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De fem sinnena som marknadsföringsverktyg
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Vi har i vår studie valt att undersöka hur modebutiker kan påverka kundernas köpbeteende för att öka försäljningen med hjälp av sinnesmarknadsföring. 

Syftet med vår studie är att ta reda på hur sinnesmarknadsföring används och kan användas av butiker för att öka försäljningen.

I vår slutsatts fann vi att sinnesmarknadsföring har en betydande roll för kundernas köpbeteende och försäljningen i butiken.

Abstract [en]

We have in our study chose to examine how fashion stores can influence customer buying behavior to increase sales through sensory marketing.

The aim of our study is to find out how sensory marketing is used and can be used by stores to increase sales.

In our final set, we found that sensory marketing has a significant role in customer behavior and sales in the store.

Place, publisher, year, edition, pages
2016. , 41 p.
Keyword [en]
Sensory marketing, multisensory marketing, store environments, brand image
Keyword [sv]
Sinnesmarknadsföring, multisensorisk marknadsföring butiksmiljöer, varumärkes image
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hh:diva-31477OAI: oai:DiVA.org:hh-31477DiVA: diva2:944744
Subject / course
International Marketing; Marketing
Presentation
2016-05-26, O-huset, Kristian IV:s väg 3, Halmstad, 21:55 (Swedish)
Supervisors
Examiners
Available from: 2016-06-30 Created: 2016-06-29 Last updated: 2016-06-30Bibliographically approved

Open Access in DiVA

fulltext(967 kB)163 downloads
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File name FULLTEXT02.pdfFile size 967 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Johansson, Fanny
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf