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  • 201. Bengtsson, Hanna
    et al.
    Hackvall, Linnea
    Styrningen betydelse för tillväxt: En stude av små, ägarledda gasellföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 202.
    Bengtsson, Sara
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Bröchner, Josefine
    Halmstad University, School of Business, Engineering and Science.
    DIGITALISERINGSTRENDER: En studie om hur digitaliseringen förändrar revisorns arbete2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
  • 203.
    Bengtsson, Sebastian
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Ohrlander, Caroline
    Halmstad University, School of Business and Engineering (SET).
    Beslutsinstanserna i de svenska storbankerna: Vad prioriterar de i kreditbedömning av företag och varför?2014Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Credit assessment is an important tool for the Swedish major banks in the role as capital intermediaries for companies. It can be based on the 5 C’s and used on several different decision levels. There is a practical and a theoretical problem in how the banks should organize the credit assessment since earlier research disagree regarding the prioritising in the credit assessment on different decision levels and what explains it. The main purpose of the study is then what the decision levels in the Swedish major banks prioritize in the credit assessment of companies, within the frame of the 5 C’s and which factors that explains that.

    With a qualitative method we have conducted interviews with managers and business advisors who represent the highest and the lowest decision levels on the local level, whilst secondary data in terms of the banks risk management reports have represented central level and the highest decision level.

    The result is that central level and the managers prioritize the capacity and the business advisors prioritize the character. Explaining factors is laws and credit policies which central level and managers sees as more controlling regarding prioritizing the capacity. Further on the rating consists of both financial ratios as well as subjective judgements. Another factor is the size on the company where business advisors handle smaller companies, which are easiest judged with base in the character. 

  • 204.
    Bengtsson, Sofie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Tormena, Isabella
    Halmstad University, School of Business and Engineering (SET).
    En kvalitativ studie om vad som motiverar säljare inom detaljhandeln i södra Italien2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     

    Personalen i serviceföretag har ett lågt beslutsfattande och är även de som arbetar närmast kunden. De har ofta en huvudsaklig uppgift, försäljning. Det är många gånger säljarna som avgör om kunden blir en återkommande kund eller inte, baserat på bemötandet och servicen som ges. Det bör ligga i företagets intresse att ha en motiverad personal, som tar väl hand om kunden. Det finns många teorier gällande detta ämne, denna uppsats fokuserar på Hackman och Oldhams arbetskaraktärsmodell. Modellen består av fem kärndimensioner, som alla ska bidra till inre motivation hos den anställda. Hackman och Oldham har efter år av forskning själva belyst problemet att den sociala aspekten fattas i modellen. Författarna har därför använt sig av modellen med två komplement, feedback från agenter och samverkan med andra.

     

    Författarna har med en kvalitativ metod, ur ett deduktivt perspektiv, undersökt om följande faktorer är av betydelse för den anställdes motivation; (1) variation i arbetsuppgifterna, (2) möjlighet att fullfölja det arbete som påbörjats, (3) att ha arbetsuppgifter som påverkar omgivningen, (4) att själv få bestämma över sättet att arbeta, (5) att tydligt se genom resultatet av uppgiften hur den har utförts, (6) att få feedback från chef och kollegor, samt (7) samverkan med andra i och kring organisationen.

     

    Syftet var att undersöka om Hackman och Oldhams arbetskaraktärsmodell går att applicera på säljare inom detaljhandeln i södra Italien och vad som påverkade säljarnas motivation. Detta för att öka förståelsen för var ifrån motivationen uppstår. Unikt för denna uppsats var att undersöka om de sociala faktorerna hade mer betydelse för de anställda än de kärndimensioner som Hackman och Oldham tog upp i sin ursprungsmodell. Efter att ha genomfört sex stycken intervjuer med personal från fyra olika företag, så kom författarna fram till att modellen behövde revideras. De anställda ansåg att variationen bland kunderna vägde upp för det icke varierande arbetet, de fann det inte nödvändigt att fullfölja en arbetsuppgift från början till slut, samt inte heller att påverka omgivningen med sina arbetsuppgifter. En reviderad modell finns presenterad i uppsatsens slutsats.

     

    Frågeställningen för uppsatsen lyder:

    Vilka kärndimensioner påverkar motivationen hos säljarna i en italiensk detaljhandel?

     

    Nyckelord: Hackman och Oldham, arbetskaraktärsmodellen, motivation, arbetsutformning, sociala faktorer. 

  • 205.
    Bengtsson, Therese
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Håkansson, Daniel
    Halmstad University, School of Business, Engineering and Science.
    Real-time marketing effects on brand in social media2015Independent thesis Basic level (university diploma), 180 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. Further we wish to research if and what kind of impact events have on the real-time marketing effectiveness. Lastly we provide recommendations on how to, according to us, best practice RTM-advertising on social media today.

    Theoretical framework: The theoretical framework consists of the essentials of brand equity and the importance of having a strong brand, as well as the emerging of a digital marketing platform and how it affect how companies perform marketing activities today. Further the theoretical framework covers the basic of social media and development of RTM. Considering RTM being a new phenomenon, previous scientific theories on the subjects are limited.

    Method: The research is based on a triangulation, a combination of both qualitative and quantitative research methods. This was made to get a broad perspective on the subject with viewpoints from both experts and consumers. The qualitative part consisted of five interviews with experts in the field of marketing as well as online observations of real-time marketing activities. The quantitative part consisted of a survey with 296 responses.

    Conclusions: The conclusions made in this research is that RTM is an effective and attractive way of creating social media marketing if made according to the following guidelines: 1) Build content on up-to-date news, so called newsjacking, 2) Be selective on what events to work on to make sure they are in alignment with your brand personality, 3) Use weather related happenings to build real-time content that is relevant and geographically on target, and 4) Interact with other brands and start a two way conversation. However, advertising in real-time may jeopardize how the brand is perceived by its consumers, since it may 1) Confuse the consumers, a luxury brand may for example come off as too mainstream, 2) Be misunderstood, considering the lack of time to plan and reconsider, and 3) Have the brand come out as Page 3 of 76 unauthentic, if the real-time content fail to reach high engagement, making it look dull and unattractive. Lastly, events have shown to have an impact on the effectiveness of the real-time advertisement, since 1) It provides brand with a short-cut to creating content that people are talking about, 2) Events are easy to plan beforehand, and 3) Events often open up to unpredicted happenings that consumers want to talk about, creating a so called opportunistic real-time opportunity.

  • 206. Benjamin, Broberg
    Users' perceptions of Facebook as a place for narcissists and voyeurists2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 207.
    Benon, Hannah
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hedvig, Emaus Günzel
    Halmstad University, School of Business and Engineering (SET).
    ”Den ægte” storskaliga livsmedelsföretaget – Småskaligt producerad med mycket kärlek: En studie om hur storskaliga och småskaliga livsmedelsföretag framhäver sin varumärkesidentitet.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med uppsatsen var att undersöka hur storskaliga och småskaliga företag inom den svenska livsmedelsbranschen förmedlar en varumärkesidentitet som anspelar på de variabler som är typiska för ett småskaligt företag. Undersökningen ämnar studera hur dessa företag framställer sin varumärkesidentitet utifrån variablerna; småskalig, hantverksmässig, traditionell samt genuin/äkta. Vidare undersöks om identiteten stämmer överens med imagen. Uppsatsen antar en kombination av en kvalitativ och en kvantitativ metodansats.

    Studien visar sambandet att företagen förmedlar sin varumärkesidentitet utifrån variablerna; småskalig, hantverksmässig, traditionell och genuin/äkta på samma sätt, oavsett storlek. Samt kan även ett mönster ses i hur variablerna förmedlas, vilket sker genom betoning på historieberättande, ursprung och arv.

  • 208.
    Benson, Caroline
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hedrén, Martin
    Halmstad University, School of Business and Engineering (SET).
    Online Brand Communities - a Route to Brand Loyalty?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to investigate if the use of online brandcommunities helps sporting goods brands in building brand loyalty.

    Frame of Reference: The frame of reference begins with a presentation of brands leading upto brand equity and subsequently brand loyalty. The second part of thissection begins with a presentation regarding marketing communication,the promotional mix and online communities. Finally, brand loyalty andonline community is merged together into a presentation of brandloyalty in online brand communities.

    Method: The purpose is examined through comparing secondary data withquantitative collected data about community members’ purchasingbehaviour prior and after joining a sporting goods brand community.

    Empirical Framework: In this part the results of the online questionnaire is presented.

    Conclusion: The survey concludes that sporting goods brands' online brandcommunities have a positive impact and suggestions on further researchare presented.

  • 209.
    BENTZ, Hugo
    Halmstad University.
    How the customer satisfaction in function of the Kano Model is used to have a better competitive advantage within the car industry?2017Student paper other, 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This article has as objective, to show and analyzing how the customer satisfaction in function of the Kano Model is used to take a competitive advantage within the car industry. Some results show that the impact of the customer satisfaction surveys account for 8 to 10% of the turnover of the major European car companies. In fact, in the 5 past years, the profitability of the leaders in customer satisfaction have surpassed the laggards. Leaders had a cumulative total return of + 22.5%, the SP 500 experienced a decline of -1.3% during the same period, latecomers lost - 46.3%. Therefore, these figures demonstrate how it’s important to set up a good strategic customer listening in order to take advantage on competition.

  • 210.
    Berg, Filip
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Forsberg, Johanna
    Halmstad University, School of Business and Engineering (SET).
    Vissa saker måste var och en göra själv: En studie om arbetssökande personers självledarskap2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Begreppet självledarskap innebär ett inflytande över den egna personen. Självledarskap är aktuellt för alla personer, därför att alla leder; har inflytande över, sig själva. Alla kan bli mer effektiva självledare. Ett effektivt självledarskap är en fördel då personer ställs inför uppgifter de finner svåra men samtidigt nödvändiga att utföra. Att leda sig själv kan göras genom tre olika strategier, beteendefokuserade strategier, naturliga/inbyggda belöningsstrategier samt tankemönsterbaserade strategier. De här tre självledarskapsstrategierna har för avsikt att styra de tre faktorer som påverkar mänskligt fungerande; beteende, omgivning samt kognition.Studien utgår ifrån en uppgift som anses generellt utmanande/svår; arbetssökande. Studien beskriver hur arbetssökande kan ta hjälp av professionella personer för att höja sitt självledarskap gällande arbetssökande. Studien kommer att ge professionella jobbcoachers, arbetsförmedlares samt arbetspsykologers syn på deras möjligheter att påverka självledarskapet hos en arbetssökande. Kan de leda arbetssökande till att leda sig själva mer effektivt? Hur?

  • 211.
    Berg, Fredrik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Alhaider, Rawa
    Halmstad University, School of Business and Engineering (SET).
    Surrogate boycotts: and the effects on companies and marketing2011Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. Our empirical data was collected through personal interviews with people from the Danish companies: Mette Munk A/S, Nordex Foods, Quantum and Arla Foods. We conclude that the role that surrogate boycotts play on companies involved is that it effect the company’s financial situation and gives the problems with the image. We also conclude that companies can work with promotion, altering their products and choosing other ways to distribute their products in order to reduce the effects of a surrogate boycott. Also different marketing tools and strategies can be used during different stages of the boycott in order to be most effective.

  • 212.
    Berg von Linde, Carl
    et al.
    Halmstad University.
    Samuelsson, Martin
    Halmstad University.
    Kommunala fastighetsbolags investeringar i CSR2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract Title: Municipal property companies CSR investments Seminar date: 2015-05-28 State university: Halmstad University Institution: School of Economics, Technology and Sience (ETS) Level: Bachelor Thesis in Economics, 15 hp Authors: Carl Berg von Linde and Martin Samuelsson Examinor: Jan-Olof Müller Supervisor: Eva Berggren Number of pages: 39 Attachments: 3 Keywords: CSR, Municipal-owned housing, Social- and environmental responsibility, Strategic CSR, Legitimacy, Levers Research question: · How do municipal Swedish real estate companies invest in CSR and why? Purpose: The aim of this study is to understand how three municipal property reasons around investment in CSR and to identify different factors why investing in CSR differs between municipal property companies. Methodology: A qualitative study with abductive conducted semi-structured interviews of three municipally owned housing companies. Conclution: The municipal real estate industry uses CSR as a strategy to gain different benefits such as brand recognition. By acting responsibly, companies will strengthen their legitimacy and create long-term economic gain. Many investments can’t be calculated, and decisions about CSR investments are often based on experience. What problems they face and the condition in which municipal property company has to operate have an impact on the CSR investments. CSR in the local real estate industry is no individual work and should preferably be done through cooperation, partly because many different actors operate in the same residential area and partly to develop CSR.

  • 213.
    Bergelin, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Ejdfors, Linnea
    Halmstad University, School of Business and Engineering (SET).
    Ägardirektivets påverkan på investeringar inom kommunalt ägda energibolag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 214.
    Bergersen, Linn
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Josefine
    Halmstad University, School of Business and Engineering (SET).
    Budgeten - Controllerns syn och IT-systems stöd vid budgetprocessen2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Varje företag har sitt eget sätt att ta fram sin budget. Controllern har ofta en central roll vid budgetarbetet och ser till att budgeten sammanfaller efter de mål som företaget satt upp. Företag använder sig av olika IT-system i sina verksamheter och dessa kan vara till hjälp vid framtagningen av budgeten. Syftet med denna studie är att studera hur företag framställer sin budget ur controllerns synvinkel. Vi kommer även att se hur IT-system kan stödja controllern och medarbetarnas verksamhet. För att få en djupare förståelse av ämnet har vi valt att genomföra en kvalitativ studie med en abduktiv ansats. I vår teoretiska referensram sker en genomgång av studiens centrala begrepp, controllern, budgeten, informationssystemet samt ERP-systemet. Vi har genomfört tre besöksintervjuer för att studera hur dessa genomför sin budgetprocess och hur IT-systemen kan vara till stöd. Varje intervju spelades in och gjordes på respondentens arbetsplats. Resultatet av denna studie visar att företag arbetar på likartade sätt i budgetprocessen genom en iterativmetod. Företag använder IT-systemen för att finna historiken från tidigare år samt för att skapa budgeten. De tar hjälp från analysverktyg som Excel och skapar revideringar av budgeten genom prognoser.

  • 215.
    Berggren, Emelie
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Emma
    Halmstad University, School of Business and Engineering (SET).
    Arbetsprocessen kring prestationsmått: En fallstudie om hur arbetsprocessen kring prestationsmått kan se ut i ett företag2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 216.
    Berggren, Emma
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Fri, William
    Halmstad University, School of Business and Engineering (SET).
    Lindström, Niklas
    Halmstad University, School of Business and Engineering (SET).
    Konsumenters påverkan av produktplacering i film - En fallstudie om Hamilton - I nationens intresse2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna uppsats är att skapa en ökad förståelse för produktplacering i svensk film och dess påverkan på svenska konsumenter. Syftet är också att gå på djupet med få enheter för att få en tydligare bild av fenomenet produktplacering.

  • 217.
    Berggren, Eva
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Far from an Ivory tower: Researchers as enablers of commercialization2013Conference paper (Refereed)
  • 218.
    Berggren, Eva
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Student Entrepreneurs: The Influence of University, Entrepreneurship Education and Research2009Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    This licentiate thesis deals with the questions if and how entrepreneurship education and access to research at university stimulate student start-ups. The phenomenon of student entrepreneurs is approached in three empirical studies. In the first study mail questionnaires were sent out to former entrepreneurship students at three universities in Sweden, in order to find out if the students’ entrepreneurial behaviour was influenced by education. The second study explores differences in communication skills and the handling of liabilities of newness between entrepreneurs with entrepreneurship education at university and/or previous start-up experience. Student entrepreneurs are compared with a control group of randomly chosen Swedish entrepreneurs. In the third study, the influence from university research on student entrepreneurship as well as direct and indirect regional effects are examined through interviews with university spin-offs around Halmstad University. Entrepreneurship education at university is found to influence entrepreneurial behaviour, to increase the student’s awareness of business opportunities and to result in high start-up frequency early in life. The student entrepreneurs perceive fewer problems to handle some aspects of liability of newness as well as communicative skills in terms of openness and adaptation. Other-orientation is on the other hand supported by previous start-up experience. Hence, with experience from both entrepreneurship education and previous start-up, the students seem well prepared for future start-ups. The case study show multiple and long term indirect effects from student entrepreneurship in developing an entrepreneurial region. Established student entrepreneurs support less experienced student entrepreneurs by linking them to supplementary resources. Students are found to shoulder an important role as academic entrepreneurs in interaction with other individuals connected to the university.

     

     

  • 219.
    Berggren, Eva
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Creating an Entrepreneurial region2008In: Bridging the Functional and Territorial views on Regional Entrepreneurship and Development / [ed] Johannisson, Bengt & Lindholm Dahlstrand, Åsa, Örebro: Forum för småföretagsforskning , 2008, p. 35-54Chapter in book (Other academic)
  • 220.
    Berggren, Eva
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Creating an entrepreneurial region: Two waves of academic spin-offs from Halmstad University2009In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 17, no 8, p. 1171-1189Article in journal (Refereed)
    Abstract [en]

    This article presents a Swedish case study of the regional effects of academic spin-offs.It is based on empirical data from Halmstad University and the Halmstad region, on the west coast ofSweden. The Halmstad case functions as an illustration of co-existing territorial and functionalrationales, where a “rurban” lifestyle is combined with an increasingly “pracademic”knowledge. Spillover effects of university research (directly as well as indirectly) in the form ofacademic spin-offs have been traced over time. In doing so, we are able to identify two waves ofacademic entrepreneurship with direct and indirect regional effects. These waves contribute tothe strengthening of the regional entrepreneurship and the attractiveness of the region. Theestablishment and (early) actions of the university can be seen as a stone that was thrown in thewater, causing several waves to appear in the region. Whether these waves will be reinforcedenough to create an entrepreneurial region, or just slowly disappear as rings on the water, alsodepends on the creation of an absorptive capacity and construction of the regional innovationsystem.

  • 221.
    Bergman, Mikaela
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Hartung, Cecilia
    Halmstad University, School of Business and Engineering (SET).
    Varför väljer små svenska företag att internationalisera sig och hur ser internationaliseringsprocessen ut?2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sedan 1980-talet har villkoren för företag att överleva på marknaden förändrats. Vad som förutspås är att inte ens de största företagen med de största hemmamarknaderna kommer att överleva på enbart försäljning i hemlandet. Många företag lockas av tanken på att expandera internationellt då de ser det som ett sätt att tjäna mer pengar, bland annat genom att de då når nya kunder på nya marknader. Det kan vara svårare för små företag att internationalisera sig med anledning av att en internationalisering kan vara kostsam och att mindre företag ofta har begränsade resurser. Detta leder helt enkelt till att det blir svårare för dem att agera på andra marknader än hemmamarknaden. Många små företag ser möjligheter att tjäna pengar på de utländska marknaderna men på grund av sina begränsningar har de inte möjlighet att göra en internationell satsning. För små företag är det oftast så att de inte i förväg planerar att bli internationella utan detta sker ofta av en ren slump. De kan till exempel genom någon kontakt i utlandet få möjlighet att inleda någon form av internationalisering och genom detta tar de tillfället i akt.

    Vårt syfte med arbetet är att få ökad förståelse för små företags internationaliseringsprocess.

    Slutsatserna för vårt arbete blev att i vissa fall är det möjligt att dra generella slutsatser om hur små företag i allmänhet agerar och bör agera vid internationalisering, men vi har också kommit fram till att det i andra fall inte går att dra generella slutsatser om hur ett litet företag bör agera då deras behov och struktur ser olika ut. Detta kan vara av olika anledningar så som produkt, resurser, kunskap eller erfarenhet med mera.

  • 222.
    Bergman, Patric
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Andersson, Andreas
    Halmstad University, School of Business and Engineering (SET).
    Företags utnyttjande av lagerhanteringsfunktioner i affärssystem2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Lagerhantering handlar inte bara om den fysiska produkten, utan även om information som berör produkter i lager. För att underlätta informationen för lagerhantering internt och externt kan affärssystem eller andra datoriserade system användas. Affärssystem kan vara stora och komplexa och utnyttjas inte alltid fullt ut. Därför var syftet med denna studie att förklara i vilken utsträckning företag använder affärssystem för att stödja information för lagerhantering internt och externt. Vår teoretiska referensram är uppbyggd genom tre olika avsnitt som är en utbyggnad av problemområdet. Avsnitten är Lagerhantering och logistik, Affärssystem samt Samarbete med kunder och leverantörer och utgör strukturen för uppsatsen. För att få en klarare bild av det praktiska området genomförde vi pilotintervjuer på ett konsultbolag i affärssystembranschen. Vi har utfört en kvalitativ studie där vi intervjuat tre svenska företag för att få deras syn på användandet av affärssystem. Resultatet av denna studie visar att företagen i studien använder de funktioner i affärssystem som stödjer intern lagerhantering i medel-låg utsträckning. Även de funktioner som stödjer extern lagerhantering används i medel-låg utsträckning. 

  • 223.
    Bergstedt, Eric
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Pettersson, Louise
    Halmstad University, School of Business, Engineering and Science.
    Svenska bankers kreditgivning till företag i Kina: En jämförelse mellan kreditgivning till svenska företag i utlandet och inhemska företag2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The lending process is considered as important for both banks as well as businesses. There are many variables that must be taken into account by the banks in the lending process for businesses. Many companies choose to go abroad to establish operations and many of these companies are in need of funding. Bank funding is one solution. A curiosity for how bank lending is made to companies abroad began to grow. Research in this area was limited, which made us wonder what’s taken into consideration when granting loans to companies abroad compared to domestic companies. With this in mind the following question arose; How is Swedish banks' lending process done to companies abroad compared to companies in Sweden?

    To answer this question the lending process has been described and explained, and by identifying five assessment criterias. These criterias are as follows; accounting, the business itself, assets, owners and management, business concept. These five assessment criterias along with research on risks regarding internationalization identified several factors that should be considered in the lending process to companies abroad. These factors are the company's previous experience in other international markets, the company's network in the country, the country risk and transfer risk. These five assessment criterias, together with the four factors were the starting point of this study but also the pillars in both the theoretical framework and analysis model, but also in the qualitative study. The qualitative study was carried out by eight interviews with lenders at Swedish banks in two different markets; Sweden and China. The conclusion that emerged from the study is that the lending process differs between companies abroad and domestic companies. The main differences identified were within the following credit steps; credit application, credit assessment and decisions and credit terms. The biggest difference identified in the study is that these three steps are done in cooperation between the Bank abroad and a credit manager in the domestic market. In the credit assessment this study could identify factors considered when granting loans to companies abroad but which are not taken into account in lending to domestic companies. The factors identified were those that could be identified by the theory, experience in international markets, networks in the country, the country risk and transfer risk. From these discoveries we devised a model that is practical useful both for banks and companies. This model can help banks identify the factors that should be assessed in the lending process to companies abroad and to reduce the bank's credit risk. This model can also help companies to gain an understanding of their own lending process to the bank and also provide the company with a scope for preparation. 

  • 224.
    Bergström, Axel
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Malmsten, Johan
    Halmstad University, School of Business and Engineering (SET).
    Låt oss underhålla kunderna tillsammans!: Hur företag kan utnyttja partnership i sitt arbete medexperience marketing.2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Låt oss underhålla kunderna tillsammans! – Hur företag kan utnyttja partnerships i sittarbete med experience marketing

    Författare: Axel Bergström och Johan Malmsten

    Handledare: Christine Tidåsen

    Nivå: Kandidatuppsats, Marknadsföring 15 hp. VT 2011

    Nyckelord: Experience marketing, partnership, upplevelsemarknadsföring, brand advocate

    Problemformulering: Hur kan företag utnyttja partnership för att få ut mer av sitt arbete medexperience marketing?

    Syfte: Syftet med uppsatsen var att förtydliga hur partnership kan utnyttjas i företags arbetemed experience marketing. Analysen kom fram till hur experience marketing kan utnyttjas påett mer fördelaktigt sätt med hjälp av partnership. Vi belyste vad som krävs för att lyckas medexperience marketing och vilka krav som ställs för att skapa ett framgångsrikt partnership.

    Metod: En kvalitativ forskningsansats med ett deduktivt tillvägagångssätt användes. Sexintervjuer gjordes med personer med erfarenhet ifrån arbete inom experience marketing ochpartnership.

    Teoretiskt perspektiv: Tidigare forskning inom experience marketing och partnershippresenterades. Efter detta redogjordes det sedan för hur de här två ämnena samverkar.

    Empiriskt perspektiv: Den insamlade primärdatan ifrån de sex intervjupersonernapresterades.

    Slutsats: Studien visade att ett företag med hjälp av partnership kan förstärka sitt arbete inomexperience marketing. Genom tydliga emotionella kopplingar till sina kunder i samverkanmed skapandet av unika kunderbjudanden blir kunderna mer än bara konsumenter, de blirbrand advocates. Oberoende av bransch eller storlek kan företag förbättra sitt arbete medexperience marketing genom att tillämpa partnerships.

  • 225.
    Bergström, Beatrice
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Svenhag, Lina
    Halmstad University, School of Business and Engineering (SET).
    Hur väljer företag rätt celebritet?: En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title:                                   How do companies choose the right celebrity? – A study of how companies proceed to succeed with celebrity endorsement.

    Purpose:                            Our purpose is to describe and gain a better understanding of how the companies’ process of choosing a celebrity endorser looks and how this choice affects their brand.

    Theoretical framework:   The theory part of the thesis begins with an explanation of brands and brand equity. This section is concluded with the presentation of celebrity endorsement.  

    Method:                             This thesis is a qualitative study with a deductive approach where three semi structured interviews have been done. Our case studies all use celebrity endorsement and have great knowledge in the field. 

    Empirical framework:     In this part the material gathered in the interviews with the three case studies are presented.    

    Conclusion:                       The study concludes that companies have to do thorough research about the brand and the celebrity in order to make the right choice and to make sure the use of celebrity endorsement will be successful.

  • 226.
    Bergstén, Amanda
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Olsson, Cecilia
    Halmstad University, School of Business and Engineering (SET).
    Cause-related marketing - a worthwhile cause?: A quantitative study among Swedish Generation Y2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to contribute with knowledge of the preferences and attitudes among Swedish Generation Y in terms of cause-related marketing. The study aims to find out what this generation prefers in cause-related marketing efforts, focusing on causes and type of support. Furthermore, as a result of Generation Y’s presence on social media it will also examine their attitudes and preferences regarding cause-related marketing on these media platforms. With this thesis the main purpose is to contribute with insights and guidance for Swedish companies wanting to perform cause-related marketing initiatives towards Swedish Generation Y.

    Frame of references: The frame of references begins with a presentation of consumer behaviour and the power that consumers possess in today’s society. The second section presents corporate social responsibility before moving on to cause-related marketing, profoundly exploring the different aspects of this kind of marketing and presenting existing theories regarding Generation Y’s view on cause-related marketing. The chapter is concluded with a presentation of social media.

    Methodology: A deductive and quantitative approach has been used for the thesis as this was found appropriate for the purpose. An online questionnaire has been conducted in order to reach a large number of respondents.

    Empirical framework: The empirical framework presents the results of the online questionnaire.

    Conclusion: The survey concludes that Swedish Generation Y responds to causes related to humans, e.g., health and well-being, education and social matters, and that they want to see long-term commitment from companies. Moreover, when performing CRM-initiatives information is a key for companies in order to attract and appeal to Swedish Generation Y.

  • 227.
    Berjat, Estelle
    Halmstad University, School of Business, Engineering and Science.
    How to improve customer satisfaction in luxury hotel industry2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
  • 228. Bernat Llaneras, Aina
    et al.
    Amengual Tomàs, Mar
    Break the seasonality through the Social Media: The case of Mallorca2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 229.
    Berntsson, Amanda
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Karlsson, Jenny
    Halmstad University, School of Business, Engineering and Science.
    Användning av styrsystem i skolan: en kvalitativ studie om styrsystemens påverkan på lärares arbetsbelastning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The use of management control systems in school - a qualitative study on the influence of control systems on teachers workload

    Authors: Amanda Berntsson and Jenny Karlsson

    Thesis supervisor: Eva Berggren

    Level: Bachelor thesis 15 HP in Business Economics, Management, VT 2018

    Background: By the year of 2035 it will be a lack of 79 000 teachers in Sweden. Simultaneously approximately half of the teachers in Sweden are always or often stressed at work and have to work leisure because the work time is insufficient. These statistics show that there is a practical problem and therefore this study aims to investigate if this problem can be linked to the management control system in municipal upper secondary schools.

    Problem: Previous studies have focused on management control affect on student results and not on its impact on teachers workload. A study conducted in healthcare has shown a connection between doctors fatigue and the occurrence of unnecessary and unreasonable task assignments. Therefore, it is interesting to analyze if there is a similar connection within the school system.

    Problem formulation: Which management control systems do the principal use at municipal upper secondary schools and how does it affect the teachers workload?

    Purpose: The purpose is to describe which management control systems principals at municipal upper secondary schools use. Furthermore, the purpose is to identify how the different control systems affect teachers workload.

    Theoretical framework: The theoretical framework contains management control systems and we chose to apply Merchant and Van der Stede’s division, which consists of result control, action control, personnel control and cultural control. Furthermore, negative consequences of the application of the various control systems are presented.

    Methodology: The thesis are based on a qualitative method with abductive approach. Interviews has been conducted with six respondents, four principals and two teachers. All of them are active in two municipal upper secondary schools.

    Empirical findings: Primary data for the six respondents are presented in each of the four management control systems and finally negative consequences of management control systems is presented.

    Analysis: In this chapter, empirics compared to the theoretical framework are analyzed each control system individually.

    Conclusion: The study has led to the following four conclusions:- Schools use of control systems is different- More focus on personnel control instead of results control will reduce teachers workload- The positive consequences of a schools culture will reduce teachers workload- Teacher's workload increases as a result of a lack of communication regarding the documentation 

    Keywords: Management control, management control system, management, workload, school system

  • 230.
    Berta, Krulj, Timmy, Igor
    Halmstad University, School of Business and Engineering (SET).
    Ålderns påverkan på användningen av mobila betalningar- En kvantitativ studie.2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The age impact on the usage of mobile payments – A qualitative study.

    Authors: Timmy Berta och Igor Krulj

    Supervisor: Klaus Solberg Soilen

    Examiner: Ulf Ågerup

    University: Halmstad University, Sweden

    Level: Bachelor thesis, Strategic Marketing (15 hp), springterm 2013

    Keywords: Mobile payment, future payments, cash, age impact on mobile payments, mobile services, internet payments, smartphone services, e-commerce, mobile security.

                                        

    Problem formulation

    How does consumer’s age affect the usage of mobile payment services?

    How is the use of mobile payment depending on consumer’s knowledge based on their age?

    Has consumers a different view on the safety of mobile payment services based on their age?

     

    Purpose

    The purpose of this paper, based on the theoretical framework and a quantitative study, is to measure how consumer age affects the use of mobile payment services. Further, we investigate and analyze if the perceived security is vital to the use of mobile payment services, and if consumers are willing to switch to mobile payment services based on their age. Finally, we will get a result that the reader can see how the distribution of consumer usage presents depending on age.

     

    Theoretical framework

    Presents different theories for understanding mobile communications development, and the various means of payments available. Theories of factors based on safety, simplicity and use are presented with a focus on mobile payments. Finally, we present theories which are considered crucial for the use of a new technology.All theory is based on an age perspective.

     

    Methodology

    We have decided to make a quantitative study. The data collection consists of 380 respondents from urban Halmstad who participated in our survey, together with previously impaired theories and information.

     

    Empirical study

    The empirical data presents responses from the survey with charts and crosstabs.

     

    Conclusion

    There is a relationship between the use of mobile payment services and age. The higher the age of the consumer are the fewer are using mobile payment services. Older people have a desire to start using mobile payments services, but their knowledge of the mobile's features limits the usage. The majority of respondents believe that their lives had been more convenient if they could transfer money and pay for purchases via their mobile phone. If a market trusted mobile payment services existed based from a security stand of view, then consumers are willing to start using this service.

  • 231. Bertel, Nicholas
    et al.
    Tornesjö, Niklas
    DET MODERNA KRIGET2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract: The objective with this thesis is to create a deeper understanding of Hybrid Warfare and through that support the Swedish Armed Forces with encompassing their perspective. The thesis is based on a hermeneutic paradigm, an inductive approach and a qualitative method, which is inspired by Grounded Theory. The data collection in this study has been conducted through semi-structured qualitative interviews of key personnel and decision makers at the Swedish Armed Forces Headquarter. We have used the two theories “Modern Warfare in War and Peace” and “Social Movement Approach” in order to obtain scientifically proof for our result. The main conclusion of this study is that Hybrid Warfare is the modern war. It is an epithet that is used to explain the characteristics in the type of Modern Warfare that we currently are facing. The other conclusions in this study is that Hybrid Warfare is a “national all of government comprehensive concept”, and a proactive concept that requires a tailor fitted approach. Hybrid Warfare is a comprehensive approach based on a Total War strategy that is used in order to achieve a state actors political aims and objectives. However it is a long-term tailor fit “all of government” concept and not a military concept. This concept is based on a proactive approach, which includes a long-term shaping of the environment, distort the situation awareness and peoples perception locally in the conflict area and globally on the world arena. The purpose with the shaping of the environment is to create legitimacy for their activities in a way that reduces the risk for sanctions and international involvement. Hybrid Warfare includes the use of social movements in order to affect and in-stabilize a state. By using social movements state actors can deny their involvement in the conflict. Hybrid Warfare is also hybrid in its nature and is based on a asymmetric approach where state and non-state resources are used in a way that manipulate the boundary between peace and war in a way makes conventional military power become obsolete. We have as an outcome of this study developed a tentative theory of Hybrid Warfare. In comparison to Hybrid War, Hybrid Threats is a latent targeting method that is used within the frames of a hybrid approach

