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  • 1.
    Barth, Henrik
    et al.
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Ulvenblad, Pia
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Ulvenblad, Per-Ola
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Unpacking sustainable business models in the Swedish agricultural sector – the challenges of technological, social and organisational innovation2021In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 304, article id 127004Article in journal (Refereed)
    Abstract [en]

    The  global  challenges  of  today  are  many,  and  one  of  the  most  concerning  aspects  relates  to food production for an increasing global population. The sustainability of doing ‘more of the same  thing’  is  being  increasingly  called  into  question.  Several  sustainable  business  model frameworks  have  been  presented  in  recent  years  to  address  these  challenges,  but  our knowledge is limited about the change processes of the agricultural sector. This paper aims to increase  our  understanding  of  how  sustainable  business  models  have  developed  in  the agricultural  sector  in  Sweden.  It  maps  eight  archetypes  of  sustainable  business  models, clustered  in  three  groups,  with  a  focus  on  the  technological,  social,  and  organisational innovation    components    at    agri-food    companies.    The    study    takes    a    quantitative, methodological approach, conducting a telephone survey with owners and managers of 1143 agri-food  companies  in  Sweden,  and  using  analysis  of  variance  (ANOVA)  for  the  analysis. The paper provides empirical evidence on the various options for sustainable business models that  Swedish  agri-food  companies  use.  No  major  differences  were  found  with  respect  to technical or social innovation components in the three regions: East, south, and north Sweden. However,  significant  differences  were  found   between  the  regions   with  respect  to  the organisational  innovation  component.  The  organisational  innovation  component  is  based  on two  sustainable  business  model  archetypes,  namely, repurpose  for  society/environment  and develop  scale  up  solutions.  North  Sweden  had  a  higher  degree  of  organisational  innovation than  both  south  and  east  Sweden.  The  reason  for  this  could  be  the  larger  environmental, economic, and organizational challenges in north Sweden compared to the rest of the country, which  makes  the  need  for  innovation  stronger.  The  paper  also  suggests  new  areas  for researchers  and  practical  avenues  for  stakeholders in  the  agricultural  sector  (and  other industries)  to  translate  social  and  environmental  value  creation  into  economic  profit  and competitive  advantage.  To  our  knowledge,  this  is  the  first  study  to  use  sustainable  business model archetypes in an empirical setting in the agricultural sector. © 2021 The Authors

  • 2.
    Björkén-Nyberg, Cecilia
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability.
    Decolonizing the Imagination: Designing a Futures Literacy Workshop2023In: Design, Learning, and Innovation: 7th EAI International Conference, DLI 2022, Faro, Portugal, November 21–22, 2022, Proceedings / [ed] Eva Brooks; Jeanette Sjöberg; Anders Kalsgaard Møller; Emma Edstrand, Cham: Springer, 2023, p. 168-181Conference paper (Refereed)
    Abstract [en]

    This article explores the potential of narratives and creative writing as tools for imagining possible futures within the pedagogical framework of futures literacy. We share our experiences of a transdisciplinary pre-study on future mobility situated at the intersection of business model innovation, narrative theory and pedagogy. The pre-study results show that it is difficult not to repeat present and past patterns when anticipating the future. A great challenge is therefore to decolonize the mind when imagining possible futures scenarios. Based on the insights from the pre-study, we propose a futures literacy (FL) workshop as a structured learning process that combines an open-minded imagining of possible futures with the creation of strategic scenarios. Designed for students and practitioners within a transformative learning environment, the proposed FL workshop is process-oriented and has a focus on anticipation and exploration of limitless futures. Furthermore, it is argued that the workshop has the potential for facilitating agency in the process of business model innovation towards innovative organizational value logics. This paper provides hands-on details for a particular way of improving the capacity of students and practitioners for imagining the future differently and pluralistically. A key argument in the paper is that competence in narrative technique is required in designing, performing and analyzing the workshop activities. © 2023, ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

  • 3.
    Campbell, Derek
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Danilovic, Mike
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Halila, Fawzi
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hoveskog, Maya
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Clash of Business Models in Emerging Economies: The Case of Wind Energy Industry in Africa2013In: The International Journal of Management Science and Information Technology, ISSN 1923-0265, no 10, p. 10-50Article in journal (Refereed)
    Abstract [en]

    With the rise of emerging economy EE as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EE, enterprises need to rethink and innovate their business models in order to succeed. The overall purpose of this article is to increase our understanding of the drivers of business model innovation (BMI) in EE, particularly in the wind energy industry. Qualitative, multi-case design is applied, where three cases within the wind energy industry in Africa are studied - Siemens (Germany), Suzlon (India) and Goldwind (China). The results show that there is a difference between “Developed-country Multinational Enterprises” (DMNEs), such as Siemens, and “Emerging-country Multinational Enterprises”, such as Suzlon and Goldwind, in the way they approach BMI in EE. To gain a competitive advantage in EE requires capabilities to deal with the specific EE-related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EE first as local players and only then as multinationals. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

  • 4.
    Danilovic, Mike
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Shanghai Dianji University, Shanghai, China.
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Lihua Liu, Jasmine
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Shanghai Dianji University, School of Business, Shanghai, China.
    Business Model Innovation for the Internationalization of Chinese Wind Power Industry2014In: Global Business Model Innovation: An International Conference, Shanghai: Shanghai Dianji University , 2014, p. 48-73Conference paper (Refereed)
    Abstract [en]

    Energy consumption, pollutions and sustainable approaches to energy is one of the most important issues today. The transformation of energy from old to renewable has been in focus for many years and wind power energy production is one important source of energy that is renewable. With the rise of emerging economy (EEs) as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EEs, enterprises need to rethink and innovate their business models in order to succeed in innovative technologies and commercializing their innovative technologies to customers. The overall purpose of this article is to explore the drivers of business model innovation (BMI) in emerging-country multinational enterprises (EMNEs) in the context of an EE markets particularly Chinese wind energy industry and with special focus on inclusive business activities in Africa. For this purpose a single case study of Goldwind (China), one of the most important actors in the wind power industry, was applied. The results of this research show that to gain a competitive advantage in EEs requires capabilities to deal with the specific EEs related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EEs first as local players and only then as multinationals. Our research identifies a symbiotic business model in which industry and political actors on national, province and city level collaborate intensively for mutual benefits and for commercializing wind power technology. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

  • 5.
    Danilovic, Mike
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hensbergen, Marleen
    Halmstad University, School of Business, Engineering and Science.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Zadayannaya, Liudmila
    Halmstad University, School of Business, Engineering and Science.
    Exploring Diffusion and Dynamics of Corporate Social Responsibility2015In: Corporate Social Responsibility and Environmental Management, ISSN 1535-3958, E-ISSN 1535-3966, Vol. 22, no 3, p. 129-141Article in journal (Refereed)
    Abstract [en]

    The purpose of this paper is to explore the evolution of the concept of corporate social responsibility (CSR) in academia. The process of evolution is conceptualised to consist of diffusion and dynamics. Bibliometrics were applied for data collection and visualisation of the evolution of CSR. The findings show increasing complexity and progression in the research on the concept of CSR fuelled not only by the efforts for intellectual refinement in the field but also reflecting the changing priorities of society and businesses. The growth of this field of research both in number of publications (i.e. diffusion) and in terms of different fields in academic usage (i.e. dynamics), is an indicator for growing complexity and widening acceptance of the CSR concept across various academic disciplines in the future. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.

  • 6.
    Danilovic, Mike
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Lind, Carl
    Halmstad University, School of Business, Engineering and Science.
    Liu, Lihua
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Business Model Innovation for Internationalization: The Case of the Chinese Wind Turbine Manufacturer Envision2016Conference paper (Refereed)
    Abstract [en]

    Envision Energy is an emerging energy solution provider from China which entered the wind power market in 2007. Envision became the 3th biggest turbine manufacturer in China and the 9th largest in the world in 2015. Thus, the purpose of our research is to explore the underlying factors to Envision’s successful business model for internationalization. This qualitative research is based on interviews with key personnel at Envision. Our analysis has identified four major elements of their business model for internationalization that are crucial in the success of Envision. Those four are grouped on two major clusters:Upfront elements representing the face of the Envision to market and customers:

    1. Market positioning by the clear positioning of Envision on the market areas left open by the lack of understanding of the market logic by competitors.

    2. Customer orientation by clear focus on identified customer needs and desire for quality products also here left aside by competitors.

    Backend elements representing the value creation and value deliverance elements:

    3. Human resources as the key element through interaction with customers, creating bond and relations with customers and delivering promised values to customers and delivering.

    4. Supply chain by the capacity of Envision to utilize the entire supply chain to create and deliver high quality products synchronized with Envision’s offerings to customers and customer’s expectations.

    Our research shows that Envision represents a new kind of high-tech Chinese company which works systematically to develop new business models that can enable high growth and high level of internationalization that goes beyond the capacity of technology, products as tradition goes.

  • 7.
    Danilovic, Mike
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Lind, Carl
    Halmstad University, School of Business, Engineering and Science.
    Liu, Lihua
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Business Model Innovation for Internationalization: The Case Of The Chinese Wind Turbine Manufacturer Envision2016In: Asia Pacific Journal of Advanced Business and Social Studies, ISSN 2205-6033, Vol. 2, no 3, p. 57-68Article in journal (Refereed)
    Abstract [en]

    Envision Energy is an emerging energy solution provider from China which entered the wind power market in 2007. Envision became the 3th biggest turbine manufacturer in China and the 9th largest in the world in 2015. Thus, the purpose of our research is to explore the underlying factors to Envision’s successful business model for internationalization. This qualitative research is based on interviews with key personnel at Envision. Our analysis has identified four major elements of their business model for internationalization that are crucial in the success of Envision. Those four are grouped on two major clusters:Upfront elements representing the face of the Envision to market and customers:

    1. Market positioning by the clear positioning of Envision on the market areas left open by the lack of understanding of the market logic by competitors.

    2. Customer orientation by clear focus on identified customer needs and desire for quality products also here left aside by competitors.Backend elements representing the value creation and value deliverance elements:

    3. Human resources as the key element through interaction with customers, creating bond and relations with customers and delivering promised values to customers and delivering.

    4. Supply chain by the capacity of Envision to utilize the entire supply chain to create and deliver high quality products synchronized with Envision’sofferings to customers and customer’s expectations.

    Our research shows that Envision represents a new kind of high-tech Chinese company which works systematically to develop new business models that can enable high growth and high level of internationalization that goes beyond the capacity of technology, products as tradition goes.

  • 8.
    Gharaie, Amirhossein
    et al.
    Halmstad University. Linköping University, Linköping, Sweden.
    Holmén, Magnus
    Halmstad University, School of Business, Innovation and Sustainability.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability.
    Challenges of Data-driven Service Development in Manufacturing Industries – a Review2022In: Sustainable Business Model Challenges : Economic Recovery and Digital Transformation: 7th International Conference on New Business Models / [ed] Laura Michelini; Anna Minà; ‪Pierfrancesco Alaimo Di Loro, Roma: LUMSA University , 2022, p. 419-428Conference paper (Refereed)
    Abstract [en]

    This literature review aims to identify the existing challenges of data-driven service development in manufacturing industries, and a general approach to manage the challenges. The three primary categories are technological, ecosystem- and business model-related. Those are identified and categorized through the lens of data-driven service taxonomy framework. Digital twin was identified as one overarching approach with the potential to solve some of the identified challenges. Future research can focus on exploring the different level of importance of the existing challenges.

  • 9.
    Halila, Fawzi
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Danilovic, Mike
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Olofsson, Sandra
    Halmstad University, School of Business, Engineering and Science.
    Managing Business Model Innovation: The Case of a Social Enterprise in the Electricity Market2017In: Exploring a changing view on organizing value creation: Developing New Business Models. Contributions to the 2nd International Conference on New Business Models / [ed] Rauter, R., Zimek, M., Kiesnere, A.L., Baumgartner, R.J., Graz: Institute of Systems Sciences, Innovation and Sustainability Research , 2017, p. 313-319Conference paper (Refereed)
  • 10.
    Halila, Fawzi
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Tell, Joakim
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Lu, Qi
    Halmstad University, School of Business, Engineering and Science.
    The diffusion of green innovation technology in the construction industry: European passive house knowledge transfer to China2017In: Progress in Industrial Ecology, An International Journal, ISSN 1476-8917, E-ISSN 1478-8764, Vol. 11, no 2, p. 164-181Article in journal (Refereed)
    Abstract [en]

    The booming Chinese construction market has created both economic growth and environmental problems. Some 65 000 buildings in Europe have been constructed in accordance with the voluntary construction standard called Passive House that aims for energy efficiency. In China, however, by 2015, only twenty such projects were planned and only two Passive House projects were completed. In this paper we identify and describe the barriers to the diffusion and adoption of Passive House construction in China. We review the relevant literature (Chinese and Western) and conduct two case studies of Passive House construction in China. Two broad groups of barriers the bounded rationality of construction developers/managers and the high transaction costs of green innovation are found to be most responsible for the slow diffusion and adoption of the Passive House concept in China. Unless these barriers are overcome, prospects for the advance of green technology in the Chinese construction market are unfavourable. © 2017 Inderscience Enterprises Ltd.

  • 11.
    Hansson, Anna
    et al.
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Pedersen, Eja
    Lund University, Lund, Sweden.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Willingness to Innovate Business Models for Sustainability amongst Agricultural Businesses2018Conference paper (Refereed)
  • 12.
    Holmén, Magnus
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Lauri, Paavola
    Aalto University, Aalto, Finland.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Data-driven Business Models for Sustainability in Emerging Fields2021Other (Other (popular science, discussion, etc.))
  • 13.
    Hoveskog, Maya
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Innovation-related Activities in a Low-tech Industry: A Study of the Electroplating and Surface Treatment Industry in Sweden2011In: Research on Technology, Innovation and Marketing Management 2009‐2011: Introducing the Research Area of Innovation Science / [ed] Sven-Åke Hörte, Halmstad: Högskolan i Halmstad , 2011, p. 55-81Chapter in book (Other academic)
    Abstract [en]

    Given the complex and interdependent nature of innovation, it is a diverse phenomenon which takes place both in high‐ and low‐tech industries. The purpose of this paper is to increase our understanding about low‐tech industries’ innovation‐related activities and the specific capabilities of the companies that influence those. To achieve this purpose this study has performed an empirical analysis of the Swedish context of the Swedish Electroplating and Surface Treatment Industry (ESTI) and the characteristics of the companies operating in it. It investigated how the companies perceived their expertise and innovative activities in comparison with their main competitors. The main types of innovation the ESTI companieshad undertaken in a three‐year period (2004–2006) were studied. The research and development (R&D) and personnel qualification improvement expenditures were explored. The study looked into collaboration and the factors which companies perceived as important in order to collaborate. Our empirical evidence shows that innovation in the ESTI is shaped notby R&D but by other determinants, such as specific and rare capabilities in, for example, processing technologies, logistics, ability to spot, evaluate and exploit external knowledge as well as their ability to establish and sustain intercompany relationships. Strong relationships and integration with customers and suppliers emerge as pivotal for the innovation‐related activities in the ESTI. Additionally, close collaboration, facilitated by a strong intermediate institution, such as the Swedish Association of Surface Treatment Companies (Svensk YtbehandlingsFörening – SYF, also shape the innovation‐related activities in the ESTI.

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  • 14.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Antonova, Diana
    University of Rousse, Faculty of Business and Management, Bulgaria.
    Collaboration and Innovation in Sweden and Bulgaria: A Study of a Mature Industry2011In: International Journal of Economic Sciences and Applied Research, ISSN 1791-5120, Vol. 4, no 1, p. 121-151Article in journal (Refereed)
    Abstract [en]

    Nowadays, creation, exchange and transfer of knowledge (CETK) are turning into the most significant activity for companies. This article sheds light on Swedish and Bulgarian companies within a mature industry in terms of their knowledge flows for collaboration and innovation. Companies from the two countries as well as Small and medium enterprises (SMEs) and large firms are compared. Quantitative and qualitative research methods are combined. A set of variables which have a positive relationship with the companies’ research and development (R&D) activities and innovation is developed. It was found out that the set of variables employed can predict the innovation and R&D of companies, laying of electrochemical and conversion surface treatments with functional and decorative purposes (ECSTFDP) for the sample. In both countries innovation and R&D are positively affected by places for knowledge exchange followed by collaboration factors and market situation. However, the factors for collaboration and interaction are the most important for increasing the innovation activities in companies with ECSTFDP, irrespective of size, age and country of operation. Moreover, the article reveals the vital role of the social element in the CETK, which is also emphasized in the knowledge management literature. Furthermore, it illustrates that companies are influenced by the number of factors in this collaboration and actively evaluate the trade-offs from it. Additionally, the dynamics of the market is setting the pace and degree of newness of innovation and R&D activities.

  • 15.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Bergquist, Magnus
    Halmstad University, School of Information Technology.
    Esmaeilzadeh, Alireza
    Halmstad University, School of Business, Innovation and Sustainability. Atos Medical, Consumer Insight, Malmö, Sweden.
    Blanco, Harvey
    Halmstad University, School of Business, Innovation and Sustainability. Atos Medical, R&D, Malmö, Sweden.
    Unpacking the complexities of MaaS business models – A relational approach2022In: Urban, Planning and Transport Research, E-ISSN 2165-0020, Vol. 10, no 1, p. 433-450Article in journal (Refereed)
    Abstract [en]

    Mobility as a Service (MaaS) integrates different transportation services into a single on-demand mobility service to promote sustainable mobility. A challenge is how to innovate new business models for MaaS as it demands an understanding of how various actors position themselves within a MaaS ecosystem and how value creation changes in such ecosystems. While different streams of research on MaaS business model innovation have applied an ecosystem approach, the approach has been limited to a focal actor or the relationships between a few actors. This paper reviews academic literature and consultancy reports on business models for MaaS and presents an integrated framework that describes actors’ roles and relationships in MaaS ecosystems as well as types of business models. In doing so, the paper contributes to an understanding of the interlinked character of value creation and value capture – two central parts of any business model – in MaaS. Based on the findings, the paper argues that taking an ecosystem approach to the analysis of MaaS business models can be a way to fully capture the complexity of value creation and value capture in MaaS business models. © 2022 The Author(s).

  • 16.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Business Model Innovation – The Case of a Learning Network Approach to O&M Solutions in the Swedish Wind Energy Industry2016Book (Refereed)
    Abstract [en]

    Gamesa, a Spanish company, is an original equipment manufacturer of wind energy turbines. Established in 1976, the company now faces greater global competition and an increased need to put greater focus on operations and maintenance solutions. Thus, Gamesa has to engage in business model innovation process. The case depicts how Gamesa joins a research project that uses a learning network approach in the initiation phase of business model innovation that leads to insights applicable to Gamesa's important Swedish customer – the utility company, Varberg Energi. The focus of the case is the early phase of business model innovation rather than the outcome (i.e. the new business model). Specifically, the case describes a workshop within the learning network where participants have the opportunity to better understand ...

  • 17.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, FawziHalmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful. Halmstad, Sweden, 9-11 June 2021.2021Conference proceedings (editor) (Refereed)
    Download full text (pdf)
    Full Text
  • 18.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Halila, Fawzi
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Danilovic, Mike
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2). Shanghai Dianji University Shanghai, China.
    Business Model Innovation in the Chinese Wind Power Industry: The Case of Goldwind in the Emerging Economy of Africa2013In: Strategic Management Forum 2013: The Internationalization Strategy of Chinese Firms – Dialogue Between Entrepreneurs and Scholars, Euromed Management/KEDGE Business School – Shanghai Jiaotong University, Shanghai: Shanghai Jiaotong University , 2013, p. [29]-[29]Conference paper (Refereed)
    Abstract [en]

    With the rise of emerging economy (EEs) as main engine of global growth, the intensified competition in the wind energy industry and internationalization to EEs, enterprises need to rethink and innovate their business models in order to succeed. The overall purpose of this article is to explore the drivers of business model innovation (BMI) in emerging-country multinational enterprises (EMNEs) in the context of an EE market, particularly in the wind energy industry and with special focus on inclusive business activities. For this purpose a single case study of Goldwind (China), one of the most important actors in the wind power industry, was applied. The results of this research show that to gain a competitive advantage in EEs requires capabilities to deal with the specific EEs related drivers of change: 1) fast growth and high demand combined with high uncertainty; 2) lower level of market-oriented socioeconomic development; 3) stronger governmental influence on the market; and 4) the need for simple, cheap and easy to maintain technologies. Therefore, it is important that managers position their enterprises in the EEs first as local players and only then as multinationals. Our study indicates that future research should focus on the main elements and the drivers of change that would shape BMI by adding new variables, specifically related to EE.

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  • 19.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Danilovic, Mike
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom2015In: Decision Sciences Journal of Innovative Education, ISSN 1540-4595, E-ISSN 1540-4609, Vol. 13, no 2, p. 177-195Article in journal (Refereed)
    Abstract [en]

    As the mantra "innovate your business model or die" increases in popularity among practitioners and academics, so does the need for novel and feasible business models. In this article, we describe an ideation experience workshop, conducted in an undergraduate business course, in which students, guided by their lecturers and two industry representatives, developed business models in the early phases of a company's new blood alcohol level testing device. The students based their business models on the nine building blocks of a Business Model Canvas tool. The workshop confirmed that the three learning objectives were achieved as students acquired knowledge, created problem solutions, and presented results. The success of the workshop is attributable to the opportunity it gives students to work with an actual company, to experiment with business model innovation, and to learn from evaluators' feedback. © 2015 Decision Sciences Institute.

  • 20.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Danilovic, Mike
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI). Shanghai Dianji University, Shanghai, China.
    Learning Networks for Knowledge Coproduction on Business Model Innovation in Wind Energy Industry2014In: Proceedings from British Academy of Management Conference, BAM 2014, Belfast: British Academy of Management , 2014Conference paper (Refereed)
    Abstract [en]

    Established firms find it difficult to innovate their business models. However, research suggests different approaches to overcome this. One of those is learning network. Research has also shown that learning networks can be used as an arena to coproduce knowledge between academia and industry. In this article, the authors provide an understanding of how learning networks can be used to improve the quality of knowledge coproduction on business model innovation and suggest a framework that can be used to facilitate knowledge coproduction related to business model innovation in the context of maintenance services for wind energy industry. The article suggests that learning networks are an appropriate approach not only to address practical problems but also to develop theoretical understanding of how organizational inertia related to business model innovation could be overcome and what are the benefits for the involved participants.

  • 21.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Mattsson, Marie
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Upward, Antony
    Ontario College of Art and Design University (OCAD U), Toronto, Ontario, Canada.
    Karlsson, Niklas
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS). Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Education for Sustainable Development: Business modelling for flourishing2018In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 172, p. 4383-4396Article in journal (Refereed)
    Abstract [en]

    As companies and other organizations increasingly recognize society’s demand for greater social and environmental sustainability, university and college business schools have responded with new pedagogic approaches. Business schools have begun to offer courses in business models and business model innovation that focus not only on profit-normative goals but also on social and environmental goals. This paper describes an Experiential Workshop for university undergraduates in which the Service-Learning pedagogic approach is taken and Flourishing Business Canvas is applied as a tool for collaborative visual business modelling. In the Workshop, the students work with business model innovation for a biogas production cooperative of farmer-members in southern Sweden. The students take the role of problem-owners and problem-solvers as they co-create new business models ideas for the cooperative. The paper presents the students’ achievement of three Learning Objectives as they engage in meaningful, “real-world” simulations with a high degree of autonomy that allows them to combine their theoretical knowledge with practice. Implications for educators who wish to test the Experiential Workshop in their classrooms are proposed. The paper concludes with the suggestion that Education for Flourishing is a useful expansion of Education for Sustainable Development. © 2017 Elsevier Ltd. All rights reserved.

  • 22.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Olofsson, Sandra
    Mid Sweden University, Östersund, Sweden.
    Business Model Innovation of a Social Enterprise in the Scandinavian Electricity Retail Market2019In: SAGE Business Cases, Thousand Oaks, CA: Sage Publications, 2019Chapter in book (Refereed)
    Abstract [en]

    GodEl is a Swedish electricity retailer owned by a non-profit foundation that provides 100 percent renewable and environmentally certified electricity to its customers. Established in 2005 GodEl, has no private profit motive and it donates its revenues to non-governmental organizations. This case shows the role of social enterprises and business model innovation over time, driven by sustainability issues. The case further illustrates practices that lead to changes in the dominant business model of an industry while providing background on the Scandinavian electricity retail market.

  • 23.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Holmén, Magnus
    Halmstad University, School of Business, Innovation and Sustainability.
    Ernest, Anya
    R&D, Connected Experience Innovation, Polestar, Sweden.
    Bergquist, Magnus
    Halmstad University, School of Information Technology.
    Mobilizing Service Ecosystems for Sustainability – the Case of Polestar2023In: NBM 2023: Proceedings of the 8th International Conference on New Business Models / [ed] Abel Diaz Gonzalez; Juliette Koning; Nancy Bocken, Maastricht: Maastricht University Press , 2023Conference paper (Refereed)
  • 24.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Incze, Emma
    UEF Business School, University of Eastern Finland, Kuopio, Finland.
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Raatikainen, Markus
    UEF Business School, University of Eastern Finland, Kuopio, Finland.
    Davis, Stephen
    OCAD University, Toronto, Canada.
    Upward, Antony
    Strategic Innovation Lab, Faculty of Design, OCAD University, Toronto, Canada.
    Open Innovation Enabled by Emerging Technologies: What Are the Implications for New Business Models?2019In: 4th International Conference on New Business Models: New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation. Full Conference Proceedings / [ed] Florian Lüdeke-Freund & Tobias Froese, Berlin: ESCP Europe Berlin , 2019, , p. 2p. 551-553Conference paper (Refereed)
  • 25.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Kunev, Svilen
    University of Ruse, Faculty of Business and Management, Ruse, Bulgaria.
    Centaurs and Entrepreneurs in the Bulgarian Equine Industry: The Case of Novex Horse Riding Club2011In: Case studies book on entrepreneurship and innovation and business creation and management / [ed] Svilen Kunev, Kostas Galanakis, Paraskevi Gkiourka, Ruse, Bulgaria: Ruse University , 2011, p. 178-185Chapter in book (Other academic)
    Abstract [en]

