jessica
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Rizzoll, Verena
    Halmstad University, School of Business and Engineering (SET).
    Mikrobryggeriernas framgång i Sverige: Om tillväxt i mikrobryggerier2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vi påbörjar uppsatsen med att introducera en bakgrund till mikrobryggeriernas uppkomst och en problemdiskussion kring tillväxt i mikrobryggerier.

    Problemformuleringen som ska besvaras lyder:

    Hur använder sig tre mikrobryggerier av tillväxtstrategi för att öka tillväxten i företaget och varför kan tillväxten öka?

    De företag som har medverkat i studien är Oppigårds Bryggeri AB, Båstad Öl HB och Dugges Ale- & Porterbryggeri AB. Dessa företag ger en inblick i hur och varför mikrobryggerierna har växt.

    För att besvara den del av vår problemformulering som behandlar hur tillväxt uppkommer presenteras en tillväxtmatris med fyra olika tillväxtstrategier; marknadspenetration, produktutveckling, marknadsutveckling och diversifiering. För att besvara varför tillväxt uppstår presenterar vi också tre påverkande faktorer för tillväxt i mindre företag; ägarens, markadens och investeringars påverkan på tillväxt.

    Enligt denna studie kan vi utläsa att ingen enskild tillväxtstrategi har medfört tillväxt i de mikrobryggerier som har medverkat i studien. Däremot sticker produktutveckling ut, precis som marknaden bland de påverkande faktorerna. Ingen påverkande faktor för tillväxt i mindre företag kan däremot ensam ställas till svars för tillväxt i mikrobryggerierna.

  • 362.
    Boudot, Julie
    et al.
    Halmstad University.
    Chazerand, Ambre
    Halmstad University.
    Counterfeiting in luxury industry2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 363.
    Bourgeois, Marie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Lefebvre, Alexis
    Halmstad University, School of Business and Engineering (SET).
    The role of the sensory marketing and its four main senses in attracting and keeping customers2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose is to outline and discuss how company, by using the sensory marketing and the four main senses (sight, touch, smell and sound), attract and retain new customers.Theoretical framework: First, we set out basic information we gathered about the Sensory marketing. Then, each human sense (except for the taste) is described about its characteristics and its role in the buying process. We explain also how companies can use them to attract and keep customers.Method: In this part, we explain which qualitative research method we used. We set out the secondary data we collected from the databases of our university and the primary data collected through the two focus groups we organized.Conclusion: In the conclusion, we expose the answer to our research question. This research will allow companies to understand the benefits of sensory marketing and how it must be used to attract and retain new customers. Finally we will bring up possible future research to know more about the additional effects the sensory marketing may produce.

  • 364.
    Bramstång, Mattias
    et al.
    Halmstad University.
    Hiller, Mattias
    Halmstad University.
    Därför gick vi vidare: En kvalitativ studie som söker klarhet och förståelse varför kontinuerligt anställda soldater vid Luftvärnsregementet lämnar yrket.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    At a time when the Swedish Armed Forces struggle with high soldier turnover, the Air Defense Regiment in Halmstad is facing a re-arming of historical proportions such as new air defense systems and an expanded organization to meet the current security policy situation in the Baltic Sea Region. In this development, the continuously employed soldier is an important factor in ensuring that the air defense units are able to fulfill their assigned tasks. In order to understand more deeply and find clarity why the continuously employed soldiers choose to leave, a qualitative research method, imbued with an inductive approach, was used. Through interviews with formerly employed soldiers empirics that stand on their own were collected. With an analysis method inspired by Grounded Theory, the emotional tension diagram was created that explains why the individual chooses to leave. In the discussion, the results of the research were mainly linked to Herzberg's two-factor theory, but the result was also seen from a generation perspective. For the young generation Z, personalization through personal development together with leadership is of major importance why the soldiers are determined to leave their employment. The varied and challenging activities of the Swedish Armed Forces contribute to a strong sense of community that affects the soldier's motivation to stay longer in one´s employment. The soldier is also influenced by basic needs in one´s choice to leave or stay at the unit such as employment conditions, salary and geographical location.

  • 365.
    Brandelius, Tom
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Olsson, Daniel
    Halmstad University, School of Business, Engineering and Science.
    Professionell identitet: En studie i chefskap bland första linjens chefer med utgångspunkt i Försvarsmakten2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Första linjens chefer utövar det direkta ledarskapet och verkställer organisationers beslut,

    inriktningar och visioner. Hur denne ser på ledarskap kan vara avgörande för framgång eller

    misslyckande. Genom en fallstudie med utgångspunkt i Försvarsmakten har denna studie

    undersökt hur officerare och specialistofficerare med koppling till första linjens chef ser på

    chefskap. Dessa två officerskategorier har olika bakgrunder avseende utbildning och

    erfarenhet då officeren ofta tjänstgör som första linjens chef omedelbart efter officersexamen

    och specialistofficeren bemannar samma typ av tjänst först efter många års tjänstgöring inom

    organisationen. En liknelse kan göras med en intern befordran respektive externt rekryterad

    chef där specialistofficeren ofta befordras inom förbandet och officeren påbörjar en

    anställning efter examen.

    Studien har med intervjuer som grund skapat ett underlag för hur båda officerskategorierna ur

    ledarskapssynpunkt ser på områdena Yrkesrollen, Chefen, Individen och Ledaren.

    Jämförelse mellan kategorierna är kontrollerade mot befintlig forskning och vi har funnit att

    första linjens chef är en central befattning i alla organisationer som ställer höga krav på

    individen. Som ”människan i mitten” måste denna hantera komplexa situationer som

    innefattar både uppgifter och personal genom att utöva chefskap och ledarskap.

    Vi har funnit att den övergripande skillnaden mellan en chef som blivit internt befordrad och

    externt rekryterad är mindre än förväntat med hänsyn till de olikheter i form av rekrytering,

    utbildning och erfarenhet som finns mellan de båda officerskategorierna. Vi ser dock att

    kategorierna har olika styrkor och svagheter som vi tycker är viktiga att belysa. De internt

    befordrade har sannolikt en fördel i mer kunskap, erfarenheter och skapade relationer inom

    aktuell organisation. Utmaningarna är att balansera relation med chefskap och att undvika att

    fastna i invanda mönster. De externt rekryterade har en närhet till chefskapet, de har (i

    fallstudiens kontext) större förståelse och perspektiv på helheten samt ett väl utvecklat kritiskt

    förhållningssätt som grundas i naturlig reflektion. Utmaningar ligger i att finna balans mellan

    chefskap och ledarskap. Då det ofta föreligger brister i detaljkunskaper vad gäller

    verksamheten ser vi dessutom en utmaning i att utnyttja underställdas fackkompetens utan att

    det egna ”medförda” perspektivet förringas.

    Vi ser att olika förutsättningar för att utveckla sin professionella identitet påverkar hur man tar

    sig an uppgiften som första linjens chef. En möjlig konsekvens av detta är att då ett högt

    karriärstempo kombineras med en hög arbetsbelastning finns risk att det uppstår ”luckor” i

    den professionella identiteten. Ett motsatsförhållande kan uppstå där den professionella

    identiteten sedan länge är utvecklad i ett lugnare karriärstempo och individen reflekterar inte

    över innebörden av sin professionella identitet.

  • 366.
    Bratland, Lotta
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Bjering, Linnéa
    Halmstad University, School of Business, Engineering and Science.
    Räcker det inte bara med pengar?: En studie om ledarens betydelse för medarbetarnas motivation i fastighetsmäklarbranschen.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract Title: Isn’t money enough? A study about the leaders impact on the employees

    motivation in the real estate business.

    Subject: Candidate thesis, 15 hp

    Authors: Linnéa Bjering and Lotta Bratland

    Keywords: Leadership behaviour, motivation, real estate agent

    The main issue: Which significance do the situational leadership behaviours have for the employees motivation, in the real estate agent business?

    Purpose: The purpose with the study is to explain the situational leadership behaviours and its influence on motivation, in the real estate agent business

    Theory: Theories about task- and relationship oriented leadership behaviours have been used together with theory about situational leadership behaviour. Theories about internal and external motivators have been used for the study of motivation.

    Method: The study is deductive and the data have been collected through a case study. It is a qualitative study and a total of nine interviews have given the main data to find the result. The theory is collected from peer-reviewed articles and has been the foundation for the rest of the study.

    Conclusion: The companies that are investigated in the real estate agent business indicate that the leaders use a supporting situational leadership which leads to that the employees get internal motivation.

  • 367.
    Bremer, Christian
    et al.
    Halmstad University.
    Bremer, Linda
    Halmstad University.
    När systemutveckling möter användaren: En fallstudie av Försvarsmaktens materielförsörjningsprocess2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Att föra in nya system innan de har hunnit implementeras i den miljö där de ska användas och innan den som ska använda dem hunnit utbildas är inte unikt, varken för 2000-talet eller för den svenska Försvarsmakten. I denna uppsats har vi undersökt nya materielsystem som anskaffats för att tillföras förband under utbildning till eller under genomförande av skarp insats. Vi har funnit att Försvarsmaktens riktlinjer för systemutveckling och materielförsörjning ger vissa förutsättningar för att implementeringen av system ska bli lyckad. Däremot så bör de ytterligare förtydligas när det gäller materielförsök i den fas när systemen kommer ut till förbanden för att användas. Dessutom bör Försvarsmakten i högre grad vara delaktiga i hela livscykeln av systemets utveckling främst ur användarperspektivet. Det är otydligt vems ansvar det är att se till att materielförsök genomförs och vi har i vår fallstudie upptäckt att denna viktiga process glöms bort till förmån för att snabbt få ut systemen i verksamheten. Detta får konsekvenser när det gäller användandet och underhållet av dessa system och även när det gäller att implementera dem taktiskt i förbanden.

    Vi har funnit att ju mer komplext ett materielsystem är, desto viktigare är det att fullt ut följa framtagna processer. Annars är risken att systemen används fel, med risk för personskador, trasig materiel eller felaktigt taktiskt användande som följd. Att använda den senaste teknologin blir sällan bra om utbildning och kontext saknas.

     

    Nyckelord: Systemutveckling, Försvarsmakten, Livscykelmodeller, Anskaffningsstrategier, Systemsäkerhet, Målsättningsarbete

  • 368.
    Brihs, Julia
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Zandhers, Elvira
    Halmstad University, School of Business, Engineering and Science.
    Lean accounting: En undersökning av lean accounting i Svenska företag inom tillverkningsindustrin 2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As a result of globalization and increased competition, the West's interest in lean production as a production system has grown and is the business development practice that is used to the greatest extent in Sweden. After an implementation of lean production, organizations have discovered that the traditional financial control needs to be adjusted because it counteracts leans values. In addition, the traditional financial reports do not highlight the changes that occur as a result of lean production, which could result in a decision to cancel the implementation of lean production. As a result, lean accounting, which is based on lean principles and methods, has been developed in order to support lean production. Despite the advantages of lean accounting the implementation is limited in Sweden according to proponents.

    The survey is based on a qualitative study with an abductive onset. Six respondents consisting of advocates and economists in companies with lean production was interviewed individually. The thesis together with the empirical data has been collected based on a hermeneutic approach, which result in the analysis and conclusion.

    The study shows that the limited implementation of lean depends on the economics department's inadequate participation in the implementation of lean production. As the lack of participation depends on the management's inability to engage and involve the finance department, the company's management may be a reason to the limited implementation of lean accounting. When management involve and encourage the finance departments to participate in the lean implementation, knowledge of lean’s values and principles increase which results in the development of methods and tools. However, there is a general ignorance of the concept of lean accounting, as a result the financial departments are not aware that they apply methods and tools that can be considered lean accounting. A consequence of the misleading perception regarding lean accountings limited implementation is the lack of good examples and lack of interest. 

  • 369.
    Brink, Erik
    Halmstad University, School of Business, Engineering and Science.
    Different usage of Facebook among age groups2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 370.
    Brink, Erik
    et al.
    Halmstad University, School of Business, Engineering and Science.
    David, Herfors
    Halmstad University, School of Business, Engineering and Science.
    Automatiserad rådgivning i Sverige: En studie om potentiella användare av automatiserad rådgivning i Sverige2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 371.
    Broberg, Andreas
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Göransson, Calle
    Halmstad University, School of Business, Engineering and Science.
    Förhållandet mellan risk och avkastning vid fastighetsinvesteringar: En jämförelse mellan kommersiella fastigheter och bostadsfastigheter2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Twice a year, NAI Svefa publishes a report containing statistics on Sweden's real estate market.The report shows that commercial real estate on average has a clearly higher rate of returncompared to residential real estate. Risk and return have a close relationship where investorswho take a higher risk also expect a higher return. This indicates that commercial properties aremore risky to hold compared to residential properties. This paper examines the risks that cancause the difference in the yield requirement between the two property types. Six risks havebeen selected, three of which count as micro risks and three count as macro risks. The microrisks consist of financial risk, liquidity risk and business risk. The macro risks consist of cyclicalrisk, interest rate risk and political risk.The study is qualitative and includes personal interviews with eight respondents from wellestablishedSwedish real estate companies. Data collection has been done through interviewswhere respondents' responses have been compiled and then compared to each other. Theinterviews show that Swedish real estate companies agree with the reasoning between risk andreturn and that risk assessment is an important part of real estate investments.The study's results show that commercial real estate companies value financial, liquidity andbusiness risk higher than real estate companies focused on residential real estate. Interest raterisk and business risk are similarly assessed in both property types. However, the political riskis valued higher by real estate companies focused on residential real estate. The study showsthat all risks are linked, which makes it difficult to identify an individual risk that individuallycontrols the rate of return. However, after the study's implementation, the cyclical risk appearsto be the risk that has the greatest impact on the difference in the yield requirement between thetwo property types.

  • 372. Broberg, Benjamin
    Users’ behavior on Facebook: A study of narcissistic and voyeuristic tendencies2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 373.
    Broberg, Benjamin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Erlandsson, Daniel
    Halmstad University, School of Business, Engineering and Science.
    Beslutsfattande vid förvärv av bostadshyresfastigheter2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Beslutsfattande innebär valet mellan två eller flera handlingsalternativ. Den som fattar beslut måste överväga fördelar och nackdelar med de olika handlingsalternativen som beslutsfattare ställs inför. Vid förvärv av hyresfastigheter ställs det stora krav på beslutsfattare eftersom det är en väldigt stor investering och det är många faktorer som påverkar beslutet. Problemet i beslutsfattandet beror dels på att det ställer stora krav på kunskap inom en rad olika aspekter. Det krävs kunskap inom bland annat marknaden på makronivå, fastighetsmarknaden och hyresfastigheters tekniska egenskaper.