  • 232.
    Bertilsson, Pontus
    Halmstad University, School of Business and Engineering (SET).
    Kalkylering: En aktionsstudie om hur ledningen i ett företag kan använda kalkyleringen för att validera beslut.2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Det finns en rad olika skrivna vetenskapliga artiklar om vad kalkylering är. Men hur används kalkyleringen utav ledningen i ett företag? Används kalkyleringen som ett styrverktyg? Syftet med studien har varit att beskriva och analysera hur kalkyleringsarbetet och utformningen av kalkyleringen påverkar styrningen av ett företag. Jag har därför utformat följande frågeställning: Hur påverkar kalkyleringen och framtagandet utav fördelningsnycklar styrandet utav verksamheten? Jag har valt att undersöka mitt syfte och min frågeställning genom en aktionsstudie på Ardagh Glas i Limmared. Jag valde att göra en aktionsstudie eftersom jag ville få en helhetsbild av hur ett företag kan använda kalkyleringen för att validera sina strategiska beslut. Jag har valt en kvalitativ studie med en abduktiv ansats där jag växlade mellan att gå från empiri till teori och från teori till empiri. I min teoretiska referensram har jag beskrivit de grundläggande begreppen ABC-kalkylering, ABM-styrning, aktivitet, kostnadsdrivare och kapitalets kretslopp. Min empiriska studie omfattade en egen genomgång av Ardaghs kalkylsystem, fyra personliga intervjuer som kompletterades med en enkätundersökning för att guida mig i mitt arbete med att utveckla nya fördelningsnycklar . Resultatet blev att poängtera hur viktigt det är att företag som använder sig av ABC-kalkyleringen har en uppbyggd förståelse om kalkyleringen för att kunna få en bra grundplåt att basera sina strategiska beslut med hjälp av den. Sedan har jag dessutom lämnat förslag om nya fördelningsnycklar för att därigenom få en mer rättvis kostnadsbild i Ardaghs produktkatalog.

  • 233.
    Bhatt, Punita
    et al.
    Open University Business School, Milton Keynes, Buckinghamshire, United Kingdom.
    Sanchez Preciado, Deycy Janeth
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI). CREPIC, University of Cauca, Popayán, Colombia.
    Claes, Björn
    Open University Business School, Milton Keynes, Buckinghamshire, United Kingdom.
    Social Capital in Community-Based Enterprises: Case Study of Apropesca and Corseda, Colombia2014Conference paper (Refereed)
    Abstract [en]

    This paper aims to explore how social capital facilitates the process of social innovation in community-based enterprises. We draw insights from two case studies of APROPESCA and CORSEDA in the El Cauca region of Colombia that engage local rural communities in trout fishing and silk production respectively. We draw upon qualitative responses collected through multiple methods including semi-structured interviews with organisational and external informants, workshops engaging local communities and participant observations.

    Findings of our study illustrate that where social capital of local communities and institutions involved were not developed, government interventions failed to ensure the sustainability of the CBE.  In contrast, when strong social capital was developed and maintained through active participation of community members the CBE’s viability and economic success were ensured. Our findings have implications for development initiatives aiming to empower local communities and bring about sustainable development.

  • 234.
    Bienkowska, Susann
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Churchill, Malin
    Corporate Social Responsibility, a Necessary Charity?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 235.
    Billström, Anders
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN). Nord University, Business School, Bodø, Norway.
    The Role of Social Network Actors in the Formation of University Spin-Offs: Case Studies of External and Inventor Entrepreneurs in Sweden2017In: The World Scientific Reference on Entrepreneurship, Volume 4: Process Approach to Academic Entrepreneurship – Evidence from the Globe / [ed] Siegel, D., Fini, R. & Grimaldi, R., World Scientific, 2017, p. 81-104Chapter in book (Refereed)
    Abstract [en]

    In recent decades, policy makers and researchers have taken an increased interest in university spin-offs. Entrepreneurship research provides limited knowledge of the role of the social network actors of external entrepreneurs in the formation process of university spin-offs. External entrepreneurs, who come from outside the university, are likely to use other network actors than academic researchers. This may influence the subsequent development of the firm. The purpose is to develop a conceptual framework for the role of social network actors in the formation of university spin-offs managed by external and inventor entrepreneurs. Literature of social networking, university spin-off formation and external and inventor entrepreneurs guide this study. This study employs a case study design that contains three external and three inventor entrepreneurs of Swedish university spin-offs. The results demonstrate that business actors, support actors and technology actors influence the firm formation process. The study also shows that external entrepreneurs have strong ties (direct access) to business actors while inventor entrepreneurs have weak ties (indirect access) to business actors via the university incubator. University incubators are less important for external entrepreneurs than inventor entrepreneurs because of their strong ties to business actors. The chapter provides implications for researchers and policy makers. © 2017 by World Scientific Publishing Co. Pte. Ltd. All rights reserved.

  • 236.
    Billström, Anders
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). Lund University, Lund, Sweden.
    Gabrielsson, Jonas
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). Lund University, Lund, Sweden.
    Politis, Diamanto
    Lund University, Lund, Sweden.
    Entrepreneurial Networks in University Spin-offs – An Analysis of the External Entrepreneur Model2014In: Entrepreneurship, People and Organisations: Frontiers in European Entrepreneurship Research / [ed] Robert Blackburn, Frédéric Delmar, Alain Fayolle & Friederike Walter, Cheltenham: Edward Elgar Publishing, 2014, p. 136-154Chapter in book (Refereed)
    Abstract [en]

    In the study we examine whether external entrepreneurs show differences compared with inventor entrepreneurs in the way they interact and network with others in the start-up process, and – if so – how these differences become manifested in their venturing efforts. The study uses a case study design of four university spin-offs across different industries and development stages originating from a Swedish technical university. In general, our findings emphasize the critical role of incubators for supporting the commercialization and diffusion of technology as they bridge structural holes between research oriented and commercial networks. However, we also find evidence that the external entrepreneur model contains network elements that on the whole makes it more effective in the venturing process. As such, the external entrepreneur model seems to be a highly potent technology transfer mechanism with potential to orchestrate efforts to commercialize public research for the benefit of industry and broader society.

  • 237.
    Billström, Anders
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Satisfaction: Antecedents and postcedents in Swedish Business relationships2009Conference paper (Refereed)
  • 238.
    Billström, Anders
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Mysen, Tore
    Oslo School of Management, Norway.
    Rindell, Anne
    Hanken School of Economics, Finland.
    Satisfaction as a mediator of Swedish Business Relationships2010Conference paper (Refereed)
  • 239.
    Birgersson, Johan
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Larsson, Linus
    Halmstad University, School of Business, Engineering and Science.
    Ledarskap och Personligt Varumärke: En kvalitativ studie om hur det personliga varumärket påverkar ledarskapet inom banksektorn2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Ever since the concept of the personal brand had been coined, observations and surveys of it have become more interesting since it has been proven to have positive effects for leadership and the organization. Since bank employees are responsible for doing business directly to thebank's customers, they are considered to be the organization's most important resource. It is this freedom and independence that puts high demands on clarity on the leadership within the banking sector. Since previous studies have shown that a leader's personal brand can contribute to this clarity of the leadership, we decided to do a study with an abductive approach, with the problem formulation: How does the personal brand affect the leadership within the banking sector?

