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  • 1.
    Le, Thanh Huong
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Karlsson, Malin
    Halmstad University, School of Business, Engineering and Science.
    A Review of Exhibit Marketing: A Nordic School Perspective2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. Accordingly, the purpose of this literature review is to evaluate and integrate the findings of multiple qualitative research studies to provide an overview of the concept of exhibit marketing. This study will provide a content analysis through a meta-synthesis with the citation index as a foundation. Extracted perspectives from different scholars are carefully analysed and summarized using the proposed theoretical framework. Findings revealed that the concept of exhibit marketing has close relation to the Nordic School of Thought. 

  • 2.
    Le, Thanh Huong
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Karlsson, Malin
    Halmstad University, School of Business, Engineering and Science.
    Book review: The Essence of Private and Public Intelligence2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course.

    Method: The book is conducted as a systematic review of private and public business intelligence. It provides practical examples, analytical implications and discuss relevant theories in accordance to the topic. Inspiration is found in student discussion at Lund and Malmö University as well as among other scholars, professionals and researchers.

    Authorship: Klaus Solberg Søilen is professor at Halmstad University, Sweden, within the field of business administration. His two main fields of research are business intelligence and digital marketing. Søilen is also editor at the Journal of Intelligence Studies in Business (JISIB), and possess many years of international work experience within marketing research and auditing. He also serves on the board of several companies and operate as a consultant on a global scale. 

    Audience: Students and intelligence professionals.

    Impact: Collected from Google Scholar search engine, the book has received different responses from numerous authors. They mostly agree and adopt great contributions with the book as a foundation for the study of private and public intelligence, with a specific topic such as; competitive intelligence, marketing intelligence, and trade show intelligence. However, there are also some arguments against the author’s opinions that are argued further.

  • 3.
    Le, Thanh Huong
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Karlsson, Malin
    Halmstad University, School of Business, Engineering and Science.
    UK post-Brexit; The Service Economy Fallacy2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
    Abstract [en]

    In June 2016, UK chose to terminate the EU membership. The negotiation period for the exit (Brexit) has started at a time the UK economy has become increasingly dependent on the service sector as the main engine of job generation and a source of export demand. The purpose of this study is to give an overview of how Brexit possibly influences the service economy within the UK. The empiric data is collected from recent journal articles exposing issues regarding the service economy fallacies reasoned for regarding distribution of goods, user-financed services and tax-financed services. Findings revealed that a termination of the EU membership has led to market consternation and dramatic drop in the British Pound Sterling, which may affect the production costs, the wages, and the international trade that may lead to the fact that the competitiveness of the UK's service economy may be weaken. Besides, the sustainability of the pension system may be negatively affected due to the decreased immigration from other EU member states. Also, there is a need to reconstruction of the security and defence policies, which on the other hand may meet obstacles to remain the cost-efficiency.

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