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  • 1.
    Bas, Turker
    et al.
    Yeni İK Consulting Group, Istanbul, Turkey.
    Aydinlik, Arzu Ulgen
    School of Business, Istanbul University, Istanbul, Turkey.
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Erenel, Fahri
    İstanbul Kemerburgaz University, Istanbul, Turkey.
    A Validation of a Conscientious Corporate Brand Framework – a Turkish Study2013In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 10, no 2, p. 173-184Article in journal (Refereed)
    Abstract [en]

    This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.

  • 2.
    Lee, Tzong-Ru
    et al.
    National Chung Hsing University, Taichung, Taiwan .
    Mysen, Tore
    Oslo School of Management, Oslo, Norway.
    Svensson, Göran
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
    A Conscientious Corporate Brand Model – A Taiwanese Assessment2012In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 8, no 2, p. 256-267Article in journal (Refereed)
    Abstract [en]

    A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study is based upon Taiwanese business-to-business relationships. Copyright © 2012 Inderscience Enterprises Ltd.

  • 3.
    Pehrsson, Tobias
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Market entry mode and performance: capability alignment and institutional moderation2015In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 15, no 4, p. 508-527Article in journal (Refereed)
    Abstract [en]

    The selection of mode of entering a foreign market is a key decision in a firm's internationalisation. Building on the resource-based view, this study examines important antecedents of firm's selection of a wholly-owned subsidiary and collaboration with other firms. Based on analysis of empirical data from Swedish manufacturing firms operating on several foreign markets the study found that: 1) greatermarket orientation (MO) and entrepreneurial orientation (EO) capabilities favour firm's selection of a wholly-owned subsidiary; 2) greater institutional distance between the domestic market and the foreign market favours collaboration with local firms; 3) an entry mode that is aligned with the capabilities and institutional distance is positively associated with firm's performance on the foreignmarket after the entry phase. Contributions to literature are discussed. Copyright © 2015 Inderscience Enterprises Ltd.

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