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Online communications in tour operators marketing strategies: A case study on how and why do tour operators integrate online communication in their marketing strategies
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market. 

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
tour operators, marketing strategy, online communications, tourism
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:hh:diva-29412OAI: oai:DiVA.org:hh-29412DiVA: diva2:852318
Subject / course
European Marketing
Supervisors
Examiners
Available from: 2015-09-08 Created: 2015-09-08 Last updated: 2015-09-08Bibliographically approved

Open Access in DiVA

fulltext(813 kB)225 downloads
File information
File name FULLTEXT01.pdfFile size 813 kBChecksum SHA-512
8d868d2d4f7052c5eda0891fbf648445ccfbe33e059309672235ee481b60bbf1419c654c51a9b9a72f98d3f234a032a10464e9f1d1d3d681401f71d0460a96ba
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf