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  • 1.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Accessible luxury fashion brand building via fat discrimination2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 1, p. 2-16Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate if accessible luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: The physical sizes of garments are surveyed in-store and compared to the body sizes of the population. A gap analysis is carried out in order to determine whether the supply of clothes match the demand of each market segment.

    Findings: The surveyed accessible luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The survey is limited to London while the corresponding population is British. It is therefore possible that the mismatch between assortments and the population is in part attributable to geographic and demographic factors. The study’s results are however so strikingly clear that even if some of the effect were due to extraneous variables, it would be hard to disregard the poor match between overweight and obese women and the clothes offered to them.

    Practical implications: For symbolic/expressive brands that are conspicuously consumed, that narrowly target distinct and homogenous groups of people in industries where elitist practices are acceptable, companies can build brands via customer rejection.

    Social implications: The results highlight ongoing discrimination of overweight and obese fashion consumers.

    Originality/value: The study is the first to provide quantitative evidence for brand building via customer rejection, and it delineates under which conditions this may occur. This extends the theory of typical user imagery. © Emerald Publishing Limited 2018

  • 2.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Building nightclub brand personality via guest selection2019In: International Journal of Hospitality Management, ISSN 0278-4319, E-ISSN 1873-4693, article id 102336Article in journal (Refereed)
    Abstract [en]

    This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies. © 2019 Elsevier Ltd

  • 3.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Intermediate Luxury Fashion: Brand Building via Fat Discrimination2016In: 11th Global Brand Conference / [ed] Stuart Roper, Saltaire, UK: Greenleaf Publishing , 2016, p. 23-28Conference paper (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate if intermediate luxury fashion brands discriminate overweight and obese consumers.

    Design/methodology/approach: 1,454 intermediate luxury garments were tallied and measured in-store in London. The physical sizes of the garments were matched to the body sizes of the population, and a gap analysis was carried out in order to determine whether the supply of clothes match the relative importance of each market segment.

    Findings: While previous research shows that mass-market fashion companies do not discriminate overweight and obese consumers, intermediate luxury garments come in very small sizes compared to the individuals that make up the population.

    Research limitations/implications: The findings show that purveyors of intermediate luxury fashion limit assortments of garments so they avoid fat typical user imagery.

    Practical implications: Companies that market products that are sensitive to the typical user imagery can optimize their brands by limiting undesirable customer types access to their brands, provided that 1) they have the financial strength to reject customers whose image would be detrimental to the brand, 2) the companies are active in an industry in which people would tolerate customer rejection, and 3) they sell a product that actually can be denied undesirable customers.

    Social implications: The study shows that fat consumers are relegated to mass-market fashion but are excluded from intermediate luxury fashion. This constitutes a social inequality.

    Originality/value: The result of this study provides quantitative evidence that companies control assortments to exclude undesirable typical user imagery. It also delineates under which conditions they do it. This adds to the theory of user imagery.

  • 4.
    Aagerup, Ulf
    Halmstad University, School of Business, Innovation and Sustainability.
    Men’s and women’s implicit negativity towards obese fashion models2022In: Journal of Global Fashion Marketing, ISSN 2325-4483, Vol. 13, no 3, p. 273-288Article in journal (Refereed)
    Abstract [en]

    The purpose of this article is to investigate whether women’s relatively positive response to obese models is the result of social desirability bias on the part of women rather than deep seated attitudes. 60 university students in Sweden underwent an Implicit Associations Test (IAT) to reveal attitudes towards obese models that the participants were not able or willing to openly express. The study shows that even though women express significantly more positive attitudes towards obese models than men do, women and men display similar implicit negativity towards obese models. The study replicates a previously shown explicit gender effect, but also extends theory on gender preferences towards models of different sizes and body types by introducing measurements of implicit attitudes. Finally, the paper provides a possible explanation for why the fashion industry largely refrains from using obese models even though women express relatively positive attitudes towards them. © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

  • 5.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Obese models’ effect on fashion brand attractiveness2018In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 22, no 4, p. 557-570Article in journal (Refereed)
    Abstract [en]

    Purpose: To investigate the effect of obese models vs. normal weight models on fashion brands’ attractiveness.

    Design/methodology/approach: An experiment was carried out in which 1,225 university students in Sweden and Brazil rated the attractiveness of a fashion brand worn by a normal weight model and an obese model.

    Findings: The overall effect of obese models’ effect on fashion brand attractiveness was insignificant. Further, neither culture, nor the consumer’s own weight had a significant effect. There was, however, a significant effect of the participant’s own gender; women rate fashion brands worn by obese models significantly higher on attractiveness than they did fashion brands worn by normal weight models. Men displayed the inverse response.

    Research limitations/implications: The effect of the model’s ethnicity was beyond the scope of the experiment, and the brand attractiveness scale captured only one aspect of brand character, leaving other potential brand effects for future studies.

    Practical implications: Companies can use obese models with no overall brand attractiveness penalty across markets and for marketing to women of all sizes. Given men’s negative reactions, such models might however be unsuitable for the male-to-female gift market.

    Social implications: The results support the use of obese models, which can lead to greater representation of larger women in the media, and consequently, reduced fat stigma.

    Originality/value: The study validates the theory of user imagery, and it extends the theory by examining how different target consumers react to user imagery traits and thus provides evidence for gender bias towards obese models. © Emerald Publishing Limited 2018

  • 6.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    The Impact of User Weight on Brands and Business Practices in Mass Market Fashion2010Licentiate thesis, comprehensive summary (Other academic)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.

    To shed some light on the subject, I have conducted two studies.

    The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    In the second study I examine what effects these effects have on assortments. I compare the sizes of mass market clothes to the body sizes of the population. No evidence of discrimination of overweight or obese consumers was found -quite the contrary.

    The reasons for these unexpected findings may be explained by the requirements a brand must fulfil to make management of the customer base for user imagery purposes viable. The brand must be sensitive to user imagery; a requirement that mass market fashion fulfils. However, it must also be feasible for a company to exclude customers, and while garment sizes can be restricted to achieve this, the high volume sales strategy of mass market fashion apparently cannot.

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  • 7.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL). School of Business, Economics, and Law, Göteborg University, Göteborg, Sweden.
    The influence of real women in advertising on mass market fashion brand perception2011In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 15, no 4, p. 486-502Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of ideal users affects the perception of mass market fashion brands. Design/methodology/approach: An experiment was carried out in which 640 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker's Big Five construct. The garments were worn by thin, overweight, and obese models. Findings: The findings show that consumers' impressions of mass market fashion brands are significantly affected by the weight of ideal users. Slender models lead to the most positive brand perception followed by obese models. Overweight user imagery is for pure fashion brand building the least attractive kind. Research limitations/implications: A limitation of this study is the use of convenient student samples. Consequently, the generalization of the results beyond this convenience sample may be limited. It is further possible, even probable, that high fashion would suffer more from the negative imagery of overweight and obese users than mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price. Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. Social implications: The results inform the debate over skinny models vs real women in advertising. Originality/value: Previous research regarding the effectiveness of real women in advertising has been inconclusive. This paper demonstrates not only that model weight affects consumers' brand perception, but also how. © Emerald Group Publishing Limited.

  • 8.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    To sell or not to sell: overweight users’ effect on fashion assortmentsManuscript (preprint) (Other academic)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes the four leading mass marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this paper is that it provides the first quantified empirical evidence on the theory of typical user imagery.

    In the discussion, it is posited that although mass market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. 

