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  • 101.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Multiple informants and asymmetric interactions of mutual trust in dyadic business relationships2006Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 18, nr 2, s. 132-152Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – The objective of this research is to describe and apply a method with which to measure and evaluate mutual trust in dyadic business relationships with both one‐to‐one and multiple informants, as well as symmetric and asymmetric interactions.

    Design/methodology/approach

    – Application of the perceptual bi‐directionality method, i.e. the PBD‐method, is introduced in this context to measure and evaluate the relationship properties of mutual trust in the context of one‐to‐one and multiple informants, as well as the symmetric and asymmetric interactions, in dyadic business relationships.

    Findings

    – The overall impression of the mutual trust in the studied relationships is that they are well balanced. It may erroneous, since there may be balance deficiencies between the various trust dimensions. The stepwise evaluation of a case example reveals that there are substantial differences between the various trust dimensions measured in the dyadic business relationship.

    Research limitations/implications

    – It is argued that the measurement and evaluation of unidirectional trust issues is not enough in itself to understand the relationship properties of trust between two actors in dyadic business relationships, but that a bi‐directional approach should be applied in terms of the relationship properties of mutual trust. Furthermore, the approach of one‐to‐one key informants might also be insufficient. Instead multiple informants should be used in the measurement and evaluation of the relationship properties of mutual trust in dyadic business relationships and, symmetric, as well as asymmetric, interactions of mutual trust in dyadic contexts should be considered.

    Practical implications

    – The PBD‐method is a formalised and structured method of how to measure and evaluate the mutuality of relationship properties in dyadic contexts. The outcome of the present research is also a set of generic mutuality measures that can be useful in different management and research applications.

    Originality/value

    – The PBD‐method may be used to measure and evaluate multiple key informants' in asymmetric interactions of mutual relationship properties in dyadic contexts, instead of only matching one‐to‐one key informants in symmetric interactions.

    © Emerald Group Publishing Limited.

  • 102.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Mutual and Interactive Trust in Business Dyads: Condition and Process2005Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 17, nr 5, s. 411-427Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose - The objective of this paper is to describe a conceptual framework that addresses the interactive interface of service quality in service encounters.

    Design/methodology/approach - A conceptual framework is described and discussed in relation to previous research efforts in the field.

    Findings - Service encounters have been largely researched as a non-interactive phenomenon. This means that the complexity and dynamics of the construct have not been sufficiently explored. Researchers have described the construct of service quality in different empirical contexts and have developed different models and dimensions - all of which tend to be derived from the service receiver's perspective.

    Research limitations/implications - In making the description, the framework acknowledges that service encounters and service quality pertain not only to human interactions, but also involve interaction between individuals and self-service technology. It may also to some extent serve as a fundamental to scholars in their quest for generic structures across contexts, and over time to explore the interactive interface of service quality in service encounters. In addition, the framework may be used to position previous, ongoing and forthcoming research efforts of service quality.

    Practical implications - The conceptual framework may contribute to describe and enhance operative service performances in service encounters.

    Originality/value - The framework may contribute to describe and conceptualize the interactive interface of service quality in service encounters. The idea has been to convert some of the theory-oriented knowledge of service performance in literature into a framework applicable to both scholars and practitioners. © Emerald Group Publishing Limited.

  • 103.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Mutual and Interactive Vulnerability in Supply-Chain Dyads2008Ingår i: International Journal of Logistics Economics and Globalisation, ISSN 1741-5373, E-ISSN 1741-5381, Vol. 1, nr 2, s. 123-140Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of the present study is to present and test a generic framework for the operationalisation and conceptualisation of the constructs of mutual- and interactive-vulnerability in supply-chain dyads. The study involves a survey of a vehicle manufacturer and its most important suppliers. The results are analysed for an understanding of mutual- and interactive-vulnerability in such supply-chain dyads. The study identifies the dimensions of mutual- and interactive-vulnerability in supply-chain dyads. These can be used in management practice to analyse, describe and position different views of vulnerability. In addition, the study also presents a conceptual framework that distinguishes between the constructs of mutual- and interactive-vulnerability in supply-chain dyads. This research has contributed methodologically to the empirical measurement and evaluation of mutual- and interactive-vulnerability in supply-chain dyads. These constructs have not been explored simultaneously in previous research of the vulnerability construct.

  • 104.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Myopia- and blinkers-syndromes in academic journals in the marketing discipline – is it academic imperialism?2009Ingår i: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, nr 1, s. 1-17Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Academic journals in marketing have today become important to the scholarly communities worldwide and discussions on these journals have been commonplace in marketing literature for a considerable number of years. The actual content is often omitted when academic journals in the marketing discipline are discussed in literature and elsewhere in academia. Therefore, the objective of this paper is to discuss the content of top academic journals in the marketing discipline. The illustrative and underlying samples used as a frame of reference in the approach undertaken are restricted to six academic journals in marketing, which were selected to represent the 'top' publication outlets in the marketing discipline. Furthermore, the concepts of myopia- and blinker-syndromes are introduced and challenging concerns and reflections are raised. The structure and interfaces of top academic journals in the marketing discipline are also discussed. Debatable questions and answers are provided. Copyright © 2009 Inderscience Enterprises Ltd.

  • 105.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    New Aspects of Research into Service Encounters and Service Quality2006Ingår i: International Journal of Service Industry Management, ISSN 0956-4233, E-ISSN 1758-6704, Vol. 17, nr 3, s. 245-257Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The objective is two-fold. The first is to describe contemporary and future penetration (i.e. analysis and understanding) in service encounter research. The other is to describe contemporary and future abstraction in service quality research. Design/methodology/approach - The paper provides a conceptual discussion of new aspects of research into service encounters and service quality.

    Findings: There are still flaws in the contemporary penetration of service encounters and the contemporary abstraction of the service quality construct.

    Research limitations/implications: Service encounters and service quality pertain not only to human interactions, but also to the interaction between individuals and self-service technology. The new aspects of service encounters and service quality described here are restricted to the interaction between individuals. It is argued that an extended penetration of service encounters, and an extended abstraction of the service quality construct, taken together, provide great potential for future research opportunities in services marketing.

    Practical implications: The aspects of penetration discussed here have the potential to provide a more sophisticated understanding of the complexity and dynamics of service encounters. The aspects of abstraction described here have the potential to contribute to a more sophisticated level of measurement of the service quality construct.

    Originality/value: A two-fold approach is suggested that goes beyond the current state of the art in terms of penetration of service encounters and abstraction of the service quality construct. This is likely to trigger and encourage innovative research designs and alternative methodological approaches to new research problems. This might also stimulate innovative analytical techniques that could produce groundbreaking research findings, with important implications for practice. © Emerald Group Publishing Limited.

  • 106.
    Svensson, Göran
    Växjö University, Växjö, Sweden & Göteborg University, Göteborg, Sweden.
    Perceived Trust towards Suppliers and Customers in Supply Chains of the Swedish Automotive Industry2001Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 31, nr 9, s. 647-662Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The topic of this research focuses simultaneously on the perceived trust of companies towards suppliers and customers in supply chains. Initially, it is assumed that lean, responsive, and agile supply chains require satisfactory or high levels of perceived trust of companies towards suppliers and customers. Otherwise, it is assumed that less leanness, less responsiveness, and less agility may dominate the activities in supply chains. Trust often appears to be a requisite or a phenomenon that smoothes the well-functioning of all activities in supply chains. The outcome of this study is generated and based on the empirical findings from a survey in the Swedish automotive industry. The automotive industry is characterised by its lean, responsive, and agile supply chains due to a keen competitive marketplace. Finds that there are high levels of companies' perceived trust towards suppliers and customers in the Swedish automotive industry. Concludes in part that the perceived trust towards the suppliers and the perceived trust towards the customers differ from each other. There is also in part an association between the companies' perceived trust towards both suppliers and customers in the industry. © MCB University Press.

  • 107.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway .
    Processes of Substantiations and Contributions through Theory Building towards Theory in Business Research2013Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 25, nr 5, s. 466-480Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The objective of this article is to describe processes of substantiations and contributions across contexts and over time through theory building towards theory in business research.

    Design/methodology/approach: The article provides a seed for discussion, debate and consideration regarding scholarly substantiations and contributions through theory building towards business theory.

    Findings: The importance of cumulative processes in terms of substantiations and contributions in business research should not be neglected, but its logic and value is currently argued to be often underestimated or ignored.

    Research limitations/implications: Sound theory requires sound foundations based upon processes of substantiations and contributions. It is essential that the processes of substantiations and contributions are cumulative and parallel through theory building towards theory.

    Practical implications: An important lesson learned is that an original study should not be seen as providing a genuine substantiation and making a solid contribution to business theory until it has been successfully replicated and validated across contexts and over time.

    Originality/value: The author concludes that current practices of substantiations and contributions through theory building towards theory are insufficient and contain fatal flaws potentially undermining the well-being of business research and the perception of business theory being seen as a solid and credible management discipline among other academic disciplines in the worldwide research community. © Emerald Group Publishing Limited.

  • 108.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
    Re‐evaluating the marketing concept2001Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 13, nr 2, s. 95-101Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic deficiency in the usage of the marketing concept in marketing literature. It is also proposed that there is a necessity to extend the marketing concept towards the perspective of a holistic marketing channel context. Therefore, it is argued that the point of departure, in any marketing process of theory building, modeling, and development of conceptual frameworks in marketing, must be from the customer’s perspective and eventually from the ultimate consumer’s perspective.

  • 109.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Scholarly journal ranking(s) in marketing: single- or multi-item measures?2008Ingår i: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 26, nr 4, s. 340-352Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The topic of scholarly journals is important to the marketing discipline and the worldwide research communities, due to the way the journals are categorized and judged in available and compiled journal rankings. The purpose of this paper is to describe and discuss the underlying measures of journal rankings in scholarly journals in marketing. Design/methodology/approach – It is limited to the scholarly journals and journal rankings of the marketing discipline. Findings – Journal rankings of scholarly journals in marketing are mainly based upon single-item measures based upon either citations or perceptions, without any estimates of validity, reliability or generality. Research limitations/implications – There is a need to move away from the predominantly “single-item measure syndrome” that characterizes most of the available and compiled journal rankings in marketing. Practical implications – Broader approaches should be implemented and applied in journal rankings based upon “multi-item measures”. Originality/value – Re-assessment of the activity of ranking journals is long overdue if the ranking lists themselves do not consider a minimum of scientific rigor and soundness as required in other areas of scholarly endeavours. The marketing discipline may be at risk of entering a vicious and irreversible circle of decline and decomposition.

  • 110.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Sequential Service Quality in Service Encounter Chains: Case Studies2006Ingår i: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 20, nr 1, s. 51-58Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose - The objective of the present research is to explore the construct of perceived sequential service quality in service-encounter chains. Design/methodology/approach - The study is based on a qualitative approach. Based on two case studies in the Swedish automotive and retail industries, the research applies a six-dimensional, dual-perspective construct of sequential service quality. The theoretical framework is derived from the constructs of service quality and service encounter. Findings - The case studies do not indicate any dramatic differences in perceptions of the sequential service-quality construct - despite the differences that exist between the industries. Although these industries are thus generically different, sequential service quality in service-encounter chains is recognized as being important in both industries. It is contended that the six-dimensional construct employed in the present study contributes to the exploration and conceptualization of sequential service quality in service-encounter chains both from an upstream-downstream and from a downstream-upstream perspective. Although some minor differences exist, the overall conclusion is that the construct is valid and useful in understanding and exploring these important issues. Research limitations/implications - Research and practice needs to extend well beyond single interactive constructs of service quality. The research approach introduced here - of sequential service quality in service-encounter chains - contributes to an extended research agenda. Originality/value - The approach might be fruitful in a number of areas for both researchers and practitioners that go beyond the boundaries of the currently accepted constructs and applications of service quality. © Emerald Group Publishing Limited.

  • 111.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    SSCI and Its Impact Factors: a “prisoner's dilemma”?2010Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 44, nr 1-2, s. 23-33Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: This paper aims to describe and debate a series of concerns that may affect, influence or manipulate the "Social Science Citation Index" (SSCI) and its impact factors. Design/methodology/approach: A conceptual discussion of the SSCI and its impact factors are provided. Findings: A series of concerns and potential biases of the SSCI and its impact factors are identified. These question the reliability of the SSCI and impact factors for identifying as tools the "best" journals in the marketing field. Research limitations/implications: The SSCI and its impact factors may cause both "win-win" and "win-lose" situations in and between stakeholders of the scholarly communities of the marketing discipline worldwide. The question is raised whether there may be a situation of the "prisoner's dilemma". Practical implications: The SSCI and its impact factors are gaining terrain and acknowledgement in scholarly marketing communities worldwide. This raises the crucial question of whether or not the SSCI and its impact factors will benefit the scholarly communities of the marketing discipline worldwide in the long-term perspective. Originality/value: A principal argument brought up for further debate is how the increasing acknowledgement and applications of the SSCI and its impact factors may influence the marketing discipline and its scholarly communities worldwide as a whole. Another principal argument brought up for further debate is that the current algorithm that underpins the impact factors of the SSCI may be affected, influenced (and at worst manipulated) in the self-interest of the journal publishers, the editors and the editorial boards. Authors may also feel the pressure to match perceived expectations and potential requirements in their own self-interest. © Emerald Group Publishing Limited.

  • 112.
    Svensson, Göran
    Växjö University, Växjö, Sweden .
    Sub-Contractor and Customer Sourcing and the Occurrence of Disturbances in Firms’ Inbound and Outbound Logistics Flows2003Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 8, nr 1, s. 41-56Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research is based on a mail survey in the Swedish vehicle industry. It is concluded that the sub-contractor and customer sourcing in the firms' inbound and outbound logistics flows differ from each other. Furthermore, that there is no association between the sub-contractor and customer sourcing in the firms' inbound and outbound logistics flows. Finally, there is in part an association between the sub-contractor and customer sourcing, and the occurrence of quantitative and qualitative disturbances in firms' inbound and outbound logistics flows.

  • 113.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Subject trends in The History of Marketing Thought: from simplicity towards complexity2009Ingår i: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 1, nr 2, s. 361-370Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to describe and position the work by Tadajewski and Jones on The History of Marketing Thought as it relates to complexity sciences and the future of marketing thought.

    Design/methodology/approach – A conceptual discussion is provided based upon a series of identified subject trends in the history of marketing thought.

    Findings – There appears to be a common denominator across the addressed subject trends in The History of Marketing Thought, namely the movement from simplicity towards complexity. Marketing thought is mostly descriptive, and to some extent explanatory, but it has not yet reached the level of providing predictability.

    Research limitations/implications – The future of marketing thought may benefit from the inclusion and inspiration of approaches derived from the complexity sciences.

    Practical implications – The author poses some concerns regarding the future of marketing thought.

    Originality/value – The author contends that there is a need for attention to be paid to the evident movement from simplicity towards complexity in marketing thought.

  • 114.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Supplier segmentation in the automotive industry: A dyadic approach of a managerial model2004Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 34, nr 1, s. 12-38Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The competitive business environment in the automotive industry has forced vehicle manufacturers (VMs) to improve their relationship strategies towards their suppliers. VMs have implemented supplier segmentation in order to optimise current business activities and existing resource allocations. Supplier selection criteria have also become crucial in order to achieve an appropriate evaluation of suppliers. Models of supplier segmentation and supplier selection criteria underpin theoretically this research. Empirical illustrations of supplier segmentation based on the perspectives of a VM and its suppliers are presented. The principal contributions of this study are the various models therein. One of the models consists of two dimensions: the supplier's commitment to a VM; and the commodity's importance to a VM. In extension, another model of dynamic relationship strategies is introduced. It consists of four relationship strategies towards suppliers in the automotive industry, such as family, business partner, friendly, and transactional. Furthermore, a four-phase process for the analysis, selection, and managerial decision of a dynamic relationship strategy towards suppliers in the automotive industry is outlined. © Emerald Group Publishing Limited.

  • 115.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Supply Chain Management: the Reintegration of Marketing Issues in Logistics Theory and Practice2002Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 14, nr 6, s. 426-436Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Explores and describes the close interrelationship between marketing and logistics, i.e. the marketing activities and the logistics activities in a marketing channel. The author acknowledges that marketing and logistics were united in the beginning of the twentieth century, but that the two disciplines were in part separated from each other during the evolution of the last century. The topic is a business philosophy that may contribute to the re‐integration of the research disciplines. Usually, from a logistics perspective, the disciplines are treated as separate from each other, while from a marketing perspective the opposite is often acknowledged. In the 1980s, the potential re‐integration between the disciplines from a logistics perspective emerged through the business philosophy labeled as supply chain management (SCM). Both scholars and practitioners in the field of logistics have popularized this business philosophy in recent years. Argues that SCM contributes to the re‐integration of marketing issues in the field of logistics theory and practice. © Emerald Group Publishing Limited.

  • 116.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Supply Chain Management versus Sustainable Chain Management2008Ingår i: ESIC Market, ISSN 0212-1867, E-ISSN 1989-3574, Vol. 129, s. 219-237Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective is to describe an extended approach to supply chain management (SCM), termed ‘sustainable chain management’. The paper provides a conceptual discussion of current definitions and approaches to SCM. The concept of sustainable chain management is described and illustrated. The approach connects the upstream and downstream elements of the supply chain, as well as re-connecting the ‘before’ and ‘after’ elements (or ‘extremity elements’) of supply chains. A comprehensive and logical model of sustainable chain management can be formulated and illustrated. This model, which represents a supply chain as a ‘loop chain’ without loose ends, overcomes the deficiencies of existing models of SCM by introducing vertical integration of the elements and interfaces of SCM. The proposed model has practical implications for best practice and sustainable management of supply chains. The paper presents an innovative model for SCM. The model has also implications for research in this area.

  • 117.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Sustainable Management: An Accounting Issue?2008Ingår i: Issues in Social & Environmental Accounting, ISSN 1978-0591, Vol. 2, nr 1, s. 145-154Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    There is an ongoing debate in the worldwide scholarly society regarding the causes of noted climate change on the planet Earth. It is a concern also frequently debated in the non-scholarly societies. Principally, it is about whether or not the causes of noted climate change are the result of natural or human-related factors. The objective of this research note is to raise the question whether sustainable management is an accounting issue. It intends to pinpoint the need to visualize sustainable aspects of management approaches.

  • 118.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Sustainable Quality Management: A Strategic Perspective2006Ingår i: TQM Magazine, ISSN 0954-478X, E-ISSN 1758-6887, Vol. 18, nr 1, s. 22-29Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose - The topic is restricted to the components of total quality management (TQM), in which a set of values, tools and techniques unites the descriptions of TQM. The purpose of this paper is to discuss the impact on an additional core value of the components of TQM, namely the sustainability of values, tools and techniques. Design/methodology/approach - A strategic perspective of sustainable quality management is applied, rather than tactical and operative ones. The term "sustainable quality management" is used. Findings - The paper contends that quality management (in general) and TQM (in particular) should be scrutinised by stressing the sustainability of values, tools and techniques. Research limitations/implications - Sustainable quality management provides a potential to improve and extend the theory generation and the best practices of TQM in the future. An important area for further research is to examine the extent of sustainable quality management practices beyond the organisational boundaries and traditional channel structures. Sustainable quality management is complex to implement and evaluate. Practical implications - The paper provides theoretical and managerial ideas and insights in order to anticipate and avoid the non-sustainability of TQM practices. Originality/value - One contribution is a model of a circulation approach to TQM. Another contribution is a model of the sustainability of TQM, which connects and reconnects corporate values, tools and techniques in quality management. © Emerald Group Publishing Limited.

  • 119. Svensson, Göran
    Sustainable Supply Chain Management: Framework and Illustration2007Konferensbidrag (Refereegranskat)
  • 120.
    Svensson, Göran
    Handelshögskolan vid Göteborgs Universitet, Göteborg, Sverige.
    Sårbarhet i logistikkanaler: en studie av svensk fordonsindustri 2001Doktorsavhandling, monografi (Övrigt vetenskapligt)
  • 121.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    Teleological approaches in supply chain management: illustrations2010Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 15, nr 1, s. 16-20Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to provide insights and describe teleological approaches in the context of Supply Chain Management (SCM).

    Design/methodology/approach – A conceptual framework is outlined derived from complexity sciences to widen and enhance the exploration and understanding of SCM.

    Findings – Research and literature in the field of SCM have to a large extent neglected the possible underlying formative and rationalist nature of it, rather than considering or highlighting its potentially transformative nature.

    Research limitations/implications – Teleological approaches of SCM provide valuable insights in managing supply chains. They also provide innovative and challenging opportunities for further research in the field of SCM.

    Practical implications – The application of teleological approaches in supply chains may encourage and lead to managerial ideas and insights to anticipate and avoid deficient or erroneous grounds in the planning, implementation and evaluation of SCM.

    Originality/value – Teleological approaches make a contribution to the ongoing exploration and discussion of SCM, such as: incorporating a frame of reference from complexity sciences. The author believes that it also provides a timely topic in times of crisis as it compares different teleological approaches – some more dynamic and flexible than others.

  • 122.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway & Deakin University, Australia.
    Teleological strands of thought in supply chain activities: example and analogy – a quest for transformative chain management2011Ingår i: International Journal of Logistics Economics and Globalisation, ISSN 1741-5373, E-ISSN 1741-5381, Vol. 3, nr 1, s. 42-55Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of this article is to describe the outcome of supply chain activities in the context of different teleological approaches. It widens and complements the current views on supply chain management (SCM) in literature, and it should also be valuable from a managerial perspective. The topic addressed should be seen as a seed for further discussion.

    The author therefore raises a quest for inclusion of a strand of thought labelled ‘transformative chain management’ (TCM) in SCM. It should be strongly noted that the idea of TCM is not to propose a new acronym, nor replace SCM with another acronym, but to highlight that it could serve as a point of reference, and complement the dominant strands of thought that appear to govern the supply chain activities of some Scandinavian companies.

  • 123.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    The bullwhip effect in intra‐organisational echelons2003Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 33, nr 2, s. 103-131Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research applies the construct of bullwhip effect in a non-traditional context. It is explored in intra-organisational echelons. It is argued that the bullwhip effect in a company's inventory management of inbound and outbound logistics flows depends in part upon the gap between the degree of speculation and postponement of business activities. It is also argued that the bullwhip effect is caused by the value adding of business activities in supply chains. The study shows that there is a potential bullwhip effect between companies' inbound and outbound logistics flows, i.e. two internal stocking levels. A see-saw model of the bullwhip effect, and a typology of the bullwhip effect in intra-organisational echelons, are introduced. The term "reversed bullwhip effect" is also introduced. Finally, a model of the bullwhip effect-scenarios in a dynamic business environment positions these contributions in a wider theoretical and managerial context. © MCB UP Limited.

  • 124.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
    The direction of change in multi‐item measures of service quality2001Ingår i: Managing Service Quality, ISSN 0960-4529, E-ISSN 1758-8030, Vol. 11, nr 4, s. 262-271Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Looks at the generality and reliability of multi‐item measures that are based upon the perception of one or more individuals. Proposes that at least an overall time aspect is missing, which would contribute to the measurement of the perceived direction of change in a specific empirical context. The issues raised in current marketing research literature on the use of multi‐item measures relate to the generality and reliability of the findings regarding time and space. Emphasises the limits of the issues of time. The characteristics of data collected using a particular multi‐item measurement scale determine the reliability of the findings. Determines, by a methodological procedure, the generality of the empirical outcome. The results may lack reliability and generality over time even if the same items of measurement are used in the same context. Therefore, introduces an overall trend dimension in multi‐item measures in order to incorporate the time aspect for each dimension in a construct. The trend dimension makes it possible to measure the perceived direction of change, and complements the facets, as well as the perceptual degree, of a phenomenon or object in a specific empirical context.

  • 125.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    The impact of outsourcing on inbound logistics flows2001Ingår i: International Journal of Logistics Management, ISSN 0957-4093, E-ISSN 1758-6550, Vol. 12, nr 1, s. 21-35Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research explores the linkage between firms' outsourcing activities and the occurrence of supply chain disruptions. It is based upon a two-phase process utilizing methodological triangulation. Phase one applies qualitative methods that explore the overall environment of outsourcing and disruptions in supply chains in the automotive industry based upon a case study of a Swedish car manufacturer. Phase two applies quantitative methods to test the findings from phase one in a wider context in the automotive industry. The results indicate that there is a significant association between the outsourcing of internal activities and the occurrence of disruptions in firms' inbound logistics flows from subcontractors.

  • 126.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    The Industrial / Societal Bullwhip Effects and Supply Chain Performance2009Ingår i: Journal of Global Academy of Marketing Science, ISSN 1229-7119, Vol. 18, nr 2, s. 1-18Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective of this paper is to describe the construct of bullwhip effect beyond supply chains, namely at industrial and societal levels. The author provides a conceptual discussion of the bullwhip effect – its derivation is extended, and the positioning of the construct is broadened. The bullwhip effect has been explored within intra-organisational and inter-organisational supply chains. A broader descriptive framework is introduced, one that positions the bullwhip effect construct at industrial and societal levels. A conceptual framework is provided that bridges the interface between the micro and macro environments of the bullwhip effect construct, but further conceptualization is required. The introduced derivation and positioning of the bullwhip effect construct reveal a number of research potentials. A principal one is that the exploration of the construct may consider the industrial and/or the societal environment when the bullwhip effect is studied in supply chains. The extended derivation and broadened positioning of the bullwhip effect in the overall environment is of interest to practitioners. It stresses the importance of contextual factors in operative, tactical and strategic supply chain performance. The principal contributions are: a) an interface between micro and macro levels in supply chain performance contributing to an extended derivation of the bullwhip effect; b) a typology of the bullwhip effect contributing to broadening the positioning of the same construct; c) the bullwhip effect being seen as two-way view construct at the micro level and d) a framework ofmanagerial implications. Most important of all is that the causes and effects of the bullwhip effect have been addressed in a wider context that so far has been underestimated in literature.

