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Communication Strategies within Fitness Centre
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims at studying the impact of communication techniques developed by fitness centre on their customers. Basically, the authors elect this subject as they know well about gym activity since they are themselves member of a fitness centre.

By adopting a deductive approach, the authors aim at comparing theoretical concepts and researches with a questionnaire and study they will conduct.

At the end, thanks to the empirical data collected, the authors will be able to identify what communication tools are the most efficient towards both members and non-members of fitness centre.

Place, publisher, year, edition, pages
2015. , 110 p.
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:hh:diva-29398OAI: oai:DiVA.org:hh-29398DiVA: diva2:851701
Subject / course
Marketing
Presentation
(English)
Supervisors
Examiners
Available from: 2015-09-07 Created: 2015-09-07 Last updated: 2015-09-07Bibliographically approved

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fulltext(2337 kB)189 downloads
File information
File name FULLTEXT01.pdfFile size 2337 kBChecksum SHA-512
531a5828bfda2138e998502cd1e69d85b05a9eee1bff2d714ea2d6786d68e65814184e225f089f2ac96664a9de091485feb61aa388677057f74f708713799e3b
Type fulltextMimetype application/pdf

Communication Studies

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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More languages
Output format
  • html
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