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  • 251.
    Bencic, Michelle
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Persson, Erik
    Halmstad University, School of Business, Engineering and Science.
    Banken som kreditgivare: En kvalitativ studie om hur banker bedömer immateriella tillgångar i tjänsteföretag.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Banks have an important role in the financial system, helping companies to grow by offering help through credit. Before the bank grant a credit to the company, a credit rating is made. In most cases the bank also requires some form of collateral from the credit seeking company. However, when a company holds a large part of immaterial assets such as intellectual capital – which can be the case for service companies, complexity arises. Immaterial assets are difficult to value, not only for the bank but also for the company which possesses them. Because of difficulties to include some immaterial assets in the company’s accounting, a gap between the company’s market value and declared value emerge. This makes it difficult for banks to form an objective opinion of a company whose assets to a large part consists of immaterial assets. This thesis’ purpose is to answer the question “How do banks take immaterial assets in service companies into consideration when asked to give a credit?” and to bring understanding to how banks take companies’ immaterial assets into consideration in the credit rating and as collaterall. This is achieved through six interviews with bank employees. The result shows that the credit rating is what most banks base their credit decision on, although collateral is also required. Based on the collateral the bank can offer the companies’ different terms of credit. It is preferred by banks that the collateral is somehow connected to the credit and that it’s possible to either sell it on a second hand market or use as a management control measure for the bank. The banks often neglect immaterial assets as collateral because of such difficulties. Half of the interviewees claimed that a credit rating had to be adapted to the service company, and that immaterial assets should be taken into consideration in the credit rating. The result also showed that the interviewees tend to consider immaterial assets as a complement to remaining financial information in the credit rating, rather than on its own.

  • 252.
    Bengtsson, Anna
    Halmstad University.
    Monetär värdering av effekter från transportprojekt: En fallstudie med fokus på Trafikverkets väginvesteringar2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    When a company decides which project to invest in among different alternatives they can use the net present value method. The method uses the expected generation of cash flow from the different investments in order to determine which investment would generate the most profit for the company. The net present value method can also be used by the public sector to decide between different projects. The public sector does not consider the same aspects with regards to cash flows as companies. The public sector calculates future cash flows in terms of benefits and costs for the countries population. The benefits from an investment are qualitative from the start and need to be monetized in order to be used in the net present value calculation. The quantification of the qualitative effects is accomplished though calculation values, calculation principles, traffic forecasts and other applications. To be able to facilitate the transformation the public sector can use a method called Cost-Benefit Analysis. The method makes it possible to identify the qualitative effects of an investment and then translate the effects to quantity values. A case study has been made with the Swedish Transport Administration as investigation unit, which is the organization that develops and maintains the Swedish transportation system. The case study has resulted in an identification of which values the Swedish Transport Administration decides to monetize, which aspects the values depends on and how the monetization is made. It is the benefits of saved travel time, value of a statistical life and environmental effects that are monetized. The theoretical part of the study is composed of scientific journals and reports. The empirical part of the study has been founded in the different recommendations and calculation methods which the Swedish Transport Administration uses to perform the monetization. The valuation of the benefits generated from a project is dependent on the populations’ willingness to pay for it. It is the willingness to pay which is the foundation of the recommendations which the Swedish Transport Administration adhere to. The results have shown the different aspects which are the foundation for the valuation. The results have also shown which values are quantified and how the quantification is possible to enable the Swedish Transport Administration to use the net present value method in order to judge different investment alternatives. 

  • 253.
    Bengtsson, Anna
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Larsson, Ida
    Halmstad University, School of Business and Engineering (SET).
    Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 254.
    Bengtsson, Anna
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Lindström, Mikaela
    Halmstad University.
    Smittar ditt varumärke?: Hur viral marknadsförings implementeras för varumärkesutveckling2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att utforska hur svenska företag går tillväga vid implementeringen av viral marknadsföring och hur detta är kopplat till företagets varumärkesutveckling. Vi ämnar finna hur den processen ser ut samt hur varumärket kopplas till kampanjen. Uppsatsen har utgått från en deduktiv ansats och studien genomfördes med en kvalitativ undersökning. Intervjuer genomfördes via telefon med fyra svenska företag inom olika branscher. De olika respondenterna hade alla erfarenhet från viral marknadsföring. Den teoretiska referensramen inleds med att definiera samt ge en förklarande bild av viral marknadsföring. Detta följs av ett avsnitt rörande varumärke och hur företag kan arbeta med detta på ett utvecklande sätt. Kapitlet avslutas med en diskussion gällande relationen mellan dessa ämnen. Litteraturen ligger som grund för den modell som presenteras i slutet av den teoretiska referensramen. I detta kapitel återges de som framkommit från de fyra intervjuerna. Strukturen i detta kapitel utgår från modellen som presenterades i det tidigare kapitlet. I slutsatsen presenteras en modifierad version av den tidigare modellen. Vi har genom litteratur och respondenternas svar kommit fram till att för att lyckas implementera viral marknadsföring är de viktigaste faktorerna målgruppen, budskapet som kommuniceras, spridning av budskapet och utvärdering av resultatet. De som bör genomsyra de olika faktorerna är               varumärket samt dess värden. Dessa kan då kommuniceras så att kundens uppfattning om varumärket överensstämmer med de företaget anser att de står för och vill förmedla.

  • 255.
    Bengtsson, Billy
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Alvarado, Erik
    Halmstad University, School of Business and Engineering (SET).
    2013 - Året det vårades för blankning: En empirisk studie av svenska finansiella instituts arbete med blankningsaffärer gentemot sina kunder2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: 2013 – Sweden, it’s time for short-selling!

    Date: 2013-05-21

    Level: Bachelor Thesis in Business Administration (61-90 hp)

    Authors: Erik Alvarado and Billy BengtssonAdvisor: Sven-Ola CarlssonExaminer: Marita Blomkvist

    Keywords: Short-selling, Ban, Regulations, Efficient-market hypothesis, Behavioralfinance, Strategy

    Purpose: Our purpose with the thesis is to understand and analyze how brokers andequity managers in Swedish financial institutions working with shortsellingtowards their customers.Research question: How do brokers and equity managers at Swedish financial institutionswork with short-selling for their customers?

    Methodology: The thesis is based on a qualitative methodology with an inductive approach.The primary data has been collected through face-to-face interviewsas well over telephone.

    Theory: Since November 2012 the Swedish government is following the currentEU regulation against short-selling. The EU regulation requires that completedshort sales are published the next day on the Swedish comparison tothe U.S: Securities and Exchange Commission (SEC), Finansinspektionen.The new regulation his risen a debate in media, since investors now canfollow the published short sales. Short-selling can be a popular alternativefor investors, since there are many strategies that are including shortselling.However, the reasons for investors to short-sell can be many. Either the investors’ decision is rationally based on the available informationon the efficient market or they base their decisions on feeling. Financialdecision based on feelings can be explained by behavioral finance.

    Empiric: The primary data representing the empirical framework has been collectedfrom four Swedish financial institutions: Avanza Bank, Handelsbanken,Skandinaviska Enskilda Banken and Simplicity AB.

    Result: At the moment short-selling is not the most popular choice for investorswho are interested in going short. The short-selling process is at the momenttechnical difficult and costly for the investors and financial institutions.The result is in line with the leading theory of short-selling regulations,the Diamond-Verrecchia hypothesis.

  • 256.
    Bengtsson, Carolina
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Claesson, Sophie
    Halmstad University, School of Business and Engineering (SET).
    Facebooka med dina kunder: En studie i hur svenska dagligvaruföretag kan stärka sina kunders varumärkeslojalitet genom sociala medier2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to come up with concrete

    suggestions how Swedish grocery chains can work with

    Facebook in their marketing to increase both existing and

    potential costumers brand loyalty towards the company.

     

    The theorysection contains theories concerning following subjects:

    brand, brand loyalty, communication, Internet, social media and

    Facebook. Further information has been collected through

    interviews with three experts in social media marketing to

    strengthen the theories concerning social media.

     

     

    The study has shown that Swedish grocery chains at the moment

    are not using the full potential of Facebook. By using a

    combination of groups, pages, applications and events the

    companies can strengthen their customers brand loyalty. It is all

    about using the available Facebooktools to create a relationship

    and a dialog with the costumers. If the company is able to answer

    the questions and thoughts of the customer in a quick and good

    way a long term relationship can be created. This long term

    relationship between the customer and the company will open up

    for brand loyalty.

  • 257.
    Bengtsson, Daniel
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Evertsson, Per
    Halmstad University, School of Business and Engineering (SET).
    Word of Mouth - En studie i konsumenters kommunikation varandra emellan i samband med ett köp2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 258.
    Bengtsson, David
    Halmstad University, School of Business and Engineering (SET).
    Börsnoterade fastighetsbolags finansiella situation och kapitalstruktur före och efter finanskrisen2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and problem: The financial crisis of 2008-2009 originated from overoptimistic lending and projections of asset prices in real estate and residential markets. The housing bubble that developed during 2001-2006 and the sub-prime lending in the US became known as the main cause and trigger of the financial crisis. The bursting of the housing bubble during 2007 followed by decreased housing prices was the first sign of the upcoming turmoil in the US. The financial crisis was intensified and spread to a global financial crisis and recession when the bank Lehman Brothers declared bankruptcy on September 14th 2008. The financial crisis most likely reached its bottom during 2009, a year that was characterised by halting global credit markets and a synchronised recession among advanced economies. But in 2012 we can still see the affects of the financial crisis with weak growth in the global economy, uncertainty in the finical markets and sovereign debt crisis in the eurozone.

    The financial crisis made the banks and other lending institutions reluctant to lend money both among themselves and to others, this triggered a credit crunch and halt in the credit markets. Real estate business and real estate firms are characterised by special financial conditions that separates it from other sectors. Real estate firms generally have a high leverage ratio, to enable profitable investments in capital intensive real estate business. Hence real estate firms are known to have a capital structure with a large proportion of debt; as a consequence real estate companies are highly dependent on the supply of external capital, and functioning capital and debt markets are the lifeblood of real estate firms. This unique characteristic of the real estate industry and the companies makes them an interesting area of study, especially during a time with a credit crunch and financial crisis.                         

    Purpose: The purpose of this bachelor thesis is to describe and explain how the financial situation in listed real estate companies was affected and developed during the last financial crisis. Furthermore the purpose of the study is to explain how the financial crisis has affected the financial position of real estate companies. The study also aims to contribute to more knowledge about how listed real estate companies can be affected by a financial crisis.   

    Theory: The theoretical framework for the thesis is constituted by four main areas that explains and describes capital structure, financial ratios, asset pricing models and investment property accounting.

    Methodology: The thesis is based on a quantitative method and approach, where 17 real estate companies listed on NASDAQ OMX Stockholm has been studied. The empirical analysis was based on data collected from annual reports for the years 2006-2010.    

    Empirical results and conclusions: The study showed a decrease in solidity (equity ratio) during the studied period, and a lower solidity 2008-2010. The study also showed that the real estate companies increased their leverage (debt to real estate value) between 2007 and 2010. The essay also indicated a higher and increased underlying profitability among the companies since 2006. Another result was that the companies increased the total debt, and took up new external debt each year during 2006-2010. Finally the study showed that all companies in the study reported significant gains from fair value of investment property 2006-2007, and losses during 2008 and 2009.    

  • 259.
    Bengtsson, Elias
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Investment funds, shadow banking and systemic risk2017In: Shadow Banking: Scope, Origins and Theories / [ed] Anastasia Nesvetailova, London: Routledge, 2017, p. 163-177Chapter in book (Other academic)
    Abstract [en]

    Credit intermediation - accepting deposits or other short-term funding from surplus agents and lending it on to corporations, households and public bodies with borrowing needs - is typically associated with banks. Traditionally credit intermediation has been provided through a business model where banks act as single intermediaries, managing all stages of the credit intermediation process. The role of other financial intermediaries, such as investment funds, has been limited. However, in recent decades, the provisioning of credit has become increasingly segmented, with the various stages of the intermediation process supplied by a variety of financial entities, specializing on one particular or several stages in the intermediation chain. The potential benefits from such segmentation are substantial. It allows for more efficient intermediation, provides opportunities to diversify risk, improves pricing and allocation of risk as well as avoids its concentration in (typically a few large) banks. It also increases supply of funding and liquidity, thereby lowering costs for banks, their clients and the overall economy (Duffie, 2008; Bengtsson, 2014a). © 2018 selection and editorial matter, Anastasia Nesvetailova; individual chapters, the contributors.

  • 260.
    Bengtsson, Elias
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Grothe, Magdalena
    European Central Bank, Frankfurt am Main, Germany.
    Lepers, Etienne
    Organisation for Economic Cooperation and Development, Paris, France.
    Home, safe home: Cross-country monitoring framework for vulnerabilities in the residential real estate sector2020In: Journal of Banking & Finance, ISSN 0378-4266, E-ISSN 1872-6372, Vol. 112, article id 105268Article in journal (Refereed)
    Abstract [en]

    This paper presents and assesses a framework for monitoring vulnerabilities related to the residential real estate sector, which can be easily employed for policy purposes. The framework provides intuitive and transparent early warning signals through a composite vulnerability measure, which aggregates indicators in a model-free way across three dimensions of real estate sector vulnerabilities (i.e. valuation, household indebtedness and the bank credit cycle). Our vulnerability measure proves to be a significant predictor of historical real estate crises, with a better forecasting performance than the majority of advantageously in-sample calibrated model-based measures. © 2018 Elsevier B.V.

  • 261.
    Bengtsson, Elias
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Holmberg, Ulf
    Jönsson, Kristian
    Identifying systemically important banks in Sweden – what do quantitative indicators tell us?2013In: Sveriges Riksbank economic review, E-ISSN 2001-029X, no 2, p. 50-71Article in journal (Refereed)
    Abstract [en]

    The global nancial crisis has led to an increased focus on identifying systemically-important nancial institutions and on assessing to what extent they contribute to risks in the nancial system. However, producing an identi cation method is complicated and associated with several dif cult choices. This article provides some guidance on how to design methods for identifying systemically-important banks in Sweden. Both simple and advanced indicators are used. One conclusion is that the systemic importance of the four major Swedish banks varies considerably over time. It is also apparent that the different indicators can provide different results for the ranking of systemically- important banks, despite the fact that each indicator in itself provides a rather constant ranking over time. The different indicators of systemic importance should therefore be able to complement each other to a great degree. This suggests that several different indicators may be needed when assessing the risks in individual banks and the system as a whole.

  • 262.
    Bengtsson, Elin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Nilsson, Sandra
    Halmstad University, School of Business, Engineering and Science.
    Hållbarhetsredovisning ur ett ledarskapsperspektiv: - En studie om hur och varför företag, inom livsmedelsbranschen, använder hållbarhetsredovisning2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie ämnar förklara hur och varför företag, inom livsmedelsbranschen, använder hållbarhetsredovisning utöver lagkravet. Livsmedelsbranschen är speciellt intressant eftersom det är en bransch som har stor påverkan, både socialt, miljömässigt och ekonomiskt. I takt med den växande populationen i världen har livsmedelssektorn en stor roll att spela i framtiden för att kunna tillgodose jordens befolkning med livsmedel på ett hållbart sätt.

     

    Vår forskningsfråga är således “hur och varför använder företag, inom livsmedelsbranschen, hållbarhetsredovisning?” Kvalitativa intervjuer har genomförts med hållbarhetsansvariga på företag för att kunna besvara nämnd forskningsfråga. Hållbarhetsansvarig har en ledande och betydande roll för hållbarhetsredovisningen inom företaget och följaktligen tolkas och analyseras deras utsagor. Vidare tar vi hjälp av legitimitetsteorin, intressentteorin och institutionell teori för att försöka förstå hur och varför företag använder hållbarhetsredovisning. Dessutom har en analysmodell konstruerats för att underlätta tolkningen av insamlad empiri.

     

    De resultat som framkommit utifrån empirin är att hållbarhetsredovisningen används som en hållbarhetsmotor och som ett uppföljningsdokument för det verkliga hållbarhetsarbetet inom företagen. Vidare leder hållbarhetsredovisningen till ökad medvetenhet kring företagets hållbarhetsarbete och medför intern struktur för företaget. Hållbarhetsredovisningen är således mest relevant ur ett internt perspektiv. Hållbarhetsansvarig väljer hållbarhetsredovisningens innehåll och då detta innehåll kan vinklas i en riktning som blir fördelaktig för företaget, kan hållbarhetsredovisningen följaktligen inte anses vara fullt trovärdig och pålitlig. Vidare har intressenterna den största påverkan på utformningen av företagets hållbarhetsredovisning.

  • 263.
    Bengtsson, Erika
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Junefelt, Josefine
    Halmstad University, School of Business, Engineering and Science.
    Riskspridning i fastighetsbolag: Hur tillämpningen sker för att minimera risk och generera avkastning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 264. Bengtsson, Felicia
    et al.
    Savolainen, Stephanie
    Virtual reality, a dream for marketers?: A study to research decision makers attitudes towards using virtual reality as a marketing strategy2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 265. Bengtsson, Hanna
    et al.
    Hackvall, Linnea
    Styrningen betydelse för tillväxt: En stude av små, ägarledda gasellföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 266.
    Bengtsson, Kristian
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Tjörnebrant, Kristian
    Halmstad University, School of Business and Engineering (SET).
    Vem använder budget?: En kvantitativ undersökning av budgettillämpningen i olika organisationer2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Weber and Linder (2005) have enlightened that the focus of the current debate on the budget’s to be or not be, has been on trying to find a general tool, which fits best in all situations. They argue that the budget may be more appropriate for organizations in certain circumstances, than for others. They claim that there is a gap in research concerning the situations in which the budget may be appropriate, or when Beyond budgeting is preferred. It is this gap we are trying to fill with our thesis.

    The purpose of the thesis is to explain which situational factors that affect the organization's use of budgets for the functions the budget can fulfill. We examined various organizations to explain the situation dependent factors that affect the organization's use of budgets. Since the budget is a tool that can fulfill multiple functions, we have chosen to examine the use of budgets for the three functions - Planning & Coordination, Responsibility allocation, and Control & Evaluation. We chosed not to investigate the function for Motivation, since we be-lieve that motivating the employees is a function of the reward system.

    To be able to generalize our conclusions, we constructed a model of factors that could affect the use of budgets. To test the model, we have made a survey, which was sent to about 700 organizations. Using the responses of the survey we tested the model with regression analysis.

    The conclusions we have reached through our empirical study is that the organizations' over-all use of budgets is affected by the environmental turbulence, its competitive situation, the degree of formalization and the size of the organization. The organization's information sys-tem also affects the use of budgets positively, but only for the functions Planning & Coordi-nation and Responsibility allocation. We also came to the conclusion that the corporate cul-ture affects the use of budgets negatively, but only for the function Planning & Coordination.

    With our results and conclusions, we believe that we have filled a part of the gap in research concerning the budget’s to be or not be. We have identified situational factors that affect the use of budgets for its functions and they show when budget tends to be used.

  • 267.
    Bengtsson, Malin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Westerblad, Matilda
    Halmstad University, School of Business, Engineering and Science.
    Middle Manager's Skillset and Organizational Change in the Supply Chain2016Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The globalized world is acknowledged by increased competition, and since competition today is between supply chains there is an importance of controlling the supply chain. The globalization is one of the reasons for the increasing need for organizational change, and the process of implementing strategic change is affected by skills for effective leadership; conceptual, interpersonal and technical skills.

    The purpose of this study was to develop an understanding of the middle manager’s skillset and how it differs through the phases of organizational change in supply chain. By focusing on middle managers, we put emphasis on the individuals involved in putting the plan for organizational change into practice. A model is developed to explain the utilization of skills in the phases of transition.

    For this study we used a qualitative research method with a single case study design, by interviewing seven middle managers in an international organization. The empirical data were based on semistructured interviews with respondents in middle managerial positions in supply chain. An abductive approach was applied through the process of writing the thesis.

    Environmental factors as a reason for organizational changes in supply chain were initially described in the theoretical framework. Change and the phases in change processes as well as the middle manager's role in the change process were further explained. Required skills for effective leadership when presenting, implementing and embedding organizational change initiatives were further described.

    This thesis shows that a middle manager who faces an organizational change in supply chain are required to focus on specific skills at different points of time, when operating in the different phases of transition.

  • 268.
    Bengtsson, Sandra
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Zanders, Elena
    Halmstad University, School of Business and Engineering (SET).
    Storytelling och varumärkesuppbyggande - Ett perfekt partnerskap?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Question: What meaning have marketing concentrated corporate storytelling to brand building in companies within the Swedish textile- and garment industry?

    Purpose: The purpose of the study is to explain what meaning marketing concentrated storytelling could have to companies within the Swedish textile and garment industry when building a brand. The purpose is to explain how storytelling, as a tool, can be used to build a strong brand and to give business specific recommendations how to use storytelling as an effective tool.

    Method: Writing the paper we have used a qualitative research method where we interviewed one Swedish company, Fjällräven. The company is active using storytelling externally.

    Theoretical framework: We initiate the theoretical section by describing brand building and more deeply brand identity and brand equity.  The theoretical framework analyzes how storytelling can be used as a strategic tool.

    Empirical framework: The empirical framework presents the outcome of the interview with the case company.

    Conclusion: The study has shown that storytelling is a powerful and important tool in brand building within the Swedish textile- and garment industry.

  • 269.
    Bengtsson, Sara
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Bröchner, Josefine
    Halmstad University, School of Business, Engineering and Science.
    DIGITALISERINGSTRENDER: En studie om hur digitaliseringen förändrar revisorns arbete2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 270.
    Bengtsson, Sebastian
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Ohrlander, Caroline
    Halmstad University, School of Business and Engineering (SET).
    Beslutsinstanserna i de svenska storbankerna: Vad prioriterar de i kreditbedömning av företag och varför?2014Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Credit assessment is an important tool for the Swedish major banks in the role as capital intermediaries for companies. It can be based on the 5 C’s and used on several different decision levels. There is a practical and a theoretical problem in how the banks should organize the credit assessment since earlier research disagree regarding the prioritising in the credit assessment on different decision levels and what explains it. The main purpose of the study is then what the decision levels in the Swedish major banks prioritize in the credit assessment of companies, within the frame of the 5 C’s and which factors that explains that.

    With a qualitative method we have conducted interviews with managers and business advisors who represent the highest and the lowest decision levels on the local level, whilst secondary data in terms of the banks risk management reports have represented central level and the highest decision level.

    The result is that central level and the managers prioritize the capacity and the business advisors prioritize the character. Explaining factors is laws and credit policies which central level and managers sees as more controlling regarding prioritizing the capacity. Further on the rating consists of both financial ratios as well as subjective judgements. Another factor is the size on the company where business advisors handle smaller companies, which are easiest judged with base in the character. 

  • 271.
    Bengtsson, Sofie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Tormena, Isabella
    Halmstad University, School of Business and Engineering (SET).
    En kvalitativ studie om vad som motiverar säljare inom detaljhandeln i södra Italien2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Personalen i serviceföretag har ett lågt beslutsfattande och är även de som arbetar närmast kunden. De har ofta en huvudsaklig uppgift, försäljning. Det är många gånger säljarna som avgör om kunden blir en återkommande kund eller inte, baserat på bemötandet och servicen som ges. Det bör ligga i företagets intresse att ha en motiverad personal, som tar väl hand om kunden. Det finns många teorier gällande detta ämne, denna uppsats fokuserar på Hackman och Oldhams arbetskaraktärsmodell. Modellen består av fem kärndimensioner, som alla ska bidra till inre motivation hos den anställda. Hackman och Oldham har efter år av forskning själva belyst problemet att den sociala aspekten fattas i modellen. Författarna har därför använt sig av modellen med två komplement, feedback från agenter och samverkan med andra.

     

    Författarna har med en kvalitativ metod, ur ett deduktivt perspektiv, undersökt om följande faktorer är av betydelse för den anställdes motivation; (1) variation i arbetsuppgifterna, (2) möjlighet att fullfölja det arbete som påbörjats, (3) att ha arbetsuppgifter som påverkar omgivningen, (4) att själv få bestämma över sättet att arbeta, (5) att tydligt se genom resultatet av uppgiften hur den har utförts, (6) att få feedback från chef och kollegor, samt (7) samverkan med andra i och kring organisationen.

     

    Syftet var att undersöka om Hackman och Oldhams arbetskaraktärsmodell går att applicera på säljare inom detaljhandeln i södra Italien och vad som påverkade säljarnas motivation. Detta för att öka förståelsen för var ifrån motivationen uppstår. Unikt för denna uppsats var att undersöka om de sociala faktorerna hade mer betydelse för de anställda än de kärndimensioner som Hackman och Oldham tog upp i sin ursprungsmodell. Efter att ha genomfört sex stycken intervjuer med personal från fyra olika företag, så kom författarna fram till att modellen behövde revideras. De anställda ansåg att variationen bland kunderna vägde upp för det icke varierande arbetet, de fann det inte nödvändigt att fullfölja en arbetsuppgift från början till slut, samt inte heller att påverka omgivningen med sina arbetsuppgifter. En reviderad modell finns presenterad i uppsatsens slutsats.

     

    Frågeställningen för uppsatsen lyder:

    Vilka kärndimensioner påverkar motivationen hos säljarna i en italiensk detaljhandel?

     

    Nyckelord: Hackman och Oldham, arbetskaraktärsmodellen, motivation, arbetsutformning, sociala faktorer. 

  • 272.
    Bengtsson, Therese
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Håkansson, Daniel
    Halmstad University, School of Business, Engineering and Science.
    Real-time marketing effects on brand in social media2015Independent thesis Basic level (university diploma), 180 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. Further we wish to research if and what kind of impact events have on the real-time marketing effectiveness. Lastly we provide recommendations on how to, according to us, best practice RTM-advertising on social media today.