  • 9.
    Aagerup, Ulf
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
    To sell or not to sell: Overweight users’ effect on fashion assortments2010In: Journal of Brand Management, ISSN 1350-231X, E-ISSN 1479-1803, Vol. 18, no 1, p. 66-78Article in journal (Refereed)
    Abstract [en]

    Overweight people claim to be mistreated by the fashion industry. Fashion companies disagree. Despite the controversy, actual research has been scarce. This study compares the sizes of clothes that the four leading mass-marketing fashion retailers in Sweden offer to the body sizes of the population. Although branding theory would support the idea of rejecting fat consumers to improve user imagery for fashion brands, such practices were not evident. The main contribution of this article is that it provides the first quantified empirical evidence on the theory of typical user imagery. In the discussion, it is posited that, although mass-market fashion brands should be susceptible to negative user imagery related to overweight and obese users, the companies avoid such problems by making garments that are not directly attributable to a specific brand, thus mitigating the negative effect of overweight and obese user imagery. © 2010 Macmillan Publishers Ltd.

  • 10.
    Aagerup, Ulf
    Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden.
    User BMI effects on mass market fashion brandsManuscript (preprint) (Other academic)
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how the weight of users affects the perception of mass market fashion brands.

    Design/methodology/approach: This study attempts to show effects of typical - as well as ideal user imagery on fashion brands. An experiment was carried out in which 1848 university students replied to a web survey, rating the brand personality of jeans and shirts according to Aaker’s Big Five construct. The garments were worn by digitally manipulated versions of one person as thin, overweight, and obese.

    Findings: The findings show that consumers’ impressions of mass market fashion brands are significantly affected by the weight of its users. The effect of male user imagery is ambiguous. For women’s fashion on the other hand, slender users are to be preferred.

    Research limitations/implications: It is possible, even probable, that high fashion would suffer more from negative typical user imagery than would mass market fashion. It would therefore be interesting to replicate this experiment using clothes of higher fashion grade and price.

    Practical implications: The demonstrated effects of user imagery support the industry practice of slim ideal female imagery. However, excluding customers to boost brand perception should not be an option for these brands.

    Social implications: The results inform the debate over skinny models vs. “real women” in advertising as well as the debate over discrimination of overweight consumers through assortment decisions.

    Originality/value: This is the first time typical user imagery effects are included in a study of this type, and it is the first study to test user imagery effects on fashion. 

  • 11. Aagerup, Ulf
    et al.
    Andersson, Svante
    B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)2022In: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022Conference paper (Refereed)
  • 12.
    Aagerup, Ulf
    et al.
    Jönköping International Business School, Jönköping, Sweden.
    Andersson, Svante
    Halmstad University, School of Business, Innovation and Sustainability.
    Awuah, Gabriel Baffour
    Halmstad University, School of Business, Innovation and Sustainability.
    Building a warm and competent B2B brand personality2022In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 56, no 13, p. 167-193Article in journal (Refereed)
    Abstract [en]

    Purpose: This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and via their interactions with customers. Design/methodology/approach: A multiple case study, which spans 10 years, investigates via interviews, observations, workshops and document analysis how two fast-growing B2B companies selling industrial equipment to manufacturers build brand personality. Findings: The studied companies concentrate on different brand personality dimensions depending on the activities in which they engage. By focusing on brand competence in the realm of the actual product and brand warmth in the realm of the augmented product, the companies manage to create a complete and consistent brand personality. Research limitations/implications: The research approach provides in-depth knowledge on how the companies build brands for a specific type of B2B product. However, the article’s perspective is limited to that of management and therefore does not take customer reactions into account. Practical implications: The study describes how firms can build strong B2B brands by emphasizing competence in product design and R&D and warmth in activities related to sales and customer service. Originality/value: The study introduces a conceptually consistent view of brand personality in the form of warm and competent brands to the B2B marketing literature. It builds on and contributes to the emerging research on B2B brand personality. By relating the companies’ brand-building activities to the type of products they sell, this study illustrates how context affects B2B brand building, and by integrating brand personality theory with product levels and marketing philosophy, it extends previous theory on B2B branding. © 2022, Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah.

  • 13.
    Aagerup, Ulf
    et al.
    Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
    Nilsson, Jonas
    Handelshögskolan i Göteborg, Göteborg, Sweden.
    Green consumer behavior: being good or seeming good?2016In: Journal of Product & Brand Management, ISSN 1061-0421, Vol. 25, no 3, p. 274-284, article id 115980330Article in journal (Refereed)
    Abstract [en]

    Purpose: This paper aims to expand the emerging field of symbolic green consumer behavior (GCB) by investigating the impact of anticipated conspicuousness of the consumption situation on consumers’ choice of organic products. In addition, the paper also explores whether self-monitoring ability and attention to social comparison information (ATSCI) influence GCB in situations of anticipated high conspicuousness.

    Design/methodology/approach: Two experiments test the study’s hypotheses.

    Findings: The results of both experiments show that the anticipation of conspicuousness has a significant effect on GCB. Moreover, in Experiment 2, this effect is moderated by consumers’ level of ATSCI but not by their self-monitoring ability.

    Research limitations/implications: Because ATSCI significantly interacts with green consumption because of the anticipation of a conspicuous setting, although self-monitoring ability does not, we conclude that social identification is an important determinant of green consumption.

    Practical implications: Marketers who focus on building green brands could consider designing conspicuous consumption situations to increase GCB.

    Social implications: Policymakers could enact change by making the environmental unfriendliness of non-eco-friendly products visible to the public and thus increase the potential for GCB.

    Originality/value: The results validate the emerging understanding that green products are consumed for self-enhancement, but also expand the literature by highlighting that a key motivating factor of GCB is the desire to fit in.

  • 14.
    Aakeröy, Maria
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Sandelin, Veronica
    Halmstad University, School of Social and Health Sciences (HOS).
    Drömmen om ett arbete: En undersökning om anställningsbarhet i förhållande till personlighet och sökbeteende2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna studie syftar på att ta reda på hur anställningsbarheten ser ut i förhållande till personlighet och sökbeteende. Studien vänder sig till tidigare studenter på det Arbetsvetenskapliga programmet på Högskolan i Halmstad. Finns det någon personlighetsprofil som är mer gynnsam i arbetssökningsprocessen? Hur ser kraven ut för tjänster inom yrkesområdet samt finns det något samband mellan personlighet, anställningsbarhet och beteende i sökprocessen.

    Genom att granska platsannonser sammanställdes vilka krav som krävs för tjänster inom yrkesområdet. En enkätundersökning skickades till personer som gått utbildningen. Även intervjuer gjordes med respondenter för att få ett djup i studien.

    Resultatet visar bland annat att det är egenskaper inom området samvetsgrannhet och extroversion som mest efterfrågas i platsannonser inom yrkesområdet. Över hälften av respondenterna som idag har arbete inom yrkesområdet har fått arbete genom sitt sociala kontaktnät. I intervjuerna framkom att respondenterna upplevt att personlighet är en viktig faktor som arbetsgivare tittar på vid rekrytering. Studien visar även att de som är arbetslösa är mer proaktiva än övriga. Dessutom finns ett tydligt samband mellan kön, familjesituation och geografisk rörlighet.

    Att vara en strategiker samt utarbeta ett stort och brett socialt nätverk har i denna studie visat sig viktigt på vägen mot drömmen om ett arbete, medan däremot skillnader inom gruppen verkar sakna betydelse.

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  • 15.
    Aasberg Pipirs, Julius
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Carlsson, Christoffer
    Halmstad University, School of Business, Engineering and Science.
    USING BRAND MANAGEMENT TO ESTABLISH NETWORK RELATIONS: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Title: Using Brand management to establish network relations: How SMEs can work with brand management in order to establish and develop corporate reputation and legitimacy in network relations in a B2B context

    Authors: Aasberg Pipirs Julius & Carlsson Christoffer

    Level: Master thesis, 30hp

    Keywords: Brand management, SME, Legitimacy, Corporate reputation, Network relations

    Background: Given the crucial role SMEs play in the modern society it is vital that knowledge is evolved that can be used to support and grow these businesses. Using brand management practices SMEs could establish and develop corporate reputation and legitimacy in network relations, which could result in higher chances of long-term survival in a B2B context.

    Research Question: How does working with brand management among SMEs establish, and develop, corporate reputation and legitimacy, and how do these three concepts affect the process of establishing network relations in a B2B context?

    Purpose: The purpose of this study is to first investigate how SMEs, in a B2B context, work with brand management and how this can establish and develop corporate reputation and legitimacy. Finally the authors wants to see how these three concepts affect the process of establishing network relations.

    Method: Based on an abductive research approach, a qualitative research method will be used to study six Swedish SMEs that operate in a B2B context. Primary data will be based on semi-structured interviews with managers at each company.

    Theoretical Framework: The current literature concerning SME brand management is presented followed by its linkages towards establishing and developing corporate reputation and legitimacy. Finally previous research concerning, the process of establishing network relations among SMEs, its relevance for SMEs, and how brand management, corporate reputation, and legitimacy could affect this process, is presented.

    Findings & Conclusions: Brand management offers SMEs the tools to communicate and interact with various types of stakeholders, which connects the organization to its external and internal environment. By combining this tool with a dedication of always performing above expectations, SMEs stands to efficiently establish and develop corporate reputation and legitimacy. These two constructs essentially acts as the foundation of that which network relations are built upon.

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  • 16.
    Abalo Caldera, Ernesto
    et al.
    Institutionen för samhällsvetenskap, Växjö universitet, Sweden.
    Danielsson, Martin
    Institutionen för samhällsvetenskap, Växjö universitet, Sweden.
    Om aktiva herrar för aktiva herrar: Mediesporten och dess publik2006In: Idrottsforum.org, ISSN 1652-7224, p. 12 s.-Article in journal (Refereed)
  • 17.
    Abalo, Ernesto
    et al.
    Växjö universitet, Växjö, Sverige.
    Danielsson, Martin
    Växjö universitet, Växjö, Sverige.
    Digitalisering och social exklusion: Om medborgares användning av och attityder till Arbetsförmedlingens digitala tjänster2008Report (Other academic)
    Abstract [en]

    This research report focuses on the users of e-government in a social science perspective. Our aim is to study how different social groups, registered at the Swedish Public Employment Service, relate to the internet, the agency and the services offered on its website (www.ams.se).

    The field of e-government research is dominated by studies that centre attention on the supply side (videlicet research investigating the entrance of IT in organizations and the implications that new technology have to these), while usercentred research (demand side) is still scarce. Our study, focusing on how citizens relate to the internet in general and e-government in particular, therefore helps to bridge a knowledge gap within the field.

    Our survey is based on a questionnaire sent to 2 000 randomly selected persons, all registered at the Swedish Public Employment Service. Of these, 762 job seekers responded, which gives us a frequency rate of 40 percent. The questions asked were related to the job seekers’ usage of and attitudes towards the internet in general and the agency’s webpage in particular, but also to their attitudes to the Swedish Public Employment Service.

    The main results show that social factors, particularly education, play a major role for the job seekers’ ability to use the web based services offered by the agency. People with a lower educational level are less inclined to use the agency’s website, and at the same time they experience the site as more complicated to use. We also found a strong link between the relations to the internet (access, usage, experience and attitudes) and the relations to the agency’s website. Those with advantaged internet relations – mostly well educated people, white collars and people living in bigger cities – also use the agency’s website more diligently and tend to have more positive attitudes towards it (and vice versa). Thus, its necessary to talk in terms of digitally well equipped and less well equipped groups.

    The unequal relations to the internet in general and the agency’s website in particular not only indicate that e-government is more suitable for the digitally well equipped, but that it in fact exclude those with less digital resources. This new kind of exclusion has great implications for the job seekers’ possibilities to enter the labour market, and to act their role as citizens. If e government also means a reformation of the citizen role – in the sense of increased individual responsibility towards the government - not bridging the digital divide will carry even more exclusion to those that’s already excluded.

  • 18.
    Abalo, Ernesto
    et al.
    Fakulteten för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskap, Växjö universitet, Växjö, Sverige.
    Danielsson, Martin
    Fakulteten för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskap, Växjö universitet, Växjö, Sverige.
    Olika publiker, olika livsstilar: Om idrott, kultur och regional utveckling2008Report (Other academic)
  • 19.
    Abalo, Ernesto
    et al.
    Örebro universitet.
    Danielsson, Martin
    Halmstad University, School of Education, Humanities and Social Science, Center for Social Analysis (CESAM).
    Johansson, Håkan
    Lunds universitet.
    Olsson, Tobias
    Högskolan i Jönköping.
    Digital inkludering eller exkludering?: Arbetslösas användning av Arbetsförmedlingens webbplats2010In: Den ifrågasatte medborgaren: Om utsatta gruppers relation till välfärdssystemen / [ed] Torbjörn Hjort, Philip Lalander, Roddy Nilsson, Växjö: MiV, Linnéuniversitetet , 2010, p. 69-86Chapter in book (Refereed)
  • 20.
    Abalo, Ernesto
    et al.
    Örebro universitet.
    Danielsson, Martin
    Halmstad University, School of Social and Health Sciences (HOS), Center for Social Analysis (CESAM).
    Johansson, Håkan
    Lunds universitet.
    Olsson, Tobias
    Lunds universitet.
    Emerging Patterns in the Era of E-governance: A Study of Users of 'Swedish Public Employment Service' on Internet2012In: Media in the Swirl / [ed] Dhar, R.K. & Rana, P., New Delhi, India: Pentagon Press , 2012, p. 114-125Chapter in book (Refereed)
  • 21.
    Abalo, Ernesto
    et al.
    Örebro University, Örebro, Sweden.
    Danielsson, Martin
    Halmstad University, School of Education, Humanities and Social Science, Center for Social Analysis (CESAM). Växjö University, Växjö, Sweden.
    Johansson, Håkan
    Växjö University, Växjö, Sweden.
    Olsson, Tobias
    Växjö University, Växjö, Sweden & Lund University, Lund, Sweden.
    Emerging Patterns of Inclusion and Exclusion in the Era of E-government: A Study of Users of ‘Swedish Public Employment Service’ on the Internet2008In: Media and Global Divides: abstracts: IAMCR World Congress, Stockholm 20-25 July 2008 / [ed] Ester Pollack, Sigurd Allern, Robert Kautsky, Håkan Lindhoff, Emelie Strand & Andreas Widholm, Stockholm: Organizing Committee for the IAMCR Congress 2008 , 2008, p. 44-45Conference paper (Refereed)
    Abstract [en]

    In the area of governmental information for and services to citizens digitalization has certainly become a buzzword. Framed within the discourses on e-government or e-governance – or differ­ent mixtures of the two – various analyses have tried to point out, or even anticipate possible consequences of the appropriation of digital technologies, mainly the internet, in governmental services.

    On the one hand, these analyses have pointed out a great deal of opportunities connected to the incorporation of the internet into governmental information and services. Policy makers have been quick to point to the increased accessibility as a great opportunity for the citizens; in Sweden this vision of accessibility has even been referred to as ‘24:7-governmental agencies’. Academics, among others, have also suggested that the digitalization of information and services opens up new possibilities for citizen control of governments.

    On the other hand, a number of problems have also been identified. For instance, the digitalization of public registers holding personal information has been interpreted as a threat to the citizens’ integrity: Will digitalization bring a new surveillance society? The most frequently debated prob­lem, however, at least within research, has been the fear of digital divides. Will the internet create digital cleavages between different groups of citizens?

    So far, however, neither the hopeful nor the dystopian analyses have made enough efforts to critically evaluate their claims. Such evaluations can start from different points of departure, and in this paper the starting point is the citizens as users of governmental information and services through the internet: What patterns of inclusion and exclusion emerge as a governmental agency digitalizes its information and services by making them increasingly internet based?

    The paper presents statistical data from a survey of 762 unemployed citizens using the Swedish Public Employment Service, a governmental agency that has come to rely specifically heavy on internet based information and service. The initial analysis of data reveals interesting differences between social groups in terms of both perception and use of the internet – in general – and the resources offered by SPES in particular. For instance, the users’ various degrees of education is a strong, determining factor when it comes to use of internet SPES’ services.

    The paper starts from a conceptual elaboration of various notions of e-government and e-gov­ernance. Thereafter, the survey data is described and elaborated on before moving into a discus­sion of the wider significance of the findings: What does data suggest in terms of patterns of in­clusion in and exclusion from a society in which governmental agencies, to an increasing extent, use the internet for their information and services?

  • 22.
    Abazaj, Eldina
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Ayar, Ceren
    Halmstad University, School of Education, Humanities and Social Science.
    Öppna datorskärmen!: En kvalitativ studie om hur elever i F-1 använder digitala verktyg i processen vid läs- och skrivinlärning i ämnet svenska2020Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Skolor i Sverige erbjuder elever digitala verktygs som stöd vid läs-och skrivinlärning. I läroplanen framgår det emellertid inga bestämda strategier för hur digitala verktyg ska implementeras i undervisningen för lågstadieelever, vid inlärningen under läsning och skrivning. Dessutom finns även kunskapsluckor i tidigare forskning där forskningen inte tar upp hur processen i elevernas användning av digitala verktyg vid läs- och skrivinlärningen ser ut. Detta i den bemärkelse i vad som händer från det att eleverna öppnar locket på datorn till att de sätter igång med det avsedda arbetet för deras läs- och skrivinlärning. Därmed har vårt övergripande syfte varit att med stöd i observationer och elevdokumentation, undersöka vad som händer i processen när elever använder digitala verktyg för att främja läs- och skrivinlärning i ämnet svenska samt om de utmaningar och möjligheter som kan finnas i processen och själva användningen av digitala verktyg och således vad lärare kan vara uppmärksamma på för att försöka skapa så gynnsamma förutsättningar som möjligt för elevernas lärande. 

    Följande frågeställning som ligger till fokus i denna studie är Hur använder elever i F-1 indelade i parkonstellationer digitala verktyg, i detta fall dator och talsyntes, i processen vid läs- och skrivinlärning? Resultatet av ljud-och videoinspelningar samt elevdokumentationer visar att elever i F-1 indelade i parkonstellationer använder digitala verktyg, i detta fall dator och talsyntes på ett strukturerat eller ostrukturerat sätt i processen vid  läs-och skrivinlärning i den fysiska inlärningsmiljön.

    Resultatet i denna studie visar bland annat att en del elever tolkas ha ett ineffektivt tillvägagångssätt när de i parkonstellationer arbetar med digitala verktyg vid läs- och skrivinlärning. Därför kan det vara intressant att fördjupa detta resultat och dessutom undersöka om penna och papper som verktyg kanske är ett alternativ för att förebygga ett ineffektivt tillvägagångssätt vid läs- och skrivinlärning i ämnet svenska i den fysiska inlärningsmiljön och vilka möjligheter och hinder penna och papper kan medföra.

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  • 23.
    Abazi, Adelina
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Uggla, Caroline
    Halmstad University, School of Education, Humanities and Social Science.
    Läraren i praktiken: En studie om lärares förmåga att inspirera och medvetandegöra elevers inlärning, samt omforma sina akademiska ämneskunskaper2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats, Läraren och den praktiska verkligheten, handlar om hur lärare gör för

    att omforma sina ämneskunskaper till ämnesdidaktiska, vilka metoder de använder i

    undervisningen för att medvetandegöra elevernas inlärning, samt hur lärarna gör för att

    utmana och inspirera elevernas lärande och kunskapsutveckling. Teorierna som använts

    i studien är läranderum, proximala utvecklingszonen, autonomous learning, learning to

    learn och pedagogical content knowledge, vilka även ligger till grund för den

    analyserande delen.

    Resultaten i studien visar att en fungerande gruppdynamik är avgörande för en god

    arbetsmiljö, en ständig dialog utifrån elevens perspektiv bör föras för att skapa

    medvetenhet hos eleven gällande lärprocessen. Utveckling av självständigt lärande sker

    genom tydlig kommunikation mellan lärare och elever, det vill säga att läraren är tydlig

    med anledningen till arbetsområdet, informationen kring anvisningarna, samt finns som

    en tydlig vägledare för att guida eleven genom ämnet. Vidare handlar omformning av

    ämneskunskaper för lärare i praktiken om att reflektera, utvärdera och utveckla

    planeringen och den genomförda undervisningen.

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  • 24.
    Abd-Aljawad, Baraa
    et al.
    Halmstad University, School of Health and Welfare.
    Grönberg, Camilla
    Halmstad University, School of Health and Welfare.
    Vem tar hand om chefen?: En explorativ studie om första linjens- och mellanchefers upplevda organisatoriska och sociala arbetsmiljö.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    “Who takes care of the manager?”An exploratory study of manager´s perceived organizational and social work environment. 

    The study aims to create a deeper understanding of managers' experiences, of their organizational and social work environment. Furthermore, the study aims to examine managers' perceptions of health factors that they perceive as health-promoting. The main question of this study is; “How do managers experience their organizational and social work environment?”. As previous research has often focused on preventive factors, this study focuses on a health-promoting perspective. Which refers to the study's second question; "What health factors do managers perceive as health-promoting?". The study applies a qualitative method through semi-structured interviews for the collection of empirical material. The sample consists of eight first-line and middle managers in various industries. The study has an exploratory focus in order to create a basis for further research. 

    The results of the study show that recovery, communication, colleagues, social relationships, clear roles, goals and tasks are perceived as important organizational and social aspects in the manager's own work environment. The results also show that perceived health factors are flexibility in working hours, being heard, support from colleagues, functioning social relationships and recovery by adapting their meetings.  

    Keywords: Organizational and social work environment, management, health factors, health promotion.