    The study aims at investigating how the personal brand affects the leadership within the banking sector, viewed from the perspective of leaders and employees. It was done through a qualitative study where we focused on identify the basics about the personal brand and how it shows in the leadership. We chose to use Kapferer's model - Brand Identity Prism (2008) as an analysis model throughout the study. Our theoretical reference frame has been derived from scientific articles and literature. The empirical data consisted eight personal interviews in total, where six of them were with employees and two of them were with leaders. The interviews were conducted with a semi-structured interview guide. The conclusion of our study showed that the personal brand affects leadership through trust, clarity and communication. Therefore, it should be of outmost importance for a leader to become aware of it. Our hope is that individuals will use the studys’ result on how the personal brand affects leadership.

  • 240.
    Birgersson, Mari
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Petersson, Lovisa
    Halmstad University, School of Business and Engineering (SET).
    Humankapital vid förvärv: Hur påverkar humankapitalet en företagsvärdering av kunskapsföretag?2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med uppsatsen är att skapa förståelse för om och hur humankapital påverkar värderingen av kunskapsföretag vid företagsförvärv. Vidare vill vi undersöka vilka faktorer som styr humankapitalets värde.

    Vår teoretiska referensram grundar sig i teori om kunskapsföretag, förvärv och värdering. Vi tittar även närmare på Due Diligence och Human Resource Due Diligence som är två typer av företagsbesiktningar. Vi har valt att skapa förståelse för ämnet genom de systemorienterade teorierna.

    Vi har valt att utgå från en deduktiv ansats i vår uppsats. Vi har valt en kvalitativ undersökningsmetod där vi genomfört fyra semistrukturerade intervjuer med revisorer från revisionsbyråerna Revisionskonsulterna J Hägglund, PwC, EY och Akridi.

    Empirin har samlats in genom tre besöksintervjuer och en telefonintervju. Informationen vi samlat in via intervjuerna beskriver revisorernas syn på humankapitalets påverkan på ett företagsförvärv av kunskapsföretag.

    Analysen bygger på jämförelser mellan teori och empiri och jämförelser mellan empiri och empiri.

    Slutsatserna grundar sig i den analys som vi gjort mellan teori och empiri. Vi har kommit fram till att humankapital påverkar värderingen av kunskapsföretag vid företagsförvärv. Påverkan sker indirekt genom risken som finns i humankapitalet. Humankapitalets påverkan på den totala värderingen är i slutändan en subjektiv bedömning av värderaren eftersom det saknas metoder för att värdera humankapital. 

  • 241.
    Birkedal, Micaela
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Meister, Gabrielle
    Halmstad University, School of Business and Engineering (SET).
    Brand loyalty towards cell phones: A study of Generation Y in Sweden2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic, and to find out if some set factors of loyalty affects Generation Y's loyalty more than other. 

    The conclusion of this thesis is that Generation Y is more loyal to their cell phone brand compared to other consumer electronics, and that the set factors presented are affecting their brand loyalty to different extent.

  • 242.
    Bissdorf, Julia
    Halmstad University.
    Success Factors of the Product Relaunch: The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically.Advantages like lower flop risks, and lower research and development costs make thisalternative quite attractive when it comes to the decision between the introduction ofinnovations and revitalization of existing products.Method: In order to identify promising advertisement strategies, four potential successfactors has been stated, based on existing marketing communication models: media usage,message credibility, message appeal and scheduling pattern. Related to them, a survey wasconducted which asked the respondents to choose the applied alternatives within the fourdecision areas and indicate to which extent the set success goals were achieved. The surveycould give hints, which strategy alternatives are associated with the achievement of thecampaigns goals by using the correlation analysis. Furthermore, the frequency distributionwas used to identify handling patterns in practice.Results: The results of the survey, which was executed as self-completing questionnaire,revealed that two of the assumed success factors, namely media strategy and credibilitysource, indeed show a correlation to the perceived achievement of success goals. For thethird aspect, the decision about the message appeal, a clear usage pattern could beidentified in the non-durable goods industry. Finally, the two advertisement schedulingpatterns showed no correlation to the perceived success and there was also no preferredalternative identifiable in the durable and non-durable goods industry.Implications: Based on the study results it is to summarize that the usage of TV and onlineadvertisement, as well as POS material appears particularly appropriate for the durablegoods industry, whereas the application of Magazine advertisement showed a positiverelation to the perceived success of relaunch campaigns for non-durable goods. Regardingthe creation of awareness and trustworthiness, the link to the brand and or manufacturername seems more promising than the one to the previous product version, particularly forthe durable goods industry. Finally, the application of an emotional argumentation wasused by 80% of the non-durable goods firms, whereas the relaunch of durable goods wasequally communicated with emotional and informational messages.

  • 243.
    Bjermqvist, Martin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Harder, Anette
    Halmstad University, School of Business, Engineering and Science.
    Hur revisionspliktens avskaffande uppfyllt småföretags, revisorers och myndigheters förväntningar: En kvalitativ studie om reformens utfall2018Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Föreliggande studie grundar sig på Riksdagens beslut år 2010, att genom en reform avskaffa revisionsplikten för småföretag. Målet med revisionspliktens avskaffande var att minska småföretagens kostnader och administration, men även att förbättra konkurrenssituationen och tillväxtmöjligheterna.

    Det har gått drygt sju år sedan reformen trädde i kraft i Sverige och Riksrevisionen rekommenderade nyligen att återinföra revisionsplikten. En rekommendation som startade en debatt hos olika branschorganisationer och indikerade att det tycks råda stor oenighet om vilka förväntningar som avskaffandet förde med sig för småföretag, revisorer och berörda myndigheter samt hur dessa förväntningar har uppfyllts. Därmed bedömde vi att detta gap är av nationellt intresse för att närmare undersöka hur reformen för revisionspliktens avskaffande i mindre aktiebolag har uppfyllt förväntningarna från småföretag, revisorer och berörda myndigheter.

    Detta har vi gjort genom att beskriva, analysera och skapa förståelse för hur reformen har påverkat småföretag, revisionsbyråer och myndigheterna Skatteverket, Bolagsverket och Ekobrottsmyndigheten. Studien har anammat en kvalitativ metod där det empiriska underlaget består av intervjuer med tio personer som på olika sätt påverkats av reformen. Dessa personer har valts utifrån tre urvalskategorier: myndigheter (Skatteverket, Bolagsverket och Ekobrottsmyndigheten), revisionsbyråer samt branschorganisationer (FAR och Svenskt Näringsliv).

    Vår studie visar att framförallt arbetsbördan, men även kostnaderna, inte minskat så mycket som det förväntats. Småföretagen har främst påverkats genom en ökad valfrihet att välja de tjänster som de har bäst nytta av. Samtidigt har många småföretag som etablerats innan reformen valt att behålla revisionen. Reformen har därför haft mindre påverkan på dessa befintliga småföretag än vad som uppfattats tidigare. Småföretagens valfrihet har gjort att revisionsbyråerna anpassat sitt tjänsteutbud efter den förändrade efterfrågan. De har även behövt utveckla sin relation till småföretag, leverera mervärde och arbeta mer aktivt för att bibehålla sina revisionsuppdrag. Nya typer av uppdrag, minskat antal revisorer och ökat antal aktiebolag har resulterat i att revisionsbranschen fortfarande har hög arbetsbelastning. Revisionsbyråerna anser att förväntningarna ändå uppfyllts till det bättre.