  • 127.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    The interactive interface of service quality: A conceptual framework2006Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 18, nr 3, s. 243-257Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose

    – The objective of this paper is to describe a conceptual framework that addresses the interactive interface of service quality in service encounters.

    Design/methodology/approach

    – A conceptual framework is described and discussed in relation to previous research efforts in the field.

    Findings

    – Service encounters have been largely researched as a non‐interactive phenomenon. This means that the complexity and dynamics of the construct have not been sufficiently explored. Researchers have described the construct of service quality in different empirical contexts and have developed different models and dimensions – all of which tend to be derived from the service receiver's perspective.

    Research limitations/implications

    – In making the description, the framework acknowledges that service encounters and service quality pertain not only to human interactions, but also involve interaction between individuals and self‐service technology. It may also to some extent serve as a fundamental to scholars in their quest for generic structures across contexts, and over time to explore the interactive interface of service quality in service encounters. In addition, the framework may be used to position previous, ongoing and forthcoming research efforts of service quality.

    Practical implications

    – The conceptual framework may contribute to describe and enhance operative service performances in service encounters.

    Originality/value

    – The framework may contribute to describe and conceptualize the interactive interface of service quality in service encounters. The idea has been to convert some of the theory‐oriented knowledge of service performance in literature into a framework applicable to both scholars and practitioners.

    © Emerald Group Publishing Limited.

  • 128.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
    The measurement and evaluation of mutual dependence in specific dyadic business relationships2002Ingår i: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 17, nr 1, s. 56-74Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    While the research of dyadic business relationships is often dedicated to measuring and evaluating the dependence between actors as a unidirectional phenomenon, it is sometimes referred to as a bi‐directional issue of importance in the management of a firm’s business relationships. A unidirectional measurement and evaluation of the dependence in a specific dyadic business relationship is not always sufficient to understand the existing dependence between two actors and instead a bi‐directional approach may be required. Furthermore, there is a lack of a formalised and structured procedure in order to measure and evaluate the mutual dependence in such a relationship. Therefore, this article introduces a dependence application of the perceptual bi‐directionality‐method, i.e. the PBD‐method, in order to measure and evaluate the mutual dependence in dyadic business relationships.

  • 129.
    Svensson, Göran
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    The multiple facets of the bullwhip effect: refined and re-defined2005Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 35, nr 10, s. 762-777Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper seeks to describe a conceptualisation of the multiple facets of the bullwhip effect between stocking levels within and between value chains and value systems. The paper provides a conceptual discussion of the bullwhip effect. It is refined and re-defined. The bullwhip effect has usually been explored between inter-organisational stocking levels. Recently, it has also been explored within intra-organisational stocking levels. A broader descriptive framework is introduced, one that positions the bullwhip effect construct in intra- and inter-organisational, as well as intra- and inter-channel, stocking levels in and between value chains and value systems. A research agenda is provided that goes beyond current definitional boundaries and state-of-the-art research of the bullwhip effect. The refined and re-defined bullwhip effect is of interest to practitioners. It considers inter-organisational and intra-organisational stocking levels. In addition, it considers intra-and inter-channel stocking levels. It is of great concern to achieve best practices in business. The principal contributions are - a dynamics model of the bullwhip effect construct; a principle of stocking level variability; a typology of stocking level variability; a framework that describes different levels of analysis of the bullwhip effect; and a re-definition of the bullwhip effect construct - within or between value chains and value systems.

  • 130.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    The paradoxnoia of top journal(s) of top in marketing2006Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 40, nr 11-12, s. 1153-1168Artikel i tidskrift (Övrigt vetenskapligt)
    Abstract [en]

    Purpose:

    The objective of this paper is to explore the dominating approaches that appear in top marketing journals.

    Design/methodology/approach:

    This research is restricted to the exploration of one top journal in marketing. The journal title is kept anonymous as the topic goes beyond the targeted journal and aspires to be of interest to the marketing discipline and its research community. A triangular approach was used, which was divided into two parts.

    Findings:

    Part one - the exploration of the editorial descriptions of selected top marketing journals shows that they tend to describe their published articles according to some key features.

    Part two - the content analysis of 151 articles generated an extremely skewed outcome. It appears to be almost a pre-requisite to have applied quantitative approaches in order to make it successfully through the blind review process and get published in the targeted journal.

    Research limitations/implications:

    This research is limited to explore one of the top marketing journals. The journal is kept anonymous as the idea is not to question or hang out a specific journal, but rather to stimulate the debate of current approaches published in the top marketing journals. Practical implications: The exploration of the top marketing journal shows a stereotype and myopic view of what is classified as "high quality" or "appropriate" research approaches. The editors and the editorial boards should let paradigmatic and dogmatic research myopia stand back in favour of broadminded and challenging research efforts. They should strive to avoid traditionalism and blinkers.

    Originality/value:

    An increased trust and acceptability of other approaches than quantitative ones in top marketing journals would be desirable. A humble request would be to give other approaches a fair chance to get into the arena of top marketing journals. The paper contends that there may be a fatal "paradoxnoia" of top journal(s) in marketing - a "paradoxnoia" of approaches that may harm and undermine the respectability of the marketing discipline and its research community. © Emerald Group Publishing Limited.

  • 131.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    The principle of balance between companies' inventories and disturbances in logistics flows: empirical illustration and conceptualisation2003Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 33, nr 9, s. 765-784Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper stresses the crucial importance of the balance between companies' policies of inventory management and the occurrence of disturbances in logistics flows. The study is based upon a mail survey in the automotive industry. It is concluded that there is in part a significant association between companies' inventories and disturbances in inbound and outbound logistics flows. The financial benefits that might be achieved through leanness in inventory management might also negatively influence the financial costs due to increased disturbances. Therefore, it is a crucial managerial task in the automotive industry to achieve a suitable balance between the inventory and the occurrence of disturbance within inbound and outbound logistics flows. It is this balance that generates the best managerial outcome in a competitive business setting. A principle of balance, a process of balance, and a typology of companies' inventories and disturbances in inbound or outbound logistics flows are introduced.