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  • 25.
    Abdi, Ailin
    et al.
    Halmstad University, School of Social and Health Sciences (HOS).
    Persson, Eva
    Halmstad University, School of Social and Health Sciences (HOS).
    En socialpsykologisk studie om organisationsvisionens betydelse för sociala relationer i arbetsvardagen2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, we have considered the impact the organization`s implementation of its vision of the psychosocial work enviroment has been for the relations between the employees. We have primarily relied on a hermeneutic approach to understand our empirical data, and when we have interpreted and made a socialpsycological analysis on our collected empirical data. We have used Smith´s Institutional Ethnography, Sheff`s Social bonds and Asplund`s theory of Social responsivity. To collect the empirical data we have combined quantitative and qualtitative methods and a textanalysis at a visiondocument in the aim of capture both the depht and the breadth of our chosen fields of study. The results we have found shows that the psycosocial work environment within the organization can be seen as interplay between individual and enviroment and between individuals as well and that this interaction is influenced by the organizational culture that is created by the organization`s political vision

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  • 26.
    Abdiladif, Abdullahi
    Halmstad University, School of Education, Humanities and Social Science.
    Framing King: En kvalitativ studie om hur Martin Luther King gestaltas i medier2019Independent thesis Advanced level (professional degree), 300 HE creditsStudent thesis
    Abstract [en]

    This piece of research examines how the speech Beyond Vietnam by Martin Luther King Jr. is framed by four newspapers in the United States. The aim of the thesis is to contribute to the existing body of research in framing as a field of study in general. More specifically, the aim is to expand the existing literature on media research regarding Martin Luther King Jr. while he was alive. Entman’s definition of framing is operationalized through the use of a deductive method. The results show that King is framed in a negative manner. In terms of framing, Conflict Frame is the most common frame used by newspapers in response to King’s speech. This is most likely due to the cold war politics prevalent during this era. 

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  • 27.
    Abdiladif, Abdullahi
    Halmstad University, School of Education, Humanities and Social Science.
    Newspapers, frames & King: A qualitative framing analysis of how Martin Luther King Jr. was portrayed in three U.S. Newspapers & how this relates to the ESL classroom2019Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this piece of research is to analyze how Martin Luther King Jr. was portrayed in three U.S newspapers based on framing theory. Through the use of qualitative frame analysis, ten newspaper articles are studied from the period 20/04/1967-11/05/1967. The dates were selected in relation to King’s public opposition to the Vietnam war. The results show that the articles are in most cases characterized by a focus on difference of opinion, polemic responses, and appeals to MLK to stop opposing the war. When understood from the lens of framing theory, this way of writing has been termed the conflict frame. Furthermore, three classroom tasks related to the newspaper articles are suggested. These activities are based on the Swedish curriculum for teaching English as a second language, schema theory, and framing theory.

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  • 28.
    Abdirahman, Zakariye
    et al.
    Halmstad University, School of Health and Welfare.
    Nordander, August
    Halmstad University, School of Health and Welfare.
    "Jag trodde inte att mitt arbete skulle vara så viktigt": En studie om vilken betydelse ungdomscoacher har för ungdomar2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study deals with youth coaches and their work with young people at various youth venues in areas that the police believe are vulnerable areas in Halmstad and Växjö. The purpose of this study is to see the importance of youth coaches for young people and how they shape them into good citizens. Young people visit different youth venues to find a community and an adult they can talk to. The method used in this study is a qualitative method with semi-structured interviews. The results show that youth coaches influence young people and many young people see coaches as role models. This opportunity arises from the relationship created between a youth and a coach. The results also show that this relationship is important for many young people as some of them can go for a whole day without talking to any adult. When the coaches choose to listen to young people individually and invite them to conversations a confidence and trust is created that gives the coaches the opportunity to influence the young people's day to day life. 

  • 29.
    Abdulahi, Majlinda
    et al.
    Halmstad University, School of Health and Welfare.
    Hempel, Louise
    Halmstad University, School of Health and Welfare.
    En ledares väg till motivation: - Hur organisationer kan arbeta strategiskt för att behålla sina ledare2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study was to investigate what factors may motivate people in leadership positions. The method used was qualitative and the empirical material was collected through semi-structured interviews. The study involved six respondents who consisted of leaders at different levels within the organization. The result was analyzed using phenomenological based sense-concentration, theory and previous research.

     

    The results showed that development, estimation and support in work create an association between individual and organization. The study also showed that basic needs need to be satisfied for the individual to be motivated to stay, but the factors we mentioned above motivates the individual over time.

    Keywords: motivation, leadership, management supply, needs and motivation factors.

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  • 30.
    Abdul-Fattah, Lina
    et al.
    Halmstad University, School of Health and Welfare.
    Elhagehassan, Sandra
    Halmstad University, School of Health and Welfare.
    En studie av två socioekonomiska områden i Landskrona: Borstahusen & Karlslund2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study investigates youth perception of juvenile delinquency in Landskrona utilising a research sample from the local districts Borstahusen and Karlslund. The research sample was split between these socio-economic areas to provide an in-depth understanding of perception variances, their root cause, and the occurrence of prejudice against individuals from Karlslund as a direct result of negative associations with the district. To ensure a quality-focused data collection process a qualitative interview method was used, these interviews were recorded and then transcribed to reveal various similarities and differences throughout the sample. A key conclusion from this sample found that youth perception of juvenile delinquency remains relatively comparable, whereas their perception of the geographic location of these issues differs vastly. This research also concluded high levels of prejudice against individuals from the Karlslund province, immediately labelling them criminals without any further consideration. This research utilised the following theories and concepts to analyse the data; ‘the established and the outsiders’, ‘labelling theory’, and ‘subcultures’

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  • 31.
    Abdul-Karim, Nora
    et al.
    Halmstad University, School of Health and Welfare.
    Charafeddine, Yassmine
    Halmstad University, School of Health and Welfare.
    Samma stad - Skilda livsvillkor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how second generation immigrants perceive their belonging and integration into Swedish society and their belongings to the area in which they live in. The study has a qualitative approach and semistructured interviews have been conducted. The selection consisted of a snowball survey with eight Swedish-born informants between the ages of eighteen and thirty whose parents were born outside of Europe. A thematic analysis was conducted and showed that the majority of informant experienced stigmatization and exclusion, partly because of that they live in certain residential areas which affect the identity of the informants design and social ties. This is supported by earlier research which showed that people living with dual ethnicities live with a constant struggle to be accepted among the majority group in the Swedish society, and this struggle has led to the people in the study experiencing exclusion. The empirical material was analyzed using the following theories: Richard Jenkins theory of social identity, Ervin Goffmans theory about stigma and Scheffs theory of shame and pride.

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  • 32.
    Abdulkarim, Zahra
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Malmstedt, Annelie
    Halmstad University, School of Business, Engineering and Science.
    Segmentation model for strategic decision-making to increase customer value: A study of absentee proprietors in the Swedishforest industry as a result of urbanization2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Urbanization is a major factor causing unsupported perceptions within the traditional vision offorest management. Urbanization has led to a reconstruction on forest owners’ economicdependency on the forestry. This contributes in emigration from rural areas to bigger cities.To understand how distant forest owners, manage their forest they need to be segmentedaccording to specific criteria. The purpose of the study is to create a segmentation model thatis theoretically anchored and empirically verified, to increase the customer value and maptheir different needs. Through the purpose a research question was developed: How can asegmentation model for absentee proprietors within the forest industry be developed toincrease the customer value? A segmentation model provides comprehensive knowledge andinsights about forest owners’ different needs. The empirical data, collected through surveys,was presented individually and some connections could be found. Through these connectionsproperty area and distance were chosen as factors that are appropriate for segmentation. Basedon the segmentation factors a correlation analysis was made to create four demographicsegmentations. The visitors: small area, small distance. Conservationists: small area, largedistance. Investors: large area, small distance. Specifiers: large area, large distance. Theconclusion shows that a segmentation model over absentee proprietors is necessary for thestrategic management in forest companies, when it comes to decisions regarding sales criteria,communication and recommended approaches.

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  • 33.
    Abdullah, Arya
    Halmstad University, School of Health and Welfare.
    Barnen som flyr ensamma är de mest utsatta: En kvalitativ studie av fyra ensamkommande afghanska flyktingbarns upplevelse av integrationsprpcessen i Sverige2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to increase understanding of how four unaccompanied refugees experience their new society and what is being done to facilitate their integration in Sweden. To leave and escape a homeland to try to find a better future is a decision that every unaccompanied minor refugee has been forced to face, leaving his/her comfort zone. This research evaluates the impact of forced migration and the coping mechanisms that four unaccompanied minors use as they embark on their journey to freedom and a safe haven in Sweden. Additionally, this essay examines the host country Sweden, and its availability of resources to better facilitate the integration of migrants to Swedish society both at the municipal and national level. The focus of this essay is partly on the difficulties these youngsters undergo in their home country and the culture shock and pressure to adapt they face when living in their new country. Furthermore, by choosing qualitative research method for this essay, we examine subtle nuances of the image of unaccompanied refugee children, both as a concept and as a denominator that creates an identity crisis for them. In this essay semi-structured interviews are utilized to collect qualitative data, allowing respondents the time and scope to examine and share their sentiments. The researcher who directs the conversation to areas deemed to require closer in depth exploration decides the focus of the interview. Analyzing stories using the crisis theory and theories about immigration and refugee processes we distinguish two distinct denominators, 1. A journey with dramatic consequences, such as trauma, frustration, persecution, and, last but not least, ‘separation anxiety’. 2. Stress arising from the new culture and pressure for quick adaptation and change.

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  • 34.
    Abedin, Raeed Ibnul
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Hossain, Syed Sajjad
    Halmstad University, School of Business, Engineering and Science.
    Ecosystem Approach in Value Creation: A Case Study of HMS2019Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Purpose: This thesis paper aims to understand how companies in the industrial automation sector can create value for the emerging technology ecosystem. 

    Design/methodology/approach: A single case study approach was taken to write this thesis, the case study was based on HMS Industrial Networks AB. Primary data were collected through in-depth interviews, various personnel from HMS were interviewed which facilitated to create the case study. Secondary data were also collected mainly from industry reports and other publicly available reports. To perform the analysis relevant literature were discussed in the literature review section.  

    Results: The study revealed that to create value in industrial automation sector companies need to evaluate their existing role in the ecosystem and adjust the role based on their industry competence and partnership capability with other platform participants. Through collaboration with the right partners, companies can create value for different stakeholders in the ecosystem. For HMS, we have suggested the role of ecosystem orchestrator, the conclusion was made based on their existing ecosystem role, extensive industry competencies, and high partnership capability.   

    Originality/value: Previously academic research has not been done on this topic as per the knowledge of the authors. This thesis paper can be useful for academics to do further research on different industries facing issues related to value creation and professionals can apply the suggested practical implications in their industry.  

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  • 35.
    Abel, Chitra
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Parmlöv, Amalia
    Halmstad University, School of Education, Humanities and Social Science.
    “Det handlar om demokratiuppdraget och allas lika värde”: En intervjustudie om hur religionskunskapslärare uppfattar sitt ämne i relation till skolans demokratiuppdrag2022Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I en kvalitetsgranskning som utfördes av Skolinspektionen 2012 framkom att skolans demokratiuppdrag inte genomsyrar undervisningen. I föreliggande studie har undervisningen i religionskunskapsämnet undersökts, där studiens syfte har varit att undersöka hur religionskunskapslärare uppfattar sitt ämne i relation till skolans demokratiuppdrag. Den frågeställning som studien ämnat få svar på är hur uppfattar religionskunskapslärare sitt ämne i relation till skolans demokratiuppdrag? Sammanlagt medverkade sex religionskunskapslärare i årskurs 4–6 i en kvalitativ intervjustudie, där deras svar utgjorde empiri för studien. Empirin kodades och tematiserades utifrån en tematisk analys och resultatet analyserades ur det pragmatiska perspektivet med John Deweys syn på lärande. Resultatet från studien visade att religionskunskapslärarna har en tydlig uppfattning om ämnets relation till demokratiuppdraget, där de för utförliga resonemang kring hur det tar sig till uttryck både i undervisningens utformning och genomförande. Kopplar man det till Skolinspektionens granskning, där det framkom att uppdraget inte blev framträdande i undervisningen, kan man dra slutsatsen att religionskunskapsämnet med sitt ämnesinnehåll och utformning har förutsättningar för att fostra demokratiska medborgare av eleverna. De didaktiska implikationerna av studien understryker vikten av att lärare är medvetna om hur deras ämne kan ställas i relation till demokratiuppdraget. Vidare hade det varit möjligt att professionen hade gynnats av mer utarbetade och ämnesdidaktiska metoder för hur man arbetar utifrån en medveten värdegrund. 

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  • 36.
    Abel, Chitra
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Parmlöv, Amalia
    Halmstad University, School of Education, Humanities and Social Science.
    Lärares resonemang kring värdegrundsarbete2022Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Med vår litteraturöversikt ämnar vi skapa en övergripande bild över lärares resonemang kring värdegrundsarbete. Och belysa religionskunskapsämnets roll för detta arbete. Skolan ska förmedla demokratiska värden och fostra goda samhällsmedborgare. Hur och när detta ska göras framgår, för lärarna, inte lika tydligt. Det är främst i kursplanen för religionskunskapsämnet som det går att återfinna en tydlig koppling mellan det centrala innehållet, etik, och värdegrundsarbete.

    I denna litteraturöversikt är syftet att sammanställa och analysera forskning som är gjord om värdegrundsarbete i skolan med fokus på lärarnas resonemang och ställa detta i relation tillreligionskunskapsämnet. Frågeställningarna som vi syftar att besvara är:

    1) Hur resonerar lärare kring värdegrundgrundsarbete?2) Hur resonerar religionskunskapslärare kring värdegrundsarbete i relation till ämneskompetens?

    Studierna från resultatet visar att lärare arbetar reaktivt och oplanerat när det kommer till värdegrundsarbete. Det framkommer även att lärarna i studierna inte gör kopplingar till vare sig teorier eller forskning utan ser till egna erfarenheter från exempelvis barndomen. Lärarna refererar inte till styrdokumenten när de resonerar kring värdegrundsarbete. Däremot framkommer det att religionskunskapslärarna i studierna från resultatet gör kopplingar till styrdokumenten. Didaktiska implikationer av resultatet är främst kopplat till behovet av mer ämneskompetens för såväl religionskunskapslärare som andra lärare för att ge samtliga lärare förutsättningarna till en professionell värdegrund.

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  • 37.
    Abelsson, Erik
    et al.
    Halmstad University, School of Business and Engineering (SET).
    Adam, Herhold
    Halmstad University, School of Business and Engineering (SET).
    Produktplacering i bloggar: Vägen till generation Y!2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I dagens samhälle blir människan utsatt för mer information än någonsin tidigare. Företagen konkurrerar om att just deras budskap ska nå fram till konsumenten för att skapa den påverkan som i slutändan resulterar i konsumtion och som företagen tjänar sina pengar genom.

    Företagen har inte bara problem att sticka ut bland all övrig marknadskommunikation, människor blir även allt bättre på att sålla ut den information de själva är intresserade av. En av de största svårigheterna i sin kommunikation har företagen fått med den generation som precis ska kliva in i vuxenvärlden, de som är födda mellan 1977 och 1994 vilka varit uppvuxna med en ständig ström av information. Denna generation kallas för generation Y och är individer som utvecklat ett kritiskt sätt att sålla bland information och i synnerhet traditionell reklam. Detta tvingar företagen att finna nya vägar för att kunna påverka denna kräsna generation som ses som en viktig framtida konsument.

    Denna uppsats hade därför som syfte att undersöka en ny möjlig väg för företagen att komma åt generation Y på varpå en frågeställning har upprättats som lyder: Hur kan generation Y påverkas av produktplacering i bloggar?