    Theoretical framework: The theoretical framework consists of the essentials of brand equity and the importance of having a strong brand, as well as the emerging of a digital marketing platform and how it affect how companies perform marketing activities today. Further the theoretical framework covers the basic of social media and development of RTM. Considering RTM being a new phenomenon, previous scientific theories on the subjects are limited.

    Method: The research is based on a triangulation, a combination of both qualitative and quantitative research methods. This was made to get a broad perspective on the subject with viewpoints from both experts and consumers. The qualitative part consisted of five interviews with experts in the field of marketing as well as online observations of real-time marketing activities. The quantitative part consisted of a survey with 296 responses.

    Conclusions: The conclusions made in this research is that RTM is an effective and attractive way of creating social media marketing if made according to the following guidelines: 1) Build content on up-to-date news, so called newsjacking, 2) Be selective on what events to work on to make sure they are in alignment with your brand personality, 3) Use weather related happenings to build real-time content that is relevant and geographically on target, and 4) Interact with other brands and start a two way conversation. However, advertising in real-time may jeopardize how the brand is perceived by its consumers, since it may 1) Confuse the consumers, a luxury brand may for example come off as too mainstream, 2) Be misunderstood, considering the lack of time to plan and reconsider, and 3) Have the brand come out as Page 3 of 76 unauthentic, if the real-time content fail to reach high engagement, making it look dull and unattractive. Lastly, events have shown to have an impact on the effectiveness of the real-time advertisement, since 1) It provides brand with a short-cut to creating content that people are talking about, 2) Events are easy to plan beforehand, and 3) Events often open up to unpredicted happenings that consumers want to talk about, creating a so called opportunistic real-time opportunity.

  • 273. Benjamin, Broberg
    Users' perceptions of Facebook as a place for narcissists and voyeurists2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 274.
    Benon, Hannah
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hedvig, Emaus Günzel
    Halmstad University, School of Business and Engineering (SET).
    ”Den ægte” storskaliga livsmedelsföretaget – Småskaligt producerad med mycket kärlek: En studie om hur storskaliga och småskaliga livsmedelsföretag framhäver sin varumärkesidentitet.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med uppsatsen var att undersöka hur storskaliga och småskaliga företag inom den svenska livsmedelsbranschen förmedlar en varumärkesidentitet som anspelar på de variabler som är typiska för ett småskaligt företag. Undersökningen ämnar studera hur dessa företag framställer sin varumärkesidentitet utifrån variablerna; småskalig, hantverksmässig, traditionell samt genuin/äkta. Vidare undersöks om identiteten stämmer överens med imagen. Uppsatsen antar en kombination av en kvalitativ och en kvantitativ metodansats.

    Studien visar sambandet att företagen förmedlar sin varumärkesidentitet utifrån variablerna; småskalig, hantverksmässig, traditionell och genuin/äkta på samma sätt, oavsett storlek. Samt kan även ett mönster ses i hur variablerna förmedlas, vilket sker genom betoning på historieberättande, ursprung och arv.

  • 275.
    Benson, Caroline
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hedrén, Martin
    Halmstad University, School of Business and Engineering (SET).
    Online Brand Communities - a Route to Brand Loyalty?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to investigate if the use of online brandcommunities helps sporting goods brands in building brand loyalty.

    Frame of Reference: The frame of reference begins with a presentation of brands leading upto brand equity and subsequently brand loyalty. The second part of thissection begins with a presentation regarding marketing communication,the promotional mix and online communities. Finally, brand loyalty andonline community is merged together into a presentation of brandloyalty in online brand communities.

    Method: The purpose is examined through comparing secondary data withquantitative collected data about community members’ purchasingbehaviour prior and after joining a sporting goods brand community.

    Empirical Framework: In this part the results of the online questionnaire is presented.

    Conclusion: The survey concludes that sporting goods brands' online brandcommunities have a positive impact and suggestions on further researchare presented.

  • 276.
    BENTZ, Hugo
    Halmstad University.
    How the customer satisfaction in function of the Kano Model is used to have a better competitive advantage within the car industry?2017Student paper other, 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This article has as objective, to show and analyzing how the customer satisfaction in function of the Kano Model is used to take a competitive advantage within the car industry. Some results show that the impact of the customer satisfaction surveys account for 8 to 10% of the turnover of the major European car companies. In fact, in the 5 past years, the profitability of the leaders in customer satisfaction have surpassed the laggards. Leaders had a cumulative total return of + 22.5%, the SP 500 experienced a decline of -1.3% during the same period, latecomers lost - 46.3%. Therefore, these figures demonstrate how it’s important to set up a good strategic customer listening in order to take advantage on competition.

  • 277.
    Berg, Filip
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Forsberg, Johanna
    Halmstad University, School of Business and Engineering (SET).
    Vissa saker måste var och en göra själv: En studie om arbetssökande personers självledarskap2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Begreppet självledarskap innebär ett inflytande över den egna personen. Självledarskap är aktuellt för alla personer, därför att alla leder; har inflytande över, sig själva. Alla kan bli mer effektiva självledare. Ett effektivt självledarskap är en fördel då personer ställs inför uppgifter de finner svåra men samtidigt nödvändiga att utföra. Att leda sig själv kan göras genom tre olika strategier, beteendefokuserade strategier, naturliga/inbyggda belöningsstrategier samt tankemönsterbaserade strategier. De här tre självledarskapsstrategierna har för avsikt att styra de tre faktorer som påverkar mänskligt fungerande; beteende, omgivning samt kognition.Studien utgår ifrån en uppgift som anses generellt utmanande/svår; arbetssökande. Studien beskriver hur arbetssökande kan ta hjälp av professionella personer för att höja sitt självledarskap gällande arbetssökande. Studien kommer att ge professionella jobbcoachers, arbetsförmedlares samt arbetspsykologers syn på deras möjligheter att påverka självledarskapet hos en arbetssökande. Kan de leda arbetssökande till att leda sig själva mer effektivt? Hur?

  • 278.
    Berg, Fredrik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Alhaider, Rawa
    Halmstad University, School of Business and Engineering (SET).
    Surrogate boycotts: and the effects on companies and marketing2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. Our empirical data was collected through personal interviews with people from the Danish companies: Mette Munk A/S, Nordex Foods, Quantum and Arla Foods. We conclude that the role that surrogate boycotts play on companies involved is that it effect the company’s financial situation and gives the problems with the image. We also conclude that companies can work with promotion, altering their products and choosing other ways to distribute their products in order to reduce the effects of a surrogate boycott. Also different marketing tools and strategies can be used during different stages of the boycott in order to be most effective.

  • 279.
    Berg, Fredrik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Månsson, Andreas
    Halmstad University, School of Business and Engineering (SET).
    Kunden har alltid rätt: En uppsats om hur företag inom detaljhandeln kan mäta och följa resultatet av sin interna marknadsföring mot personal med kundkontakt2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med uppsatsen är att utifrån ett chefperspektiv beskriva ochförklara hur företag inom detaljhandeln på taktisk nivå kan arbetaför att mäta och följa upp resultaten av sin interna marknadsföringmot personal med kundkontakt. Studien har en kvalitativ ansats där vi har genomfört sexsemistrukturerande intervjuer med chefer på taktisk nivå hosStadium, Bilia Väst, Affärsverken Karlskrona AB samt enkompletterande intervju med Scandinfo.

  • 280.
    Berg von Linde, Carl
    et al.
    Halmstad University.
    Samuelsson, Martin
    Halmstad University.
    Kommunala fastighetsbolags investeringar i CSR2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract Title: Municipal property companies CSR investments Seminar date: 2015-05-28 State university: Halmstad University Institution: School of Economics, Technology and Sience (ETS) Level: Bachelor Thesis in Economics, 15 hp Authors: Carl Berg von Linde and Martin Samuelsson Examinor: Jan-Olof Müller Supervisor: Eva Berggren Number of pages: 39 Attachments: 3 Keywords: CSR, Municipal-owned housing, Social- and environmental responsibility, Strategic CSR, Legitimacy, Levers Research question: · How do municipal Swedish real estate companies invest in CSR and why? Purpose: The aim of this study is to understand how three municipal property reasons around investment in CSR and to identify different factors why investing in CSR differs between municipal property companies. Methodology: A qualitative study with abductive conducted semi-structured interviews of three municipally owned housing companies. Conclution: The municipal real estate industry uses CSR as a strategy to gain different benefits such as brand recognition. By acting responsibly, companies will strengthen their legitimacy and create long-term economic gain. Many investments can’t be calculated, and decisions about CSR investments are often based on experience. What problems they face and the condition in which municipal property company has to operate have an impact on the CSR investments. CSR in the local real estate industry is no individual work and should preferably be done through cooperation, partly because many different actors operate in the same residential area and partly to develop CSR.

  • 281.
    Bergelin, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Ejdfors, Linnea
    Halmstad University, School of Business and Engineering (SET).
    Ägardirektivets påverkan på investeringar inom kommunalt ägda energibolag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 282.
    Bergersen, Linn
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Josefine
    Halmstad University, School of Business and Engineering (SET).
    Budgeten - Controllerns syn och IT-systems stöd vid budgetprocessen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Varje företag har sitt eget sätt att ta fram sin budget. Controllern har ofta en central roll vid budgetarbetet och ser till att budgeten sammanfaller efter de mål som företaget satt upp. Företag använder sig av olika IT-system i sina verksamheter och dessa kan vara till hjälp vid framtagningen av budgeten. Syftet med denna studie är att studera hur företag framställer sin budget ur controllerns synvinkel. Vi kommer även att se hur IT-system kan stödja controllern och medarbetarnas verksamhet. För att få en djupare förståelse av ämnet har vi valt att genomföra en kvalitativ studie med en abduktiv ansats. I vår teoretiska referensram sker en genomgång av studiens centrala begrepp, controllern, budgeten, informationssystemet samt ERP-systemet. Vi har genomfört tre besöksintervjuer för att studera hur dessa genomför sin budgetprocess och hur IT-systemen kan vara till stöd. Varje intervju spelades in och gjordes på respondentens arbetsplats. Resultatet av denna studie visar att företag arbetar på likartade sätt i budgetprocessen genom en iterativmetod. Företag använder IT-systemen för att finna historiken från tidigare år samt för att skapa budgeten. De tar hjälp från analysverktyg som Excel och skapar revideringar av budgeten genom prognoser.

  • 283.
    Berggren, Emelie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Emma
    Halmstad University, School of Business and Engineering (SET).
    Arbetsprocessen kring prestationsmått: En fallstudie om hur arbetsprocessen kring prestationsmått kan se ut i ett företag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 284.
    Berggren, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Fri, William
    Halmstad University, School of Business and Engineering (SET).
    Lindström, Niklas
    Halmstad University, School of Business and Engineering (SET).
    Konsumenters påverkan av produktplacering i film - En fallstudie om Hamilton - I nationens intresse2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att skapa en ökad förståelse för produktplacering i svensk film och dess påverkan på svenska konsumenter. Syftet är också att gå på djupet med få enheter för att få en tydligare bild av fenomenet produktplacering.

  • 285.
    Berggren, Eva
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Far from an Ivory tower: Researchers as enablers of commercialization2013Conference paper (Refereed)
  • 286.
    Berggren, Eva
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Researchers as enablers of commercialization at an entrepreneurial university2017In: Journal of Management Development, ISSN 0262-1711, E-ISSN 1758-7492, Vol. 36, no 2, p. 217-232Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to explore and visualize alternative ways – how and by whom – that academic research can come into commercial use. This study in the Swedish context investigates one entrepreneurial university, Chalmers University of Technology. In total, 18 interviews were conducted about researchers' views on commercialization and on how research comes into commercial use.Five propositions are advocated in relation to researchers’ role as enablers of others' commercialization. The concept of “need for utilization” is introduced as the critical explanation for researchers'  readiness to transfer knowledge mainly via alumni to established companies. This study suggests that both universities and policy should acknowledge alternative ways of commercialization of academic research instead of putting all efforts on trying to transform unwilling academic researchers into entrepreneurs. One alternative is to foster ongoing contacts between researchers and alumni, who make commercial use of academic research in established firms. This study furthers the knowledge about researchers’ individual motivation for commercialization, as driven by a “need for utilization.” By showing how researchers enable others commercialization, this study broadens the prevailing focus on researchers' formation of university spin-offs as the essential output from entrepreneurial universities. The results also contribute to understanding the role of alumni in knowledge transfer to existing industry. © 2017 © Emerald Publishing Limited