  • 132.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    The quality of bi‐directional service quality in dyadic service encounters2001Ingår i: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 15, nr 5, s. 357-378Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Argues that the unidirectional measurement and evaluation of service quality in any specific service encounter is not enough in itself to understand the existing service quality between two actors in a dyadic service encounter. Therefore, a method is introduced for the express purpose of analysing the perceptual bi‐directionality of service quality in order to measure and evaluate the dynamics of service quality in dyadic service encounters.

  • 133.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    The spherical marketing concept: a revitalization of the marketing concept2005Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 39, nr 1-2, s. 5-15Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose:

    In the marketing literature it is often argued that corporations should pay attention to the needs and wants not only of their own customers, but also to those of their customers' customers. This is often referred to as "the marketing concept". The objective is to revitalize the marketing concept beyond the traditional levels of manufacturers, suppliers, wholesalers, retailers, customers and consumers in marketing channels.

    Design/methodology/approach:

    Conceptual discussion and approach are undertaken.

    Findings:

    The term "spherical marketing concept" is coined. This term connects the distinct upstream and downstream levels of marketing channels, as well as reconnecting their indistinct subsequent and preceding levels.

    Research limitations/implications:

    The dilemma with the common use of the marketing concept in the literature is that it fails to acknowledge the simultaneous connection of the components and interfaces between the upstream and downstream distinct levels from the start to the end of the marketing channels with the reconnection of the components and interfaces from the subsequent and preceding indistinct levels of the marketing channels. Further research efforts should be dedicated to bridge the start and end of distinct levels of marketing channels by way of the indistinct preceding and subsequent ones. Economic, social and ecological factors should be included.

    Practical implications:

    It is not enough simply to match the supply and demand between the start and the end of marketing channels-a revitalization of the boundaries of the marketing concept towards a total circulation approach is necessary. Best practice tends to be more and more aware and skilful in this respect.

    Originality/value:

    The spherical marketing concept contributes to pin-point the importance of the seamlessness, sustainability and total circulation of components and interfaces in marketing channels. It also contributes to place current theories and practices in perspective for the future.

  • 134.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    The theoretical foundation of supply chain management: A functionalist theory of marketing2002Ingår i: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 32, nr 9, s. 734-754Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Supply chain management (SCM) emerged in the early 1980s as a result of the rapidly changing and challenging business environments in many industries. SCM is a consequence of the increased necessity for holistic considerations in, between and across companies' business activities and resources in and between marketing channels, in order to improve the overall performance towards the ultimate consumer in the marketplace. SCM's generic theoretical foundations are derived from time-, functional-, and relationship-dependencies in, between and across companies' business activities in marketing channels. There are major similarities and minor differences in the theoretical boundaries between SCM and Alderson's interpretation of a functionalist theory of marketing. The author argues that the theoretical origin of SCM is derived from, and underpinned by, a part of this functionalist theory of marketing. Furthermore, there is a need for a generic re-definition and expansion of the theoretical boundaries of SCM towards the incorporation of horizontal dependencies between marketing channels in the marketplace. © MCB UP Limited.

  • 135.
    Svensson, Göran
    Oslo School of Management, Oslo, Norway.
    The Transparency of SCM-Ethics: Conceptual Framework and Empirical Illustrations2009Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 14, nr 4, s. 259-269Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The objective is to describe a conceptual framework and empirical illustrations of the transparency of SCM ethics in supply chains as a whole.

    Design/methodology/approach – The research is based on two Scandinavian-based companies in the telecom and fashion clothing industries, namely: Sony Ericsson and H&M. These two companies are of interest due to their recent involvement in ethical dilemmas and ambiguities that arose on account of their links with questionable and inappropriate corporate actions and behaviour, not by the companies themselves, but by other companies within their supply chains.

    Findings – Companies present in the worldwide marketplace and society, such as Sony Ericsson and H&M, do not always appear to be dedicated to ethical concerns and commitments within their supply chains as a whole. They tend to create some convenient restrictions in their statements and promises of corporate social responsibility (e.g. codes of ethics).

    Research limitations/implications – The transparency of SCM ethics complements recent additions to ethics in SCM. It opens up a different aspect of the theory generation that may support further research of ethical aspects in supply chains.

    Practical implications – The paper provides managerial propositions and guidelines regarding the corporate depth of ethical concerns and commitments in corporate actions and behaviour in supply chains. The framework of transparency in SCM ethics highlights those corporate actions and behaviour that may be obscured by the lack of visibility across supply chain levels. In addition, it may reveal potential weaknesses and forthcoming threats in corporate actions and behaviour in ongoing business operations.

    Originality/value – One contribution is the ethical consideration in corporate actions and behaviour across different levels in supply chains. Another is that the corporate social responsibility in terms of SCM ethics should also comprise indirect business relationships. The transparency of SCM ethics opens up challenging opportunities for further research of great value to the theory generation and best practices of SCM.

  • 136.
    Svensson, Göran
    Oslo School of Management, Norway.
    'To Be or Not to Be’ – ‘Top’ or ‘Tenure Track’ Journals?2009Ingår i: ESIC Market, ISSN 0212-1867, Vol. 133, s. 227-242Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The ‘top’ journals of the marketing discipline tend to be identified and ranked mainly based upon two foundations such as: citations and scholarly perceptions. The objective of this paper is to describe other aspects to be considered in the foundations of ‘top’ journal rankings. A conceptual discussion of journal rankings is provided. It is limited to a selection of so called ‘top’ journals belonging mostly to the field of mainstream marketing. The ‘top’ marketing journals in focus no longer appear to be the preferred forum or outlet for ground-breaking and challenging themes from leading marketing scholars worldwide. On the contrary, they appear to have become an arena for US-affiliated scholars on ‘tenure-tracks’. The possible ‘tenure-track’ arena in the ‘top’ marketing journals in focus may explain the frequent absence of reputable and widely recognized marketing scholars; these are often dedicated to cutting edge themes and scholarly efforts beyond contemporary knowledge and wisdom. The ‘top’ marketing journals may not be seen worldwide as the ‘top’ ones for non-US scholars. Scholars worldwide may consider them rather to be part of the domestic scholarly structure in the US, and of less relevance to their own research community. The question is raised whether some of the ‘top’ marketing journals have mainly become ‘tenure-track’ journals.

  • 137.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Triadic dependencies in business networks2004Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 16, nr 5, s. 473-493Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The author argues that the unidirectional measurement and evaluation of the dependence in a specific relationship is not enough to understand the existing dependence between two actors in a dyadic relationship, but a bi-directional approach may be necessary. Furthermore, a bi-directional approach may not always be sufficient to understand the dependencies in a specific relationship. The incorporation of a third actor may improve the understanding of dependencies in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of dependence in triadic business networks.

  • 138.
    Svensson, Göran
    School of Management and Economics, Växjö University, Växjö, Sweden.
    Triadic trust in business networks: a conceptual model and empirical illustration2004Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 16, nr 2, s. 165-190Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.

  • 139.
    Svensson, Göran
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Vulnerability in business relationships: the gap between dependence and trust2004Ingår i: Journal of Business & Industrial Marketing, ISSN 0885-8624, Vol. 19, nr 7, s. 469-483Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This research focuses on the construct of perceived vulnerability, which is based on the gap between perceived trust and perceived dependence in business relationships with suppliers and customers. The outcome of this study is generated from the empirical findings of a survey in the Swedish vehicle industry. These empirical findings indicate that there is to a large extent a significant association between companies' perceived trust and dependence in business relationships towards their suppliers and customers, i.e. that trust is important in lean business relationships. The contributions of this research are a generic conceptualisation of the vulnerability construct, a see-saw model of perceived vulnerability and a typology of perceived vulnerability scenarios in business relationships.

  • 140.
    Svensson, Göran
    Växjö University, Växjö, Sweden.
    Vulnerability Scenarios in Marketing Channels: A Research Note2002Ingår i: Supply Chain Management: An International Journal, Vol. 7, nr 5, s. 322-333Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Originates from the time‐ and relationship‐dependencies between companies’ activities and resources in marketing channels which cause vulnerability. The construct of vulnerability is still fairly unexplored in marketing channel research. Therefore, the principal objective of this research is to conceptualise the construct of vulnerability. Bases the conceptualisation on generic time‐ and relationship‐dependencies between companies’ business activities in marketing channels. This research is based on a mail survey in three different industries in Sweden. Develops and describes a typology of vulnerability scenarios based on a set of generic dimensions of time‐ and relationship‐dependencies between companies’ business activities in these industries. Uses a minor selection of broad items that empirically underpin the introduced typology. Further research has to be carried through in order to explore the validity and reliability of the empirical findings of this research note. Nevertheless, the contribution of this research is a tentative typology of vulnerability scenarios based upon time‐ and relationship‐dependencies between companies’ business activities in marketing channels.

  • 141.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Andersson, Svante
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Awuah, Gabriel Baffour
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    A comparison of perceived quality in business relationships in Norway and Sweden: Similarities and differences2009Ingår i: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 4, nr 1, s. 7-33Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small- and medium-sized firms in each country. A response rate of 36.5 percent was achieved in Norway and 21 percent in Sweden. Leading executives from both countries were used as key informants because they are the primary decision-makers most knowledgeable about their firm's interactions with suppliers. Findings – The findings indicate that there are a series of significant differences and associations between the perceived quality of business relationships in small and medium-sized firms in Norway and Sweden, though both countries resemble each other in both socio-economic indicators and cultural dimensions. Research limitations/implications – One suggestion for further research is to replicate the study in other industries, business relationships, and countries. Another is to undertake a longitudinal approach of the focal areas of “perceived quality” and “supplier criteria”. Practical implications – This study is of managerial interest, as the framework may be applied by firms to monitor and evaluate ongoing supplier relationships and, in extension, their current customer relationships. It would be of interest to see if similarities exist amongst other cultures of the focal areas, and/or if there are differences across other countries that are decidedly different from those in Norway and Sweden. Originality/value – This paper makes a contribution to inter-organizational theory since it outlines a conceptual framework of focal areas of “perceived quality” and “supplier criteria” for examining business relationships across industries and countries for the benefit of other researchers.

  • 142.
    Svensson, Göran
    et al.
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Bååth, Hans
    Växjö University, Växjö, Sweden.
    Supply Chain Management Ethics: Conceptual Framework and Illustration2008Ingår i: Supply chain management, ISSN 1359-8546, E-ISSN 1758-6852, Vol. 13, nr 6, s. 398-405Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to describe a conceptual framework of Supply Chain Management Ethics (SCM-ethics). Design/methodology/approach – The research is based upon a qualitative approach using a series of semi-structured interviews. Multiple perspectives and respondents have been applied in the data collection process. The study is limited to the Swedish vehicle industry. Findings – The empirical findings indicate that the corporate focus of SCM-ethics is in part narrow in the Swedish vehicle industry. The partial focus may endanger the corporate ethical performance in the long run, while the immediate one may not be affected. Research limitations/implications – The approach undertaken and thereof empirical limitations restrict the generality of findings. However, a structure of operationalisation of SCM-ethics is introduced. It is based upon four orientations and nine areas of questions, all of which serve as a fundament for further research. Practical implications – The article explores the common grounds, and provides initial insights into the complex and multifaceted field, of SCM-ethics. It may be used for teaching, training and analytical purposes. It may also be used for further managerial exploration and replication of SCM-ethics in business. Originality/value – The principal contributions are a conceptual framework based upon four distinctive orientations and a set of summarized interview series in the context of SCM-ethics, all of which may be of interest to both practitioners and scholars.

  • 143.
    Svensson, Göran
    et al.
    Markedshøyskolen, Norge.
    Døving, RunarMarkedshøyskolen, Norge.
    Leksjoner i Markedsvitenskap2010Samlingsverk (redaktörskap) (Refereegranskat)
  • 144.
    Svensson, Göran
    et al.
    Oslo school of Management, Oslo, Norway.
    Helgesson, Thomas
    Triangles of Business Ethics: Models and Empirical Illustrations2006Ingår i: Revista de Negócios, ISSN 1980-4431, Vol. 11, nr 3, s. 5-20Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    The objective is to describe a conceptual framework consisting of business ethics triangles. Models are used to describe and analyse the background and recent incidents in Systembolaget and Skandia, two large corporate organisations in Sweden. One is owned by the state and the other is privately owned. On the other hand, the conceptual framework provides a frame of reference for further research in the field of business ethics focusing on the ethical values and principles in the marketplace and in the society. Suggestions that may improve the best practise and the theory development of ethical values and principles in business ethics are presented at the end of this paper.

  • 145.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Helgesson, Thomas
    Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL).
    Slåtten, Terje
    Oslo School of Management, Oslo, Norway.
    Tronvoll, Bård
    Oslo School of Management, Oslo, Norway.
    Scientific Identity of ‘Top’ Research Journals in the Broader Discipline of Marketing: Findings and Queries2008Ingår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 20, nr 5, s. 384-400Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals. Design/methodology/approach – A sample of “top” research journals in marketing is selected on the basis of expert opinion and journal ranking lists. The selection includes the Journal of Consumer Research (JCR), Journal of Marketing (JM), Journal of Marketing Research (JMR), Journal of Retailing (JR), Journal of the Academy of Marketing Science (JAMS); and Marketing Science (MS). Findings – The “scientific identities” of JCR, JM, JMR, JR, JAMS and MS are revealed as being built on quantitative research designs and the North American paradigm of research values. In fact, all journals are US-based. None was found to be based on a mix of empirical research designs. The selected research journals were found to be narrowly focused, and the lack of variety of “scientific identities” among the journals studied here is discomfiting for the ongoing scientific knowledge building and theory generation in marketing. Research limitations/implications – Further studies of the “scientific identity” of individual research journals are desirable in other sub-disciplines of marketing. A series of questions have been raised that the authors argue are worthy of further attention and debate in the world-wide research community. Practical implications – Researchers will benefit from insights into the “scientific identities” of the “top” research journals in the broader discipline of marketing. In particular, researchers can note the particular feature of dogmatic narrowness of research designs that are present in all of these journals.Originality/value – The study delivers insights into the publishing requirements of “top” research journals in the broader discipline of marketing. It provides some challenging and discomfiting findings.

  • 146.
    Svensson, Göran
    et al.
    Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway & Deakin University, Australia.
    Lagrosen, Stefan
    Department of Economics and Informatics, University West, Trollhättan, Sweden.
    Future directions of marketing knowledge: proposing an enriching framework including self-actualisation marketing2009Ingår i: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, nr 4, s. 327-343Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This paper aims to review schools and frameworks of marketing knowledge in order to propose future directions of marketing knowledge. The authors also provide a brief retrospective view of the marketing discipline. Reflecting over the origin, evolution and current status, the authors have come to distinguish three cornerstones of marketing knowledge namely objective, process and subjective. On this basis, five potential steps in the development of marketing knowledge are identified. The paper draws attention to the areas: the entrance of marketers, the levels of marketing knowledge, the introduction of self-actualisation marketing, the effect of time and complexity on marketing knowledge, and the need for syntheses and generalisations of marketing knowledge. A framework for enriching the field of marketing with these five interrelated paths of development is proposed. Finally, it provides a model of proposition to future marketing knowledge. Copyright © 2009 Inderscience Enterprises Ltd.

  • 147.
    Svensson, Göran
    et al.
    Oslo School of Management, Norway.
    Lagrosen, StefanUniversity West, Sweden.
    Marketing: Broadening the Horizons2006Samlingsverk (redaktörskap) (Refereegranskat)
  • 148.
    Svensson, Göran
    et al.
    Oslo school of management,Oslo,Norway.
    Mysen, T
    Oslo school of management,Oslo,Norway.
    Payan, J
    University of Northern Colorado,Greeley,Colorado,USA.
    The Key Role of Opportunism in Business Relationships2011Ingår i: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 29, nr 4, s. 436-449Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose – This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship quality (i.e. trust and commitment). Design/methodology/approach – Initially, informants were contacted by phone and a total of 581 surveys were mailed to small- and medium-sized manufacturers asking them to answer questions about their suppliers. In total, 212 surveys were returned generating a response rate of 36.5 percent. To test the measurement properties and hypothesized relationships between the constructs in focus, confirmatory factor analysis and structural equation modelling were used.

    Findings – The results supported all six hypotheses. The principal findings are competitive intensity leads to market turbulence and market turbulence, in turn, is positively associated with opportunism; specific assets leads to dependence and dependence is, in turn, positively associated with opportunism; and supplier opportunism is negatively associated with both trust and commitment.

    Research limitations/implications – The research model tests a sample of business relationships between small- and medium-sized manufacturers and their suppliers in Norway. Findings may not be generalized to larger companies in other countries. Practical implications – The results are of interest to manufacturing executives since they provide a framework of contextual variables and relational characteristics that need to be considered in corporate efforts to control supplier opportunism.

    Originality/value – This study is unique in testing key constructs of two important theories of business marketing – transaction cost analysis and social exchange theory (i.e. relationship quality) rarely, if ever, used in the same empirical study. 

  • 149.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    A Construct of META-RELQUAL: Measurement Model and Theory Testing2011Ingår i: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 6, nr 2, s. 227-244Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Purpose: The purpose of this paper is to test a measurement model of a META-RELQUAL construct. Design/methodology/approach: This study is based upon a survey and random sample of small- and medium-sized companies in Norway. Respondents were contacted by phone and a total of 581 surveys were mailed. In total, 212 surveys were returned generating a response rate of 36.5 percent. Findings: The goodness-of-fit measures of the tested measurement model of the META-RELQUAL construct were all found to be within the recommended guidelines. The recommended guidelines for convergent, discriminant and nomological validity, as well as construct reliability, were all met. It is concluded that the measurement properties of the META-RELQUAL construct applied in Norwegian manufacturer-supplier relationships indicate acceptable validity and reliability. Research limitations/implications: The tested META-RELQUAL construct appears to be accurate for those Norwegian business relationships studied, but only further testing in other companies will verify its universal application if it is to be seen as a valid and reliable measurement for other companies' business relationships too. Suggestions for further research are provided. Practical implications: This study is of managerial interest to executives since it provides a framework of constructs to be considered in corporate efforts in maintaining satisfactory levels of relationship quality in business relationships. Originality/value: The META-RELQUAL construct makes a contribution to theory since it outlines a higher order construct and measurement instrument for the benefit of other researchers and practitioners in the field. © Emerald Group Publishing Limited.

  • 150.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Payan, Janice
    University of Northern Colorado, Greeley, Colorado, USA.
    Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes2010Ingår i: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 63, nr 11, s. 1209-1214Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    Manufacturers in business markets are experiencing a strong trend towards close versus distant relationships with suppliers. Three key relationship constructs in academic research are trust, commitment, and satisfaction. Although the relevant literature holds some evidence that trust and commitment are antecedent to satisfaction, the possibility that satisfaction plays a key mediation role between trust/commitment and other important outcomes (i.e., coordination, cooperation, and continuity) receives scant examination. This study tests this conceptual model by examining the relationships between manufacturers and suppliers. A random sample of small-to-medium-sized Norwegian manufacturers was contacted by phone in order to identify potential key informants. Shortly thereafter, a total of 581 surveys were mailed to the key informants. Two hundred and twelve surveys were returned, representing a response rate of 36.5%. Results support the conceptual model presented; trust and commitment relate positively to satisfaction; and satisfaction, in turn, relates positively to all three outcomes of coordination, cooperation, and continuity.

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