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  • 1.
    Svensson, Göran
    et al.
    Oslo School of Management, Oslo, Norway.
    Tronvoll, Bård
    Oslo School of Management, Oslo, Norway.
    Helgesson, Thomas
    Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
    Slåtten, Terje
    Oslo School of Management, Oslo, Norway.
    The 'geographical affiliations' in 'top' research journals of general marketing2009In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 17, no 3, p. 154-159Article in journal (Refereed)
    Abstract [en]

    The objective is to explore the geographical affiliation of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) of selected journals in marketing. The sample used in our study was restricted to papers published in six research-oriented journals in general marketing, which were selected to represent the 'top' publications in this field. The 'geographical affiliations' of authors, ad hoc reviewers, editorial boards and editors, reveals a predominance of the North American affiliations in all the selected 'top' research journals of general marketing. The 'geographical affiliations' of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) is a subject so far unexplored across top marketing journals. It is however an important issue that needs to be raised in literature, due to the influences that they may have on the journal and its content, and the characteristics of published papers. The study provides insights into the 'top' research journals in general marketing. We intend to complement the current knowledge and insights in literature by studying four components of the 'geographical affiliations' of 'top' journals in general marketing. © 2009 Australian and New Zealand Marketing Academy.

  • 2.
    Svensson, Göran
    et al.
    School of Business and Economics, Linnaeus University, Växjö, Sweden.
    Wood, Greg
    School of Management and Marketing, Deakin University, Australia.
    Research Criteria in Marketing Journals: AMJ, EJM and JM2007In: Australasian Marketing Journal, ISSN 1441-3582, E-ISSN 1839-3349, Vol. 15, no 3, p. 83-93Article in journal (Refereed)
    Abstract [en]

    The aim of this paper is to assess a selection of marketing journals in terms of: (i) the proportion of 'empirical' versus 'non-empirical' contributions; (ii) the proportion of national versus international research data; (iii) the geographic origin of research data; and (iv) the authors' geographic affiliations. The sample consists of: Australasian Marketing Journal (AMJ), European Journal of Marketing (EJM) and Journal of Marketing (JM). The empirical findings indicate that empirical contributions dominate in the selected journals. In addition, the geographic origin of research data and the authors' geographic affiliation with empirical research data varies across the selected journal titles. In addition, there are only minor differences between national and international research data.

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