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  • 1651.
    Wallenborg, Emma
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Holmqvist, Ida
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Byggföretags förberedelser inför en lågkonjunktur: En kvalitativ studie om strategisk planering och styrning2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
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  • 1652.
    Wallin, Ellen
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    How would a case study look from a feminist perspective?2016Studentarbete övrigt, 5 poäng / 7,5 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The issue addressed in this article is how a feminist case study would look like. This includes that the one who does the research, the purpose of the study, the content of the study and to whom the case study contributes should have feminist perspectives in order to be a feminist study. The case studies mapped in this article are limited to case studies about leadership, education and organizations. By analysing 20 different case studies with feminist point of views, I concluded that feminist case studies often includes gender inequality issues like acceptation of gender inequalities or gender employment discrimination but some of them cover how feminism ideology in organizations operate.

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  • 1653.
    Wallin, Fredrik
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Lindberg, Fredrik
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Kampen för tillräcklighet: En fallstudie om situationen bakom kulisserna på Livgardet2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Försvarsmakten har sedan år 2000 varit en organisation under konstant förändring. Till förmån för krigsförbanden har depåorganisationen reducerats personellt under denna förändring. Officerare i depåorganisationen har trots detta fortsättningsvis viktiga uppgifter att lösa för att Försvarsmaktens verksamhet skall fungera.

    Hur upplever officerarna vid Livgardets depåförband sin situation?

    Syftet med studien är att öka förståelsen för hur officerare i depåförbanden upplever och hanterar sin situation. Undersökningen har genomförts som en fallstudie med metoden grounded theory och datainsamling via observationer samt 8 stycken djupintervjuer.

     Slutsats: Officerarna i Livgardets depåförband upplever en orimlig arbetsbörda. Officerarna saknar verktyg för att förändra denna situation och hanterar den genom att lösa uppgifter som de upplever bidrar till att uppfylla grundläggande mänskliga behov för att känna tillräcklighet. Om denna situation inte förändras riskerar dessa officerare att drabbas av utmattning.

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  • 1654.
    Wallin, Jonas
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Ingelstam, Gustaf
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    En fastighetsinvestering blir till: -En studie om fastighetsbolagens beslutsmodeller-2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 1655.
    Wallin, Victor
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Wentzel, Niklas
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Vem är controllern?: En kvalitativ studie om controllern i rollen som styrorienterad och traditionell ekonomichef2011Självständigt arbete på grundnivå (kandidatexamen), 15 poäng / 22,5 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sammanfattning

     

     

    Det finns många definitioner av vad yrket controller innebär, vilket visar att yrkestiteln är svårdefinierad. Syftet med studien är att beskriva controllerns arbetsroll i medelstora tillverkande privata företag och om controllerns roll fokuserar mer mot styrorienterade uppgifter eller mer mot traditionella ekonomiuppgifter. Vi utformade därför följande frågeställning: Är dagens controller i tillverkande företag mer styrorienterad eller mer en traditionell ekonomichef? Vi valde att genomföra en kvalitativ studie eftersom det möjliggör en djupare förståelse och sedan använde vi oss av en deduktiv ansats där vi gick från teori till empiri. I vår teoretiska referensram har vi beskrivit olika egenskaper, färdigheter, roller och arbetssätt som ingår i controllerns yrke. Vår empiriska studie omfattade personliga intervjuer med fem controllers som kompletterades med en enkät där respondenterna fick rangordna sina arbetsuppgifter i förhållande till tiden. Resultatet visar att vi inte kan påvisa att controllern arbetar mer med styrorienterade uppgifter eller mer med ekonomiuppgifter, men däremot anser vi att controllern arbetar med både styrorienterade- och ekonomiuppgifter.

     

    Nyckelord: Controller, Roll, Ekonomichef, Styrorienterad roll

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  • 1656.
    Wallquist, Frida
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Zetterqvist, Ronja
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Sociala medier - ett effektivt sätt att stärka varumärket: En studie om hur sociala medier används i varumärkesstärkande syfte2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
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  • 1657.
    Wamsler, Erika
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Jonsson, Linnea
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Reinventing Traditional Shopping2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Digitalization has impacted online retailing heavily, however traditional stores have not

    changed as much in comparison. Earlier studies have not only suggested how stores could

    reinvent themselves, but also indicated that brands could have great advantages by doing so.

    Furthermore, the customer experience and it’s reinforced importance within brick and mortar

    has been highlighted. It has also been established that the customer experience could be

    strengthen by implementing advanced technology. Due to the lack of research within the

    subject and a mainly theoretical discussion about how and why stores implement advanced

    technology in store, this study aims to investigate from more practical point of view how and

    why companies implement advanced technology. This study has a qualitative method, by

    conducting a total of 7 interviews. Five interviews were conducted with employees within

    different retailing companies implementing advanced technology in store; BMW, Clas

    Ohlson, Volvo Car Company, Volkswagen and Synsam Group. To continue, two

    complementary interviews from a rather general market perspective were conducted; one

    with AMF Fastigheter on their new project The Lobby focusing on the development of the

    future store and one with Curiat (NZ) Limited a subject specialist on Augmented Reality,

    which was one of the most common technologies in this study. The study identifies several

    factors correlating to how and why brands reinvent their physical stores through advanced

    technologies. In order to implement the technology successfully, such as Virtual Reality,

    Augmented reality and Interactive Digital Signage, traditional retailers have to modify their

    business models and their operational skills within the organization. One main motivation as

    for why traditional retailers implement advanced technology is a changed consumer behavior

    and market. This puts a new kind of pressure on traditional retailers and stresses the

    importance of the customer experience. The customer experience and relationships can be

    strengthened by implementing advanced technology and are two important factors as to why

    retailers utilize advanced technology in store. Traditional retailers also use the implemented

    advanced technology as a marketing tool, in order to market themselves as innovative and

    meet the new market. In addition to this, there has been a change in communication between

    customer and store. Retailers can use the advanced technology in order to not only interact in

    a new way with their customers, but also communicate through various of their channels.

    This creates a smoother and more seamless experience for the customer, and connect offline

    with online.

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  • 1658.
    Wasserman Stexgård, Katarina
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Walter, Emil
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Att organisera och leda militär verksamhet vid påfrestningar: Utmaningar och lösningar2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Svensk militär verksamhet organiseras och leds i ett normalläge, för att snabbt kunna möta och hantera en hastigt uppkommen påfrestning. På motsvarande sätt finns annan verksamhet i samhället som verkar under liknande förutsättningar. Vad kännetecknar en militär organisation som skall hantera påfrestningar med hög operativ effekt, och vad utmärker metoden för att leda verksamheten vid påfrestning? Vilka utmaningar och lösningar kan identifieras? I syfte att vidga perspektiven gjordes en jämförelse i kontrasterande syfte mellan ett militärt förband och ett akutsjukhus. Genom en induktivt driven ansats och kvalitativ metod, genomfördes sju semistrukturerade djupintervjuer vid Luftstridsskolan i Uppsala och Lokal katastrofledning vid Gävle sjukhus. Likheterna mellan de undersökta enheterna avseende organisation och ledningsmetod samt utmaningar och lösningar kopplade till detta var stor. Med utgångspunkt i begreppen High Reliability Organizations och Ambidextrous Organizations diskuteras resultaten, som ger förutsättningar att utveckla organisation och ledningsmetod främst vid författarnas förband Luftstridsskolan. För att nå detta är författarnas konkreta rekommendationer, med stöd i empiri och litteratur, bl.a. att i högre utsträckning nyttja tvärfunktionellt sammansatta ledningsgrupper för att hantera påfrestningar eller komplexa planeringsuppgifter och därigenom minska stuprörstänkande, att sträva mot förbättrad gemensam lägesbild vid flottiljstab och att avkräva lojalitet mot beslutad organisation och ledningsmetod. Detta bedöms leda till ökad operativ effekt vid förbandet.

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  • 1659.
    Waters, Rupert
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Clusters and resilience: economic growth in Oxfordshire and Cambridgeshire2015Ingår i: International Journal of Global Environmental Issues, ISSN 1466-6650, E-ISSN 1741-5136, Vol. 14, nr 1/2, s. 132-150Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Oxfordshire and Cambridgeshire are two of the most important knowledge economies in the UK. Home to world class research universities and public and private research laboratories as well as a full range of business and professional services to support the development of the knowledge economy, they have been identified as exemplars of high technology local economies by both policy makers and academics (see for example, DTI, 2002; Garnsey and Lawton Smith, 1998). This paper draws on national datasets relating to economic issues such as new firm formation, sectoral composition and gross value added to review the continued development of these centres, before conclusions are drawn on the extent to which the presence of successful clusters (Spencer et al., 2010) influences outcomes for the local economy more generally, and how Oxfordshire and Cambridgeshire have performed over the last ten years. Copyright © 2015 Inderscience Enterprises Ltd.

  • 1660.
    Waters, Rupert
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Birkbeck, University of London, London, United Kingdom.
    Lawton Smith, Helen
    Birkbeck, University of London, London, United Kingdom.
    Global economic crises and local fortunes: The case of Oxfordshire and Buckinghamshire2016Ingår i: Global Economic Crisis and Local Economic Development: International cases and policy responses / [ed] Jason Begley, Dan Coffey, Tom Donnely & Carole Thornley, New York, NY: Routledge, 2016, s. 30-46Kapitel i bok, del av antologi (Refereegranskat)
  • 1661.
    Waymond, Rodgers
    et al.
    University of Hull, Hull, UK & University of Texas at El Paso, El Paso, Texas, USA.
    Simon, Jon
    University of Hull, Hull, UK.
    Gabrielsson, Jonas
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Combining experiential and conceptual learning in management and accounting education2016Ingår i: Academy of Management: Proceedings, New York: Academy of Management , 2016, artikel-id 16208Konferensbidrag (Refereegranskat)
    Abstract [en]

    Within management and accounting education both conceptual and experiential learning have been important learning approaches. However, while experiential learning has been extensively studied in accounting education the critical role of conceptual learning has received considerably less attention. In this article we review theory and research to develop a framework that relates to both conceptual and experiential learning. We use a Throughput Model to suggest and demonstrate that both learning cycles can live alongside each other to support accounting education from both student and educator perspectives. Based on our review and combination we suggest implications for the design and implementation of management and accounting education. Copyright © 2016, Academy of Management

  • 1662.
    Wei, Bin
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Wang, Yichen
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    The Need of a HRM Change from Traditional to Strategic with Organizational Transition: A Case Study of a Swedish High-Speed-Growth Company2012Självständigt arbete på avancerad nivå (masterexamen), 15 poäng / 22,5 hpStudentuppsats (Examensarbete)
    Abstract [en]

    With organizational development, many of management systems should be established and developed to handle different challenges and situations. Flamholtz and Randle (2007) figure out different but typical management orientation and systems at different stages of this development process and emphasize the importance of organizational transition between the stages. Human resource management (HRM) is regarded as one of the most important management systems to overcome challengers and gain competitive advantages during organization development. This paper concentrates on a HRM perspective to research on the relationship between organizational transition and HRM changes.

    The findings show HRM correlated with organizational transition from an entrepreneurial stage to a professionally managed one needs to change from traditional to strategic. The essence of this process is correspondingly a role change from a service provider to a strategic participant. Meanwhile, the functions and abilities to support them in HRM should be changed also.

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  • 1663.
    Wendt, Victoria
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    How users learn about crowdfunding platforms2017Studentarbete övrigt, 5 poäng / 7,5 hpStudentuppsats (Examensarbete)
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  • 1664.
    Wendt, Victoria
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    The role of the leader in a case study discussion2017Studentarbete övrigt, 5 poäng / 7,5 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The purpose of this paper is to study how the leader’s role in a case study discussion is. In a case study it is the way to the best and the most convincing solution that is important. To be able to do that, it is in common to have a case study discussion where the participants exchange thoughts and ideas about the case with each other. A good case study discussion should lead to more understanding of the case and new approaches for the participants. Case study discussions are often perceived as confused, which is not the idea, therefore it is important that a leader is present during the case study discussion. To lead a discussion that both engages and enhances the understanding is a challenge for the leader. The leader’s role and tasks vary in a case study discussion. The leader’s role depends much on how the group is and behaves and also a lot on how the leader’s personality is. It is also important for the leader to feel how the group interacts together and if the group is used to work with case study discussions or not. The leader’s role may either be highly conductive and driving with a clear structure throughout the discussion, or can the leader take a more supportive role and ask a lot of questions to the participants or can the leader take a passive role and allow the group to drive and structure the discussion forward. The most important task for the leader is to ensure that the discussion is as rewarding as possible for all the participants.

    Keywords: Case Study, Discussion, Communication, The Leader, Roles 

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  • 1665.
    Wernant, Paulina
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Purontaka, Jessica
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Nespresso - Ett koncept att sträva efter2013Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison of the revolutionary new method of brewing coffee. The idea was that everyone should be able to brew themselves a cup of espresso that would taste as if a professional barista had done it. Nespresso has now turned in to a new coffee culture. From the beginning Nespresso only sold their products via their club, Nespresso Club, but in year 2000 they opened their first store in Paris. The first store in Sweden opened year 2006 in Stockholm, followed by one in Malmö year 2012. Nespresso has a strong brand essence and wants consumers to perceive their coffee as a sensorial experience. Too consume coffee is a simple but refined lifestyle that offers timeless elegans. Through Nespressos stores consumers can experience the brand with all of their senses. Therefor the store does not only work as a sales channel but also as a unique display of the company and their passion for coffee (Newsdesk.com).  

    Purpose: The purpose with this essay is to locate the main reasons as to why concept stores create a value.

    Delivery: In order to answer the problem formulation a qualitative examination has been conducted. A variety of angles were examined, both observations done by both authors and interviews. Two consumers where interviewed and two employed at Nespresso, where one of them worked in the actual store in Malmö and the other was manager of Nespresso Sweden.

    Results: Through this study, we concluded that the Nespresso store provides both business and consumer value by the use of different types of sensory strategies that influence both the customers conscious and subconscious.

    Nespresso uses a taste strategy that adds value to the consumer by offering samples of coffee. It leads to that the company can prove that the coffee is good, which in most cases leads to purchase. Regarding tactile strategy in the store gives the opportunity for consumers to feel the products, this creates added value. Respondents in the survey had never bought for example a machine without feeling it. It thus creates added value because the customer then buys the machine.

    The company has managed to add value through their store and servicescape because many customers prefer to visit the store instead of making their purchase online. Many consider the purchase is a pleasant experience and common to all customers is that there is no stress. To continue maintain this mood on the weekends when there are more people, we recommend Nespresso to use more of, and inform of, the so called The Pick-Up Area where customers in advance can order their products. The social density in the store is according to the study high, many customers feel connected to the others in the store and can identify with the brand. In Sweden we have a special coffee culture. If it had been implemented in Nespressos store the social density had increased for sure, but since it is contrary to their concept, this is not recommended.

    Through the study, we concluded that Nespresso has many loyal customers, largely thanks to their unique concept store that adds value both to themselves and to their customers.

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    Nespresso - Ett koncept att sträva efter
  • 1666.
    Werstroh, Jonas
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Gustavsson, Mattis
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Aktiemarknadens psykologi: En studie i kapitalförvaltarens tillämpning av behavioral finance på aktiemarknaden2015Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
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  • 1667.
    Westberg, Julia
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Malmström, Victor
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Karismatiskt ledarskap och motivation: En kvalitativ studie inom fastighetsbranschen2017Självständigt arbete på grundnivå (högskoleexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Abstract

    Title: Charismatic leadership and motivation - A qualitative study in the property industry.

    Course: Bachelor dissertation – Leadership

    Authors: Julia Westberg och Victor Malmström

    Advisor: Ingemar Wictor

    Examinator: Jonas Gabrielsson

    Research question: How does the charismatic leadership affect the motivation of the employees in the property industry?

    Purpose: The essay's purpose is to describe and explain wether charismatic leadership is applied in the property business and how this affects the motivation of the employees.

