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Early Phases of Business Model Innovation: An Ideation Experience Workshop in the Classroom
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).ORCID iD: 0000-0002-5849-1442
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Business Model Innovation (BMI).ORCID iD: 0000-0003-2111-5977
2015 (English)In: Decision Sciences Journal of Innovative Education, ISSN 1540-4595, E-ISSN 1540-4609, Vol. 13, no 2, 177-195 p.Article in journal (Refereed) Published
Abstract [en]

As the mantra "innovate your business model or die" increases in popularity among practitioners and academics, so does the need for novel and feasible business models. In this article, we describe an ideation experience workshop, conducted in an undergraduate business course, in which students, guided by their lecturers and two industry representatives, developed business models in the early phases of a company's new blood alcohol level testing device. The students based their business models on the nine building blocks of a Business Model Canvas tool. The workshop confirmed that the three learning objectives were achieved as students acquired knowledge, created problem solutions, and presented results. The success of the workshop is attributable to the opportunity it gives students to work with an actual company, to experiment with business model innovation, and to learn from evaluators' feedback. © 2015 Decision Sciences Institute.

Place, publisher, year, edition, pages
Hoboken, NJ: Wiley-Blackwell, 2015. Vol. 13, no 2, 177-195 p.
Keyword [en]
Business Model Innovation, Collaborative Teaching Practices, Student Learning, Teaching Approaches, Teaching Using Workshops, Technology and Innovation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-28113DOI: 10.1111/dsji.12061Scopus ID: 2-s2.0-84926299662OAI: oai:DiVA.org:hh-28113DiVA: diva2:805771
Projects
BMI Wind
Funder
Knowledge Foundation, 20120315
Available from: 2015-04-16 Created: 2015-04-16 Last updated: 2015-04-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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