How companies react towards unethical statements on social media : effects on brand image

Berisha, Dorentina; Olsson, Caroline

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How companies react towards unethical statements on social media: effects on brand image

Berisha, Dorentina

Olsson, Caroline

2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 240 HE creditsStudent thesis

Place, publisher, year, edition, pages

2015. , p. 84

National Category

Economics

Identifiers

URN: urn:nbn:se:hh:diva-28379OAI: oai:DiVA.org:hh-28379DiVA, id: diva2:816234

Subject / course

Marketing

Supervisors

Solberg Søilen, Klaus

Examiners

Hilmersson, Mikael

Available from: 2015-06-10 Created: 2015-06-02 Last updated: 2015-06-10Bibliographically approved

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734 downloads

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Economics

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