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  • 1.
    Laihonen, Per
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johansson, Robin
    Halmstad University, School of Business, Engineering and Science.
    Ungas attityd till att spara i aktier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Saving has always been important. One reason may be for example in order to be able to have a stable standard of living according to the course of life. In today's society there are many different forms of savings. A savings product that is a bit risky but which can give good expected return is equities.

    From an economic perspective, it is good to invest in shares, which, for example, the state benefits from tax revenues and for businesses to attract money. Moreover, macro policies have made it easier for individuals to trade in shares as the investment savings account was introduced at the turn of 2011/2012. In addition, there are incentives from state to save in shares because the government-lending rate today is historically low.

    Previous research has examined various factors that affect stock market investments. However, they had only one to two factors in each study. Our paper aims to examine the young Swedes' attitudes to saving in shares, aged 17-30 years. Unlike previous research, we want to see how the attitude varies by several factors. The factors are gender, age, risk, income, education, knowledge and marital status.

    To implement this, a quantitative study was done by a questionnaire survey where responses were retrieved from 240 respondents aged 17-30 years. The material of the questionnaire were analyzed and compared with previous studies.

    The study showed that men have a more positive attitude to saving in shares. In addition, it was noted that age has a direct connection with the attitude you have to invest in shares. 17-18 year olds saves at least in shares, more than half of 19-28 year old individuals saves in shares and 29-30 year old individuals saves most in shares. It was also found that the older you are, the more risk you are willing to take. Another conclusion was that those with an income of SEK 20,000 or more a month tend to have a more positive attitude to save in shares than those with an income of less than 20,000 SEK per month. A related factor concerning education was also confirmed. A larger proportion of college students tend to have a better attitude to saving in shares than those with high school education. Through the study it was also possible to note that the higher the knowledge you have to save in shares, the better the attitude you have to the savings form. According to the study it was also found that single men are saving more in shares than single women. In addition, the study showed that even married men save a little more in shares than married women.

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    Ungasattitydtillattsparaiaktier
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