    Produktplacering i bloggar var av stort intresse att utforska då generationen består av de människor som är mest aktiv på sociala medier och som läser flest bloggar. Då det fanns begränsad forskning på hur generation Y påverkas av bloggar och forskning inom produktplacering främst var gjord på medier så som film och TV fann vi ett kunskapshål att försöka fylla.

    För att fylla kunskapshålet har framförallt teori om kommunikation, påverkan, och generation Y samlats in för att kunna analyseras med det resultat som vi erhöll via en kvalitativ undersökning med två fokusgrupper som innehöll deltagare från generation Y.

    Resultatet av denna studie påvisade att produktplacering i bloggen kan påverka generation Y:s köpbeteende och hur produktplacering bör utformas samt vad som bör tas i beaktning för att påverkan på generation Y. Denna studie har därför bidragit med relevant kunskap till ett delvis outforskat område. Slutsatserna användas som en vägledning och riktlinjer för flera företag och marknadsförare som funderar på eller har bestämt sig för att produktplacera i bloggar.

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    Produktplacering i bloggar - Vägen till generation Y
  • 38.
    Abou Al Haija, Leen
    Halmstad University, School of Business, Innovation and Sustainability.
    Influencers påverkan på köpbeteende: En kvalitativ studie om påverkan av influencer marketing på impulsivt köpbeslut2022Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
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  • 39.
    ABOU SAIF, JOMAH
    Halmstad University, School of Business, Innovation and Sustainability.
    Entrepreneurial orientation and firm performance in SMEs:The case of Jordan2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. This study examines the effect of EO and itsdimensions on organizational performance in SMEs in Jordan. Further, the study examines themediating effect of internal and external contingency factors such as: market orientation, strategicflexibility and environment hostility on the EO-performance relationship. Using questionnairesurvey the study collected 137 usable questionnaires and utilized PLS to analyze the data. Thestudy found that EO significantly affects performance directly and positively. The study also founda mediating effect of environmental hostility on the relationship between EO and organizationalperformance. No evidence was found to support that MO and strategic flexibility have a mediatingeffect on the EO-performance relationship. With regards to the effect and mediation effect of EOdimensions; the study found that both innovativeness and proactiveness have a significant positivedirect effect on performance. While risk taking has a significant negative direct effect onperformance. With regards to the mediation effect of market orientation, strategic flexibility andenvironmental hostility on the relationships between EO dimensions (innovativeness,proactiveness and risk taking) the study found that only EH has a mediation effect while marketorientation and strategic flexibility have no mediation effect.Specifically, the study also found that EH mediates the relationship between innovativeness andperformance. The mediation is a full mediation since there are both direct and indirect effects ofinnovativeness on performance. The study found a partial mediation effect of EH on theproactiveness-performance relationship since the direct effect becomes insignificant when themediator is added. The study also found a partial mediation effect of EH on the risk takingperformance relationship since the direct effect becomes insignificant when the mediator is added. 

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  • 40.
    Abou-Shakra, Hanan
    et al.
    Halmstad University, School of Education, Humanities and Social Science.
    Lind, Tess
    Halmstad University, School of Education, Humanities and Social Science.
    En litteraturstudie om läsförståelse och vilka faktorer som påverkar den hos elever i grundskolan2017Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna litteraturstudie var att ta reda på vad som påverkar elevers läsförståelse i grundskolan. Utifrån syftet kunde en frågeställning formuleras: “Vad säger forskningen om vilka faktorer som kan påverka elevernas läsförståelse i grundskolan?” Litteraturstudien bygger på systematiska sökningar som har gjorts i databaserna SwePub och ERIC. Resultatet visar att de faktorer som påverkar läsförståelsen hos elever i grundskolan är Faktorer från elevernas hemförhållande och bakgrund, Faktorer i undervisningen och Hur olika texttyper kan påverka läsförståelsen. Resultaten i litteraturstudien visar även att elever behöver stöd i sin undervisning med hjälp av olika metoder samt att föräldrarna har en betydelse för elevers lärande i skolan. Fortsatt forskning inom området läsförståelse är att mer ingående se på hur föräldrars utländska härkomst påverkar lärandet hos eleverna. Att konkretisera vilka strategier som lärare kan använda sig av för att utveckla elevernas läsförståelse i undervisningen i ämnet svenska kan också vara ett nytt forskningsområde.

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  • 41.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    Swedish SME companies revisited ten years after2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 42.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    The advantages of social capital for businesses on Facebook2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 43.
    Abrahamsson, Caroline
    Halmstad University, School of Business, Engineering and Science.
    The nature of friends on Facebook2017Student paper other, 5 credits / 7,5 HE creditsStudent thesis
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  • 44.
    Abrahamsson, Caroline
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Lezis Israelsson, Jennifer
    Halmstad University, School of Business, Engineering and Science.
    Nilsson, Viktoria
    Halmstad University, School of Business, Engineering and Science.
    Identifying influencers on Instagram: Important factors to consider when identifying influencers to use for sponsorships and collaborations2018Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The growth of the Internet and social media has led to companies considering the use of influencers in sponsorships and collaborations on Instagram. The subject has been problematized and the gap found is a need for a framework combining different factors when identifying influencers, which resulted in the following research question; From both a company- and consumer perspective, which factors are important to take into account when identifying an influencer for sponsorships and collaborations on Instagram?

    The purpose is first to identify and incorporate important factors discussed in previous research into a proposed framework, which aims to be used when identifying influencers to sponsor on Instagram. Second, after conducting the empirical research, the framework is extended depending on the new collected information. Background theories and concepts that lay the foundation to influencer marketing are presented. Also, previous frameworks regarding identification of influencers are introduced. The theoretical framework chapter is concluded with a proposed framework alongside introducing the factors.

    Abductive research strategy is used as well as a method triangulation, using both a qualitative and a quantitative approach. The study is an explorative research due to conducting both a documentary analysis and a questionnaire. The factors studied have shown to be of different importance for companies and consumers.

    The findings indicate that there are multiple types of influencers. The Updated influencer identification model consists of seven important factors; ideal, trust, popularity, productivity, managing sponsorships and collaborations, information content and visual aspect.

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  • 45.
    Abrahamsson, Cristian
    et al.
    Klågerupskolan, Svedala, Sweden.
    Malmberg, Claes
    Halmstad University, School of Education, Humanities and Social Science.
    Pendrill, Ann-Marie
    Lund University, Lund, Sweden.
    Content, interest and the role of engagement: experienced science teachers discuss2023In: Physics Education, ISSN 0031-9120, E-ISSN 1361-6552, Vol. 58, no 6, article id 065011Article in journal (Refereed)
    Abstract [en]

    How do science teachers perceive student engagement and its importance for teaching and what strategies do they use to create it? When 21 experienced science teachers in 4 focus groups discussed these questions, they brought up behavioural aspects, but also less visible emotional and cognitive aspects, as well as reciprocal aspects of teacher and student engagement. One teacher described engagement as 'the oil in the machinery' during lessons. Which role does the curricular content play? Well aware that some topics are seen as more directly interesting by students, teachers connect to these, but also use hooks, including lively demonstrations, role play and connections to the outside world. In this way, they aim to generate situational interest and engagement also in topics that are often viewed as less interesting, including atoms and molecules. These experienced teachers describe how they adapt their teaching to the group also in real time, based on the degree of engagement exhibited by the students. © 2023 The Author(s). Published by IOP Publishing Ltd.

  • 46.
    Abrahamsson, Cristian
    et al.
    Institutionen för utbildningsvetenskap, Lunds universitet, Lund, Sverige.
    Malmberg, Claes
    Halmstad University, School of Education, Humanities and Social Science, Centrum för lärande, kultur och samhälle (CLKS).
    Pendrill, Ann-Marie
    Nationellt Resurscentrum för Fysik, Lunds universitet, Sverige.
    En Delfistudie om lärares uppfattning av elevengagemang i NO-undervisningen2019In: NorDiNa: Nordic Studies in Science Education, ISSN 1504-4556, E-ISSN 1894-1257, Vol. 15, no 2, p. 128-144Article in journal (Refereed)
    Abstract [en]

    What happens in a science classroom where students are engaged and how do teachers observe and interpret student engagement? This article highlights teachers’ perspective on students’ engagement in science education and to what extent it is connected to the scientific content. This approach complements earlier research which focuses mostly on students’ attitude towards science education and their interest in various topics in science.

    The findings are based on a three-stage Delphi survey distributed to 39 expert science teachers. The results shows science education with a range of different perspectives and that most teachers do not perceive any direct connection between specific science topics and the students’ engagement. The survey also shows that teachers to a high level interpret students’ emotional expressions and academic behavior as engagement rather than their cognitive behavior.

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  • 47.
    Abrahamsson, Hampus
    Halmstad University, School of Health and Welfare.
    Fotbollsmålvakters antecipation under straffläggning: Betydelsen av explicit kontextuell information2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of the study was to study the effect of explicit contextual information on soccer goalkeepers' ability to save penalties. The hypothesis set predicted that there would be an effect of contextual prior information under the high-action tendencies condition, while there would be no effect of contextual prior information on goalkeepers' ability under the low-action tendencies condition. The purpose was studied through a factorial experimental design with the two action tendency ratios of low-action tendencies (60/40) and high-action tendencies (80/20). The manipulation of prior contextual information was applied in both action tendency conditions in the form of the manipulation with contextual prior information and without contextual prior information, thus the experiment consisted of four conditions. The participants in the study consisted of 8 soccer goalkeepers, 7 men and 1 woman, all of whom had 8 years of experience in goalkeeping. The theoretical framework used for analysis was the Bayesian model which is a cognitive model which explains how humans take in and use information by using explicit contextual prior information and kinematic information. The results showed that there was not a statistically significant effect of contextual prior information. The result means that there are no significant effects of contextual prior information under conditions of high-action tendencies or low-action tendencies. The results of the study are not in line with previous research, this in the form that highly probable contextual information seems to not contribute with an effect on goalkeepers' ability to anticipate.

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  • 48.
    Abrahamsson, Ida
    et al.
    Halmstad University.
    Lundgren, Sabina
    Halmstad University.
    Peka inte på mig, peka på plattan!: Barns interaktion med en applikation2016Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Valet av applikationer är inte alltid lätt eftersom pedagoger oftast har ett syfte med vad applikationen bör lära barn men det stämmer inte alltid överens med vad applikationen faktiskt förmedlar (Lindström, Gulz, Haake & Sjödén, 2011; Petersen, 2015b). Därför vill vi nu med vår studie undersöka medierade handlingar som sker när barn använder sig av en applikation och i förlängningen bidra med kunskap till pedagoger så att användandet av applikationer kan utvecklas i förskolans verksamhet. Vi väljer att använda oss av applikationen Sneak för att den är okänd för de barnen vi observerar och vi vill ta reda på vad det sker för handlingar när barnen är i interaktion med den. Vi använder oss av det sociokulturella perspektivet i vår studie och vi kommer att samla in vårt empiriska material genom att observera två olika barngrupper som använder sig av Sneak. Det förutbestämda syftet med vår valda applikation är rörelse men vårt resultat visar tydligt på att det sker flera olika typer av handlingar när barnen använder sig av Sneak. Det erbjuds sampel, kommunikation och ett vidgande av barnens erfarenhetsvärldar. Vi kan se att de får möjlighet att känna glädje och spänning. Sneak erbjuder även barnen möjlighet att använda sig av olika strategier, att lösa problem som uppkommer samt att röra på sig. Eftersom det alltid sker medierade handlingar när människan är i interaktion med tecken eller verktyg drar vi slutsatsen att det viktigaste inte är att det måste ske ett specifikt syfte vid användandet av en applikation, utan snarare att som pedagog ta tillvara på barns intresse, tidigare erfarenheter och utveckla vidare de handlingar som sker i interaktionen för att möjliggöra lärande.

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  • 49.
    Abrahamsson, Louise
    et al.
    Halmstad University, School of Business, Engineering and Science.
    Tover, Sofie
    Halmstad University, School of Business, Engineering and Science.
    Hållbarhetsredovisning: En undersökning av hur lag (2016:947) om ändring i årsredovisningslagen (1995:1554) påverkar stora företag2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    From the fiscal year of 2017 and onwards, large companies in Sweden will be obligated by

    law to publish a sustainability report. Amendment (2016:947) to the Annual Account Act

    (1995:1554) is based upon an EU directive, which aims to create transparency and openness

    among companies. The amendment will affect about 1600 Swedish companies and aims to

    make companies more transparent and thus consider how their businesses affect the world.

    Scandals and crises from all over the world are contributing to the increasing demands and

    expectations on companies taking responsibilities for their actions. The sustainability reports

    aims not only to help companies operate a more sustainable business, but also to

    communicate their sustainable progress to stakeholders. Sustainability is a current issue and

    poses major challenges for companies, at which the amendment aims to respond. Hence the

    research question is: how does the amendment (2016:947) to the Annual Account Act

    (1995:1554) affect the sustainability reporting of large companies? To answer the research

    question we have assumed a qualitative method with inductive approach. An empirical study

    has been conducted with both visit and telephone interviews with six respondents responsible

    for the sustainability reporting on six different companies affected by the amendment. An

    additional three interviews have been conducted with auditors working with advisory and

    review of sustainability reports. The study shows that the largest companies are unlikely to be

    affected by the amendment due to the fact that they are already producing a detailed

    sustainability report. The smaller of the companies concerned and the companies that are

    unlisted will probably need to either develop the existing report or start up a sustainability

    report from scratch. When establishing a sustainability report, companies experience

    problems regarding validation and assurance of the published information. The study shows

    that auditing would be effective in response to this challenge, but auditing is not statutory for

    the sustainability report. As external demands and expectations are increasing, the

    implementation of sustainability in the businesses of companies is growing in importance.

    The study shows that since more companies are obligated to produce a sustainability report,

    the sustainable activities of the company will evolve, which ultimately leads to a more

    sustainable development.

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  • 50.
    Abrahamsson, Mathilda
    et al.
    Halmstad University, School of Business, Innovation and Sustainability.
    Petersson, Julia
    Motordrivet Ledarskap: Skillnader mellan manligt och kvinnligt ledarskap i fordonsbranschen2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Leadership is important when it comes to well-being and development of organizations. The leader has the opportunity to influence the employees to reach their full potential and thereby develop the entirety of the organization. There are both men and women in leadership positions in the automotive industry, but there is a lack of understanding in how they differ in their leadership. This paper aims to explore how leadership strategies differ between male leaders and female leaders in the automotive industry, by comparing twelve interviews with respondents from two different companies. The study was conducted qualitatively with an inductive research approach. The empirical study together with the reference frame resulted in a model that illustrates how the difference in leaderships are used to motivate and develop the employees. In conclusion the study showed that both male and female leaders’ intent to motivate and personally develop the employees, but they have different approaches achieving it. Male leaders tend to encourage, challenge and promote independence to earn trust while the females tend to use feedback, communication, inclusion and be present in their leadership.

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