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  • 1.
    Bengtsson, Daniel
    et al.
    Halmstad University, School of Social and Health Sciences (HOS), Centre for Studies of Political Science, Communication and Media (CPKM), Media and Communication Science.
    Waernqvist, Felicia
    Halmstad University, School of Social and Health Sciences (HOS), Centre for Studies of Political Science, Communication and Media (CPKM), Media and Communication Science.
    Bilderna som Sportbladet skapar av Zlatan Ibrahimovic2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Projektets syfte är att undersöka vilka bilder som Sportbladet målar upp av fotbollsspelaren Zlatan IbrahimovicMetod: Netnografi och kritisk diskursanalys

    Teori: Existentiell hermeneutik och kritisk diskursanalys

    Resultat: Bilden av Zlatan Ibrahimovic målas upp av journalisten som i sin tur blir påverkad av läsare som skriver kommentarer till artiklarna

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