  • 287.
    Berggren, Eva
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Student Entrepreneurs: The Influence of University, Entrepreneurship Education and Research2009Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    This licentiate thesis deals with the questions if and how entrepreneurship education and access to research at university stimulate student start-ups. The phenomenon of student entrepreneurs is approached in three empirical studies. In the first study mail questionnaires were sent out to former entrepreneurship students at three universities in Sweden, in order to find out if the students’ entrepreneurial behaviour was influenced by education. The second study explores differences in communication skills and the handling of liabilities of newness between entrepreneurs with entrepreneurship education at university and/or previous start-up experience. Student entrepreneurs are compared with a control group of randomly chosen Swedish entrepreneurs. In the third study, the influence from university research on student entrepreneurship as well as direct and indirect regional effects are examined through interviews with university spin-offs around Halmstad University. Entrepreneurship education at university is found to influence entrepreneurial behaviour, to increase the student’s awareness of business opportunities and to result in high start-up frequency early in life. The student entrepreneurs perceive fewer problems to handle some aspects of liability of newness as well as communicative skills in terms of openness and adaptation. Other-orientation is on the other hand supported by previous start-up experience. Hence, with experience from both entrepreneurship education and previous start-up, the students seem well prepared for future start-ups. The case study show multiple and long term indirect effects from student entrepreneurship in developing an entrepreneurial region. Established student entrepreneurs support less experienced student entrepreneurs by linking them to supplementary resources. Students are found to shoulder an important role as academic entrepreneurs in interaction with other individuals connected to the university.

     

     

  • 288.
    Berggren, Eva
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Creating an Entrepreneurial region2008In: Bridging the Functional and Territorial views on Regional Entrepreneurship and Development / [ed] Johannisson, Bengt & Lindholm Dahlstrand, Åsa, Örebro: Forum för småföretagsforskning , 2008, p. 35-54Chapter in book (Other academic)
  • 289.
    Berggren, Eva
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Creating an entrepreneurial region: Two waves of academic spin-offs from Halmstad University2009In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 17, no 8, p. 1171-1189Article in journal (Refereed)
    Abstract [en]

    This article presents a Swedish case study of the regional effects of academic spin-offs.It is based on empirical data from Halmstad University and the Halmstad region, on the west coast ofSweden. The Halmstad case functions as an illustration of co-existing territorial and functionalrationales, where a “rurban” lifestyle is combined with an increasingly “pracademic”knowledge. Spillover effects of university research (directly as well as indirectly) in the form ofacademic spin-offs have been traced over time. In doing so, we are able to identify two waves ofacademic entrepreneurship with direct and indirect regional effects. These waves contribute tothe strengthening of the regional entrepreneurship and the attractiveness of the region. Theestablishment and (early) actions of the university can be seen as a stone that was thrown in thewater, causing several waves to appear in the region. Whether these waves will be reinforcedenough to create an entrepreneurial region, or just slowly disappear as rings on the water, alsodepends on the creation of an absorptive capacity and construction of the regional innovationsystem.

  • 290.
    Berggren, Eva
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Creating an Entreprenurial Region: Two Waves of Academic Spin-offs from Halmstad University2012In: Enacting Regional Dynamics and Entrepreneurship: Bridging the Territorial and Functional Rationales / [ed] Bengt Johannisson & Åsa Lindholm Dahlstrand, London: Routledge, 2012Chapter in book (Other academic)
  • 291.
    Berglund, Axel
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Fransson, Carl
    Halmstad University, School of Social and Health Sciences (HOS).
    Sovereign Credit Rating effects on equity markets: Applied on US Data2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper is a study on how U.S stock market reacts on sovereign credit rating announcements, and if there is a significant difference between low or high debt firms. We have used an event study based on historical stock prices from 30 companies, 15 with high debt and 15 with low debt. All companies are taken from the S&P`s 500 index which we also use as a market index. We use a regression model with 10 % significance level to see if there is a significant impact on high debt firms. Our result shows that the market will be affected by the downgrade. We also conclude that there was a significant negative impact on the high debt firms.

  • 292.
    Bergman, Mikaela
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hartung, Cecilia
    Halmstad University, School of Business and Engineering (SET).
    Varför väljer små svenska företag att internationalisera sig och hur ser internationaliseringsprocessen ut?2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sedan 1980-talet har villkoren för företag att överleva på marknaden förändrats. Vad som förutspås är att inte ens de största företagen med de största hemmamarknaderna kommer att överleva på enbart försäljning i hemlandet. Många företag lockas av tanken på att expandera internationellt då de ser det som ett sätt att tjäna mer pengar, bland annat genom att de då når nya kunder på nya marknader. Det kan vara svårare för små företag att internationalisera sig med anledning av att en internationalisering kan vara kostsam och att mindre företag ofta har begränsade resurser. Detta leder helt enkelt till att det blir svårare för dem att agera på andra marknader än hemmamarknaden. Många små företag ser möjligheter att tjäna pengar på de utländska marknaderna men på grund av sina begränsningar har de inte möjlighet att göra en internationell satsning. För små företag är det oftast så att de inte i förväg planerar att bli internationella utan detta sker ofta av en ren slump. De kan till exempel genom någon kontakt i utlandet få möjlighet att inleda någon form av internationalisering och genom detta tar de tillfället i akt.

    Vårt syfte med arbetet är att få ökad förståelse för små företags internationaliseringsprocess.

    Slutsatserna för vårt arbete blev att i vissa fall är det möjligt att dra generella slutsatser om hur små företag i allmänhet agerar och bör agera vid internationalisering, men vi har också kommit fram till att det i andra fall inte går att dra generella slutsatser om hur ett litet företag bör agera då deras behov och struktur ser olika ut. Detta kan vara av olika anledningar så som produkt, resurser, kunskap eller erfarenhet med mera.

  • 293.
    Bergman, Patric
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Andersson, Andreas
    Halmstad University, School of Business and Engineering (SET).
    Företags utnyttjande av lagerhanteringsfunktioner i affärssystem2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Lagerhantering handlar inte bara om den fysiska produkten, utan även om information som berör produkter i lager. För att underlätta informationen för lagerhantering internt och externt kan affärssystem eller andra datoriserade system användas. Affärssystem kan vara stora och komplexa och utnyttjas inte alltid fullt ut. Därför var syftet med denna studie att förklara i vilken utsträckning företag använder affärssystem för att stödja information för lagerhantering internt och externt. Vår teoretiska referensram är uppbyggd genom tre olika avsnitt som är en utbyggnad av problemområdet. Avsnitten är Lagerhantering och logistik, Affärssystem samt Samarbete med kunder och leverantörer och utgör strukturen för uppsatsen. För att få en klarare bild av det praktiska området genomförde vi pilotintervjuer på ett konsultbolag i affärssystembranschen. Vi har utfört en kvalitativ studie där vi intervjuat tre svenska företag för att få deras syn på användandet av affärssystem. Resultatet av denna studie visar att företagen i studien använder de funktioner i affärssystem som stödjer intern lagerhantering i medel-låg utsträckning. Även de funktioner som stödjer extern lagerhantering används i medel-låg utsträckning. 

