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  • 1.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ of Blumenau, Brazil.
    A communicacäo com consumidores através da Internet: Um estudo da communicacäo - online de hotéls (Brasil, Gana e Suecia)2008Conference paper (Refereed)
  • 2.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ. of Blumenau, Brazil.
    Place marketing: a cross-country study os a place marketer's use of its network of relationships - Brazil and Sweden2009Conference paper (Refereed)
  • 3.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Univ. of Blumenau, Brazil.
    Place marketing: A study of a place marketer's use of its networks of relationships2010Conference paper (Refereed)
  • 4.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Universidade Regional de Blumenau.
    Potential tourists’ image of a tourist destination: The case of Brazil2011In: Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science / [ed] Sven-Åke Hörte, Halmstad: Högskolan i Halmstad , 2011, p. 135-148Chapter in book (Other academic)
    Abstract [en]

    This research deals with the image, which potential tourists may have about a tourist destination.Using a quantitative approach and a marketing and communication perspective, we tried to investigate how Brazil is seen by potential tourists who happened to be European students studying at the Halmstad University, Sweden. The research highlighted six categories, upon which the tourists’ image of Brazil is based, namely hospitality of the population, sexuality, tourism infrastructure, environment, economy, protection and safety. The results show that the image held by the studied target group about Brazil as a tourist destination, is an exotic country with a friendly population with an exuberant nature; the main identity icons are football and carnival events. Entertainment and fun are some other positive attributes mentioned by the respondents. However, violence and fragile security are the main concerns for the respondents.

  • 5.
    Awuah, Gabriel Baffour
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    University of Blumenau, Brazil.
    Small firms' use of their business relationships to cope with increased competition2012In: International Journal of Business Strategy, ISSN 1553-9563, E-ISSN 2378-8585, Vol. 12, no 2, p. 36-47Article in journal (Refereed)
    Abstract [en]

    The purpose of the study is to explore the effect of how small firms draw on their limited networks to develop their markets and serve them well, a performance that will guarantee their survival and success. Drawing on a business relationship approach, two case studies have been used to highlight the extent to which exchange relationships have impacted on the performance of the small firms in this study. As an important finding, the study highlights the extent to which regular and intensive interactions between the case companies and the limited actors in their network have enabled each of the case companies to develop their respective niche markets and serve them well, something which also explains their survival and ability to win and retain loyal customers.

  • 6.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    University of Blumenau, Brazil.
    Place Marketing: A Study of a Place Marketer's use of its Network of Relationships2010In: Journal of International Management Studies, ISSN 1690-2140, Vol. 10, no 1, p. 14-28Article in journal (Refereed)
    Abstract [en]

    The process of winning and retaining investors who establish businesses in a particular place is under-researched. The purpose of this study is to analyze the extent to which place marketers (seller) and potential investors interact in order to establish, develop and maintain a win- win exchange relationships. A cross-country study, with multiple case studies, was used as method. The result shows that the seller has been able to win and maintain clients. The seller-client exchange relationships have been influenced by interaction with third parties. The seller-client interactions have been going on before, during, and after clients’ location of operations.

  • 7.
    Awuah, Gabriel
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Reinert, Venilton
    Universidade Regional de Blumenau, Brazil.
    The use of Internet as a marketing strategy in hotel market: A comparison between Brazil, Ghana, and Sweden2007Conference paper (Refereed)
    Abstract [en]

    The new information technologies (NIT), especially the Internet, have created opportunities for companies. NIT can be used as a tool to execute marketing activities on three levels: (1) a firm can convey information about its products and services, using various communications tools, (2) conduct transactions by means of e-commerce and deliver its products/services online or (3) by the help of the conventional delivering way. In the tourism market, which is an information-oriented phenomenon, the NIT has had strong influence because people use the Internet to search for information to better plan their trips. In the hotel business, for example, the customers search for the company’s core service and support services, which can fulfill their basic and secondary needs. In this perspective, this study analyzed how hotels presented their services, prices, and communicated with their customers on the Internet. The main objective was to analyze the presentation of the marketing mix strategies in the hotels’ websites. The methodology used was first an exploratory research and then a descriptive study. The method was a qualitative and the population was hotels from three countries, Ghana, Sweden and Brazil. The results showed that the information aired in the hotels’ web pages were clearly directed to their respective target audience. To promote their services, the companies studied used, as their main communication tools, advertising, Customer Relationship Management (CRM) and public relations. It can be inferred that the companies uniformly used marketing and communication tools in their websites. Thus, to market their services, no difference was found among the three firms’ use of those tools.

  • 8.
    Reinert, Venilton
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Blumenau, Blumenau, Brazil.
    Awuah, Gabriel
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Andersson, Svante
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    da Silva, Nathalia Virginia
    Universidade Regional de Blumenau, Blumenau, Brazil.
    The Usage of Social Media by the Agri-Business Companies in Brazil2014Conference paper (Refereed)
    Abstract [en]

    This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

  • 9.
    Reinert, Venilton
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Bumenau, Blumenau, Brazil.
    Awuah, Gabriel
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Andersson, Svante
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    da Silva, Nathalia Virginia
    Universidade Regional de Blumenau, Blumenau, Brazil.
    The Usage of Social Media by the Agri-Business Companies in Brazil2014In: Journal of Academy for Advancement of Business Research, ISSN 2332-0311, E-ISSN 2332-032X, Vol. 2, no 1, p. 89-98Article in journal (Refereed)
    Abstract [en]

    This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

1 - 9 of 9
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