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Nudge Marketing: How to influence decisions by changing the choice architecture
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 54 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-28418OAI: oai:DiVA.org:hh-28418DiVA: diva2:817579
Subject / course
International Marketing
Supervisors
Examiners
Available from: 2015-06-08 Created: 2015-06-05 Last updated: 2015-06-08Bibliographically approved

Open Access in DiVA

fulltext(1154 kB)464 downloads
File information
File name FULLTEXT01.pdfFile size 1154 kBChecksum SHA-512
605d20abf7550a5aadd80e4863c0cedd30561f5ae57fa5002b71fb3f63d1744ca4ff873b5a3d82854615685affdf17535f345b9a0d33b48998bc2eb2a547c047
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf