This paper presents a discussion about the prospects and theoretical challenges that interventionist aesthetics have to face in the contemporary media culture. By “interventionist aesthetics” I mean a cultural form that builds on the idea of subversion through disruption. The aim is to reach a more informed understanding of what makes interventions an attractive and widely spread form of expression in contemporary culture. With artistic interventions in the TV medium as its empirical example, the paper argues that interventionist aesthetics often build on more or less spontaneous theories of the media, and in order to understand the critical potential and attraction of contemporary interventions, there are reasons for considering an update of its media theory.