    Tidigare studier inom beslutsfattande har delats in i två sidor, den normativa och den deskriptiva (French, 2001). Den normativa beslutsteorin beskriver enligt French (2001) hur beslut borde fattas och den deskriptiva beslutsteorin beskriver hur beslut faktiskt fattas (Simon, 1979). Utifrån den normativa beslutsteorin baserar beslutsfattare beslut på rationella beslutsunderlag för att nyttomaximera. Däremot tillåter den deskriptiva beslutsteorin att beslutsfattare inte alltid agerar fullt rationellt. Simon (1979) argumenterar om att beslutsfattares möjligheter att fatta rationella beslut begränsas eftersom beslutsfattare omvandlar ohanterbara beslutsproblem till hanterbara. Detta genom att beslutsfattare begränsar sökandet av alternativ och således letar efter ett tillfredsställande val istället för det optimala valet. Khatri & Ng (2000) genomförde en studie där det framkom att det intuitiva samspelet påverkar beslutsfattares beslut. Harung (1993) utförde en studie som indikerar att beslutsfattare litar mer på deras erfarenhet desto mer erfarenhet de har. Det är dessa påverkande faktorer av beslutsfattandet som inte har undersökts i någon större grad vid förvärv av hyresfastigheter som denna studie bland annat syftar till att undersöka.

    Syftet med denna studie är att undersöka vad beslutsfattare på privata fastighetsbolag baserar beslut på vid förvärv av hyresfastigheter samt skapa förståelse för vad besluten påverkas av.

    I denna studie har en deduktiv ansats valts vilket innebär att en teoretisk referensram har byggts upp av sekundärdata för att utgöra grunden till insamlingen av primärdata. Sekundärdatan utgörs av vetenskapliga artiklar, litteratur och andra källor som varit relevanta för studien. Vid utformningen av studiens intervjuguide utgick vi från studiens problemformulering och syfte. Genom att utgå från studiens teoretiska referensram och analysmodell kunde vi säkerställa att alla aspekter av vår problemformulering besvarades av respondenterna. Vid insamlingen av primärdata utfördes semistrukturerade intervjuer då det möjliggör en öppenhet och flexibilitet med utrymme för följdfrågor för att vidare fånga upp olika aspekter och nyansskillnader.

    Studien visar att beslutsfattare använder sig av fastställda kriterier som beslut baseras på vid förvärv av hyresfastigheter. För att kunna bedöma om en hyresfastighet uppfyller beslutskriterierna utförs fastighetsanalyser. Besluten påverkas av det intuitiva sambandet mellan erfarenhet, bedömningsförmåga och magkänsla. Studien visar att ju mer erfarenhet beslutsfattare har desto mer litar de på sin magkänsla. Denna magkänsla har visat sig ha en betydande roll vid förvärv av hyresfastigheter. 

  • 374.
    Broberg, Pernilla
    et al.
    Department of Business Administration, School of Economics and Management, Lund University, Lund, Sweden.
    Tagesson, Torbjörn
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Collin, Sven-Olof
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    What explains variation in voluntary disclosure?: A study of the annual reports of corporations listed on the Stockholm Stock Exchange2010In: Journal of Management and Governance, ISSN 1385-3457, E-ISSN 1572-963X, Vol. 14, no 4, p. 351-377Article in journal (Refereed)
    Abstract [en]

    The demand for information and transparency from listed corporations has recently increased. In spite of an increased demand for mandatory disclosures from regulators, corporations choose to voluntarily disclose additional information in order to satisfy demands from the capital market. However, the extent and content of information in those voluntary disclosures vary across corporations. The aim of this study is to explain the variation in the content of information in voluntary disclosures by listed corporations. The analyses are based on data collected from 431 annual reports from corporations listed on the Stockholm Stock Exchange during the years 2002 and 2005. The findings support explanations from agency theory and positive accounting theory that size and the debt ratio are positively correlated with the content of information in voluntary disclosures. Corporations with a high share of management ownership disclosed less information than corporations with a low share of management ownership. The study also shows that variations in voluntary disclosures can be explained by factors derived from institutional theory and ’international capital market pressures’. The results indicate that foreign ownership and international listing to some extent have a positive effect on the content of information in voluntary disclosures. Industry was another factor that had a significant influence on voluntary disclosures. One important finding is that regulation to some extent can stimulate voluntary disclosures; our results did not indicate an ’unintended chilling effect’ due to too much regulation. In general, the corporations disclosed more voluntary information after the introduction of IFRS. © 2009 Springer Science+Business Media, LLC.

  • 375.
    Brownlie, Douglas
    et al.
    Department of Marketing, University of Stirling, Stirling, United Kingdom.
    Hewer, Paul
    Department of Marketing, University of Strathclyde, Glasgow, United Kingdom.
    Wagner, Beverly
    Department of Marketing, University of Strathclyde, Glasgow, United Kingdom.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Management theory and practice: bridging the gap through multidisciplinary lenses2008In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 20, no 6, p. 461-470Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to introduce the special issue that critically examines topics informing long-standing disputes concering the status of theory and practice in management studies. Contributions explore the character of the imputed relationship between theory and practice. The editorial introduction sets the discussion of topics in the context of institutional change influencing the production, circulation and consumption of knowledge products in the economy of relevance and reputation. It also presents an overview of the papers included in the special issue. The main themes addressed in the papers represent a call for change; a call to radicalize the approaches to understanding ways of knowing; a call to re-evaluate relations with practitioners; and a call to reimagine ways of representing knowledge to various constituencies, including fellow academic practitioners, management practitioners, students, and policy-makers and other opinion-formers. The key message is one of the importance of encouraging broad discussions concerning the direction and impact of flows of knowledge and the various products in which that knowledge is embedded. It calls for a more market-oriented approach to understanding the knowledge economy and the mediating role of various institutional players, including the academy, in the circulation, creation and destruction of knowledge products. That a more-market oriented approach to arrangements for the distribution of research resources in management studies calls for the development of more market-oriented institutions capable of shaping relationships of collaboration, involvement and accountability. Contributions expand the understanding of the problems and opportunities of imputing links to theory and practice.

  • 376.
    Brundin, Ethel
    et al.
    Jönköping International Business School.
    Florén, Henrik
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Tell, Joakim
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    The behavioral complexity of small firm entrepreneurs and the relation to firm performance: A framework2007In: Proceedings of the 4th International AGSE Entrepreneurship Research Exchange / [ed] L. Murray Gillin, 2007Conference paper (Other academic)
  • 377.
    Brönmark Riex, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Karlsson, Elizabeth
    Halmstad University, School of Business and Engineering (SET).
    Lost In Translation: Betydelsen av Kultur utifrån Nationalitet, Lingvistik samt Organisation i Multinationella Team2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As a result of globalization, multinational teams are being more frequently used in today´s businesses. This specific type of team can be described as heterogeneous when it comes to nationality and linguistics. The aim of this study was to explore the concept of multinational teams. This was made using culture as a main concept, and nationality, linguistics, and organizational culture in order to describe it. We intended to say something about how this type of team´s efficiency; when it comes to satisfaction and performance; was affected by national and linguistic heterogeneity within the team. While analyzing differences between the teams’ efficiency when it comes to satisfaction and performance, we also intended to say something about how organizational culture can affect this.

    This study was made by using a qualitative approach, with focus on a deductive way of doing it. Four different case studies were conducted in order to support this study. A total of seven different respondents where used in this study and their narratives are together with the theoretical framework the basis for this study´s analysis and conclusions.

    This study reveals that perceived efficiency when it comes to satisfaction and performance can be affected by national and linguistic heterogeneity among team members in multinational teams. It also suggests that organizational culture can be used in order to overshadow these differences among team members, and that this in turn affects the perceived efficiency. A straightforward answer regarding nationality, linguistic, and organizational culture´s influence on multinational team´s efficiency, was never given from the case studies. Instead, this seemed to vary from case to case. Two extremes were yet to be found. When nationality and linguistic heterogeneity were easy to observe, low efficiency was perceived in the multinational team. In contrast, when organizational culture was easy to observe, high efficiency was perceived within the multinational team. This suggests that organizational culture can override national and linguistic heterogeneity when it comes to creating high performance and satisfaction among members of multinational teams.

  • 378.
    Brönmark Riex, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Karlsson, Elizabeth
    Halmstad University, School of Business and Engineering (SET).
    SMEs gaining ground: How employer branding could be used as a strategic tool for competitive advantage2014Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: In a world that is becoming more knowledge-based and where it gets harder to find value-adding employees, employer branding could be used as a way to attract and retain employees, which later can create competitive advantage.

    Research Question: In order to experience competitive advantage, how do SMEs use the strategies and tools of employer branding as a way to attract and retain value-adding employees?

    Purpose: The purpose with this study was to explore how employer branding is used by SMEs as a way to experience competitive advantage.

    Method: A qualitative research method with six case studies of SMEs located in different industries was adopted. Primary data was based on semi-structured interviews with respondents at the different SMEs.

    Theoretical framework: With the basis of the RBV, theories about this and the human capital as a resource as well as a competitive advantage, is presented. This continues with theories about the employer brand, attractive attributes about employers, employer branding strategies, and what the outcomes of employer branding is. 

    Findings and Conclusions: SMEs do not use the strategies and tools of employer branding in the generic way. Instead, much communication is carried out first when the recruitment process starts, with the aim to find employees who could deliver competitive advantage through their fit with the organization. Once onboard, different benefits are provided in order to retain them. Involvement and engagement are the most prominent ones, due to SMEs ability to offer cross-functional management.

  • 379.
    Brönnert, Tilda
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Nilsson, Maria
    Halmstad University, School of Business, Engineering and Science.
    Strategiskt ledarskap: Implementering av hållbarhetsarbete i en organisation2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Since 2016-12-31, big companies in Sweden must report their sustainability work according to Amendment (2016:947) to the Annual Account Act (1995:1554). This makes the sustainability reports easier to compare, and also easier to see which companies that practice sustainability. The amendment will be reflected in the annual reports stating from the fiscal year 2017, which makes it a relevant area of research.

    Except legal requirements, there are also economical and business related incentives which drives companies to report their sustainability work (Prop. 2015/16:193). Hence, companies take action incorporating sustainability work into their strategy and control systems (Zollo et al., 2009). However, there are challenges in developing and implementing such strategies. The lack of empirical studies on how to implement sustainability in an organization lays the foundation of this study and its research question; How is sustainability work practically implemented in an organization?

    The purpose of the study is to create an understanding of the implementation of sustainability work in an organization. Hence, a guide for interviews along with an analytical framework was constructed from institutional theory. They were used in a case study of Axis Communications AB to identify keywords that can be used when implementing sustainability work in an organization.

    The keywords identified was; Business culture, Awareness, Control systems, Goals, and Sustainable economics. Also, the study shows that if norms and routines go along with the formal structure of the organization, when it comes to sustainability work, it is possible for the formal structure and institutional structure to be loosely coupled. However, the implementation process might be smoother if underlying thought and values of the coworkers goes along with those of the organization.

    The result of the study contributes with theoretical knowledge of how sustainability work is implemented to an organization even though the cognitive structure is loosely coupled. The keywords contribute with being practical applicable since they can be used by companies who wants to implement sustainability to their daily work routines. They also ads knowledge which contribute with theoretical implications. The analytical framework that was developed can be used as a foundation for future studies of phenomenon, based on institutional theory.

     

  • 380.
    Buller, Sofia
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Brännström, Moa
    Halmstad University, School of Business and Engineering (SET).
    Kulturella skillnader-lekande lätt?: En kvalitativ studie om små och medelstora företags problem med kultur vid internationell marknadsföring2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    I dagens krympande värld så tvingas allt fler företag ut på den internationella marknaden. Detta kan vara problematiskt för många små och medelstora företag då de saknar de resurser de behöver för att skaffa sig information om de nya marknaderna och deras kultur. Kulturen kan vara det som gör att företagen misslyckas, den kan även vara skälet till att de inte ens vågar försöka.

     

    Hofstedes modell om nationalkultur används som huvudteori i denna studie, men även fler teorier har studerats och jämförts med det empiriska materialet. De områden som studeras i huvudsak är kultur och globalisering och i uppsatsen dras paralleller mellan dessa två.  

     

    Syftet med denna studie är att ta reda på vilka problem små och medelstora företag ser med kultur vid internationalisering samt hur dessa problem kan lösas. För att nå detta syfte så har forskarna arbetat efter denna problemformulering:

     

    ”Vilka problem, anser små och medelstora företag, finns på grund av kulturella skillnader vid internationell marknadsföring och hur kan dessa problem motverkas?”

     

    Detta är en kvalitativ fallstudie där forskarna har valt ett specifikt fall och intervjuat VD:n för Playsam som är ett företag som designar och tillverkar exklusiva leksaker. Även två medarbetare till Playsam i Shanghai och Australien har intervjuats för att få en bredare bild av kulturen.

  • 381.
    Bylander, Adam
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Rohdin, Johan
    Halmstad University, School of Business and Engineering (SET).
    Vilka statsfinansiella effekter erhålls vid ökad produktion av förnybar energi?2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background

    This paper is based on an issue raised by the organization Energigas Sverige, which together with the Ministry of Finance has posed the question about the fiscal impact of an increase in biogas production. Since the fiscal effects of an increased biogas production are both positive and negative, due to reduced use of fossil fuels, we want to investigate this further.

    Purpose

    The purpose is to describe and explain the obtained fiscal impacts of an increased biogas production and based on our problem: “What are the obtained fiscal effects caused by an increase in biogas production?” we could see the following fiscal effects: positive impact on employment, increased revenues of social security contributions and income taxes, reduced unemployment costs and reduced tax revenues on fossil fuels. These effects are summarized in a negative tax revenue of 2,6 billion SEK. Along the summarized negative effect we also accepted one of the two prepared hypotheses, which stated that an increase in biogas production leads to a negative fiscal impact. 

    Design/Methodology/Approach

    We have chosen to work from an Anglo-Saxon scientific tradition and furthermore, we have a positivistic approach when we want to explain the relationship between cause and effect of an increase in biogas production and the following fiscal impacts. We have also chosen to work with a deductive and quantitative approach, as we have earlier studies as a basis of our data collection.               

    Conclusions

    The study has helped to provide insights on how an increase in biogas production would affect the finances of the state in form of a great increase in employment and a reduction in fossil fuel tax revenues. Furthermore, we believe that the study can be used as a foundation for decisions of an increased biogas production. 

    Future research

    After a discussion based on our results we have a number of further research areas: technology exports, reduced cost for environmental effects, the ability to impose a marginal tax on biogas, the potential of charging for waste products and also how foreign actors could affect Sweden’s biogas production and availability.              

  • 382. Bylander, Sophia
    et al.
    Ottosson, Therese
    Revisorns roll vid en kreditbedömning sett ur revisorns, bankens och småföretagets perspektiv2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Efter diskussioner kring avskaffandet av revisionsplikten för små bolag ifrågasätts revisorernas betydande roll för de företag som berörs. För en långivare kan den slopade revisionsplikten för små bolag påverka deras bedömning vid en kreditgivning. Detta eftersom det är genom revision och årsredovisningar som banker gör noggranna undersökningar (Halling, 2007). Tidigare forskning har försökt beskriva revisorns roll ur det lilla företagets perspektiv där den traditionella rollen av en revisor enligt Gooderham et el., (2004) är en person som hjälper till med registrering och genomgång av rapporter samt att lagar och regler vad gäller beskattning efterlevs. Revisorns roll är oftast sett ur företagets perspektiv vilket vi ställer oss frågandes till eftersom tidigare forskning även tyder på att relationen mellan revisorn, banken och företaget är av stor betydelse och att dessa parter har nytta av varandras kunskaper vid en kreditbedömning.

     

    Syfte: Vi vill beskriva ur revisorns, bankens, företagets och perspektiv vilken roll en revisor har vid en kreditbedömning i ett litet företag, samt försöka förstå relationen mellan de tre olika perspektiven och deras syn på revisorns roll. Syftet är även att skapa en modell beträffande relationen mellan de olika perspektivens syn på revisorns roll. Dessa funderingar har bidragit till vår problemformulering ”Vilken roll har en revisor vid en kreditbedömning i ett litet företag sett ur revisorns, bankens och företagets och perspektiv?”

     

    Metod: Vi har valt att göra en kvalitativ studie och har använt oss av en abduktiv ansats. Vi har valt att avgränsa oss genom att fokusera på små företag som omfattas av de nya reglerna om revisionspliktens avskaffande. Vi har intervjuat tre respondenter från vardera av kategorierna; revisorer, företagsrådgivare och företagsledare för små företag.

     

    Resultat och slutsatser: Vi vill framhäva vikten av revisorns roll vid en kreditbedömning i ett litet företag eftersom vi anser att de kan kvalitetssäkra den information som ett litet företag lämnar till kreditgivarna. Vidare kan vi fastställa det finns en skillnad på hur revisorn, banken och småföretaget uppfattar revisorns roll vid en kreditbedömning i ett litet företag.

  • 383.
    Bylund, Erik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Kristensson, Johan
    Halmstad University, School of Business and Engineering (SET).
    Leverera Mera: En fallstudie på Volvo Trucks2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title:                                                                              

    Leverera mera – En fallstudie på Volvo Trucks

     

    Authors:                                                 

    Erik Bylund & Johan Kristensson

     

    Advisor:                                                  

    Ulf Aagerup

     

    Level:                                     

    Bachelor thesis, International Marketing (15 ECTS), Spring 2014

     

    Keywords:                                              

    Sponsoring, Leveraging, Ambush Marketing

     

    Problem:                               

    - How do Volvo Trucks make use of leveraging in conjunction with their sponsorships? - How do Volvo Trucks counteract Ambush Marketing in conjunction with their sponsorships?

     

    Purpose:                                

    The purpose of this paper is to explore and describe how an active multinational sponsor in the B2B market make use of leveraging in conjunction with their sponsorship to increase the benefits of their investment. We also want to investigate and describe how they combat Ambush Marketing in conjunction with their sponsorship to protect their investment.

     

    Method:                                 

    The study has a qualitative research method with an inductively approach. Interviews with senior and knowledgeable employees within Volvo Trucks have been conducted to provide answers to the problem.

     

    Frame of reference:             

    The chapter begins with basic theories about sponsorship and then proceed to the description of the terms and leveraging Ambush Marketing.

     

    Empiric:                                

    The empirical data presents the qualitative interviews conducted with respondents at Volvo Trucks.

     

    Analysis:                                

    The analysis compares the collected empirical data in relation to the theories studied in sponsorship, leveraging and ambush marketing.

     

    Conclusion:                           

    Volvo Trucks uses a comprehensive leveraging strategy which through their 360 approach tries to be present at all levels and channels. There is a clear focus on activational leveraging with the intent to build and strengthen customer relationships. Their overall long-term sponsorship strategy to own events and titles sponsorship gives them great influence and enables them to be dominant in their exposure. Although Volvo Trucks themselves claim that their primary strategy against Ambush Marketing is to write detailed contracts, we propose that their overall strategies (including leveraging and longstanding title sponsorship) also provides an important protection.

  • 384.
    Bäckman, Emma
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Ellmarker, Josefin
    Halmstad University, School of Business, Engineering and Science.
    Capturing Business Model Innovation Driven by the Emergence of New Technologies in Established Firms: A Case Study at Siemens Healthineers2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: It is argued that the emergence of new technologies and the digitalization can improve the healthcare, make it more efficient, personalized and available for everyone. The healthcare has already begun to become more digitized and there is no doubt that this trend will continue. Moreover, it is argued that AI will have a major impact on the MedTech and healthcare industry.

    Problem discussion: To stay competitive it has been concluded that firms must update and rethink their business models constantly thus, to undertake business model innovation. This applies specially to established firms that have been successful with the same business model for a long time. Despite the fact that the existing literature addresses the importance of business model innovation, very little attention has been drawn to how to actually achieve this change.

    Purpose: The purpose of this study is to explore how business models in established firms within the MedTech industry develops over time due to the emergence of new technologies. More specifically, we focus on how artificial intelligence is influencing and will influence the business models in the MedTech industry.

    Methodology: This study has been performed through a single case study at Siemens Healthineers. The primary data has been gathered through four meetings with people with expertise in the field of artificial intelligence as well as the MedTech and healthcare industry. Further, through 14 interviews with employees at Siemens Healthineers in Sweden as well as through four verifying interviews with other actors within the MedTech industry. In addition, secondary data from the period 1998-2017 has been gathered through 20 annual reports from Siemens AG, 10 annual reports from Siemens AB, 9 documents found on Siemens Healthineers’s website and 46 different websites.

    Findings: Several events have been identified which have contributed to business model innovation at Siemens Healthineers. Thus, 19 events have been identified between 1960-2000 and 21 events have been identified between 2000-2018. Further, three business models at Siemens Healthineers from the past, the present and the future is presented to visualize the business model innovation process. The trustworthiness of the findings is ensured by four verifying interviews with other actors within the MedTech and healthcare industry.

