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From fever to flu: the rhetoric of reporting Asia in a Swedish business magazine
Viktoria Institute, Gothenburg, Sweden & SSKKII, Department of Ethnology, Gothenburg University, Sweden.ORCID iD: 0000-0002-6453-3653
SSKKII, Department of Ethnology, Gothenburg University, Sweden.
1999 (English)In: AI & Society: The Journal of Human-Centred Systems and Machine Intelligence, ISSN 0951-5666, E-ISSN 1435-5655, Vol. 13, no 3, 235-246 p.Article in journal (Refereed) Published
Abstract [en]

In this paper some aspects of the stereotyping of China and Japan are explored by using a sample of articles from a Swedish business magazine. The main objective is to show how stereotypes are adapted to capture new developments in economy and technology. During the years of high hopes for the largest Asian economies, stereotypes proved to be far from timeless and unchanging. Also a large number of metaphors were used to express perceived similarities between East and West, further undermining tradi-tional Western understanding of Asia as inert and eternally different. The recent decline of Japan put an end to this, creating a return to a vocabulary of cultural characterisations and explanations. © 1999 Springer-Verlag London Limited.

Place, publisher, year, edition, pages
London: Springer London, 1999. Vol. 13, no 3, 235-246 p.
Keyword [en]
Business media, China and Japan, Economic and technological change, Metaphors, Stereotypes
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:hh:diva-29947Scopus ID: 2-s2.0-53149125372OAI: oai:DiVA.org:hh-29947DiVA: diva2:877756
Available from: 2015-12-07 Created: 2015-12-07 Last updated: 2015-12-11Bibliographically approved

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