    This case study is based on results from research and collaboration between Vaggeryd municipality, Sweden and Jönköping International Business School, Sweden. The last stage of this long-term research project was to increase understanding of entrepreneurship and equine-related business organizations in two different contexts (Bulgaria and UK). The equine industry is growing organically and is an unusual context in which to study entrepreneurship. This case is based on both primary and secondary data, resulting from extensive empirical research and displays the tradition of horse breeding in Bulgaria, together with some contemporary aspects of the sector. The focus is on one particular Bulgarian equine business from the Ruse region of Bulgaria – the Novex horse riding club and its owner Mr. Emil Rusev. However, it also incorporates the points of view of the other studied Bulgarian equine entrepreneurs (Centaurs). The attitudes towards horse riding, strategies for attracting customers and some steps for overcoming obstacles in Emil’s entrepreneurial activity are presented. Possible options for future development of the Novex club and for the whole equine industry are discussed.

  • 26.
    Hoveskog, Maya
    et al.
    Jönköping International Business School, Jönköping, Sweden.
    Larsson, Anna
    Jönköping International Business School, Jönköping, Sweden.
    Centaurs and Managers: Stories from Two National Contexts – Bulgaria and the UK2009Report (Other academic)
  • 27.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Norris, Nicole
    Centre for Changemaking and Social Innovation, Georgian College, Barrie, Canada.
    Ostuzzi, Francesca
    Department of Industrial Systems Engineering and Product Design Ghent University, Kortrijk, Belgium.
    Improving the Flourishing Business Canvas through Design: Experiments in Belgium, Sweden and Canada2020In: Proceedings of the 5th International Conference on New Business Models: New Business Models. Sustainable. Circular. Inclusive / [ed] Nusi Cornelissens, 2020, p. 357-368Conference paper (Refereed)
  • 28.
    Hoveskog, Maya
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Preciado, Deycy Janeth Sanchez
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Pabón Ortiz, Heydy Belsy
    Fundación Inteligentemente Feliz, Popayán, Colombia.
    21 Days of Change: Addressing the Post-war Consequences on Women's Well-being in Colombia2020In: SAGE Business Cases, Thousand Oaks, CA: Sage Publications, 2020Chapter in book (Refereed)
    Abstract [en]

    Fundación Inteligentemente Feliz (Foundation Intelligently Happy) was established in 2017 with the aim of providing assistance to post-war victims in Colombia. The Foundation created a health services program titled 21 Days of Change (21 dias de cambio) that offers psychological assistance to victims and provides them with an app or a notebook with a printed guide. Currently, the Foundation’s main customers are Columbian government offices that support mental health services for around 3,000 women living in rural areas of Colombia. The case focuses on the process of establishing the company and its business model. More specifically, it illustrates how the founders are using the lean start-up approach and its methods to better understand the needs of user groups and align to the Foundation’s mission and goals. The case also illustrates how the activities of this social enterprise are aligned with the United Nations Sustainable Development Goals (SDGs).

  • 29.
    Iriarte, Ion
    et al.
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Alberdi, Alazne
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Spain.
    Anaya, Maite
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Spain.
    Mazmela, Maitane
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Spain.
    To Be or Not to Be. The Servitization Dilemma and the Role of Design2019In: The Design Journal, ISSN 1460-6925, E-ISSN 1756-3062, Vol. 22, no sup1, p. 37-49Article in journal (Refereed)
    Abstract [en]

    This article seeks to answer the question of how value proposition is created using a human- centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe the journey of a company which undertook service dilution and used human- centred design to create a new product- oriented value proposition. The study adopted a research through design approach in conjunction with a single case study of an engineering and manufacturing services provider that recently initiated a service dilution process. Within the framework of university- business collaboration, a design project was developed. The main insights of the study pertain to the role of human- centred design as a way of learning and surpassing the pure exploitation of existing capabilities during the service dilution process. Learning by design is also seen as a potential alternative learning process that fuels exploration during the service dilution process.

  • 30.
    Iriarte, Ion
    et al.
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Justel, Daniel
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
    Val, Ester
    Mondragon Unibertsitatea - Faculty of Engineering, Design Innovation Center (DBZ), Mondragón, Spain.
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Service Design Visualization Tools for Supporting Servitization in a Machine Tool Manufacturer2018In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 71, p. 189-202Article in journal (Refereed)
    Abstract [en]

    As competition for their products increases, manufacturers have taken a greater interest in servitization. However, they face a difficult challenge when they try to develop service-oriented business models and design service value propositions that require a change in mind-set and new approaches. Thus, the purpose of this exploratory paper is to develop, apply, and evaluate an approach for service value proposition design that manufacturers can use in their transition from a primarily product-oriented business model to a more service-oriented business model. A qualitative research approach - the research through design approach - is taken in a case study of a Spanish machine tool manufacturer engaged in servitization. The findings of this research derive from a service design project at two of the manufacturer’s divisions. The empirical data consist of 45 artifacts (prototypes, visualizations, and models) from six workshops and six semi-structured interviews with key company managers. The paper analyzes various service design visualization tools in manufacturing, examines the design of service value propositions, and suggests avenues for additional research on the use of a systematic methodology for service value proposition design.

  • 31.
    Iriarte, Ion
    et al.
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability.
    Ngoc, Hien Nguyen
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Legarda, Iker
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Uranga, Maitane
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Nazabal, Maite
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Atxa, Ariane
    Mondragon Unibertsitatea, Mondragón, (Gipuzkoa), Spain.
    Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.02023In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 110, p. 96-116Article in journal (Refereed)
    Abstract [en]

    Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to advanced services value proposition design in digital servitization. However, these case studies are context-constrained, while multicase studies investigating the impact of service design on digital servitization remain sparse. In the present study, we examined, over two and a half years, the application of service design for advanced services value proposition design in a multicase study of 10 manufacturers engaged in digital servitization. By applying a research through design method, we studied the impact of service design on the digital servitization process and identified the types of events that shape the advanced services value proposition design. As a result, this research provides further insights into the impact of service design on digital servitization in the manufacturing context and offers new avenues for further research in the field. © 2023 The Authors. Published by Elsevier Inc.

  • 32.
    Iriarte, Ion
    et al.
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Arrasate, Spain.
    Legarda, Iker
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Arrasate, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Justel, Daniel
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Arrasate, Spain.
    Making it practitioners-friendly. A service design toolkit for the design of advanced services2019In: Book of Abstracts: 8th International Conference on Business Servitization (ICBS). Deusto Business School, University of Deusto, San Sebastian, Spain, November 21-22, 2019, 2019, p. 113-114Conference paper (Refereed)
  • 33.
    Iriarte, Ion
    et al.
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Mondragon, Spain.
    Legarda, Iker
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Mondragon, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability.
    Justel, Daniel
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon University, Mondragon, Spain.
    Modelo para la medición del impacto del diseño en la organización: el caso de dos empresas de servicios2020Conference paper (Refereed)
  • 34.
    Karlsson, Niklas
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Mattsson, Marie
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Success factors for agricultural biogas production in Sweden: A case study of business model innovation2016In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 142, no Part 4, p. 2925-2934Article in journal (Refereed)
    Abstract [en]

    As government officials, policymakers, and the general public increasingly express their concern about global warming caused by greenhouse gas emissions, scientists search for alternative sources of vehicle fuel and electric power. One sustainable energy source that shows considerable promise is biogas produced from organic waste. For various reasons, biogas plants in Sweden struggle with profitability. This is especially true for agricultural biogas plants. Suggestions on how to deal with this problem include the use of business model innovation (BMI) to develop agricultural networks and to implement new strategies for arranging, producing, and marketing farm-produced biogas. This qualitative study, influenced by grounded theory, identifies and examines the success factors in an agricultural network in which biogas is produced at four farms in Sweden with distribution by pipeline to a refinery for purification and conversion to vehicle fuel. Fourteen interviews were conducted with various individuals in this network: farmers, a local politician, municipal employees, and external consultants. Of the six success factors identified in the network for farm-produced biogas, the long-term perspective on profitability was found most important. The six factors were used to create a conceptual business model framework for such networks that adds new value propositions while retaining the original value propositions. We propose that long-term government subsidies and other incentives can make farm-produced biogas profitable, not only in social and environmental terms but also in economic terms. Our main conclusion is that BMI can be used to create public-private networks that invest in farm-based biogas production. Such investments can stimulate rural development and provide new business possibilities for SMEs in the agricultural sector. This study also shows that BMI that takes a long-term perspective can result in high-value environmental and social benefits as well as financial profitability.

  • 35.
    Karlsson, Niklas
    et al.
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS). Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Mattsson, Marie
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Business modelling in farm-based biogas production: towards network-level business models and stakeholder business cases for sustainability2019In: Sustainability Science, ISSN 1862-4065, E-ISSN 1862-4057, Vol. 14, no 4, p. 1071-1090Article in journal (Refereed)
    Abstract [en]

    Farm-based biogas production is a promising renewable energy technology with the potential for creating sustainable economic, environmental, and social value. However, Swedish farmers engaged in this activity struggle to turn a profit because of high-investment costs and severe price competition with fossil fuels. One way to address this situation is to re-organize the activity by innovating the business model (BM) towards sustainability. In this study, a team of researchers took an action research approach that proposed solutions for the financial difficulties at a farm cooperative that intended to develop its farm-based biogas production. Two participatory workshops (including researchers, producers, students, and consultants) were conducted using the sustainable business-modelling tool called the Flourishing Business Canvas (FBC). Based on the 215 ideas developed in the workshops, five sustainable BM prototypes were created. These five prototypes form the basis of an approach for initiating the development of a network-level BM for sustainability that highlights its superiority over a single-firm BM. The network-level BM’s main advantage in the farm-based biogas context is its strong focus on stakeholder collaboration that supports the development of a stakeholder business case for sustainability. Overall, this study highlights the usefulness of the network concept in the practice of sustainable BM development. Collaborative business modelling for developing network-level BMs that address environmental and social problems for and with stakeholders can be an effective way to increase long-term financial profit and promote the growth of a firm, a network, or an industry. © 2018 The Author(s)

  • 36.
    Karlsson, Niklas
    et al.
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS). Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Mattsson, Marie
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Early Phases of the Business Model Innovation Process for Sustainability: Addressing the Status Quo of a Swedish Biogas-Producing Farm Cooperative2018In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 172, p. 2759-2772Article in journal (Refereed)
    Abstract [en]

    In recent years in Sweden, interest has grown concerning the possibilities of biogas production from organic waste. This interest reflects a general concern over environmental sustainability in society. However, given the lack of financial backing and the competition of other energy producers, few Swedish biogas plants have been profitable. This is particularly the situation with farm-based biogas producers. One response to this problem in the farm-based biogas industry is to engage in business model innovation that can lead to new ways of organizing business structures and activities. This qualitative study, which takes an action research approach, explores the early phases (initiation and ideation) of the business model innovation process for sustainability at a biogas-producing farm cooperative in southern Sweden. The main activities and the actors who are central to the execution of these activities are identified in six sub-phases. The paper describes two Flourishing Business Canvas workshops in which the participants were the researchers, members of the farm cooperative, external consultants, and university students. This study contributes theoretically to the literature with its detailed examination of the early phases of the business model innovation process for sustainability. It also contributes to practice with its conceptual model that demonstrates how biogas producers and farm managers can innovate and transform their current business models towards sustainability in order to improve competitiveness and long-term profitability. (C) 2017 Elsevier Ltd. All rights reserved.

  • 37.
    Legarda, Iker
    et al.
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragón, Spain.
    Iriarte, Ion
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragón, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Justel, Daniel
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragón, Spain.
    Exploring why established companies need service design. The case of two Basque manufacturers2019Conference paper (Refereed)
    Abstract [en]

    Regardless of the sector in which companies operate, a raising number of service organizations are looking for new approaches capable to offer more competitive value propositions. Literature reveals that service design, as a human-centred approach, can assist companies in such purpose. This research focuses on the analysis of two companies aiming to integrate service design skills into their organisations. Both companies are national leaders in their market sector – scholar catering and customer services. The aim of our research is to unhide what reasons persuaded these companies to activate such transformation. Our research wants to contribute to understand why more and more organisations are adopting service design as a central approach for innovation and growth. The research method consisted two semi-structured interviews with top and middle managers of each company. The results show that these two companies look for service design skills to keep on a leadership position by gaining real knowledge about their clients’ end-users, breaking down organisational silos and adopting agile processes for the development of more valuable, multichannel and tailor-made services. ©2019 by the authors.