  • 294.
    Bergstedt, Eric
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Pettersson, Louise
    Halmstad University, School of Business, Engineering and Science.
    Svenska bankers kreditgivning till företag i Kina: En jämförelse mellan kreditgivning till svenska företag i utlandet och inhemska företag2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The lending process is considered as important for both banks as well as businesses. There are many variables that must be taken into account by the banks in the lending process for businesses. Many companies choose to go abroad to establish operations and many of these companies are in need of funding. Bank funding is one solution. A curiosity for how bank lending is made to companies abroad began to grow. Research in this area was limited, which made us wonder what’s taken into consideration when granting loans to companies abroad compared to domestic companies. With this in mind the following question arose; How is Swedish banks' lending process done to companies abroad compared to companies in Sweden?

    To answer this question the lending process has been described and explained, and by identifying five assessment criterias. These criterias are as follows; accounting, the business itself, assets, owners and management, business concept. These five assessment criterias along with research on risks regarding internationalization identified several factors that should be considered in the lending process to companies abroad. These factors are the company's previous experience in other international markets, the company's network in the country, the country risk and transfer risk. These five assessment criterias, together with the four factors were the starting point of this study but also the pillars in both the theoretical framework and analysis model, but also in the qualitative study. The qualitative study was carried out by eight interviews with lenders at Swedish banks in two different markets; Sweden and China. The conclusion that emerged from the study is that the lending process differs between companies abroad and domestic companies. The main differences identified were within the following credit steps; credit application, credit assessment and decisions and credit terms. The biggest difference identified in the study is that these three steps are done in cooperation between the Bank abroad and a credit manager in the domestic market. In the credit assessment this study could identify factors considered when granting loans to companies abroad but which are not taken into account in lending to domestic companies. The factors identified were those that could be identified by the theory, experience in international markets, networks in the country, the country risk and transfer risk. From these discoveries we devised a model that is practical useful both for banks and companies. This model can help banks identify the factors that should be assessed in the lending process to companies abroad and to reduce the bank's credit risk. This model can also help companies to gain an understanding of their own lending process to the bank and also provide the company with a scope for preparation. 

  • 295.
    Bergström, Axel
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Malmsten, Johan
    Halmstad University, School of Business and Engineering (SET).
    Låt oss underhålla kunderna tillsammans!: Hur företag kan utnyttja partnership i sitt arbete medexperience marketing.2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing

    Författare: Axel Bergström och Johan Malmsten

    Handledare: Christine Tidåsen

    Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011

    Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate

    Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing?

    Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till hur experience marketing kan utnyttjas påett mer fördelaktigt sätt med hjälp av partnership. Vi belyste vad som krävs för att lyckas medexperience marketing och vilka krav som ställs för att skapa ett framgångsrikt partnership.

    Metod: En kvalitativ forskningsansats med ett deduktivt tillvägagångssätt användes. Sexintervjuer gjordes med personer med erfarenhet ifrån arbete inom experience marketing ochpartnership.

    Teoretiskt perspektiv: Tidigare forskning inom experience marketing och partnershippresenterades. Efter detta redogjordes det sedan för hur de här två ämnena samverkar.

    Empiriskt perspektiv: Den insamlade primärdatan ifrån de sex intervjupersonernapresterades.

    Slutsats: Studien visade att ett företag med hjälp av partnership kan förstärka sitt arbete inomexperience marketing. Genom tydliga emotionella kopplingar till sina kunder i samverkanmed skapandet av unika kunderbjudanden blir kunderna mer än bara konsumenter, de blirbrand advocates. Oberoende av bransch eller storlek kan företag förbättra sitt arbete medexperience marketing genom att tillämpa partnerships.

  • 296.
    Bergström, Beatrice
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Svenhag, Lina
    Halmstad University, School of Business and Engineering (SET).
    Hur väljer företag rätt celebritet?: En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title:                                   How do companies choose the right celebrity? – A study of how companies proceed to succeed with celebrity endorsement.

    Purpose:                            Our purpose is to describe and gain a better understanding of how the companies’ process of choosing a celebrity endorser looks and how this choice affects their brand.

    Theoretical framework:   The theory part of the thesis begins with an explanation of brands and brand equity. This section is concluded with the presentation of celebrity endorsement.  

    Method:                             This thesis is a qualitative study with a deductive approach where three semi structured interviews have been done. Our case studies all use celebrity endorsement and have great knowledge in the field. 

    Empirical framework:     In this part the material gathered in the interviews with the three case studies are presented.    

    Conclusion:                       The study concludes that companies have to do thorough research about the brand and the celebrity in order to make the right choice and to make sure the use of celebrity endorsement will be successful.

  • 297.
    Bergstén, Amanda
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Olsson, Cecilia
    Halmstad University, School of Business and Engineering (SET).
    Cause-related marketing - a worthwhile cause?: A quantitative study among Swedish Generation Y2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. Furthermore, as a result of Generation Y’s presence on social media it will also examine their attitudes and preferences regarding cause-related marketing on these media platforms. With this thesis the main purpose is to contribute with insights and guidance for Swedish companies wanting to perform cause-related marketing initiatives towards Swedish Generation Y.

    Frame of references: The frame of references begins with a presentation of consumer behaviour and the power that consumers possess in today’s society. The second section presents corporate social responsibility before moving on to cause-related marketing, profoundly exploring the different aspects of this kind of marketing and presenting existing theories regarding Generation Y’s view on cause-related marketing. The chapter is concluded with a presentation of social media.

    Methodology: A deductive and quantitative approach has been used for the thesis as this was found appropriate for the purpose. An online questionnaire has been conducted in order to reach a large number of respondents.

    Empirical framework: The empirical framework presents the results of the online questionnaire.

    Conclusion: The survey concludes that Swedish Generation Y responds to causes related to humans, e.g., health and well-being, education and social matters, and that they want to see long-term commitment from companies. Moreover, when performing CRM-initiatives information is a key for companies in order to attract and appeal to Swedish Generation Y.

  • 298. Berisha, Dorentina
    et al.
    Olsson, Caroline
    How companies react towards unethical statements on social media: effects on brand image2015Independent thesis Advanced level (degree of Master (One Year)), 240 HE creditsStudent thesis
  • 299.
    Berjat, Estelle
    Halmstad University, School of Business, Engineering and Science.
    How to improve customer satisfaction in luxury hotel industry2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 300. Bernat Llaneras, Aina
    et al.
    Amengual Tomàs, Mar
    Break the seasonality through the Social Media: The case of Mallorca2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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