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  • 101.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Hedelin, Anna
    Halmstad University, School of Business and Engineering (SET).
    Nilsson, Anna
    Halmstad University, School of Business and Engineering (SET).
    Welander, Charlotte
    Halmstad University, School of Business and Engineering (SET).
    Violent advertising in fashion marketing2004In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 8, no 1, p. 96-112Article in journal (Refereed)
    Abstract [en]

    In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers' message is compared with the interpretation of a male and a female consumer group. It is concluded that the consumers' interpretations not are the ones that the advertisers had intended. The violence was interpreted in a much more negative way than expected. It is also concluded that there are differences in interpretations between men and women. © Emerald Group Publishing Limited.

  • 102.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Servais, Per
    Department of Marketing and Management, University of Southern Denmark, Odense, Denmark.
    Combining industrial buyer and seller strategies for international supply and marketing management2010In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 22, no 1, p. 64-81Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to review international industrial purchasing and marketing literature with a focus on portfolio models, to develop portfolio models for buyers' and sellers' international strategies, and to combine the models so that both the buyer and seller perspectives are dealt with simultaneously. Design/methodology/approach: Literature on international industrial purchasing and marketing is discussed. Dimensions that are important for the buyers' and sellers' strategies are identified. Portfolio models for buyers and sellers are developed and the two perspectives are matched together. Findings: The paper contributes a specification of features that are important for industrial buyers' and sellers' international purchasing and marketing strategies. These dimensions are used to develop a model of supplier relationship management and a marketing management model for supplier strategies. The consequences for the firm's international activities are discussed. A model combining industrial buyers' and sellers' international supply and marketing management strategies is developed. Research limitations/implications: This paper provides a deeper understanding of international exchange processes by combining literature on international industrial purchasing and international marketing. Situations are identified where different areas of theory are applicable. The paper also contributes to the discussion on what should be the conceptual domain of international business. Here, it is argued that international exchange is the product of joint decisions made by two or more actors based in different countries. Earlier academic literature reveals a striking imbalance: while one side of the coin - the exporter side - has been extensively studied, the importer side has largely been neglected. In this paper, it is tried to present a balanced view of both sides. Practical implications: This paper introduces portfolio management models that can be used for both industrial purchasing and marketing management. The paper stresses the importance of finding a fit between the marketing and purchasing strategies within a relationship. If both parties have positioned the relationship in a similar way, there are much greater possibilities for the relationship to create value for both parties. Originality/value: The paper combines international industrial purchasing and international marketing perspectives as few studies have done before. © Emerald Group Publishing Limited.

  • 103.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Servais, Per
    Combining Industrial Buyer's and Sellers International Strategies2005In: EIBA Conference, 2005Conference paper (Refereed)
  • 104.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Servais, Per
    Linneus University, Kalmar, Sweden.
    Different types of International New Ventures Based on Different Commercialization Processes in a Business-to-Business Context2018Conference paper (Refereed)
    Abstract [en]

    An emerging topic in the field of International Entrepreneurship (IE) is currently focused on international new ventures (INVs) and/or born-globals (Oviatt and McDougall, 1997; Madsen and Servais, 1997; Knight and Cavusgil, 1996) which are, by theoretic definition, start-ups that become international at inception or very shortly thereafter. More concretely, INVs have been previously defined as “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries” (Oviatt and McDougall, 1994: 49; McDougall et al., 1994:470). Quite similarly, Knight and Cavusgil (1996:11) conceptualise the born-global firm as ““small, [usually] technology-oriented companies that operate in international markets from the earliest days of their establishment”.

    Even if the born global research has grown rapidly during the last decades, most studies have focused on entrepreneurs, resources and networks and only a few researchers are observant about the context in which the born global firms are established and thrives. Literature reviews in international entrepreneurship has shown that most research in this area is based on business to business firms (Jones et al, 2012). However, we have not found any studies which go deeper in the different customer-supplier relationships that exist in a B2B context.

    Adaptation on B2B markets is important to make a relationship more productive, according to Hagberg-Anderson (2006).  There are structural factors, in the relationship between sellers and buyers which make different internationalization strategies more likely to succeed (Andersson, 2000).In this article we thoroughly discuss and review scientific articles that highlights the variation, differentiation and typology of international new venture. We complement this review with literature dealing with buyer-seller relationship in a B2B context. Based on these two strands on literature we develop a framework of different types of international new ventures in a business to business context. The framework gives theoretical contributions to the area of international entrepreneurship research but also managerial implication, showing how different types of relationships with customers make different internationalization strategies more or less likely to succeed.

  • 105.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Sundermeier, Janina
    Halmstad University, School of Business and Engineering (SET).
    Firms’ use of networks to get access to resources for internationalization2013In: The 16th Annual McGill International Entrepreneurship Conference: Researching New Frontiers: The Conference Program and Collection of Short Summaries, 2013, p. 18-18Conference paper (Refereed)
    Abstract [en]

    To get access to resources for internationalization many studies have acknowledged the importance of different types of networks. Therefore, this study intends to explore how different types of networks are beneficial for firms’ international growth. Three types of networks are identified in this study: Self established business networks, business networks established by a third party and social networks. A web-based survey is conducted among companies operating in the health technology industry in order to gain additional insights related to the accessibility of resources through different types of networks. The participating companies consists of members of the non-profit organization Health Technology Alliance (HTA) located in Southwest Sweden as well as several companies that are closely related to and take part in the activities of the HTA. Questionnaires have been sent out to 89 respondents of which 13 returned because of ambiguous or non-existing email addresses. Of the 76 firms that have received the questionnaire, 21 participated in the survey what equals a response rate of 36%. The findings reveal which resources are accessed through different types of networks. It is found that self-established business networks offer most access to resources whereas third-party founded business networks and social networks provide only limited access. Financial resources are not provided through any of the discussed networks. 

  • 106.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Sundermeier, Janina
    Department of Information Systems, Digital Entrepreneurship Hub, Freie Universität Berlin, Berlin, Germany.
    Firms' use of organizational, personal, and intermediary networks to gain access to resources for internationalization2019In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874, Vol. 61, no 4, p. 609-621Article in journal (Refereed)
    Abstract [en]

    This study explores which networks are beneficial for gaining resources for firms' internationalization. Little is known about firms' use of organizational, personal, and intermediary networks to gain access to resources for internationalization. Firms are seeking resources through their organization's relationships (organizational networks) and individuals' personal contacts (personal networks). Governmental and industry actors are implementing networks to promote international growth and act as an intermediary between business actors (intermediary networks). We conduct in-depth interviews with firms and representatives for intermediary networks complemented with a survey. The findings reveal which resources are accessed through the different networks. We find organizational networks provide considerable access to most resources (except financial resources) that are beneficial for internationalization, whereas intermediary networks provide access to reputational, human, and market resources. Personal networks primarily provide access to human resources. This study contributes to theory by giving a more fine-grained understanding of how different types of networks give access to different resources valuable for internationalization. © 2019 Wiley Periodicals, Inc. 

  • 107.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    A Glocal marketing model2009In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 391-396Chapter in book (Refereed)
  • 108.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Anti-climate Change Management in Marketing2009In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 373-390Chapter in book (Refereed)
  • 109.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Early Internationalizing Firms2009In: Glocal marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 45-64Chapter in book (Refereed)
  • 110.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Global versus Glocal strategy and Marketing Think2009In: Glocal marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 27-44Chapter in book (Refereed)
  • 111.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, GöranHalmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Glocal Marketing: think globally and act locally2009Collection (editor) (Refereed)
  • 112.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The International Entrepreneur2009In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson & Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 257-276Chapter in book (Refereed)
  • 113.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Think Globally and Act Locally2009In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson and Göran Svensson, Lund: Studentlitteratur, 2009, 1, p. 13-26Chapter in book (Refereed)
  • 114.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wood, Greg
    Deakin University, Australia .
    International Corporate and Business Ethics2009In: Glocal Marketing: think globally and act locally / [ed] Svante Andersson, Göran Svensson, Lund: Studentlitteratur, 2009, p. 319-338Chapter in book (Refereed)
  • 115.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Tell, Joakim
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The relationship between the manager and growth in small firms2009In: Journal of Small Business and Enterprise Development, ISSN 1462-6004, E-ISSN 1758-7840, Vol. 16, no 4, p. 586-598Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to improve the understanding of the relationship between the manager and growth in small firms, through a review of earlier research.

    Design/methodology/approach

    A review of articles published during the last 25 years is carried out in order to answer the question: How does the top manager influence growth in small firms?

    Findings

    Three key relationships are identified: between growth and, respectively, managerial traits and characteristics, managerial intentions, and managerial behavior or roles. The diverse findings in the literature are contradictory and give a paradoxical picture of the impact of the manager. A deeper analysis of the results from the review, supplemented with leadership theory, yields a better understanding of small-firm growth with a special focus on the behavior of the manager.

    Research limitations/implications

    This paper problematizes the complexity in managing small-firm growth, and can be further empirically validated by using multiple methods including qualitative ones such as observational studies.

    Practical implications

    The findings have a bearing on education and policy implications. If a behavior can be identified that promotes small firms' growth, education and policy implications can be developed in line with these results.

    Originality/value

    In small firms there seems to be a general consensus that managers do influence the performance of small firms, but so far there has not been a systematic review of earlier empirical research, that is done in this paper. From this review, a more complete picture of how managers influence growth in small firms is presented.

  • 116.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wictor, Ingemar
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Innovative international strategies in new firms - born globals2001Conference paper (Refereed)
  • 117.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Wictor, Ingemar
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Innovative International Strategies in new firms: Born Globals - the Swedish case2001In: 4th McGill Conference on International Entrepreneurship : researching new frontiers : 21-23 September 2001, Strathclyde International Business Unit, University of Strathclyde, Glasgow, Scotland / [ed] Dimitratos, P. and Jones, M.V., eds., 2001, p. 39-63Conference paper (Refereed)
  • 118.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wictor, Ingemar
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Innovative Internationalisation in New firms: Born Globals–the Swedish Case2003In: Journal of International Entrepreneurship, ISSN 1570-7385, E-ISSN 1573-7349, Vol. 1, no 3, p. 249-275Article in journal (Refereed)
    Abstract [en]

    During the past few years, the phenomenon of Born Globals has been highlighted in many studies. Such firms adopt a global approach right from their inception or very shortly thereafter. This behaviour challenges the traditional internationalisation models of slow and gradual development with respect to geographical markets and market entry modes. In this paper a conceptual framework is developed from earlier research and includes the factors: globalisation, entrepreneurs, networks, and industry. A survey showed that Born Globals were still very uncommon in Sweden. However, four Born Global firms were identified and analysed with the framework. It was concluded that the ongoing globalisation has made it easier to conduct Born Global strategies. However, active entrepreneurs, who recognised the global opportunities, were crucial for the implementation of these strategies, in which personal networks were used as tools.

  • 119.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wictor, Ingemar
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Knowledge transfer in Born Globals2004In: McGill Conference on International Entrepreneurship, 2004Conference paper (Refereed)
  • 120.
    Andersson, Svante
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wictor, Ingemar
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Internationalization of Born Globals: the Swedish case2001Conference paper (Refereed)
    Abstract [en]

    Principal Topic

    Born Global firms adopt an international approach right from their birth or very shortly thereafter. This behavior challenges the traditional models of internationalization that propose that internationalization is developed in a slow and gradual manner with respect to geographical markets and market entry modes. The “slow and gradual view” of internationalization is very strong in Scandinavia as the creator of one of the most well known models in this area, the Uppsala Internationalization model, is developed in Sweden. The aim of the study is to explore the Born Global phenomena, and to compare it with earlier studies from other nations to further enhance the theory development in this area. Do the already developed framework fit on Swedish Born Globals? Do the framework have to be adopted according to the Swedish environment and culture? Can the general framework be further developed?

    Method

    To be able to compare our results with earlier studies in the USA, Denmark and Australia the same definitions and methods are used. Born Globals are defined as firms that have reached a share of foreign sales of at least 25% after having started export activities within three years after their birth. Data from a survey is used, followed by qualitative case studies. The database is used to present descriptive statistics and to identify Swedish Born Globals. The case studies are built mainly on personal interviews, but secondary data, such as such as business magazines, annual reports and internal documents have also been used to complement our primary data source. The cases are confronted with each other and with theories used in the framework but also compared with traditional internationalization theory. The framework includes institutional, network, resource-based and entrepreneurship theory.

    Results and Implications

    The results show that, although still a relatively uncommon phenomenon, the ongoing globalization has made it easier for small firms to conduct Born Global strategies. Active entrepreneurs and personal networks were important tools for implementing these strategies. The findings may have implications for practice as well as policy. Maybe can successful behaviors, found in the Born Global firms, be transferred to other firms? Can policy-makers change the firms institutional environment so it will be easier for firms to became Born Globals?

  • 121.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Wictor, Ingemar
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Gabrielsson, Jonas
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Born Globals - the Swedish case2001Conference paper (Refereed)
  • 122.
    Andersson, Svante
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Wikström, Niclas
    Halmstad University, School of Business, Engineering and Science.
    Why and how are social media used in a B2B context, and which stakeholders are involved?2017In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 32, no 8, p. 1098-1108Article in journal (Refereed)
    Abstract [en]

    Purpose – This study aims to explore why and how business-to-business (B2B) companies use social media and which users and stakeholders they communicate with.

    Design/methodology/approach – The study employs a case study approach because of its exploratory nature. Data from three companies consisted of interviews and observation of websites. The analysis includes within-case and cross-case displays to find patterns and themes in the data.

    Findings – The study shows that companies in a B2B contexts use social media as communication to enhance customer relationships, support sales and build their brands, in line with prior research. However, they also use social media as a recruiting tool, a seeking tool and a product information and service tool.

    Research limitations/implications – The findings confirm extant literature showing that B2B companies can directly influence content through corporate user accounts. Furthermore, firms in early stages of social media do not target any special stakeholders with broader messages, while more experienced social media users develop special messages for different stakeholders.

    Practical implications – This study contributes by shedding light on how B2B companies use social media. It also shows how different channels are effective with different stakeholders.

    Originality/value – Few studies have investigated the use of social media in a B2B context. This study goes beyond prior work by detailing how different social media tools are used, identifying different users and stakeholders, and explaining why different tools are used for different purposes targeted towards different stakeholders. New applications of the use of social media are also identified. © Emerald Publishing Limited 2017

  • 123. Andreasson, Mats
    et al.
    Werner, Sven
    Halmstad University, School of Business and Engineering (SET), Biological and Environmental Systems (BLESS), Energiteknik.
    Borgström, Margaretha
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Sustainability, Innovation and Management in Building (SIMB).
    Värmeanvändning i flerbostadshus och lokaler2009Report (Other academic)
    Abstract [en]

    Multi­family houses and service sector premises constitute 80 % of the customer stock in the Swedish district heating systems. The level of future heat use in these buildings will then have a strong influence on the future district heating economy and the cor­ responding investment demand. As a foundation for a planned study of future heat use, we have per­formed an extensive study of the current heat use for large buildings in Sweden. The input information for this study was the anonymous answers to the an­ nual enquiry of energy use in multi­family houses and service sector premises regarding 2006. Answers were available from 11253 buildings having 77.6 million square meters of residential areas and premises. By using scale factors, estimations could be made for the whole country having 310 million square meters of multi­family houses and premi­ ses. Hence, the enquiry sample constituted a large share of the whole building stock.The specific heat use was analysed by distribution, degree­days, construction year, ventila­tion system, performed conservation measures, and co­operation with other heat supply. A separate study was performed concerning high and low heat use buildings. The use of cold for cooling and water were also analysed.The results show that the individual variations are much larger than the systematic explana­tions for the parameters analysed. Just above 10% of the building spaces were high users of heat (above 200 kWh/m2). The average difference between Northern and Southern Sweden was small, implying a small climatic impact in heat use. The time period between 1965 and 1974 containing the national million dwelling program did not show dramatically higher heat use in the construction year analysis. Installed heat recovery in the ventilation gave a reduction in heat use with 11 kWh/m2 for multi­family houses. This small difference im­plies that the recovery efficiencies were only in average 20­30%. However, the heat recov­ery in service sector buildings was in average more efficient: About 50% in recovery effi­ciency. The conclusion from the conservation analysis is that the measures performed dur­ing the 10 years were done by late­comers rather than by early adopters, since the heat uses after measures in general correspond to the average level for all buildings. Out of 34000 heat pumps installed in the buil­ dings, about half of them were installed in buildings con­nected to district heating.But when more the one heat supply exists, district heat supply dominates, especially in multi­family houses.Typical users with high demands were buildings in the Västmanland and Norrbot­ ten coun­ties, fuel users, certain co­use with electricity, municipal premises, and small buildings. Typical users with low demands were buildings in the Halland county, heat pumps (but due to the systematic error of just accounting for the electricity supply to the heat pumps), state­owned buildings, and large buildings.The district heating companies can help their customers by identification of them as users with high, normal or low demands. This can be accomplished by adding infor­ mation about building space surfaces in the customer files. The heat use above the level 150 kWh/m2 was only 13 % for the multi­family houses and 14 % for the premises. Complete elimination of high use of district heat would then only give a limited, but significant reduction of the total district heat supply.