  • 38.
    Legarda, Iker
    et al.
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragon, Spain.
    Iriarte, Ion
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragon, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Justel, Daniel
    Faculty of Engineering, Design Innovation Center (DBZ), Mondragon Unibertsitatea, Mondragon, Spain.
    Manufacturers’ Design Skills for the Design of Advanced Services. Insights from Five Basque Manufacturers.2019In: Proceedings of the Spring Servitisation Conference: Delivering Services Growth in the Digital Era / [ed] Ali Begdeli, Christian Kowalkowski, Daniel Kindström & Tim Baines, Birmingham: Aston University , 2019, p. 263-264Conference paper (Refereed)
  • 39.
    Legarda, Iker
    et al.
    Design Innovation Center (DBZ), Faculty of Engineering, Mondragon Unibertsitatea, Spain.
    Iriarte, Ion
    Design Innovation Center (DBZ), Faculty of Engineering, Mondragon Unibertsitatea, Spain.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Justel-Lozano, Daniel
    Design Innovation Center (DBZ), Faculty of Engineering, Mondragon Unibertsitatea, Spain.
    A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies2021In: Sustainability, E-ISSN 2071-1050, Vol. 13, no 22, article id 12580Article in journal (Refereed)
    Abstract [en]

    Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of knowledge on managing this process and measuring its impact. This study presents a model for measuring and managing the impact of design on the organization (DIMM). The model builds on four levels of design impact identified in the literature: results, perception, processes, and design culture. The model was tested with four service companies that have recently developed design capabilities. To this end, those responsible for the integration of design were interviewed, using the model itself as an interview guide to confirm its usefulness and identify possible improvements. The results showed that the model was useful to assess the impact of design on companies with emerging design capabilities, but also as a reflection and management tool to align design with strategic objectives and promote its integration into the organization. Finally, future research should test the model longitudinally, as well as in a broader scope of organizations, to validate its usefulness for organizations with greater design maturity.

  • 40.
    Liu, Lihua
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Danilovic, Mike
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    The Swedish Maintenance and Services Market in Wind Power Industry Lessons Learned and Opportunities for Chinese Service Providors2013In: Advances in Social Science, Humanities, and Management: 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM 2013), Paris: Atlantis Press, 2013, p. 133-138Conference paper (Refereed)
    Abstract [en]

    This paper presents results from an investigation of maintenance and service market of Swedish wind power industry. Although the average number of disruptions per wind turbine only increased slightly from 2007 to 2009 in Sweden, the average downtime, the average electricity production loss and accordingly economic loss to the wind power operators increased 3 times during the same period. Equipped with strong production power, technology skills and expertize, Chinese wind turbine manufacturers have opportunity to enter the Swedish wind power maintenance and service market, and bring benefit to Swedish wind power industry and to themselves‟ internationalization process and sustainable development. 

  • 41.
    Lutz, Peter
    et al.
    Halmstad University, School of Information Technology, Halmstad Embedded and Intelligent Systems Research (EIS).
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Envisioning Value(s) / Championing Complexity: Situating Ethnography in the Presence of Business Model Innovation2021In: Proceedings of the 6th International Conference on New Business Models: New Business Models in a Decade of Action: Sustainable, Evidence-based, Impactful / [ed] Maya Hoveskog; Fawzi Halila, Halmstad: Halmstad University Press, 2021, p. 793-799Conference paper (Refereed)
    Abstract [en]

    This paper presents a study of how qualitative ethnographic data contributes to sustainable business model innovation. It draws on empirical examples from an interdisciplinary and multi-stakeholder workshop in the context of a research project concerning the design of an open services platform for sustainable multimodal mobility. Of particular interest here is how complexity—addressed through qualitative ethnographic data—is translated in a business modelling context. The paper concludes with a set of recommendations to better enable the uptake of complexity for business model innovation in multi-stakeholder, interdisciplinary project teams.

  • 42.
    Maertens, Marieke
    et al.
    Department of Industrial Systems and Product Design, Ghent University, Kortrijk, Belgium.
    De Schepper, Katrien
    Industrial Design Center, Howest University College, Kortrijk, Belgium.
    De Couvreur, Lieven
    Industrial Design Center, Howest University College, Kortrijk, Belgium.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Norris, Nicole
    Centre for Changemaking and Social Innovation, Georgian College, Barrie, Canada.
    Ostuzzi, Francesca
    Department of Industrial Systems Engineering and Product Design, Ghent University, Kortrijk, Belgium.
    Second-degree frugal innovation in the Belgian healthcare system2020In: Proceedings of Relating Systems Thinking and Design (RSD9) 2020 Symposium / [ed] Peter Jones, Ahmedabad: Systemic Design Association , 2020, p. 1-20Conference paper (Refereed)
    Abstract [en]

    The innovation space created by designers within healthcare is meant to empower users (e.g., nurses, patients and therapists). Due to the variety of users and systems involved, this is a complex task. Often products fall short or do not bring the empowerment they promise, eroding “our sense of independence” (McDonagh & Thomas, 2010, p. 182). In this context, the concepts of frugal innovation and sustainability as-flourishing have been implemented. Specifically, we asked 10 design teams to redesign idiosyncratic hacks generated by local healthcare professionals with the goal of upscaling into marketable products-systems for flourishing, without losing the goodness of fit. Even though the process produced very interesting business ideas, that still would fit with the idea of frugal innovation (in terms of cost reduction and locality, for example), some tensions have been highlighted and discussed in the paper.