    Bolagsverkets och Ekobrottsmyndighetens farhågor har uppfyllts, med försämrad kvalitet på årsredovisningar och redovisning, samt minskat förtroende för aktiebolag. Skatteverkets möjlighet att själva styra sitt behov av kontroll, samt förebyggande och framåtsyftande arbete har gjort att de upplever att reformen uppfyllts till det bättre. Däremot tycks det funnits förväntningar på att andra aktörer skulle möta upp reformen tydligare. Det råder en osäkerhet om vem som bör ansvara för vad, men samtliga respondenter i studien anser att revision i sig gör nytta och har en god funktion. Studien visar att det behöver införas någon form av kontroll i småföretag. Det finns flera tänkbara möjligheter till detta, men det är tydligt att dagens ISA-revision inte passar småföretag.

  • 244.
    Bjuvstam, Daniel
    Halmstad University, School of Business and Engineering (SET).
    Outsourcing av ekonomifunktioner: En studie om företags tillvägagångssätt före implementeringen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel: Outsourcing av ekonomifunktioner - En studie om företags tillvägagångssätt före

    implementeringen

    Författare: Daniel Bjuvstam och Tove Johannesson

    Färdigställd: Våren 2014

    Handledare: Jan-Olof Müller

    Bakgrund: Enligt Ax et al. (2009) är ekonomifunktionen en viktig del i ett företag och den

    återspeglar organisationen och utvecklingen i ett företag. Utvecklingen går mot att företag

    outsourcar funktioner som inte endast ligger längst ifrån kärnkompetensen (Krell, 2008).

    Vanligaste förekommande motivet till outsourcing är viljan att reducera kostnader, förbättra

    effektiviteten och att snabba på de processer som inte tillhör verksamhetens kärnkompetens

    och låta leverantörer med högre kompetens, expertis och skalfördelar sköta detta istället

    (Lacity et al., 2011). Alla företag som implementerat outsourcing är inte nöjda och ett allt

    större antal outsourcingkontrakt förnyas inte (Maelah et al., 2010). Barthélemy (2003)

    beskriver även betydelsen av att implementera outsourcing korrekt. Genomförs

    implementeringen inte på rätt sätt kan outsourcing snarare orsaka mer skada än nytta. Det är

    därför viktigt att företagen följer de olika stegen i outsourcingprocessen noggrant (Power et

    al., 2006).

    Syfte: Syftet med studien är att, utifrån ett kundperspektiv, beskriva och analysera hur

    företags tillvägagångssätt kan se ut före implementeringen av outsourcing av hela eller delar

    av ekonomifunktionen. Vi vill även undersöka vilka motiv som ligger till grund för

    outsourcingbeslutet.

    Problemformulering: Vilka motiv föreligger då företag väljer att outsourca hela eller delar

    av ekonomifunktionen, och hur kan företag gå tillväga före outsourcing implementeras?

    Metod: Studien är genomförd utifrån ett kvalitativt angreppssätt. Det empiriska materialet är

    insamlat genom sex intervjuer, en leverantör och fem stycken företag som outsourcar hela

    eller vissa delar av ekonomifunktionen. Respondenterna har varierande arbetsroller och

    arbetserfarenheter.

    Resultat: Gällande motiv till outsourcing förekommer alla motiv som den teoretiska

    referensramen lyfter fram bland respondenternas svar. Vi anser oss finna i denna studie att de

    företag som valt att outsourca flera ekonomifunktioner har fokus på kärnkompetensen som det

    enskilt viktigaste motivet. Vilket även leverantören i studien styrker. Kostnadsbesparingar är

    ett motiv som mer eller mindre framkommer hos de flesta respondenterna Ingen av

    respondenterna nämner dock detta motiv som enskilt avgörande utan det är andra motiv som

    väger tyngre. Vår studie visar att tillvägagångssättet före implementering av outsourcing

    varierar, vilket tyder på att varje outsourcingprojekt är unikt och har sin egen prägel och

    förutsättningar. Gemensamt för fallen är att leverantörsutvärdering och avtalshantering

    genomförs bland samtliga respondenter. Däremot förekommer det delade åsikter bland

    respondenterna angående att strategisk utvärdering bör genomföras innan outsourcing

    implementeras. Vi anser oss finna att endast ett av företagen genomfört en noggrann

    strategisk utvärdering.

  • 245.
    Björk Linder, Elin
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Sanborn Knöös, Jessica
    Halmstad University, School of Business, Engineering and Science.
    Jämställdhet i bygg-och fastighetsföretag: En uppsats som undersöker och beskriver hur företag arbetar med rekryteringsprocessen för att främja jämställdhet.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 246.
    Björk, Sarah
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Järnliden, Niklas
    Halmstad University, School of Business and Engineering (SET).
    Hur återförsäljare kan arbeta med sitt varumärke: En fallstudie bland klädåterförsäljare i Halmstad2011Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service. Service, quality and durability have been the main strategies to differentiate them from low-price chains.

  • 247.
    Björkdahl, Joakim
    et al.
    Chalmers University of Technology, Göteborg, Sweden.
    Holmén, Magnus
    Chalmers University of Technology, Göteborg, Sweden.
    Business model innovation – the challenges ahead2013In: International Journal of Product Development, ISSN 1477-9056, E-ISSN 1741-8178, Vol. 18, no 3/4, p. 213-225Article in journal (Other academic)
  • 248.
    Björkdahl, Joakim
    et al.
    Chalmers University of Technology, Göteborg, Sweden.
    Holmén, Magnus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Innovation audits by means of formulating problems2016In: R &D Management, ISSN 0033-6807, E-ISSN 1467-9310, Vol. 46, no 5, p. 842-856Article in journal (Refereed)
    Abstract [en]

    Prior innovation audits consist of scorecards that firms use to assess their innovation processes and capabilities. The multifaceted nature of innovation means that this approach does not contextualize the audit for the audited firms. This paper proposes an innovation audit method that identifies and formulates valuable innovation-related problems. It comprises four sequentially dependent modules which follow a structured process that allows the firm’s innovation processes and capabilities to be audited. The audit was developed based on performing innovation audits with five multinational companies in the manufacturing and hygiene sectors, and nine pulp and paper companies. The paper discusses the pros and cons of different innovation audits. We suggest that the innovation audit process may be a means for changing a firm’s strategic innovation orientation, and contribute to the development of innovation capabilities. © 2015 RADMA and John Wiley & Sons Ltd.

  • 249.
    Björkdahl, Joakim
    et al.
    Chalmers University of Technology, Gothenburg, Sweden.
    Holmén, Magnus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Fallahi, Sara
    Chalmers University of Technology, Gothenburg, Sweden.
    Business model innovation processes: Looking forward and looking backward2016In: Academy of Management Conference, AOM, 2016Conference paper (Refereed)
  • 250.
    Björkman, Angelica
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Lindestam, Elin
    Halmstad University, School of Business and Engineering (SET).
    Lean inom försäkringsbolag: En studie om hur försäkringsbolag som valt att implementera Lean skiljer sig från de som inte gjort det.2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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