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  • 1.
    Ghazawneh, Ahmad
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). IT University of Copenhagen, Copenhagen, Denmark.
    The Dynamics of Transformation in the Development of Digital Services2018In: Designing Digitalization (ISD2018 Proceedings) / [ed] B. Andersson, B. Johansson, S. Carlsson, C. Barry, M. Lang, H. Linger, & C. Schneider, Lund: Lund University , 2018, Vol. 27, p. 595-606, article id 54Conference paper (Refereed)
    Abstract [en]

    Service providers are increasingly depending and using digital infrastructure and tools provided by digital platforms to transform their services and develop digital ones that meet the needs of heterogeneous end users. However, while there is an emerging literature of developing digital services, little is known about the dynamics of transformation. Using multiple cases of firms that develop digital services, the digital service taxonomy was synthesized to understand the dynamics of transformation in developing digital services. This study identifies five main dynamics: the services experience, the service process, the service capabilities, the service environment and the service delivery.  Each of those dynamics and their associated factors is explored under the objectives of business, interaction and technology. This enables us to extend the existing literature on digital service development in particular and contributes to the research of digital innovation in general.

  • 2.
    Ghazawneh, Ahmad
    et al.
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). Department of Business IT, IT University of Copenhagen, Copenhagen, Denmark.
    Mansour, Osama
    Jönköping International Business School, Jönköping University, Jönköping, Sweden.
    Bergquist, Magnus
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).
    Strategizing in Digital Application Marketplaces2018In: / [ed] AIS, 2018, Vol. 29Conference paper (Refereed)
    Abstract [en]

    Digital application marketplaces have become an important strategizing device for many product developing firms. However, creating and sustaining digital application marketplaces are challenging tasks and only little empirical evidence exists about the role and nature of strategy for these marketplaces and how such strategizing actually unfolds in practice. Drawing on a case study of Apple’s App Store, we applied a strategy-as-process perspective to investigate the role of a digital application marketplace in the development of a digital platform. Our analysis identifies and describes three different strategies in the App Store case: monetizing, governing and enhancing, and demonstrates how they were enacted proactively or reactively to support the development of the platform.

  • 3.
    Mansour, Osama
    et al.
    Jönköping University, Jönköping, Sweden.
    Ghazawneh, Ahmad
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS). IT University of Copenhagen Copenhagen, Denmark.
    Value Creation in Digital Service Platforms2017In: The 28th Australasian Conference on Information Systems: ACIS2017, Hobart, Australia, 2017, article id 95Conference paper (Refereed)
    Abstract [en]

    Value creation is increasingly relevant for owners of digital service platforms (DSPs). These owners have two vital goals: increase their service base and sustain their service offerers. A key element in continuously accommodating these goals is value creation. While the literature on DSPs is growing, there is a paucity of knowledge on the value creation process in these platforms. Drawing on a qualitative study of Uber drivers in Denmark and Sweden, we synthesize Schumpeter’s theory of value creation to develop an understanding of the value creation process in DSPs from the perspective of service offerers. As such, our study proposes and contributes a value creation framework for DSPs that identifies 8 value sources and highlights resource combination and exchange in the process of value creation.

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