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  • 1.
    Ekholm, Stephanie
    Halmstad University, School of Social and Health Sciences (HOS).
    Alumninätverk: – vilka är fördelarna och finns det några nackdelar för privata företag att driva ett alumninätverk?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Background: Alumni Network is a network of former employees of a company or graduates from a college or university. Alumni are rare in Sweden but in the U.S. these networks are very much active. In the final stages of the employment, alumni is part of the Employer Branding process, to keep in touch with their former colleagues. Purpose: The aim of this study is to get a deeper knowledge of advantages and disadvantages that companies experience with an alumni network and what effect it may have when a company sets up an alumni network.

    Method: For the purposes of this paper, I conducted a qualitative study in which I interviewed a consulting company in the field of alumni to obtain an expert opinion, and four companies that currently operate alumni for their former employees.

    Conclusion: All the companies I've interviewed agree that the benefits of an alumni network are numerous. Boomerang Recruiting, ambassadorship, business network and the possibility to develop a customer contact in the future are the primary benefits that are experienced. My conclusion is that more companies should start working with alumni because I think generation Y requires a strategic Employer Brand process where alumni are an important part. Alumni Network is a strategy that can contribute to the supply of skills. Alumni Network is also a process that can help the company to save money.

     

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