    Theoretical framework: The theoretical framework is built around two main concepts that are connected to the research question. The main concepts are charismatic leadership and motivation. In the section about charismatic leadership we presented what prior research argues creates or identifies charismatic leadership. In the section about motivation, it is presented how motivation through charismatic leadership shows itself.

    Method: The study is of a qualitative nature and with an abductive approach. The empirical data was collected through eight interviews. The respondents were three bosses and five property managers from different companies in the southwestern part of Sweden.

    Results: The study found that the charismatic leadership as a whole did not exist in the property industry, parts that included vision and goals were hard for the bosses to influence but independent work and empowerment were used frequently. We found that there were strong connections between motivation and empowerment, empathy and envisioning.

    Implications: The practical implications that emerges from this study imply that company management can use the information presented and learn from it. Theoretical implications from this study imply that the company management prevents charismatic leadership to exist due to the fact that it is difficult to create goals and visions for managers further down in the organisation.

    Keywords: Charismatic leadership, motivation, property Manager 

  • 1668.
    Westberg, Markus
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Deann, Viktor
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Lundqvist, Caroline
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Sinnesmarknadsföring: It makes sense2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Ladda ner fulltext (pdf)
    Sinnesmarknadsföring
  • 1669.
    Westman, Joacim
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Olofsson, Jesper
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Svenska bankers syn på personalomsättning: Påverkar den kundnöjdheten?2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Problembakgrund: Den arbetsintensiva tjänstesektorn i Sverige har växt kraftigt det senaste århundradet och de anställda spelar en alltmer viktig roll i organisationer, vilket gör det viktigt för organisationer att behålla dessa individer. Dessutom är personalomsättning ett av de mest debatterade ämnena det senaste århundradet då det skapar kostnader och andra negativa konsekvenser för organisationerna. Trots teknologins framfart i bankbranschen är kundnöjdheten i på de lägsta nivåerna sedan finanskrisen 1990-1994. Det är därför intressant att undersöka svenska bankers syn på personalomsättning samt hur deras personalomsättning påverkar kundnöjdhet.

    Problemfrågeställning: Vad har svenska banker för syn på personalomsättning och vilken påverkan har deras personalomsättning på kundnöjdhet?

    Syfte: Syftet med studien är att beskriva samt skapa en fördjupad förståelse för svenska bankers syn på personalomsättning. Vidare är syftet att analysera vilken påverkan bankernas personalomsättning kan ha på kundnöjdhet.

    Metod: För att få en djupingående data har en kvalitativ metod använts. Empirin insamlades via tre intervjuer på större banker samt tre intervjuer på mindre banker.

    Resultat:

    • Väsentliga skillnader i bankernas syn på personalomsättning, framförallt skiljer det sig mellan större och mindre bank, där större banker har en mer negativ syn på personalomsättning.
    • Det råder en intressant paradox mellan bankernas storlek, syn på gynnsam personalomsättning och hur de kan hantera personalomsättning.
    • Inget kausalt samband mellan personalomsättning och kundnöjdhet, men det finns indikationer att det finns ett samband.
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  • 1670.
    Wiberg, Robert
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Karlsson, Robin
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Pole Position: En komparativ studie om hur Volvo kan anpassa sitt positioneringsarbete på grund avskillnad i varumärkesuppfattning2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Titel: Pole Position – en komparativ studie om hur Volvo kan anpassa sitt positioneringsarbete på grund av skillnad i varumärkesuppfattning.

    Författare: Robin Karlsson och Robert Wiberg

    Handledare: Thomas Helgesson

    Nivå: Kandidatuppsats i marknadsföring, 15 HP, vårtermin 2012

    Nyckelord: Varumärken, varumärkesidentitet, varumärkesuppfattning, märkeskännedom, positionering, positioneringsstrategier

    Problemställning: Hur kan ett företag, verksamt på olika geografiska marknader, anpassa sitt positioneringsarbete på grund av skillnad i varumärkesuppfattning?

    Syfte: Syftet med denna uppsats är att utifrån den teoretiska referensramen genom kvantitativ och kvalitativ forskning förklara hur ett företag, aktivt på olika geografiska marknader kan positionera sig på de olika marknaderna på grund av skillnad i varumärkesuppfattning.

    Metod: I uppsatsen har vi haft en abduktiv ansats och en kvalitativ datainsamlingsmetod. Vi har jämfört ett företags verksamhet i två länder och har således utfört en komparativ uppsats.

    Teoretiskt perspektiv: Inledningen av den teoretiska referensramen beskriver varumärken i allmänhet. Teorin övergår sedan till en förklaring av varumärken ur ett internt- samt externt perspektiv. Avslutningenav teorin belyser ämnet positionering och strategier för ändamålet.

    Empiriskt perspektiv: Empirisk data är insamlad genom en kvalitativ intervju med Volvo Personvagnar AB i Sverige och en intervju via mailmed motsvarigheten i Brasilien. Ytterligare information har delgivits oss genom mailkontakt under arbetets gång. Dessutomhar en kvantitativ undersökning utförts i Sverige.

    Slutsats: Företag som är aktiva på olika geografiska marknader kananpassa sitt positioneringsarbete för att nå önskad identitet på marknaderna. Arbetet på marknaderna kan skilja sig åt och även den eftersträvade positionen på marknaden kan vara olika. Det är inte säkert att varumärkesuppfattningen är den avgörande faktorn för framgång utan det kan även vara märkeskännedom.

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  • 1671.
    Wichmann, Saskia
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Nieuwenhuis, Jan-Willem
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration: A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store2018Självständigt arbete på avancerad nivå (masterexamen), 80 poäng / 120 hpStudentuppsats (Examensarbete)
    Abstract [en]

    This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. Marketing channel integration is proven to improve customer satisfaction, customer loyalty and customer expenditure - despite these benefits, there does not exist any evaluation method that helps researchers or practitioners determine the level of channel integration of an industrial retail channel. The case study follows a mixed method approach and uses qualitative data from in-depth interviews with 11 managers and 24 employees, as well as quantitative data from a management survey with 26 respondents. Using the conceptual model the shop channel of the German parent company was rated at a multi-channel level of integration and the Dutch shop channel at a multiple channel level of integration. Any improvement to the level of channel integration of an industrial retail channel depends on the understanding of and commitment to the integrated channel strategy by the shop management.  

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  • 1672.
    Wictor, Ingemar
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    A Born Global Company’s Way to Growth2011Övrigt (Övrigt vetenskapligt)
    Abstract [en]

    In this paper, a Born Global company is studied, with the aim of investigating how it has developed from 1990 to 2007. Which growth stages can we identify over time? Which factors influence these stages? The method used is the case study and the information was gathered through interviews and secondary data. For the theoretical approach, I have used the indicative ‘stages’ of the growth/life-cycle modelsby Churchill and Lewis (1987) and Smallbone and Wyer (2006), a framework focusing oninternational growth, international market strategy, international entrepreneurship and cultureand international organisation. The Rubber Company was studied from 1990 to 2007, which suggests that three CEOs have been in charge of the company; the founder, external CEO I and CEO II. The company’s development and expansion over the study period were followed and related to the stages of growth/life-cycle model and theoretical framework. The stages analysed are the Entrepreneurial stage (1990–1999), the Expansion stage (2000–2004) and the Industrial stage (2005– ). The three CEOs took part in different stages, which affect firm development. The Rubber Company is still growing and very entrepreneurial, over time lifting its development curve to newlevels. Market strategy has changed from distributors to subsidiaries. Unknown global segmentshave been developed. Critical incidents over time have been the founder’s way of acting during the second stage in relation to CEO I, who came from a much larger company with a strong support staff. In combination with the fact that the founder was still the owner and had the power, this did not make it easy to change the company to a new stage of development. He also did not have the experience of working in a smaller company. CEO II already had a close relationwith the founder and thus he was more quickly accepted. During the Industrial stage, the new investor supported the firm’s strong development.The ongoing Entrepreneurial stage on the business development curve indicates even faster growth for the Rubber Company. For that situation, entrepreneurship strategies must be more open, decentralised and teamwork-oriented. Another management style is later required to leadand expand the company. Since 2005, the company has been in the Industrial stage; i.e.expanding even faster in the global market. A value-added pricing concept has been developed. The company’s external focus on customers and relations is very important. CEO II suggests that traditional multinationals have too much of an internal focus. The learning process in the Rubber Company has been present from inception, but the firm hashow become more professionalised through international workshops. For the culture and vision,it is important to agree on the internal values of the company all over the world – the “CompanyWay” of doing business. Entrepreneurship strategies have changed from an entrepreneur deciding in most cases to a more coaching style of leadership. New owners have now invested inthe company and capital for expansion is available.The most interesting question is how the Rubber Company grows over time and how management continuously manages to shift the life-cycle curve to new levels. A Born Global company grows and develops in its special way according to the prevailing theory. However,when it is growing, it is more and more like a traditional company but still with an extreme entrepreneurial focus, in some cases because of the founder.

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  • 1673.
    Wictor, Ingemar
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Born Globals, Networks and Management2013Ingår i: The 16th Annual McGill International Entrepreneurship Conference: Researching New Frontiers: The Conference Program and Collection of Short Summaries, 2013, s. 103-103Konferensbidrag (Övrigt vetenskapligt)
    Abstract [en]

    Many studies have been focusing the entrepreneur and the international market situation for the Born Global Company as parts of developing the company and its growth. Networks have also been studied over time but not so much value creating networks from an internal perspective in relation to the company’s management. Networks are important and can be used to “involve help in overcoming perceived barriers on cultural and regulatory issues, those associated with locating partners, plus other matters deemed important to specific management teams” (Crick, 2009, p. 466). Cooney (2009) found evidence of a positive relationship between entrepreneurial teams and high-growth firms.

    This study will take its starting point in the conceptual framework of Andersson and Wictor (2003): The Entrepreneurs, Networks, Globalisation and Industry. The study will deepen especially the knowledge about networks and how the management works developing the company and making it profitable. The purpose of this paper is to investigate how value creating networks are used in Born Global companies and how management acts.

    In this quality study data has been collected through a case study. For this a conceptual framework has been developed. How does the management work in Born Global Companies?

    Results which were found, was that different networks were handled differently. Building a strong and profitable company is due to how you work with your core manufacturing, outsourcing and your strategic situations in the company, how you handle your suppliers and who is responsible in your management team. In this case they have built up strong and close relationships to the suppliers and have for strategic reasons taken over strategic equipment suppliers. The management has to be aware of and define what is core manufacturing and not. It may be the easiest way to outsource but is it the best in the long run? To compete you should build a strong local network and if possible automatize your core manufacturing. The CEO has to take his or her responsibility for strategic operative situations. To decide the different roles are important in the management team. The entrepreneur’s charismatic leadership is important for empowering the organisation and its acting and for creating interesting ‘value creating networks’. Theoretical implications may be to deepen this study even more in many more companies. To study the relation from the suppliers and the customers perspective would very interesting. Practical implications are for the management to be aware of how important the strategic questions are for the management to handle in an efficient way. The board members have to be aware of what they delegate of the core business so the CEO can work with distinct roles and to secure that networks are built for supporting a profitable development. This will be even more important in the future through the Chinese competition.

    This is an on-going study and will be presented in a final paper.

  • 1674.
    Wictor, Ingemar
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Born Globals: Rapid International Growth in New Ventures2012Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
    Abstract [en]

    The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. 254), itis a question of surviving by establishing in many markets in a short period of time.This thesis summarises five papers. Paper 1 showed that the CEO´s perception and the fast changing environment push small firms to internationalise and that younger CEOs have an important role in expanding the firm. This is often because of their experiences accumulated inthe organisation over time or because the entrepreneur has been exposed to the international arena and information technologies, which can explain why some small firms continue to expandtheir international activities.The conceptual framework in paper 2 comprises four factors that influence Born Global firms:entrepreneurs, networks, industry and globalisation. To succeed in establishing a global firm it isimportant to have certain resources, such as an entrepreneur with international experience and strong networks. A Born Global entrepreneur is distinguished by his interest and motivation todo business abroad and his vision for the future.Paper 3 focuses on the importance of Born Globals’ foreign market channel strategies. The decision to establish a new market is of great importance for the long-term survival of the company. In this comparative case study, four companies that display different foreign entrymodes are compared. We found that these companies had very different market channel strategies even though they internationalised rapidly.Paper 4 is a study of four companies that indicates that their CEOs are active and involved in making strategic decisions in all parts of a Born Global firm’s value chain activities. Decisions on localisation and outsourcing are influenced by the entrepreneur’s definition of his firm’s core competencies. However, factors outside the firm are also an influence: potential suppliers,outsourcing of manufacturing and potential partners in distribution, especially relating to the riseof new emerging markets (e.g. China). The importance of coordinating value chain activities also influences the localisation of different activities. Entrepreneurs aim to arrange value-creating networks to secure their core manufacturing processes and close relations with local suppliers when they outsource products. In such a case, the entrepreneur can be seen as an orchestrator ina virtual organisation. The ‘global factory’ concept can be adjusted to fit locally for a Born Global company and its environment. Paper 5 focuses on a Born Global company’s way to grow and is a longitudinal study of acompany over 17 years (1990–2007) and its development in the different stages in the growth/life-cycle curve. From inception, the vision is already strong to go global. During thea bove period, the founder, external CEO I and CEO II were interviewed to assess whatcharacterises the different stages of growth over time compared with the growth/life-cycle model of Smallbone and Wyer (2006). The company is still growing and very entrepreneurial. The leadership has changed from a deciding style to a more coaching way of leading. Themanagement and organisation have changed to be more professionalised and team-oriented over8time. Entrepreneurial teams have also become more and more important for transferring knowledge to individuals in the organisation.The traditional models of Johanson and Vahlne (1977, 1990) point out that learning at an organisational level is a main factor in international development over time. However, a way to speed up the development of Born Global firms is entrepreneurial background with long experience and different knowledge serving his vision for the company. Nevertheless, theknowledge transfer from the entrepreneur and his team to the organisation is important. Knight and Cavusgil (2004, p. 137) find that “Born Globals pose an important new challenge to traditional views on the internationalization of the firm”.Johanson and Vahlne (2003) study what happens in companies because of rapid changes in the environment. They suggest that the Uppsala model is still valid, but that the early stage of a firm’sinternationalisation is important to study. Organisational learning is carried out at an individual and an entrepreneurial level. Johanson and Vahlne (1977) focus on the importance of the people working in a market and their learning. In their latest published article by Schweizer et al. (2010,pp. 368–369), they argue that “it is the liability of outsidership rather than the liability offoreignness that gives rise to internationalization difficulties. Outsidership implies that the firm isnot a member of relevant networks. Internationalization can be seen then as taking steps tobecome an insider in relevant networks in focal foreign markets … In their last study it emphasizes the entrepreneurial facets of a firm’s internationalization process”. The above defined background of the entrepreneur, his entrepreneurial way of working and his experience from former jobs also means that he already has the networks necessary for international expansion.The entrepreneur and his team in a Born Global company must from the beginning have the capability and knowledge of the environment and market in a country to establish in the new market as well as the understanding of how to manage the company and organisation. If they do not have this knowledge, they must have a network from which to extract this information. The entrepreneur has to be strongly involved in building and sustaining relationships with both customers and suppliers. In the organisation, he also has to build a powerful culture with decentralisation and empowered employees. The leadership in these companies is charismatic,employees are empowered in their jobs and the teams are entrepreneurial. Employees are therefore also allowed to make their own decisions within certain limits. Networks are important to overcome “perceived barriers on cultural and regulatory issues, those associated with locating partners, plus other matters deemed important to specific management teams” (Crick, 2009, p. 466). Coviello and Cox (2006) find that a company’s network is aresource when it is working with acquisitions and important recruitments. For companies growing over many years such as the Rubber Company studied herein, networks change and the chairman’s networks can be of great importance when core individuals should be recruited as an important part of the company’s strategies.

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  • 1675.
    Wictor, Ingemar
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The importance of value chain in born globals2009Konferensbidrag (Refereegranskat)
  • 1676.
    Wictor, Ingemar
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Management of Value Chain Activities in Born Global Companies2011Övrigt (Övrigt vetenskapligt)
    Abstract [en]

    Purpose

    The purpose of this study is to investigate how Born Global companies’ value chain activities are managed and organised.

    Methodology

    This study explores how Born Global firms’ activities are managed and organised through qualitative research using secondary data and interviews with the entrepreneurs and CEOs offour Swedish Born Global firms.

    Findings

    This study indicates that CEOs are active in making strategic decisions in all parts of a Born Global firm’s value chain activities. Decisions on localisation and outsourcing are influenced by the entrepreneur’s definition of his firm’s core competencies. However, factors outside the firmare also an influence: potential suppliers, outsourcing of manufacturing and potential partners indistribution, especially relating to the rise of new emerging markets (e.g. China). The importanceof coordinating value chain activities also influences the localisation of different activities. The use of value-creating networks is important for Born Global companies. These networks,especially local ones, can also be seen in connection with the ‘global factory’ concept but adjusted to the Born Global Company and its international environment.

    Research limitations/implications

    This study provides a deeper understanding of how entrepreneurs in Born Global firms are involved in decisions regarding all parts of the value chain. A limitation is that it has focused onthe value activities within these firms. Future studies should also investigate how the relationship with other actors in the value chain (e.g. suppliers and distributors) influences the development of Born Global firms.

    Practical implications

    It is important to focus on strategic decisions in all parts of the value chain in global settings. The management team needs to create an organisation that can deal with operative matters and work without the direct supervision of top-level management.

    Originality/value

    This paper takes a holistic view of all parts of Born Global firms’ value chain activities and the role of the entrepreneur and management in the value chain, which few previous studies have investigated.

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  • 1677.
    Wictor, Ingemar
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Charismatic leadership and empowerment in born globals2010Ingår i: McGill International Entreprenurship Conferences Series / [ed] Hamid Etemad, 2010Konferensbidrag (Refereegranskat)
  • 1678.
    Wictor, Ingemar
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Importance of Leadership and Vision in Born Globals2012Ingår i: Business and Management Research, ISSN 1927-6001, E-ISSN 1927-601X, Vol. 1, nr 1, s. 13-25Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Since the beginning of the 1990s studies of Born Global companies has become a major topic in internationalizationliterature. Earlier research has pointed out the importance of the entrepreneur in the born global firm’s internationaldevelopment. Even if many studies have been done which identify the impact of entrepreneurs and management onfirms’ internationalisation and behaviour few studies have focused on leadership in Born Global Companies. Followingearlier research, the aim of this paper is to investigate how the entrepreneur uses his/her vision in Born Globalcompanies. The main findings and conclusions are that the entrepreneur and his/ her vision have an important role inthese companies. The vision is like an umbrella and affects many important parts of the company, such as organisation,communication, recruitment, knowledge transfer and other parts that will form the company’s culture. The born globalentrepreneurs create the company values and motivate the employees in the organisation. The Born Global leaders sharethe power with subordinates. It is crucial to delegate operational decisions to subordinates so the entrepreneur can workwith strategic issues fostering the firms’ international expansion. Communication is open and straight with an openatmosphere in the culture. Good communication is important when building goals, values and conveying the leader’svision. Even if the entrepreneurs motivate their employees in a positive way the entrepreneurs still have a tight control ofthe company. The main implications from this study are that the entrepreneurs in The Born Global firms have been ableto create an innovative culture in the firm that creates international growth.

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  • 1679.
    Wictor, Ingemar
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Importance of vision in born global companies2011Ingår i: Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science / [ed] Sven-Åke Hörte, Halmstad: Högskolan i Halmstad , 2011, s. 37-53Kapitel i bok, del av antologi (Övrigt vetenskapligt)
    Abstract [en]

    Purpose – The purpose of this paper is to investigate how the entrepreneur uses his vision in Born Global companies. Design/methodology/approach – In this qualitative study, data has been collected by carrying out case studies of three companies. The main approach has been to study the role ofvision, leadership and communication in these companies. Findings – The entrepreneur and his vision is very important in a Born Global company. The vision is like an umbrella and affects many important parts of the company, such as communication,r ecruitment, knowledge transfer and other parts that will form the company’s culture. After a few years these items will help to create the company’s handbook, which will form the guidelines for how employees in the company work and act. Even if the entrepreneurs motivate their employees in a positive way, so that they can develop and do a good job, the entrepreneurs still must control the company. Research implications – This is an area where much more research needs to be done. In this study the entrepreneurs have been interviewed. To get more information the employees need to be interviewed. Practical implications – Implications for traditional small to medium‐sized enterprise (SME) companies could help to understand what happens in Born Global companies. Originality/value – This paper uses a view of the visionary perspective to study the three companies. This could be used by more traditional companies to discover new areas of potential.

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  • 1680.
    Widercrantz, Sofia
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Carlsson, Josefin
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Värdeminskning av Goodwill: En komparativ studie mellan regelverken K3 och IFRS2019Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Förvärvad goodwill är en immateriell tillgång som uppstår vid ett rörelseförvärv, i redovisningen hos det förvärvande företaget. Detta om köpeskillingen överstiger det förvärvade företagets nettotillgångar. Denna tillgång får redovisas i balansräkningen, enligt både K3 och IFRS. Historiskt sett har det varit en stor variation mellan länder angående redovisningen, och även kring hur goodwill hanteras. Det återstår fortfarande skillnader mellan nationella och internationella regelverk, angående goodwillpostens värdeminskning. Större svenska onoterade företag kan välja att redovisa enligt antingen K3 eller IFRS, och dessa regelverk har olika värdeminskningsmetoder för tillgången; avskrivning kontra nedskrivning. I detta arbete undersöks hur dessa metoder skiljer sig åt. Värdeminskningens påverkan på företagets rapporter undersöks också. Dessa rapporter, i sin tur, utgör en del av investerarnas beslutsunderlag. Arbetet undersöker även de eventuella signaler som företaget sänder ut i samband med redovisningen kring goodwillposten.

    Egenkonstruerade typfall har skapats för att påvisa regelverkens skillnader. Dessa typfall har applicerats på ett fiktivt företag, vars omsättning och kostnader hålls konstanta, för att tydliggöra värdeminskningsmetodernas påverkan. Det fiktiva företaget, och konsekvenserna av metoderna, har observerats under fem år. Utifrån företagets finansiella rapporter kan aktuella nyckeltal beräknas. Med hjälp av signalteori, de båda regelverken, de konstruerade typfallen samt framräknade nyckeltal kan en analys genomföras för att bedöma vilka signaler hanteringen av goodwill sänder ut till investerarna.

    Resultatet av denna studie visar att regelverkens olika metoder, för hanteringen av goodwillpostens värdeminskning, skiljer sig kraftigt åt. K3:s metod kan uppfattas som en enklare strategi, medan IFRS:s metod är betydligt mer komplicerad och kräver mer från företaget i form av tid, kapital och resurser. Vidare illustrerar studien påverkningarna som värdeminskningsmetoderna medför, både på de finansiella rapporterna och på företagets nyckeltal. Det här, i sin tur, leder till att investerarna, givet det regelverk som företaget följer, får tillgång till skiftande mängd information som även kan vara av varierande kvalitet.

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  • 1681.
    Wigren-Kristoferson, Caroline
    et al.
    CIRCLE, Lund University, Lund, Sweden.
    Gabrielsson, Jonas
    CIRCLE, Lund University, Lund, Sweden.
    Fumi, Kitagawa
    Manchester Business School, University of Manchester, Manchester, Sweden.
    Mind the gap and bridge the gap: research excellence and diffusion of academic knowledge in Sweden2011Ingår i: Science and Public Policy, ISSN 0302-3427, E-ISSN 1471-5430, Vol. 38, nr 6, s. 481-492Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper aims to highlight the changing and diversifying nature of academic work related to various forms of knowledge production and diffusion. Focusing on the changing research policy landscape in Sweden, three interrelated questions are investigated: what academics do in terms of commercialisation and public dissemination; how they perform these activities; and why they engage in these activities. Based on data from a recent survey with over 10,000 academics in Sweden, we identify and analyse ‘high-performing’ researchers, in the context of the commercialisation and public dissemination of their academic work. The quantitative analysis is supplemented by qualitative interviews with scientists at strong research environments in Sweden. We argue that there is a virtuous cycle connecting different academic activities in strong research environments — research excellence and excellence in knowledge production on one hand, and knowledge diffusion activities, such as commercialisation and public dissemination, on the other hand. © Beech Tree Publishing 2011.

  • 1682.
    Wikfeldt, Emma
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Chammas, Michella
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    Revisorns dilemma: En studie om riskproblematik i perspektiv av skadeståndsansvar2018Självständigt arbete på avancerad nivå (yrkesexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Revisorer har i uppdrag att granska företagens finansiella räkenskaper för att säkerställa attsiffrorna är rättvisande, trots att det inte är en fullständig garanti. Revisorn har ettskadeståndsansvar i de fall han eller hon vållar skada i det granskade företaget. Dennahermeneutiska studie har genomförts till följd av ett gap i forskningen gällande denriskproblematik i granskningen som kan föranleda skadestånd. Syftet med studien är attbeskriva riskproblematiken i granskningen kopplat till skadeståndsansvaret och hurproblematiken påverkar revisorns arbete, samt utveckla begreppet revisorns dilemma.Forskningsfrågan: Vilken riskproblematik i perspektiv av skadeståndsansvar finns och hurpåverkar den revisorns granskning? har med hjälp av en kvalitativ metod besvarats. Empirinär uppbyggd av tio personliga intervjuer med auktoriserade revisorer från små och storarevisionsbyråer verksamma i Västsverige. Resultatet visar att skadeståndsrisken och revisornsriskmedvetenhet har ökat de senaste åren. Risken för skadestånd är högre för större byråer,eftersom deras klientstock består av större klienter, till skillnad från mindre byråer. Revisornförhåller sig till skadeståndsansvaret, men påverkas dock inte av det i sitt dagliga arbete.Dessutom anses sanktioner från Revisorsinspektionen vara en mer betydande risk än ettskadeståndsanspråk. Många svårigheter i granskningen grundas i att de kräver en bedömningav framtida prospekter, som ibland stöds av få konkreta revisionsbevis. I granskningenbedömer revisorn poster utifrån revisionsrisken. I det fall klientens företagsledning undanhållereller förfalskar information ökar risken för att revisorn gör en felaktig bedömning. Därmedökar risken för att förskingring och annat mygel inte upptäcks. Denna farhåga stiger också dåföretagsledningen visar på hög riskbenägenhet. Slutligen kan skadestånd föranledas då revisornupplyser för mycket eller för lite i revisionsberättelsen. Både typ I- och typ II-fel utförda avrevisorn kan skada klienten och ligga till grund för ett monetärt anspråk.

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  • 1683.
    Wiking, Viktor
    et al.
    Högskolan i Halmstad.
    Noring, Adam
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap.
    En uppsats om finansiella aktörers agerande inför implementeringen av PSD2 direktivet.2018Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Sammanfattning

    Författare: Adam Noring & Viktor Wiking

    Handledare: Urban Österlund

    Bakgrund: PSD2 är ett nytt EU direktiv som implementeras i svensk lagstiftningden 1 Maj 2018. PSD2 är ett utvecklat och förnyat direktiv av det gamla direktivetPSD1. Målet med det nya direktivet är att göra det enklare för tredjepartsaktörer attta sig in på betaltjänstmarknaden och komma åt bankernas kunddata, med kundensgodkännande samt att direktivet ska bidra till ökad konkurrens och valmöjligheter förkunder.

    Syfte: Syftet med studien har varit att studera finansiella aktörers strategier, hurdem jobbar med säkerhet samt vilka eventuella möjligheter och utmaningar de stårinför.

    Metod: En kvalitativ fallstudie har gjorts med semistrukturerade intervjuer därskribenterna har intervjuat tre storbanker, två fintechbolag samt en grundläggandeintervju med finansinspektionen.

    Resultat: Resultatet visar att strategierna hos storbankerna och fintechbolagen inteändrats något drastiskt i samband med PSD2 men att möjligheterna är många ochsamarbeten är något som aktörerna är positiva till. Säkerheten är en viktig detalj däralla aktörer måste kunna visa upp en giltig licens.

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  • 1684.
    Winborg, Joakim
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Why do they use financial bootstrapping?: a quantitative study of new business managers2008Ingår i: Entrepreneurship, Sustainable Growth and Performance: Frontiers in European Entrepreneurship Research / [ed] Hans Landström, Hans Crijns, Eddy Laveren & David Smallbone, Cheltenham: Edward Elgar Publishing, 2008, s. 77-90Kapitel i bok, del av antologi (Refereegranskat)
  • 1685.
    Winborg, Joakim
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Landström, Hans
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Financial bootstrapping in small businesses: Examining small business managers' resource acquisition behaviors2001Ingår i: Journal of Business Venturing, ISSN 0883-9026, E-ISSN 1873-2003, Vol. 16, nr 3, s. 235-254Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In recent years, small businesses have received much attention from policy makers and researchers, in that these businesses are considered important for economic growth and job creation. At the same time small businesses are assumed to face major problems in securing long-term external finance, which is regarded as restraining their development and growth. Small business managers are assumed to use institutional finance as a means of meeting the need for resources, and as a consequence the major part of the research on small business finance has focused on constraints in the supply of institutional (market) finance. As we see it, most small business managers handle the need for resources using means other than external finance by applying different kinds of financial bootstrapping methods. Financial bootstrapping refers to the use of methods for meeting the need for resources without relying on long-term external finance from debt holders and/or new owners. However, these other means of resource acquisition have, with few exceptions, not been focused on within earlier research on small business finance. Against this background, the purpose of this study is to describe small business managers' use of different financial bootstrapping methods, and, more importantly, to develop concepts that can help Its better understand small business managers' financial bootstrapping behaviors. The research process was initiated with a number of unstructured interviews conducted with small business managers, accountants, consultants, bank officials, and researchers, in order to identify different financial bootstrapping possibilities. On the basis of the interviews and an earlier study on financial bootstrapping, resulting in the identification of 32 bootstrapping methods, a questionnaire was constructed and sent to 900 small business managers in Sweden. Given the limited knowledge within the area of financial bootstrapping, the study is based on explorative factor analysis and cluster analysis. From the cluster analysis six clusters of bootstrappers were identified differing from each other with respect to the bootstrapping methods used and the characteristics of the business. On the basis of this information the different clusters were labeled: (I) delaying bootstrappers; (2) relationship-oriented bootstrappers; (3) subsidy-oriented bootstrappers; (4) minimizing bootstrappers; (5) non-bootstrappers; and (6) private owner-financed bootstrappers. The groups of financial bootstrappers show differences in their orientation toward resource acquisition, representing different aspects of art internal mode of resource acquisition a social mode of resource acquisition, and a quasi-market mode of resource acquisition. We find that the delaying bootstrappers, private owner-financed bootstrappers, and minimizing bootstrappers all represent an internal mode of resource acquisition. The relationship-oriented bootstrappers follow a socially oriented mode of resource acquisition, whereas the subsidy-oriented bootstrappers apply quasi-market oriented resource acquisition. This study contributes to our empirical understanding by providing knowledge about the financial bootstrapping methods used in small businesses Furthermore, by developing concepts this study contributes to the conceptual development of our knowledge about financial bootstrapping. The implication of this study is that financial bootstrapping is a phenomenon which deserves more attention in future research on small business finance. At the same time, financial bootstrapping behavior is probably a more general phenomenon appearing in different contexts, such as R&D activities in large businesses, financing startups, etc. Finally, the study points out implications for small business managers, consultants, teachers, etc. Practitioners often tend to focus on market solutions to resource needs. This study shows, however, that this strong focus cart be questioned. Resources needed in small businesses can in many situations be secured using financial bootstrapping methods, referring to internally oriented and socially oriented resource acquisition strategies.