  • 43.
    Mattsson, Marie
    et al.
    Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Karlsson, Niklas
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). Halmstad University, School of Business, Engineering and Science, The Rydberg Laboratory for Applied Sciences (RLAS).
    Hansson, Anna
    Halmstad University, School of Business, Engineering and Science.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Halila, Fawzi
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Circular Economy in the Agricultural Sector. Farm based biogas production as a way forward2019In: 4th International Conference on New Business Models. New Business Models for Sustainable Entrepreneurship, Innovation, and Transformation: Full Conference Proceedings. 1-3 July 2019, ESCP Europe Berlin, Germany / [ed] Lüdeke-Freund, F. & Froese, T., 2019, p. 44-48Conference paper (Refereed)
  • 44.
    Norris, Nicole
    et al.
    Georgian College, Barrie, Ontario, Canada.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Ostuzzi, Francesca
    Department of Industrial Systems Engineering and Product Design Ghent University, Kortrijk, Belgium.
    Jones, Peter H.
    Strategic Innovation Lab, Faculty of Design, OCAD, Toronto, Canada.
    Upward, Antony
    Strategic Innovation Lab, Faculty of Design, OCAD, Toronto, Canada .
    A Workshop: Power Tools for Collaborative Modelling of Socioeco-Sustainment2020In: Proceedings of Relating Systems Thinking and Design (RSDX) 2020 Symposium, 2020Conference paper (Other (popular science, discussion, etc.))
  • 45.
    Olofsson, Sandra
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Halila, Fawzi
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Journey and impact of business model innovation: The case of a social enterprise in the Scandinavian electricity retail market2018In: Journal of Cleaner Production, ISSN 0959-6526, E-ISSN 1879-1786, Vol. 175, p. 70-81Article in journal (Refereed)
    Abstract [en]

    Organizations, such as social enterprises, engage in business model innovation when they wish to create, deliver, and capture value for their various stakeholders in ways that effect positive environmental and social change. Despite the increasing research attention paid to social enterprises, the literature on business model innovation in this context is still scarce. Therefore, the purpose of this paper is to explore business model innovation driven by sustainability issues at a social enterprise operating in the Scandinavian electricity retail market. A single case study research approach is taken, and data are collected from sixteen individual interviews and two focus groups with executives, managers, and directors. The study contributes to business model innovation as an organizational change process as well as an outcome of this process. The findings show that business model innovation over time at social enterprises reflects a shift in focus from novelty, via lock-in of customers, to efficiency in internal management routines. Additionally, the study concludes that social enterprises with innovative business models driven by sustainability issues can introduce novel practices that lead to changes in the dominant business model of their industry. The study also suggests how social entrepreneurs might innovate their business models as they focus on environmental and social sustainability. © 2017 Elsevier Ltd. All rights reserved.

  • 46.
    Ostuzzi, Francesca
    et al.
    Faculty of Engineering and Architecture, Department of Industrial Systems Engineering and Product Design, Ghent University, Campus Kortrijk, Kortrijk, Belgium.
    Hoveskog, Maya
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
    Education for flourishing: an illustration of boundary object use, peer feedback and distance learning2020In: International Journal of Sustainability in Higher Education, ISSN 1467-6370, E-ISSN 1758-6739, Vol. 21, no 4, p. 757-777Article in journal (Refereed)
    Abstract [en]

    Purpose:

    Teaching sustainable development at the higher education level requires that existing curricula are supplemented with multi-disciplinary (and sometimes multi-national) collaboration and integrated thinking. The purpose of this paper is to increase the understanding of a particular framework for business model innovation for sustainability-as-flourishing that is used as a boundary object in the context of interdisciplinary, peer-assessed distance learning. This study is positioned in the broader picture of enlarging curricular content so as to reflect the systemic and interconnected nature of socio-technical and economic developments. The motivation behind this study is the authors’ wish to achieve a deeper understanding of how students engage with the complex concept of sustainable business modelling, while using the flourishing business canvas (FBC).

    Design/methodology/approach: 

    An experiment was conducted on the use of the FBC as a boundary object among 52 engineering students at two universities. Data were provided by the following: iterations of the FBC; oral and written peer feedback; and an online survey.

    Findings: 

    Based on an evaluation of the experiment, this study shows that the FBC supports the use of multi-disciplinary, multi-national peer and distance learning in sustainability education.

    Research limitations/implications: 

    This study used one test condition of multi-disciplinary, multi-national collaboration for peer and distance learning at one point in time. Additional tests, using the tools and approaches of this study, are needed.

    Originality/value: 

    Various tools and methods for use in education have been developed that support a new view of sustainability –sustainability-as-flourishing. Extant research focusses primarily on the development of tools and methods in this area. Not enough attention has been paid to the analysis of their implementation and use in higher education. This paper seeks to fill that research gap. © 2020, Emerald Publishing Limited

  • 47.
    Ostuzzi, Francesca
    et al.
    Department of Industrial Systems Engineering and Product Design Ghent University - Campus Kortrijk Graaf Karel de Goedelaan, Kortrijk, Belgium.
    Hoveskog, Maya
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Towards Education for Flourishing. A multidisciplinary, multinational, distance peer feedback session2019Conference paper (Refereed)
  • 48.
    Paskaleva, Maya
    Department of Business Administration, University of Rousse “Angel Kanchev”, Rousse, Bulgaria.
    Fenomenăt klăsterizacija – podhod zanasărčavane na regionalnata inovacionnaaktivnost i ikonomičeski rastež [Clusters phenomena – a modern approach for stimulating the regional innovation incentives and economic development]2007In: Vzaimovrăzkata inovacii-menidžmănt na znanieto, osnova na zelenija marketing [The relationship “innovations-knowledge management” as a base of the green marketing] / [ed] Mario Mokrev, Rousse, Bulgaria: Primax , 2007, p. 6-76Chapter in book (Other academic)
  • 49.
    Paskaleva, Maya
    Department of Business Administration, "Angel Kanchev" University of Ruse, Ruse, Bulgaria.
    Foresight and Countries in Transition - an exploratory study of Bulgaria2007In: Uddevalla Symposium Tenth Anniversary 2007: Institutions for Knowledge Generation and Knowledge Flows - Building Innovative Capabilities for Regions: Revised papers presented at the 10th Uddevalla Symposium, 14–16 June, 2007, University West, Uddevalla, Sweden / [ed] Iréne Johansson, Trollhättan: University West , 2007, p. 619-636Conference paper (Refereed)
  • 50.
    Paskaleva, Maya
    Department of Business Administration, University of Rousse “Angel Kanchev”, Rousse, Bulgaria.
    Knowledge Clusters – A Tendency for Achieving Competitive Advantage2006In: Journal of Scientists' Union, Series 2, Social Studies, ISSN 1311-1094, Vol. 5, p. 44-53Article in journal (Refereed)
    Abstract [en]

    This paper initiates the start of a research process of knowledge clusters definition, main prerequisites for their establishment, formation stages and key participants. It presents one example of a knowledge cluster in Spain, by describing its establishment process, main participants and mechanisms of functioning. The author describes some of the projects and initiatives in the field of knowledge cluster formations in Bulgaria. On the base of the literature review and the Bulgarian experience in that area, some conclusions are drawn. The author states that this article raises more questions than giving certain answers. It also reveals a broad arena for future research work.

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