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Service design tools for business model innovation in B2B
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
Faculty of Engineering, Design Innovation Center (DBZ), University of Mondragón, Arrasate, Spain.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).ORCID iD: 0000-0002-5849-1442
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL).
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2015 (English)In: BAM 2015 Conference Proceedings, London: British Academy of Management (BAM) , 2015Conference paper, Published paper (Refereed)
Abstract [en]

Business model innovation (BMI) represents a complex, collective, cyclical social process emphasizing active experimentation with changing business model components. To enable such experimentation, in early phases of BMI one needs to: (i) identify customer value of target customers, and (ii) design corresponding value propositions. However, research on BMI has not paid sufficient attention to developing specific tools and toolkits relevant for early phases of BMI process in B2B context. The emerging approach of service design offers a range of practical tools, which have the potential to capture reliable data about customer needs, creating, visualizing and sharing complex product-service systems, and prototyping future services accordingly. However, the potential contributions of service design tools for BMI in general and in B2B in particular aren’t sufficiently investigated. Thus, we aim to the purpose of this short paper is to illustrate the practical application of selected service design tools in early phases of BMI in B2B.

Place, publisher, year, edition, pages
London: British Academy of Management (BAM) , 2015.
Keywords [en]
Business model innovation, service design tools, B2B
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-29550OAI: oai:DiVA.org:hh-29550DiVA, id: diva2:858123
Conference
BAM 2015: The Value of Pluralism in Advancing Management Research, Education and Practice, Track 8: Innovation, University of Portsmouth, Portsmouth, United Kingdom, 8-10 September, 2015
Projects
Business Model Innovation: A Case Study of Maintenance Services for the Wind Power Industry
Funder
Knowledge FoundationAvailable from: 2015-10-01 Created: 2015-10-01 Last updated: 2018-03-22Bibliographically approved

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Simonchik, AnastaciaHoveskog, MayaHalila, Fawzi

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • en-US
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Output format
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