  • 1686.
    Winborg, Joakim
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Politis, Diamanto
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Can bootstrapping be learnt from experience?: the role of human capital for explaining bootstrapping orientation in new businesses2009Konferensbidrag (Övrigt vetenskapligt)
  • 1687.
    Wincent, Johan
    et al.
    Högskolan i Halmstad.
    Wennerström, Christian
    Högskolan i Halmstad.
    Varför sker det miljöinvesteringar i Sveriges fastighetsbransch?: Ett arbete om vilka faktorer som kan påverka om en miljöinvestering genomförs2016Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
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  • 1688.
    Winge, Oscar
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Kriborg, Frida
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Att tiga är silver, att tala är guld: Framtagningsprocessen av ekonomisk information i tre svenska företag.2013Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    I litteraturen beskrivs controllern väldigt olika från författare till författare, vilket kan förklaras med att controllerrollen varierar från företag till företag, därav är controllerns roll väldigt omdiskuterad angående titel, placering i företaget, dess funktion och arbetsuppgifter. Forskare påpekar att detta är ett område som bör studeras mer. I vår uppsats försöker vi återberätta hur controllerfunktionen beskrivs i tre svenska företag: Duni AB, Höganäs AB och Gekås. Tidigare studier angående controllerns relation gentemot sina ovanställda chefer har visat att den ekonomiska information, produkt, controllern arbetar fram inte är tillfredsställande och i värsta fall irrelevant för beslutsfattandet inom verksamheten. Denna uppsats ämnar beskriva framtagningsprocessen av controllerns produkter, mottagarens uppfattning av slutprodukten samt situationen mellan controllern som producent och ekonomichefen som mottagare i de tre undersökta företagen. Med hjälp av intervjuer med controllern och ekonomichefen på de tre företagen ska vi tolka deras återgivelser och sedan analysera detta mot vår teoretiska referensram med avsikt att finna en förklaring på varför situationer stämmer överrens eller ter sig annorlunda gentemot teorin.

    Uppsatsens resultat visar att ekonomichefen är tillfredsställd gällande controllerns slutprodukt samt att ekonomichefen och controllern för en nära dialog med varandra kring vilken information som ska tas fram, där även ekonomichefen varit involverad i framtagningsprocessen. Vi har kommit fram till att den informella kommunikationen mellan controller och ekonomichef samt ekonomichefens involvering är den gemensamma faktorn hos företagen som bidragit till att den produkt som tas fram är relevant.

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  • 1689.
    Winroth, Jenny
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Thuresson, Daniel
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Varberg Energi AB:s overheadkostnader och fördelning av dem2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [sv]

    Varberg Energi anser att de på ett mer tydligt sätt skulle kunna fördela sina overheadkostnader. Fördelningen av overheadkostnaderna sker på företagets rörelsegrenar som är elnät, gasnät, fjärrvärme och kabel-TV/IT. Genom fördelningen av sina overheadkostnader vill Varberg Energi få rättvisande resultat som de kan fatta beslut på. Fördelningen av overheadkostnaderna sker i Varberg Energis budget för de olika rörelsegrenarna och i den interna redovisningen. Budgeten används bland annat för planering av ekonomin. Den interna redovisningen används för att följa upp de olika rörelsegrenarna. Idag sker fördelningen till viss del utifrån bärkraft med vissa procentsatser som förslag. Den nuvarande metoden har använts i mer än 40 år. Vi har genom denna uppsats försökt besvara frågan hur Varberg Energis fördelning av overheadkostnader kan bli mer rättvisande jämfört med nuvarande metoden som företaget använder. Då det var svårt att få en uppfattning om hur rättvisande deras nuvarande fördelning är var det också något krångligt att veta om en ny fördelning skulle vara mer rättvisande. Uppsatsens slutsats är att för att Varberg Energi ska kunna fördela sina overheadkostnader på ett mer rättvisande sätt borde företaget tydligare fördela sin personal på sina rörelsegrenar, de bör lägga ner mer tid på fördelningen av kostnaderna och de bör vara öppna för nya metoder att fördela overheadkostnaderna på.

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  • 1690.
    Winroth, Mats
    et al.
    Jönköping University, Jönköping, Sweden.
    Danilovic, Mike
    Jönköping University, Jönköping, Sweden.
    Boix Miralles, Rafa
    Universitat Politècnica de Catalunya, Barcelona, Spain.
    Manufacturing Networks: Critical factors to successful collaboration2004Ingår i: CIRP Journal of Manufacturing Systems, ISSN 1581-5048, Vol. 33, nr 3Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The competitive situation for Small and Medium Sized Enterprises, SME’s, has become intensified during the last few years. Large customers, such as within the automotive industry, have increased the outsourcing of their manufacturing capacity and reduced the number of suppliers. At the same time the large systems integrators place demands on their suppliers to actively participate in the product development and to take full responsibility for manufacturing as well as to deliver complete systems or subsystems. Due to the limited capacity of the suppliers, in terms of the scarcity of resources and limited knowledge base, suppliers need to collaborate in networks. The purpose of this study is to identify critical factors to successful network collaborative settings. In this paper we also introduce a four dimensional tentative framework, in terms of surface of integration, the scope of integration, the time horizon of integration, and the intensity of integration. This framework can be used to analyze how well collaborative networks are developed from three aspects of corporate integration, in terms of structural design of the network, the design of the work flow in collaborative settings, and aspect of handling the psychological and social boundaries among people, that management has to handle in order to increase the degrees of network collaboration. This tentative framework is suggested as an analytical tool that can be used in order to understand how different collaborative networks are developed in terms of the network constellation, output of the collaborative process, as well as duration and robustness of the network.

  • 1691.
    Winroth, Mats
    et al.
    Department of Industrial Engineering and Management, School of Engineering, Jönköping University, Jönköping, Sweden.
    Danilovic, Mike
    Jönköping International Business School, Jönköping, Sweden.
    Fernández Aguilar, Alfonso
    School of Industrial Engineering of Barcelona, Barcelona, Spain.
    Flaquer Borràs, Oriol
    School of Industrial Engineering of Barcelona, Barcelona, Spain.
    Dynamics of sourcing – strategic implications of outsourcing2007Ingår i: 14th International annual EurOMA conference: Managing operations in expanding Europe / [ed] Nuran Acur, Nessim K. Erkip & Evrim Didem Günes, Ankara: Bilkent University, 2007Konferensbidrag (Refereegranskat)
    Abstract [en]

    From a strategic manufacturing perspective companies are facing challenges in finding a balance in what they do on their own and what their suppliers do. This balance requires some times that companies are outsourcing and sometimes in sourcing activities. One conclusion is that outsourcing should be considered as a strategic decision that is not easily made by a purchasing or operations department. Many companies tend to outsource more and more of their manufacturing to specialists, but this does not mean that companies can afford to loose their competence in manufacturing. It is still essential that the companies, even though another company performs parts of the actual manufacturing, understand the special conditions for manufacturing. Otherwise they are not in a position where they can discuss product development, specification of the different tasks that they want the contractors to do, and they can certainly not make the right decisions when buying components and parts from suppliers. The outsourcing decisions also need to be strategically justifiable and outsourcing only for cost reasons is rarely successful. Outsourcing should provide other advantages in terms of improvement of competitive priorities. For different reasons, it may also end up in a situation where the company needs to insource previously outsourced activities.

  • 1692.
    Winter Söderberg, Cristoffer
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Göransson, Stephanie
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    THE BANK CRISIS FINANCIAL RATIOS: A comparative research of the UK and Sweden during 2006-20102011Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    The credit crunch that started the 9th of August 2007 is generally viewed as the most significant crisis to affect the financial markets and the global economy since the 1930s.The UK financial sector was heavily hit by the crisis which resulted in a dry up in lending and left a black hole in the British banks‟ finances. During the last quarter of 2010 the GDP shank unexpectedly with 0.5 percent from the third quarter which created concerns about going back into the recession. Contrarily, for Swedish economy 2010 was an impressing year with an unexpected GDP growth of 7, 3 percent in the last quarter.The purpose of this study is to analyse how the finance crisis has affected the leading banks‟ performance within the two countries and see whether the differences in values can explain the difference in GDP growth during the last quarter of 2010. The analyse is performed through a financial ratio analysis of the different banks.The final results of the research indicates to that the Swedish banks have been more profitable, have had a more secure and higher quality of lending and more capacity to lower cost related to income than the British banks. The more distinctive negative influence is mostly based on the larger amount of credit losses the British banks had to experience which contributed to their significant decrease in earnings per share which created scepticism on the credit market followed by a severe slowdown in consumption and in GDP growth. Since the credit losses never got to same levels in Sweden as in the UK the scepticism of the Swedish banking system did not affect the reduction in credit use and house prises to the same extent and GDP growth could recover back to normal levels sooner than in the UK.

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    THE BANK CRISIS FINANCIAL RATIOS
  • 1693.
    Wislander, Emmy
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Lundqvist, Tom
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Styrelse och Ledningsgrupp - Hur går det till?: En studie över hur styrelse och ledningsgrupp interagerar vid strategi2012Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
  • 1694.
    Wolfsteller, Corinna
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Jingyu, Yu
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    HR Practices - Lessons of successful, innovative companies2012Självständigt arbete på avancerad nivå (masterexamen), 15 poäng / 22,5 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Motivation: Through the increasing demand in new products, companies within international business context have to implement innovation efforts and so, they are searching for talents in an increasing amount of available employees.

    Problem statement: The problem of those firms is to employ the right people (talents) on one side and to ensure the innovative performance of the company on the other side.

    Research approach: For solving this issue, a qualitative research was chosen, while conducting a Swedish and a German case study of suitable companies and interviewing them about their practices of attracting, selecting, and integrating talents.

    Results: There is support found for the connection between the recruitment of talents and the innovative performance.

    Conclusions: The results contribute to talent management and provide lessons from successful cases as a guideline for other companies. For the reason that the case studies do not belong to a specific industry, the results are potentially generalizable.

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    2nd year Master thesis_Corinna and James
  • 1695.
    Wolfsteller, Corinna
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wang, Yichen
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The interactive process of mass customization2011Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Expressing the individual personality with the help of the products, people use, and the mass customization are getting closer to our daily life. As a result, more and more companies have begun to implement mass customization in different industries. Also, flexible production becomes a key factor to win the market after more online customization appear and connect different demanders across the borders. Between companies and customers, there exists an important connection which is the interactive process influencing mass customization. An interactive process consists of three parts which are named: information about customers, trans-formation of data and use of information to produce more products. However, there are a lot of factors that will affect the interactive process and finally set thereby requirements for mass customization. During this research, the authors use a qualitative case study and deductive ap-proach to obtain a theoretical model. Through interviewees with two managers of Dooria AB and a visit of the factory in Kungsätter, the authors identified high quality approach, experienced employees, high loyalty of employees, flexibility of human capital, flexibility of production, feedback of customers, education information flow and interaction as important factors which influence the interactive process. Hence, this investigation provides insights about the interrelations between these factors. So, manager in similar industries can identify the situation of their own company and improve the efficiency mass customization.

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  • 1696.
    Wood, Greg
    et al.
    Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Singh, Jang
    Odette School of Business, University of Windsor, Canada.
    Carasco, Emily
    University of Windsor, Canada.
    Callaghan, Michael
    Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia.
    Implementing the Ethos of Corporate Codes of Ethics: Australia, Canada and Sweden2004Ingår i: Business Ethics. A European Review, ISSN 0962-8770, E-ISSN 1467-8608, Vol. 13, nr 4, s. 389-403Artikel i tidskrift (Refereegranskat)
  • 1697.
    Xu, Chenke
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Hu, Hao
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Factors influencing SMEs' export performance: A case study of Chinese SMEs2010Självständigt arbete på avancerad nivå (magisterexamen), 15 poäng / 22,5 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Small and medium-sized enterprises play much more important roles in both domestic and international markets nowadays. The issue that factors influence their export performance (mainly the export sales and profits) also becomes much more attractive these years. The purpose of this thesis is to investigate the factors which influence the SMEs’ export performance and how each factor influences the SMEs’ export performance. This study is built on a modified model of the factors influencing the SMEs’ export performance. The authors use case study to conduct this research, and one company’s (Company B’s) data is collected through the semi-structured interview. Some findings are obtained: the important factors which influence Company B’s export performance contain the trade shows, the expenses on getting the authentication, capital sources, export rebate, firm network, firm previous experience, firm competencies, personal network, international orientation and personal previous experience. In addition, the authors also find the effect of firm size is indirect. However, customs duty, transportation, as well as building up the brand do not play important impacts on export performance. Take the trade shows as an example, personal cards and product samples are sent to the customers, then the customers who are interested in the products will contact Company B. In this way, the customers are accumulated and the export sales increase. Thus, the export performance is enhanced.

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    FULLTEXT01
  • 1698.
    XU, XIAOCHEN
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    JIN, YOUQI
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Chinese Buying Process and the Influence of Different Marketing Promotional Tools: Marketing Promotional Tools in an Evolving Context2012Självständigt arbete på avancerad nivå (masterexamen), 80 poäng / 120 hpStudentuppsats (Examensarbete)
    Abstract [en]

    A company might offer the best product with best price on the market, but the marketing 

    plan would not be reached unless you have a great marketing communication strategy 

    with your target consumers and other important audience. Promotion as the key of marketing 

    mix plays a core role in consumers’ decision as well as the success of the market. In order to 

    use marketing promotional tools strategically, companies should learn about the consumers 

    purchase behavior as well as the process of consumers to have a purchase decision. The 

    purpose of this thesis is to give some implication from the perspective of how to mix the 

    marketing promotional tools in an appropriate way for those who want to entry Chinese 

    clothing market. This study is built on a modified model by Charles's (2012) "The goals 

    of promotional mix in AIDA".

    We use the method of case study to conduct this investigation, and the data of two companies 

    which in clothing industry (Company M and Company Y) are collected through the semi-structured 

    interview. The data of consumer behavior is collected by the questionnaire sent to our friends to fill. 

    Some findings are obtained: Chinese company use different promotional tools mix to meet Chinese 

    consumers' buying behavior over time. The influence of promotional tools on Chinese buying process 

    may have some difference to western people.

  • 1699.
    XU, ZAOXUAN
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    The Challenges of brand innovation in different brand portfolio strategies2014Självständigt arbete på avancerad nivå (masterexamen), 80 poäng / 120 hpStudentuppsats (Examensarbete)
    Abstract [en]

    In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. Companies that do not acknowledge the effective ways to innovate its brands fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to innovate its brand effectively.

     

    The purpose of this thesis is to identify the challenges related to brand innovation in the context of two different types of brand portfolios (i.e. “the house of brands”, and “the branded house”).

     

    In this thesis, I use a case study to analyze three cases in one company so as to realize the importance of brand innovation and its challenges. In order to gather the important information, I interview respondents of Haier which is a big home appliance company in China.

     

    This study demonstrates that the companies need to know the challenges of brand innovation a company face depending on its brand portfolio strategy. In addition, it is better for companies to make the right strategies when they innovate their brands, and to learn how to overcome the challenges of brand innovation. 

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  • 1700.
    XU, ZAOXUAN
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    WU, HOUQIANG
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET).
    Analyzing how companies respond to competition in an Industry: A Case Study of two B2C e-commerce companies in China2013Självständigt arbete på avancerad nivå (magisterexamen), 60 poäng / 90 hpStudentuppsats (Examensarbete)
    Abstract [en]

    Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to respond to competition effectively. By using Porter’s five forces model, we can analyze how companies respond to competition more comprehensive.  

     

    The purpose of this thesis is to demonstrate some of competition that companies face and analyze how companies respond to competition when operating in e-commerce industry.

     

    In this thesis, we use a case study to analyze two companies’ competition strategies so as to develop an understanding of the e-commerce competitive environment and realize the importance of responding to various competitions in e-commerce market. In order to gather the important information, we interview respondents of two Chinese B2C companies. Two B2C companies are: JD Company and Amazon China. JD Company is a domestic company and Amazon China is a multinational company.

     

    This study demonstrates that the companies need to improve their competitiveness to respond to competition such as improving the quality of product, the logistic system, and the after-sale service. In addition, it is better for companies to make the strategies such as low-price strategy and differentiation strategy to respond to competition. 

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    The master's dissertation
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