    Conclusion: Business model innovation at Siemens Healthineers has been a process of incremental changes over time. Further, it can be concluded that the firm has used both a planned and an emergent approach of change to achieve business model innovation.

    Keywords: Business models, business model innovation, process, events, new technologies, established firms, medtech, healthcare

  • 385.
    Böhlin, Theodor
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johansson, David
    Halmstad University, School of Business, Engineering and Science.
    Strategi vid börsintroduktioner: - Hur resonerar företagsledningen kring underprissättning?2015Independent thesis Advanced level (degree of Master (One Year)), 240 HE creditsStudent thesis
    Abstract [en]

    Abstract

    This study aims to show how the company management reasons when it comes to underpricing IPO´s. In the market climate of today more and more companies are listed on the stock exchange and the business press is constantly reporting about highly increasing stock values. This validates the current interest of the subject and the importance of finding the underlying reasons of the decisions made. Interviews have been conducted with three newly listed companies, who all had a high initial price increase, and with their underwriters. Thanks to the underwriters we have been able to triangulate the empirical data provided by the companies. Therefore we could also put the motives and reasoning’s of the company management into words.

    What the study has shown is that founders have the ambition to develop the company further, rather than to conduct the IPO in order to cash out from the business as suggested in the theories. The choices they make in the form of lock up agreements, pre-IPO call options and rights offerings will signal long-term commitment and market interest regarding the company. This can build an amount of trust towards the investors and the demand for risk compensation in the shape of underpricing will be lowered.

    Committed investors will establish consensus in the market and others will follow in their footsteps, creating an information cascade. As a consequence, IPOs rarely are moderately subscribed but rather very over- or undersubscribed. Small price changes can therefore make the difference between a successful and an unsuccessful IPO. Because of this, the company is forced to underprice in order to create more attractive circumstances even though the market climate is good.

  • 386.
    Börjesson, Elin
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Karlsson, Emma
    Halmstad University, School of Business and Engineering (SET).
    Komponentansatsen: Från harmoniseringsprocessen som bakgrund till uppfattningen om  nyttan och kostnaderna som effekter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The component approach - From the harmonization process as a background to the perception of benefits and costs as effects.

    Authors: Elin Börjesson & Emma Karlsson

    Tutor: Titti Eliasson

    Key concept: Harmonization, Component approach and Benefit/Cost

    Background: With IFRS for SME's as a basis, the Accounting Board developed K3 which shall apply from financial year 2014. Upon introduction of the K3 companies will be forced to apply the component approach. When K3 with the associated component approach went out for consultation it resulted in a debate where some actors opposed the imposition of a requirement and not an option. It was questioned whether the costs with the component approach would be greater than the benefit of the implementation.

    Formulation of the problem: How is the introduction and use of the component approach seen by different operators from a benefit-, cost perspective?

    Aim: The aim of this essay is find out how the introduction and use of the component approach is seen by different operators from a benefit-, cost perspective. We also want to get an understanding of the role that the harmonization process has had in the development and introduction of the K3 and the associated component approach.

    Methodology: We conducted a qualitative study in which we interviewed six respondents. We believe that the respondents represent different groups of operators in accounting and all have different knowledge which helps with a broad view of the component approach.

    Results: We have concluded that the harmonization process in part have been a basis for the development and implementation of the component approach. The aim of the component approach has not clearly been communicated out and there are different opinions among actors. The component approach from a benefit-, cost perspective is perceived differently by different actors. Depending on whether the actor has a theoretical or practical approach the benefit and cost aspects is seen variously. A difference in the perception of benefit and cost aspects can be explained by the fact that actors see aspects from different time perspective

  • 387. Börjesson, Robin
    et al.
    Nilsson, Felix
    Ekonomisk planering i svenska elitidrottsföreningar2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 388.
    Cagner, Per
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Liljegard, Patrik
    Halmstad University, School of Business, Engineering and Science.
    Tid för förändring av krigföringens principer: Vilka principer kan, ur en svensk kontext, behöva förändras för att möta en modern konflikt?2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT Time to change the principles of war. The world is under constant change, alliances and agreements are made. This has pushed the development and globalization to where we stand today, and the military force is used to achieve political and religious objectives. The armed military forces and weapon systems have been refined, just like the world has. The strive to win the next armed conflict has been an innovation force, pushing the augmentation of armed forces around the world. The wars and conflicts have served as test facilities, were weapon systems and personnel have been proven on the battlefield. Experiences from the battlefield have been implemented, with the purpose to achieve more military superiority.        The principles of war are principles that are meant to give guidance in the planning and implementation of military operations. These principles were created during the mid-19th century by the two military theorists Carl Von Clausewitz and Antoine-Henri Jomini. Both these military theorists had successful careers on the battlefield, contributing to the impact of their theories. These theories have been implemented in the education of officers worldwide, thereby forming a foundation in military theory.        Modern military theorists, especially from the US, states that the principles of war are outdated on the modern battlefield. The principles were written to win a battle in a constrained area, not for winning an entire war, affecting a whole society during a long period of time. With accelerating development of technology and globalization, some of the principles of war are outdated and should be rewritten or replaced to be relevant in a modern conflict.     The aim of this thesis is to examine if the principles of war, in a Swedish context, needs to be altered in order to confront a modern conflict more aptly. This is conducted through an examination of selected American military theorists’ theories in terms of which of the principles that are obsolete and in need of replacement or rephrasing. Swedish doctrines are then to be examined through qualitative content analysis in order to find wordings that can support the ability of these new principles of war to be implemented in a Swedish context. The analysis and result of this thesis demonstrates that there are principles of war that needs reformulation to be applicable on the battlefield of the future. Furthermore, the result demonstrates that these principles clearly are found in the Swedish doctrines writings. Also, the advancing technology has been a significant contributor in the development of the new principles of war, as a complement and support. The principles of war must be rewritten or changed in Swedish doctrines in order to enable Sweden to become the winner in the next modern conflict.          

    Keywords: Swedish armed forces, Principles of war, Technology development, Military Strategic Doctrine, Precision, Dislocate, Surprise, Modern Warfare, Hybrid Warfare.

  • 389.
    Callaghan, Michael
    et al.
    Deakin University, Warrnambool, Australia.
    Lee, Tzong-Ru
    National Chung Hsing University, Taichung, Taiwan.
    Donmez, Dilek
    Gokceada Vocational School, Canakkale Onsekiz Mart University, Canakkale, Turkey.
    Ulgen Aydinlik, Arzu
    Istanbul University, Istanbul, Turkey.
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Wood, Greg
    Deakin University, Warrnambool, Australia.
    Implementation, communication and the benefits of corporate codes of ethics in Taiwan and Turkey: A comparison across contexts2009In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 21, no 3, p. 278-298Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this paper is to examine the corporate codes of ethics (CCE) that are put in place by companies in Taiwan and Turkey.

    Design/methodology/approach – This study examines the use of CCE among the top companies in Taiwan and Turkey. It is a replication of a study performed in Australia, Canada and Sweden and a follow-up study.

    Findings – The empirical findings show many similarities with top companies in Australia, Canada and Sweden, but more importantly identify key differences distinctly unique to each of the two countries under investigation. Statistical analysis suggests that the implementation, communication and benefits of CCE are paramount to Turkish companies operating in a domestic environment where the aspiration to participate globally and join the European Union is high, whereas in Taiwan it is low in favor of more traditional business practices (similar to the Chinese concept of guanxi) that focus on individual relationships in favor of formalized regulatory frameworks (such as CCE).

    Originality/value – This study makes a complementary contribution to the accumulated knowledge in the area of CCE, particularly given the cultural and historical differences these countries possess in comparison to each other and those previously studied and documented in the literature.

  • 390.
    Callaghan, Michael
    et al.
    Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia.
    Wood, Greg
    Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    A longitudinal study of the commitment to business ethics of corporate Australia2008In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 6, no 1, p. 173-184Article in journal (Refereed)
    Abstract [en]

    This paper compares the results of a longitudinal study of ten years, conducted at five yearly intervals, from 1995 to 2005. The aim of the study was to examine the commitment to business ethics of the top 500 Australian companies. Primary data was obtained via a self-administered mail questionnaire distributed to a census of the top 500 Australian companies. This paper examines those responses that indicated that their company possessed a code of ethics. The paper finds that business ethics has continued to evolve and that, in most cases, such evolution has been positive. It would seem that codes of ethics have moved beyond a regulatory requirement and are now considered an integral component of corporate culture and commercial practice in many of Australia's top companies.

  • 391.
    Callaghan, Michael
    et al.
    Deakin University, Geelong, Vic, Australia.
    Wood, Greg
    Deakin University, Geelong, Vic, Australia.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Singh, Jang
    University of Windsor, Windsor, ON, Canada.
    Andersson, Svante
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Codes of ethics artifacts in Australia, Canada and Sweden: A longitudinal study2013In: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of The 16th Biennial World Marketing Congress / [ed] Colin Campbell & Junzhao (Jonathon) Ma, Ruston, LA: Academy of Marketing Science , 2013, p. 108-108Conference paper (Refereed)
    Abstract [en]

    Based on the Partnership Model of Corporate Ethics (Wood 2002), this longitudinal study examined the measures in place to communicate the ethos of the corporate codes of ethics to internal stakeholders in three countries: Australia, Canada and Sweden. This paper reports the comparative codification of ethics amongst the top companies in these countries over three time periods: 2001-2002, 2005-2006 and 2010-2011.

  • 392.
    Campbell, Derek
    Halmstad University, School of Business and Engineering (SET).
    Winds of Change: Business model innovation in the African wind energy market2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
  • 393.
    Campbell, Derek
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Danilovic, Mike
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Halila, Fawzi
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hoveskog, Maya
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Clash of Business Models in Emerging Economies: The Case of Wind Energy Industry in Africa2013In: The International Journal of Management Science and Information Technology, ISSN 1923-0265, no 10, p. 10-50Article in journal (Refereed)
    Abstract [en]

    With the rise of emerging economy EE as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EE, enterprises need to rethink and innovate their business models in order to succeed. The overall purpose of this article is to increase our understanding of the drivers of business model innovation (BMI) in EE, particularly in the wind energy industry. Qualitative, multi-case design is applied, where three cases within the wind energy industry in Africa are studied - Siemens (Germany), Suzlon (India) and Goldwind (China). The results show that there is a difference between “Developed-country Multinational Enterprises” (DMNEs), such as Siemens, and “Emerging-country Multinational Enterprises”, such as Suzlon and Goldwind, in the way they approach BMI in EE. To gain a competitive advantage in EE requires capabilities to deal with the specific EE-related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EE first as local players and only then as multinationals. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

  • 394.
    Carlborg, Madeleine
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Korpi, Johanna
    Halmstad University, School of Business and Engineering (SET).
    Nyckeltal inom verksamhetsstyrning: En studie om kommunal verksamhetsstyrning och nyckeltals funktion som ett styrande verktyg2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Företag har genom tiderna alltid haft någon form av styrning. Det är dock under 1900-

    talet som den verksamhetsstyrning vi känner till idag växte fram. Under 1900-talet

    expanderade många företag och i samband med expansionen började företagsledningar

    begrunda hur företagen skulle kunna utvecklas ytterligare och öka vinsterna.

    Verksamhetsstyrning är en viktigt del inom företag för att kunna lyckas med att uppnå

    mål. Alla företag är viktiga i dagens samhälle och denna uppsats fokuserar på speciell

    form av organisation, nämligen svenska kommuner. Kommuner är inte renodlade

    företag utan är en politisk organisation med självstyre, dock är det viktigt att kommuner,

    likväl som företag, har en tydlig verksamhetsstyrning. De senaste två årtionden har det

    blivit allt mer vanligt att kommuner tillämpar nyckeltal som ett verktyg inom sin

    styrning. Nyckeltal ger en ögonblicksbild av en verksamhet i förhållande till de

    målsättningar det har. Med hjälp av nyckeltal kan ledningen se hur verksamheten ligger

    till i förhållande till fördefinierade kriterier. Det är viktigt att verksamheter plockar ut

    rätt nyckeltal för att det ska uppstå någon effekt. Men då det finns oändligt många

    nyckeltal är det inte alltid är en lätt uppgift. Sveriges kommuner arbetar för invånarnas

    välmående. Deras arbete finansieras främst av statliga pengar och skattepengar från

    kommuninvånare. Då deras arbete påverkar Sveriges invånare ansåg vi att det vore

    intressant att undersöka verksamhetsstyrningen hos ett kommunalt bolag.

    Syftet med uppsatsen var att beskriva hur verksamhetssytrningen inom ett kommunalt

    bolag kan se ut och huruvida styrningen fungerar bra eller dåligt. Syftet var även att

    förklara hur nyckeltal kan användas som ett styrinstrument och vilka faktorer som

    påverkar valet av de nyckeltal som används. Uppsatsen har utgått från förljande

    problemformulering:

    Hur fungerar verksamhetsstyrningen i en kommun och vad

    påverkar vilka nyckeltal som används?

    Arbetet har genomförts med en deduktiv ansats där en fallstudie har gjorts. Undersökningen är en

    kombination av kvalitativ och kvantitativ ansats, en triangulering. Den kvalitativa data har

    samlats in genom en gruppintervju samt en personlig intervju med anställda på fastighetskontoret

    på Halmstad kommun och har berört styrning av verksamheten med hjälp av nyckeltal. Den

    kvantitativa data samlades in genom studier av årsredovisningar samt dokument från Halmstad

    kommuns verksamhet.

    Undersökningen resulterade i att vi kom fram till att Halmstad kommun har en väl fungerande

    verksamhetsstyrning där de utgår från den så kallade visionsstyrningsmodellen. De har även

    utvecklat ett väl fungerande kontrollsystem so kontrollerar kommunens arbete. De använder

    nyckeltal som styrinstrument främst för att mäta måluppfyllnad och för att följa det dagliga

    arbetet. Den största påverkande faktorn för vilka nyckeltal som Halmstad kommun och

    fastighetskontoret använder är trender i samhället då dessa påverkar kommunpolitikerna, som

    beslutar vilka mål kommunen ska uppfylla.

  • 395.
    Carlson, Jenny
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Lindén, Sofia
    Halmstad University, School of Business, Engineering and Science.
    Digitala banktjänsters påverkan på lojalitet: - Utifrån ett företagsperspektiv2016Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Our society is facing major changes regarding today's technological development and the digitization of different services. Not least, this has affected the way banks work towards their corporate customers. With this in mind it is highly relevant to create an understanding of how different factors can affect corporate customers' loyalty to their main bank. This is in line with many services previously offered with a personal interaction, is now becoming more and more digitized. Previous research has shown that bank loyalty is affected by various factors, in our study, we chose to examine how corporate customers' behavior, attitudes and satisfaction affects how corporate customers remain loyal to their main bank. The study was conducted by sending an email with a web-based survey to the CEO or to the finance manager. The results of the study showed that corporate customers' loyalty to their primary bank is affected by how much and how often they use the digital banking services, how satisfied they are with this interaction and that corporate customers are more satisfied with their experience of digital banking services if they have a positive basic attitude to this. The result of this  study also showed that corporate customers who often use digital banking services also have a more positive basic attitude to such use. The study has contributed to a greater understanding of how loyalty to the main bank may be affected by the increased use of digital banking services. For the banks, it is important to understand the corporate customer behavior, attitudes, and its satisfaction to the digital banking services offered, to either create or retain loyal customers. And that banks have to keep up with developments and understand corporate customers' changing needs.

  • 396.
    Carlsson, Johanna
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Krüger, Lina
    Halmstad University, School of Business, Engineering and Science.
    Hur finansiella belöningar används för att styra och motivera anställda: En studie utförd på mindre Sparbanker i Sverige2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    En viktig fråga inom många organisationer är hur ledningen ska agera för att styra och motivera sina anställda till att prestera. Ett sätt att försöka påverka sin personal är att använda sig av finansiella belöningar. Dessa kan se olika ut beroende på hur företaget väljer att använda sig av dem, till exempel kan de vara individuella, kollektiva eller en kombination. De kan även baseras på olika faktorer som till exempel försäljning, antal kundmöten eller antal arbetstimmar. Denna uppsats undersöker hur ledningen på mindre Sparbanker i Sverige använder sig av finansiella belöningar för att styra och motivera sina anställda. Resultaten visar att den viktigaste funktionen relaterat till finansiella belöningar är att informera de anställda om vilka mål som behöver uppfyllas och motivera dem till att försöka uppnå dessa. Vidare visar den att finansiella belöningar påverkar motivationen hos de anställda även om det råder skilda meningar om till vilken grad. Kollektiva och individuella belöningar verkar fungera bäst som kombination då fördelarna med båda system framhävs samtidigt som nackdelarna reduceras. Till sist framgår att synen på finansiella belöningar skiljer sig åt mellan olika individer, delvis beroende på vilken livssituation de befinner sig i.

  • 397.
    Carlsson, John
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johansson, Richard
    Halmstad University, School of Business, Engineering and Science.
    Digital förändring i byggbranschen: En studie av vilka ledarskapsbeteenden chefer i byggbranschen besitter och hur dessa påverkar digitalt förändringsarbete2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Since there is a lot of construction going on in Sweden right now, the construction sector accounts for a significant part of Sweden's GDP and SMEs constitute 99.9% of Swedish companies, it is interesting to know how well these smaller companies are equipped to meet digitization. The construction sector has been lagging behind other sectors, and digital changes are expected to intensify over the next few years. Through a qualitative method, this study aims at understanding whether managers in the construction industry have the leadership behaviours required for the change that is under way and comes with digitization.

    In this study's discussion we show that the managers in question are ready for the change process that comes with digitization. They are knowledgeable about how to implement the potential digitization and possess the behaviors that make this possible. What they lack is instead behavior to begin this digital change and because of that, internally driven digitization is completely absent.

  • 398.
    Carlsson, Matilda
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Sowa, Julia
    Halmstad University, School of Business and Engineering (SET).
    Från statusuppdatering till ett starkt varumärke: – en studie om hur små företag stärker sinavarumärken via Facebook2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 399.
    Carlsson, Sara
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Grönesjö, Oscar
    Halmstad University, School of Business and Engineering (SET).
    Styrkortstillämpning i två kommunala förvaltningar: hur en lokal kommunal kontext påverkar och påverkas av en styrmodell2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A variety of studies have been conducted on the use of the balanced scorecard in the public sector. Fewer studies, however, is made at a lower, more local level within municipal departments. The aim is to describe the scorecard application by two different departments, while scorecard adjustment over time and actors and their rules are addressed in this context. This has led us to the following problem: How can scorecard application be described in two different departments in a municipal context? In the theoretical framework we presented fundamental theories of balanced scorecard in different contexts, a scorecards translation process and the rules that guide and limit the actors in the organization. The chapter concludes with a self-constructed model, which is the basis for the remaining chapter structure. The study was conducted as a case study in stadsbyggnadsförvaltningen and utvecklingsnämndens förvaltning in Helsingborg. We have chosen to do a qualitative study with an abductive approach, where empirical data is collected through interviews and an observation. The results we obtained suggest that the scorecard application is highly dependent on how scorecard adjustment has been done in the department and what set of rules the organization's actors are guided and constrained by.

  • 400.
    Carlund, Axel
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Tavakoli, Adrian
    Halmstad University, School of Business, Engineering and Science.
    Utveckling av verksamhetsstyrning och kommunikation i gasellföretag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Dagens industri utger årligen en lista över de företag som etablerat sig på marknaden och utmärkt sig med en intensiv tillväxt på kort tid, dessa benämner de som gasellföretag. I media har gasellföretag målats upp som hjältar av den anledningen att de utgör en stor samhällsnytta i form av nya arbetstillfällen. Tidigare undersökningar har visat att företag med stark och intensiv tillväxt i större utsträckning riskerar att likvideras än företag med långsammare och stabilare tillväxt. Detta grundar sig ofta på svårigheter med att hinna anpassa organisationsstrukturen efter den snabba tillväxten. I takt med att gasellföretag växer ökar avståndet mellan ledning och medarbetarna. Detta ökar behovet av kontroll och uppföljning för att säkerhetsställa att medarbetarna arbetar i enlighet med företagets mål och inriktning. Tidigare undersökningar har visat att det är främst den interna kontrollen som brister hos de gasellföretag som likviderats. Ska ledningen styra gasellföretaget mot ett bestämt mål krävs det att verksamhetsstyrning och kommunikation är anpassat efter rådande omständigheter. I den här studien har därför en undersökning genomförts baserat på fyra olika gasellföretag samt ett tillväxtrådgivarföretag. Studien syftar till att ge en beskrivande och förklarande bild av hur gasellföretagen arbetar för att utveckla och bearbeta den interna kommunikationen anpassat till tillväxttakten. Uppsatsen behandlar även vilka kommunikationsproblem som kan uppkomma på grund av organisationsstrukturer som ej anpassats efter företagets tillväxttakt och förändrade mål. Resultatet av undersökningen visade att gasellföretag måste formalisera företagets struktur och anpassa kommunikationskanalerna härefter. I samband med detta krävs det att ledningen har förtroende för sina anställda och överlämnar eller delegerar nödvändiga ansvarsområden till andra medarbetare inom företaget. Fokus hos ledningen hamnar istället mer på strategiskt arbete. Ju bättre ledningen lyckas att samordna och integrera medarbetarna i enlighet med företags mål, desto mindre risk föreligger det att missförstånd och kommunikationsproblem ska uppstå. 

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