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  • 1.
    Laihonen, Per
    Halmstad University, School of Business, Engineering and Science.
    Exhibit marketer: a profession with many tasks2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    There are different kinds of marketing, for example public relations and exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function studied under the heading of exhibit marketing is the trade show. It’s a marketing event that brings manufacturers, suppliers and related services from a given industry to a single location to exhibit products/services. People working at trade shows are called exhibit marketers. They have different tasks and different levels of engagement. This paper has the ambition to describe exhibit marketing as a profession and whether students would be able to work at a trade show and why. Data were collected with a survey with a sample of 234 students. The age distributions were overrepresented of people between the ages of 16 to 25. The survey shows that most students could imagine working at a trade show. Moreover the survey shows that it seems to be more common among females rather than among males. One main reason why students could imagine working at a trade show is because they like to have different tasks. The result of the study is that the profession has many different tasks. It's about so much more than just standing and talking in a booth. An exhibitor must be able to handle many tasks such as stress level, customer relations and planning etc. Most students responded that they could handle work under stress.    

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    Exhibit marketer: a profession with many tasks
  • 2.
    Laihonen, Per
    Halmstad University, School of Business, Engineering and Science.
    Exhibit marketing as a profession2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    There are different kinds of marketing, for example public relations and

    exhibit marketing. Exhibit marketing is a part of the study of marketing and sales. A function

    studied under the heading of exhibit marketing is the trade show. It’s a marketing event that

    brings manufacturers, suppliers and related services from a given industry to a single location

    to exhibit products/services. People working at trade shows are called exhibit marketers. They

    have different tasks and different levels of engagement. This paper has the ambition to

    describe exhibit marketing as a profession and whether students would be able to work at a

    trade show and why. Data were collected with a survey with a sample of 234 students. The

    age distributions were overrepresented of people between the ages of 16 to 25. The survey

    shows that most students could imagine working at a trade show. Moreover the survey shows

    that

    it seems to be more common among females rather than among males.

    The three main

    reasons why students could imagine working at a trade show is because they like the customer

    contact, likes to have different tasks and think they are good sellers. There is evidence that the

    profession requires a lot of customer contact and different tasks. To sell is also a big part of

    the profession. Another finding is that the profession can be very stressful. Most students

    responded that they could work under stress. 

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    Exhibit marketing as a profession
  • 3.
    Laihonen, Per
    Halmstad University, School of Business, Engineering and Science.
    Scientific problems related to the choice of angles in case studies2016Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    A case study is often criticised for the risk that a researcher have a subjective interpretation of the data. This paper has the ambition to analyse how to choose the right angles in case studies to prove that you made a reliable case study. The most highlighted in this case study will be case study methodology. It will also be about what you should think about as a researcher in order to stay as objective as possible.

    By analysing and comparing the interpretations of different sources, the answer was that there are many things to consider as a researcher to understand how to choose the right angles. There are things to consider before and during the case study.

    The result after examining various sources was that you have to be precise and clear in a case study. The method description should be as clear as possible so that others will be able to perform the test. Subjective interpretations should not be taken with. The key is to choose an objective interpretation and highlight different perspectives to get a reliable case study. 

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    Scientific problems related to the choice of angles in case studies
  • 4.
    Laihonen, Per
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Johansson, Robin
    Halmstad University, School of Business, Engineering and Science.
    Ungas attityd till att spara i aktier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Saving has always been important. One reason may be for example in order to be able to have a stable standard of living according to the course of life. In today's society there are many different forms of savings. A savings product that is a bit risky but which can give good expected return is equities.

    From an economic perspective, it is good to invest in shares, which, for example, the state benefits from tax revenues and for businesses to attract money. Moreover, macro policies have made it easier for individuals to trade in shares as the investment savings account was introduced at the turn of 2011/2012. In addition, there are incentives from state to save in shares because the government-lending rate today is historically low.

    Previous research has examined various factors that affect stock market investments. However, they had only one to two factors in each study. Our paper aims to examine the young Swedes' attitudes to saving in shares, aged 17-30 years. Unlike previous research, we want to see how the attitude varies by several factors. The factors are gender, age, risk, income, education, knowledge and marital status.

    To implement this, a quantitative study was done by a questionnaire survey where responses were retrieved from 240 respondents aged 17-30 years. The material of the questionnaire were analyzed and compared with previous studies.

    The study showed that men have a more positive attitude to saving in shares. In addition, it was noted that age has a direct connection with the attitude you have to invest in shares. 17-18 year olds saves at least in shares, more than half of 19-28 year old individuals saves in shares and 29-30 year old individuals saves most in shares. It was also found that the older you are, the more risk you are willing to take. Another conclusion was that those with an income of SEK 20,000 or more a month tend to have a more positive attitude to save in shares than those with an income of less than 20,000 SEK per month. A related factor concerning education was also confirmed. A larger proportion of college students tend to have a better attitude to saving in shares than those with high school education. Through the study it was also possible to note that the higher the knowledge you have to save in shares, the better the attitude you have to the savings form. According to the study it was also found that single men are saving more in shares than single women. In addition, the study showed that even married men save a little more in shares than married women.

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    Ungasattitydtillattsparaiaktier
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