As many developing countries, Ethiopia is facing a lot of problems. A high population growth and erosion caused by deforestation can be considered the most serious one. The need for housing is increasing while deforestation causes a lack of sustainable and appropriate timber for construction. A challenge facing the Ethiopian society is thus to give a growing population opportunities to obtain decent, sustainable and affordable housing. One way to achieve this is to use adobe technology, which means that houses are built with sun-dried clay blocks. Used correctly, the adobe technology has many benefits. The main advantages are that the technique is relatively simple, local materials can be used and that timber demand is low. Because of this, the technology also has many advantages from a sustain ability perspective. In Ethiopia, most attempts with the adobe technology have been less successful without lasting impacts. In this paper, the reasons for this are discussed. Six cases where adobe has been used are described an analysed. Many factors have been identified as being important for the diffusion of the technology, i.e., a strong champion, market and risk factors, cultural factors creating stigma and basic training. © 2015 Published by Elsevier B.V.