    Our 6 major conclusions from the project became: • Individual variations dominate compared to systematic causes considering heatuse in multi­family and service sector buildings. • Some systematic causes were identified. • A demand exists for more local measurements of electricity used for heating, thevolume of water use for hot water. • The district heating companies can help their customers to identify them as high,medium or low users of heat. • On short term, a significant potential exists for lower heat use in the Swedishmulti­family and service sector buildings. • More efficient heat use in building will probably be the most important competi­tor to district heat supply in the future.

  • 124.
    Argento, Daniela
    et al.
    Department of Business and Social Studies, University of Siena, Siena, Italy.
    Grossi, Giuseppe
    Department of Business and Social Studies, University of Siena, Siena, Italy.
    Tagesson, Torbjörn
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Collin, Sven-Olof
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    The ‘externalisation’ of local public service delivery: experience in Italy and Sweden2010In: International Journal of Public Policy, ISSN 1740-0600, E-ISSN 1740-0619, Vol. 5, no 1, p. 41-56Article in journal (Refereed)
    Abstract [en]

    In recent years, the local government sector in European countries has undergone important changes involving, among other things, the externalisation of local public service provision through various forms of corporatisation, public-public collaboration, public-private partnerships and contracting out. An important consequence of these institutional changes has been the recasting of local governance systems through the need for increased cooperation between public and private actors. This article addresses these matters with comparative reference to the experience in Italy and Sweden. In doing so, it considers local governments in their constitutional and legal contexts, leading to more detailed discussions of their externalisation initiatives and resultant organisational forms and governance arrangements. Issues of ownership have been important concerning the significance of 'community' and 'place' in the management of public affairs. © 2010 Inderscience Enterprises Ltd.

  • 125.
    Aronsson, Martin
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Schrewelius, Karin
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Information Processing Problems: A comparative study of the Front End of new product development within radical and incremental projects2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The first phase of new product development (NPD) is today commonly referred to as the Front End (FE) of NPD. The phase has received a decent amount of attention during the recent years, nevertheless insufficient considering its ability to influence a project’s outcome. The phase begins when an idea is born, and ends when a formal meeting decides whether to invest in the idea or not. The investment then leads the project to enter a formal phase. During the FE, a large number of issues occur, which are believed to be the result of deficient processing of information. If the issues are not managed correctly, the NPD procedure will not be efficient. When information is being processed into knowledge, sometimes an uncertain, equivocal, or complex situation arises, which leads to delays, additional costs, and wasted efforts. These information processing problems (IPPs) need to be managed by firms in order to reduce their negative repercussions. Depending on a firm’s perception of the novelty towards a product, the project is considered to be either radical or incremental. Depending on that novelty, it is theorized that the IPPs will have different dispersions, and pose differently significant challenges to the project. The aim of this study is therefore to investigate the differences of the significance and dispersion of the IPPs, during the FE, when comparing radical and incremental NPD projects.

    For this purpose, a case study approach was deemed appropriate. In order to collect data concerning the IPPs, seven case studies were conducted. The data was collected through semi-structured interviews, with respondents that possess' an extensive experience from working with NPD within Swedish firms.

    The data analysis from the seven interviews proved that indeed there is a difference in how the IPPs vary, dependent on whether the project is of a radical or incremental nature. All the IPPs showed higher levels of significance in the FE in radical projects, than in incremental ones. Uncertainty proved to be the IPP that differed the most and therefore possessed the greatest significance difference. This means that differentiated approaches in radical respective incremental projects are needed in order to reduce uncertainty. Equivocality represented the IPP with the least difference in significance, meaning that the FE in radical and incremental projects require rather similar design in how to prevent equivocal problems. By understanding the differences in dispersion and significance, one can create differentiated management approaches during the FE, that fit the level of novelty of the product at hand. For some products, preventive actions must be taken to a larger degree compared to others. By doing so, the lead time of the FE can be shortened as less problems will arise, creating a faster and smoother process. The resources saved could be spent on improving activities, instead of being wasted on repairing unnecessary problems. The study contributes to the research field of NPD by adding newknowledge, aiding the collective effort of increasing firm’s proficiency in how to manage the FE.

  • 126.
    Asheim, Björn
    et al.
    Lund University, Lund, Sweden.
    Annerstedt, Jan
    Copenhagen Business School, Frederiksberg, Denmark.
    Blazek, Jiří
    Charles University, Praha, Czech Republic.
    Boschma, Ron
    Utrecht University, Utrecht, The Netherlands.
    Brzica, Danes
    Institute of Slovak and World Economy, Bratislava, Slovakia.
    Lindholm Dahlstrand, Åsa
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Knowledge Entrepreneurship and Enterprise Research (KEEN).
    Cooke, Phil
    Cardiff University.
    Del Castillo Hermosa, Jaime
    Información y Desarrollo S.L., Bilbao, Spain.
    Laredo, Philippe
    Laboratoire Territoires, Techniques, Sociétés, Paris, France.
    Moula, Marina
    Cyclotron Ltd, Athens, Greece.
    Piccaluga, Andrea
    Scuola Superiore Sant’Anna, IN-SAT Lab, Pisa, Italy.
    Constructing Regional Advantage: Principles, perspectives, policies2006Report (Other academic)
  • 127.
    Awuah, Gabriel
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Acting in a Globalized World: Marketing Perspective2012In: Globalization: Education and Management Agendas, Croatia: INTECH, 2012, p. 153-164Chapter in book (Refereed)
  • 128.
    Awuah, Gabriel
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Internationalization processes of firms as a challenge to handle exchange relationships2006Conference paper (Refereed)
    Abstract [en]

    Purpose - Researchers have mostly focused on entry processes and entry forms. What happens to a firm that has been in a foreign market for a long time would be an issue of its ability to handle important exchange relationships. This paper aims to increase our knowledge of what it takes to establish and handle exchange relationships with some actors so as to achieve a win-win and stable exchange in a foreign market.

    Design/methodology/approach – An in-depth case study was used to study the phenomenon, where the conceptual framework, interconnected networks in value creation, was used to analyze the case.

     Findings – It was found out that the multinational company (MNC) has been able to prioritize and/or invest time and resources to closely co-operate with some important customers that have brought about ‘win-win’ and stable exchange relationships between them. It was also found out that mutual orientation and adaptations have helped them to overcome any mismatch resulting from cultural influences.

    Research limitations/implications – The in-depth study with only one case is a stark limitation. Future research should explore the same phenomenon by studying several cases; every effort should be made to also interview customers and not only suppliers.

    Practical implication – Despite limitations, this study’s results have significant implication for a firm in that its internationalization process would also be the ability to establish and handle relationships that enhance the development of competitive capabilities that enable it to compete in any market.

    Originality/value – The major contribution of this study is to emphasize the managerial problems associated with the establishment and handling of business relationships with some important actors (e.g. suppliers and customers) in foreign markets.

  • 129.
    Awuah, Gabriel
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The search for foreign direct investment (FDI): The case of Ghana2005Conference paper (Refereed)
    Abstract [en]

    That foreign direct investment (FDI) is a valuable undertaking that all nations strive to attract and sustain is well known and well discussed in the literature. However, a systematic study and/or analysis of how some countries invest much in attracting FDI, but with poor results, is lacking. This paper contributes by analyzing the incessant efforts which countries make to attract FDI with very dissatisfying results. One important conclusion from this study is that while a country uses numerous incentives and alleged macro and micro policies as means to bring in much FDI, potential investors might not respond because they might be thinking about areas where they could profitably and securely put their resources to use. Ghana is a case in point when looking at a country that has not succeeded well, in spite of investments in attracting FDI.

  • 130.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Abraha, Desalegn
    Högskolan i Skövde.
    Osarenkhoe, Aihie
    Högskolan i Gävle.
    Interactive (Networked) Internationalization: The Case of Swedish Firms2007In: Bringing the country back in: the importance of local knowledge in a global economy : proceedings of the 49th Annual Meeting of the Academy of International Business, Indianapolis, June 25-28, 2007, Indianapolis: Academy of International Business , 2007, p. 139-139Conference paper (Refereed)
    Abstract [en]

    The extant literature stresses that having foreign market presence is imperative for most firms these days. However, how firms conceive of which foreign markets to enter, the entry mode to take and the resource commitments to make are not information or decision-making processes solely confined to a firm that internationalizes its activities. The purpose of this study is to provide deeper insights into the extent to which an independent actor (s) actively collaborates with the internationalizing firm so as to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered and even after the entry (i.e. the on-going activities). Based on two multiple case studies, one major finding of the study shows that independent actors, with their interconnected networks, have played and are still playing a major role in influencing the internationalization processes of each of the two firms in this study.

  • 131.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Amal, Mohamed
    Universidade Regional de Blumenau – FURB, Blumenau, Brazil.
    Impact of globalization: The ability of less developed countries' (LDCs') firms to cope with opportunities and challenges2011In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 23, no 1, p. 120-132Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this study is to contribute to the debate on the impact of globalization on the competitiveness of firms in least developed countries (LDCs). Two main research questions will be addressed. How does globalization affect the competitiveness of small to medium-sized enterprises (SMEs) in LDCs? How can SMEs handle opportunities and challenges emerging from globalization?

    Design/methodology/approach – The methodology for this study is a conceptual attempt to review the existing literature and make some propositions about how SMEs can handle the opportunities and challenges emerging from globalization.

    Findings – Building on a developed operational framework affecting the competitiveness of firms, some of the expected results are that firms' capabilities with regards to innovation, learning, and internationalization, which increase their competitiveness, are enhanced by institutional setups. Second, establishing relationships with governmental and non-governmental institutions is crucial in terms of accessing resources, innovating, and entering into foreign markets.

    Originality/value – The paper represents a contribution to the debate on the impact of globalization on the competitiveness of firms, particularly SMEs, in LDCs. Although globalization has brought considerable benefits to many actors worldwide, its impact on competitiveness of (SMEs) are controversial. We suggest that globalization's effects depend on the capability of firms to learning, to innovate, and also on the institutional setup in LDCs.

  • 132.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Amal, Mohamed
    Raboch, Henrique
    The Internationalization of Multinational Companies (MNCs): An intra-sector comparison among firms from developing and developed countries2010Conference paper (Refereed)
    Abstract [en]

    According to the international statistic data of the United Nations Conference of Trade and Development (Unctad, 2008), the majority of Multinational Companies (MNCs) are from developed countries. However, in the last decade the participation of MNCs from emerging economies in the international flows of Foreign Direct Investment (FDI) increased significantly, making them important global players. Although several scholars have addressed the internationalization process of emerging MNCs, no attempt has been made in the sense of directly comparing the internationalization process of firms from both developed and developing countries. To fill this gap, the aim of the present paper is to highlight the differences and similarities of the determinants and patterns of their internationalization. The integrated analytical model used in this study, which draws on insights from the Eclectic Paradigm and the Uppsala Internationalization approaches, has proved useful by helping to shed some light on the literature about MNCs’ internationalization process. The model in question has been structured in order to explore the differences and similarities of the internationalization processes of MNC from a developed and a developing country. This research uses a qualitative method with an exploratory nature, which allows deeper cross- cultural understanding. Multiple case studies of MNCs from countries with different levels of development (Brazil and Sweden) were carried out; this type of research allows addressing questions related to the determinants and patterns of internationalization. The results of the study show that there are strong evidences, which point out differences in term of ownership advantage development. However, the firms did not show substantial differences regarding internalization advantages. On the other hand, learning and experience of internationalization have been factors that have influenced the pattern and structure of the MNCs in both contexts. However, as the MNC from the developed country is more international and has longer experience, location decisions are no longer heavily influenced by these factors. The international network the MNC is part of and access to technology and knowledge partners are nowadays influencing the MNCs internationalization processes more. These findings are in line with earlier research that has pointed out that learning is most important in the early phases of MNCs international development while networks and location advantages are more important in later stages.

  • 133.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    A professional services firm's competence development2007In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 36, no 8, p. 1068-1081Article in journal (Refereed)
    Abstract [en]

    The conceptualization of a firm's competence development has undergone some developments, as seen from the extant literature. However, studies or explanations of a firm's competence development over time seem to concentrate on firms that manufacture physical goods. The literature is devoid of studies on the competence development of professional services firms (PSFs). With two in-depth case studies, this paper seeks to shed light on factors that impinge on PSFs' competence development over time. An important finding of this study is that all the two PSFs' competence development over time has been influenced, in large measure, by their close and regular interaction with their respective immediate customers as well as with some significant third parties in their network of exchange relationships, where the actors mutually adapt to each other and also learn from each other. Evidences in all the two cases show that each of the firms has won and kept important customers that give them the most and frequent assignments per year, thanks to the factors that have affected their competence to meet customers' demand over time.

  • 134.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Analyzing Customer-Orientation Practices of Firms from a Wider Perspective2008In: Journal of Business-to-Business Marketing, ISSN 1051-712X, E-ISSN 1547-0628, Vol. 15, no 1, p. 45-72Article in journal (Refereed)
    Abstract [en]

    PURPOSE: The purpose of this study is to deepen our understanding of the extent to which a firm's customer orientation practice, and the outcome thereof, is affected by its network of exchange relationships.

    METHODOLOGY/APPROACH: Building on a network approach, multiple case studies are used to highlight firms' customer-orientation and the effects thereof.

    FINDINGS: Close, regular and extensive interaction and exchanges with customers and third parties have enabled each of the firms in this study to win and retain important customers over the years.

    Research Implications/Limitations : Each of the PSFs' (professional services firms) customer orientation, with its concomitant result, has been facilitated by mutual value creation by the sellers and the buyers plus the sellers' exchange relationships with third parties. However, customers' interconnected relationships and a broader quantitative study incorporating several services firms need be explored in further studies.

    ORIGINALITY/VALUE/CONTRIBUTION: The study provides insights into how a PSF utilizes its own capabilities and complementary capabilities from third parties to create superior value and satisfaction to customers.

  • 135.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    As I Journey Along: A Ghanaian's Perception Of Life In The Diaspora2005Book (Other (popular science, discussion, etc.))
    Abstract [en]

    The book gives accounts of the forces that drive many young people to migrate from the less Developed World, especially Ghana, to come and live in the Diaspora. Coming to live, work or pursue some goals in the Diaspora is for many young Ghanaians, for example, the ultimate goal worth striving after. In Ghana and in most Third World Countries, many people's perception of better life in the Diaspora is shared by many parents and some respectable people, a fact that also reinforces the drive to migrate to the Diaspora. That alone can help them develop their potentialities. But the journey is tough, full of adventure for all. How many have experienced the life in the Diaspora and how many feel detached from their place of birth, Ghana, are among the major themes discussed in this book. People that have migrated from their countries to seek fortunes or whatever in the Diaspora, Potential travellers and politicians in poor countries stand to gain from the experiences shared in this book.

    (Editorial review from Amazon)

  • 136.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Development of a Country is a Collective Effort: The Case of Ghana2008Book (Other academic)
    Abstract [en]

    Our case country Ghana, like many others in Africa, is characterized by, for example, mass poverty, huge foreign debts, poor socio-economic infrasturcture and entrepreneurial base, inability to meet the challenges of the forces of globalization, and heavy reliance on foreign loans and aid. Often times the development of the country has been the sole responsibility of a single entity, a government or a few ruling elites. It is argued in this book that to overcome the problems mentioned above, involving many actors (e.g. industry, government, universities, and the general public)will produce a collective effort, which will enable the actors to leverage their complementary capabilities to bring about a sustainable economic development. In this book we emphasize areas in which Ghana should invest now in order to effect sustainable development, which will translate into, example, poverty reduction, enabling environment for firms to emerge, grow and be competitive.

  • 137.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Small firms' use of their business relationships to cope with increased competition2012In: International Academy of Business and Economics (IABE) 2012 Venice Summer Conference, 2012Conference paper (Refereed)
  • 138.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Impact of Globalization and Trade Liberalization on Competitiveness of Firms in Less Developed Countries: A Longitudinal Study2009In: International Journal of Business Research, ISSN 1555-1296, Vol. 9, no 3, p. 7-19Article in journal (Refereed)
  • 139.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Abraha, Desalegn Gebrekidan
    School of Technology and Society, University of Skövde, Skövde, Sweden.
    Networked (interactive) position: a new view of developing and sustaining competitive advantage2008In: Competitiveness Review: an international business journal, ISSN 1059-5422, E-ISSN 2051-3143, Vol. 18, no 4, p. 333-350Article in journal (Refereed)
    Abstract [en]

    Purpose – In the extant literature a firm's development of its competitive advantage is seen to be the task of the firm alone. The purpose of this paper is to introduce a new and a broader approach of how competitive advantage can be developed and maintained in today's highly competitive and dynamic markets. To this end, how a firm handles its relationships with significant actors in its network becomes very decisive for the development of its competitive advantage.

    Design/methodology/approach – Drawing on a network approach, case studies have been used to shed lights on the extent to which the development of competitive advantage of firms affect and are affected by their interaction with some actors in a network of exchange relationships.

    Findings – An important conclusion of this study is that a firm's highly valued performance, an indication of its strong position or competitive strength, has its roots in its regular and intensive interaction with some significant actors in its network.

    Research limitations/implications – All firms in this study have demonstrated that competitive advantage can be achieved by building up a strong position through interaction, learning and adaptation with some significant actors in the marketplace. Since the study is based on one setting, extending a similar study to several settings will be very useful.

    Originality/value – The paper provides insights into how a firm, in the effort to build its competitive advantage, draws on its own capabilities and complementary capabilities of its partners in a network.

  • 140.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Abraha, Desalegn Gebrekidan
    University of Skövde, P.O. Box 408, SE-541 28, Skövde, Sweden.
    Osarenkhoe, Aihie
    University of Gävle, SE-801 76, Gävle, Sweden.
    Relationships and Networks in the Processes of Establishment of Firms in Transition Economies: Scandinavian Firms in Central and Eastern Europe2008In: International Journal of Strategic Management, ISSN 1555-2411, Vol. 8, no 1, p. 25-44Article in journal (Refereed)
    Abstract [en]

    A focus on the particular entry mode a firm uses to enter a new market, rather than on the process of establishment, dominates in extant literature. To fill this void, we apply an establishment process model developed from the network approach to illuminate the web of relationship forms embedded in the establishment process of two Scandinavian firms as they attempt to establish themselves in transition economies. In one case, the results show that Statoil's process of establishment in Estonia was both less time-consuming and less resource-consuming because the firm drew support from significant actors in their network of exchange relationships. In the second case, a lack of home and host country support for Scania in Croatia resulted in an arduous and costly process and less stable position in the market, with the firm's position changing several times as different problems cropped up. In light of the findings from the two cases, theoretical and practical implications for managing the establishment process are discussed.

  • 141.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Abraha Gebrekidan, Desalegn
    University of Skövde.
    Osarenkhoe, Aihie
    University of Gävle.
    Relationships and networks in the processes of establishment of firms in transition economies: The case of Scandinavian firms in Central and Eastern Europe2008Conference paper (Refereed)
  • 142.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Gebrekidan, Desalegn Abraha
    School of Technology and Society, University of Skövde.
    Osarenkhoe, Aihie
    Department of Business Studies, University of Gävle.
    Interactive (networked) internationalization: The case of Swedish firms2011In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 45, no 7/8, p. 1112-1129Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this study is to provide deeper insights into the extent to which an  independent actor(s) actively collaborates with the internationalizing firm so as to jointly determine the choice of market, the mode of entry and the level of investment committed in the market to be entered and even after the entry (i.e. the ongoing activities). Design/methodology/approach – Against the previous purpose section, a qualitative research approach is selected to guide the exploratory nature of this study. Thus qualitative data are used to build the two case studies because case studies are generally a more appropriate approach when “how” and “why” questions are being posed and when the investigator has little control over events. Findings – Based on two multiple case studies, one major finding of the study shows that independent actors, with their interconnected networks, have played and are still playing a major role in influencing the internationalization processes of each of the two firms in this study. Originality/value – This is an original paper developed based on two case studies which have not been published in any journal before. The paper highlights the role of external independent actors in internationalization, which is not mentioned at all or stressed in the extant literature.

  • 143.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ of Blumenau, Brazil.
    A communicacäo com consumidores através da Internet: Um estudo da communicacäo - online de hotéls (Brasil, Gana e Suecia)2008Conference paper (Refereed)
  • 144.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ. of Blumenau, Brazil.
    Place marketing: a cross-country study os a place marketer's use of its network of relationships - Brazil and Sweden2009Conference paper (Refereed)
  • 145.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ. of Blumenau, Brazil.
    Place marketing: A study of a place marketer's use of its networks of relationships2010Conference paper (Refereed)
  • 146.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Universidade Regional de Blumenau.
    Potential tourists’ image of a tourist destination: The case of Brazil2011In: Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science / [ed] Sven-Åke Hörte, Halmstad: Högskolan i Halmstad , 2011, p. 135-148Chapter in book (Other academic)
    Abstract [en]

    This research deals with the image, which potential tourists may have about a tourist destination.Using a quantitative approach and a marketing and communication perspective, we tried to investigate how Brazil is seen by potential tourists who happened to be European students studying at the Halmstad University, Sweden. The research highlighted six categories, upon which the tourists’ image of Brazil is based, namely hospitality of the population, sexuality, tourism infrastructure, environment, economy, protection and safety. The results show that the image held by the studied target group about Brazil as a tourist destination, is an exotic country with a friendly population with an exuberant nature; the main identity icons are football and carnival events. Entertainment and fun are some other positive attributes mentioned by the respondents. However, violence and fragile security are the main concerns for the respondents.

  • 147.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    University of Blumenau, Brazil.
    Small firms' use of their business relationships to cope with increased competition2012In: International Journal of Business Strategy, ISSN 1553-9563, E-ISSN 2378-8585, Vol. 12, no 2, p. 36-47Article in journal (Refereed)
    Abstract [en]

    The purpose of the study is to explore the effect of how small firms draw on their limited networks to develop their markets and serve them well, a performance that will guarantee their survival and success. Drawing on a business relationship approach, two case studies have been used to highlight the extent to which exchange relationships have impacted on the performance of the small firms in this study. As an important finding, the study highlights the extent to which regular and intensive interactions between the case companies and the limited actors in their network have enabled each of the case companies to develop their respective niche markets and serve them well, something which also explains their survival and ability to win and retain loyal customers.

  • 148.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    University of Blumenau, Brazil.
    Place Marketing: A Study of a Place Marketer's use of its Network of Relationships2010In: Journal of International Management Studies, ISSN 1690-2140, Vol. 10, no 1, p. 14-28Article in journal (Refereed)
    Abstract [en]

    The process of winning and retaining investors who establish businesses in a particular place is under-researched. The purpose of this study is to analyze the extent to which place marketers (seller) and potential investors interact in order to establish, develop and maintain a win- win exchange relationships. A cross-country study, with multiple case studies, was used as method. The result shows that the seller has been able to win and maintain clients. The seller-client exchange relationships have been influenced by interaction with third parties. The seller-client interactions have been going on before, during, and after clients’ location of operations.

  • 149.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Universidade Regional de Blumenau, Brazil.
    The use of Internet as a marketing strategy in hotel market: A comparison between Brazil, Ghana, and Sweden2007Conference paper (Refereed)
    Abstract [en]

    The new information technologies (NIT), especially the Internet, have created opportunities for companies. NIT can be used as a tool to execute marketing activities on three levels: (1) a firm can convey information about its products and services, using various communications tools, (2) conduct transactions by means of e-commerce and deliver its products/services online or (3) by the help of the conventional delivering way. In the tourism market, which is an information-oriented phenomenon, the NIT has had strong influence because people use the Internet to search for information to better plan their trips. In the hotel business, for example, the customers search for the company’s core service and support services, which can fulfill their basic and secondary needs. In this perspective, this study analyzed how hotels presented their services, prices, and communicated with their customers on the Internet. The main objective was to analyze the presentation of the marketing mix strategies in the hotels’ websites. The methodology used was first an exploratory research and then a descriptive study. The method was a qualitative and the population was hotels from three countries, Ghana, Sweden and Brazil. The results showed that the information aired in the hotels’ web pages were clearly directed to their respective target audience. To promote their services, the companies studied used, as their main communication tools, advertising, Customer Relationship Management (CRM) and public relations. It can be inferred that the companies uniformly used marketing and communication tools in their websites. Thus, to market their services, no difference was found among the three firms’ use of those tools.

  • 150.
    Aziza, Amine
    et al.
    Institut national des postes et télécommunications (INPT), Rabat, Morocco.
    Oubrich, Mourad
    Madinat Al Irfane Rabat - Institutes - Morocco, Rabat, Morocco.
    Solberg Søilen, Klaus
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    The impact of CRM on QoE: An exploratory study from mobile phone industry in Morocco2015In: Journal of Intelligence Studies in Business, ISSN 2001-015X, E-ISSN 2001-015X, Vol. 5, no 2, p. 22-35Article in journal (Refereed)
    Abstract [en]

    Today’s mobile phone sector is marked by intensified competition and strong market penetration. In this environment, the carriers offer their customers a wide variety of services that are quite similar from one operator to another. These customers are always searching for a quality of experience (QoE). On one hand, operators interact with their customers through CRM practices inspired by their marketing strategies and rolled out through their procedures and technological support. On the other hand, the customers expect an extremely high quality of service (QoS) and subjectively perceive the utility and usability (Qp) of these mobile services. This paradox led us to study the impact of CRM on the customer experience (QoE) in the mobile phone industry, in this study with data from Morocco. Empirical data confirms existing theory, CRM determinants for QoE include quality of service, quality of interaction with customer, claims management and customer knowledge. However, we also found that practitioners are aware that organizations should look beyond the relationship to manage the customer experience. To this end we developed a model based on the first four CRM determinants and the findings in this study.

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