hh.sePublications
Change search
Refine search result
1 - 5 of 5
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Lee, Tzong Ru
    et al.
    National Chung-Hsing University, Taiwan.
    Svensson, Göran
    Oslo School of Management, Norway.
    Wood, G.
    Deakin University, Warrnambool, Australia.
    Callaghan, M.
    Deakin University, Warrnambool, Australia.
    An examination of the codes of ethics artifacts in top Taiwanese companies2009In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, no 1, p. 86-101Article in journal (Refereed)
    Abstract [en]

    This study examines the use of codes of ethics artefacts among top companies in Taiwan. This research reports on the responses of those top Taiwanese companies that possessed a code of ethics. The empirical findings are compared to the findings of previous research. Top Taiwanese companies appear not to be drastically different from top companies in other countries in terms of the areas examined. Several similarities have been revealed. This study provides valuable insights into a previously unexplored corporate territory in terms of codes of ethics artefacts. Furthermore, it provides a seed and guidance for further research in other corporate cultures worldwide. Two parts of interest to business practices may be distinguished in terms of corporate codes of ethics artefacts, namely a regulatory one and one that supports staff. It also provides a valuable point of reference to previous research of corporate codes of ethics artefacts. Copyright © 2009 Inderscience Enterprises Ltd.

  • 2.
    Sosa Varela, Juan Carlos
    et al.
    School of Business and Entrepreneurship, Turabo University, Gurabo, Puerto Rico.
    Svensson, Göran
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway & Deakin University, Australia.
    Constituents of Buyers’ Satisfaction in Puerto Rican Business Relationships2012In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 6, no 2, p. 193-215Article in journal (Refereed)
    Abstract [en]

    The objective of this study is to examine how relational, transactional and resource-dependence relationship dimensions influence buyers' non-economic satisfaction in Puerto Rican buyer-supplier relationships. The initial sampling frame comprises the 500 largest companies in Puerto Rico based upon revenue across multiple industries. Key informants on the buyer side were interviewed, using a mailed questionnaire. The response rate was 11%. A three step regression approach was conducted to analyse the results. The results indicate a high explanatory power of the tested dimensions affecting buyers' satisfaction. The analysis yields support to the argument that trust, cooperation, continuity and formalisation relate positively, and opportunism negatively, to buyers' non-economic satisfaction in Puerto Rican business relationships. This study of the constituents of buyers' satisfaction makes a contribution to theory since it proposes important relationship dimensions and measurement instrument for the benefit of other researchers and practitioners in the field. Copyright © 2012 Inderscience Enterprises Ltd.

  • 3.
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Myopia- and blinkers-syndromes in academic journals in the marketing discipline – is it academic imperialism?2009In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, no 1, p. 1-17Article in journal (Refereed)
    Abstract [en]

    Academic journals in marketing have today become important to the scholarly communities worldwide and discussions on these journals have been commonplace in marketing literature for a considerable number of years. The actual content is often omitted when academic journals in the marketing discipline are discussed in literature and elsewhere in academia. Therefore, the objective of this paper is to discuss the content of top academic journals in the marketing discipline. The illustrative and underlying samples used as a frame of reference in the approach undertaken are restricted to six academic journals in marketing, which were selected to represent the 'top' publication outlets in the marketing discipline. Furthermore, the concepts of myopia- and blinker-syndromes are introduced and challenging concerns and reflections are raised. The structure and interfaces of top academic journals in the marketing discipline are also discussed. Debatable questions and answers are provided. Copyright © 2009 Inderscience Enterprises Ltd.

  • 4.
    Svensson, Göran
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway & Deakin University, Australia.
    Lagrosen, Stefan
    Department of Economics and Informatics, University West, Trollhättan, Sweden.
    Future directions of marketing knowledge: proposing an enriching framework including self-actualisation marketing2009In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 3, no 4, p. 327-343Article in journal (Refereed)
    Abstract [en]

    This paper aims to review schools and frameworks of marketing knowledge in order to propose future directions of marketing knowledge. The authors also provide a brief retrospective view of the marketing discipline. Reflecting over the origin, evolution and current status, the authors have come to distinguish three cornerstones of marketing knowledge namely objective, process and subjective. On this basis, five potential steps in the development of marketing knowledge are identified. The paper draws attention to the areas: the entrance of marketers, the levels of marketing knowledge, the introduction of self-actualisation marketing, the effect of time and complexity on marketing knowledge, and the need for syntheses and generalisations of marketing knowledge. A framework for enriching the field of marketing with these five interrelated paths of development is proposed. Finally, it provides a model of proposition to future marketing knowledge. Copyright © 2009 Inderscience Enterprises Ltd.

  • 5.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Wood, Greg
    Bowater School of Management and Marketing, Deakin University, Warrnambool, Australia.
    Cause related marketing – commercialism or altruism: Finding the balance?2007In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 1, no 3, p. 231-241Article in journal (Refereed)
    Abstract [en]

    The objective of this paper is to describe a framework of questions that may provide guidance as to whether a company (i.e., a for-profit organisation) should engage in Cause Related Marketing (CRM) or not. CRM is an intriguing concept in which one finds a cause and intertwines one's marketing push to sell both the cause and one's products. The reality is that some companies do focus solely on the profit returns from socially responsible ventures and others do not, therefore, a framework of questions are provided that may guide companies as to whether to pursue a CRM relationship with a non-profit organisation (i.e., the cause).

1 - 5 of 5
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf