The names people choose for themselves on the internet have not been subjected to any great extent of study. This essay seeks to contribute to the field by studying online personal names in the context of online gaming. Specifically, this essay investigates the naming customs in the action role-playing game Diablo III. A total of 200 names were gathered from two different sources, one Swedish and one American, in equal numbers and subsequently analyzed in order to answer questions regarding the orthography of the names, whether or not they suggest gender, and identify any lexical or connotational content. The results showed that of the Swedish names 61% were orthographically normative, 14% suggested gender, and that 42% of the names contained apparent lexical meaning. For the American names, the results showed that 46% were orthographically normative, 17% suggested gender, and that 53% of the names contained apparent lexical meaning. From this, the conclusion can be drawn that the naming customs of Swedish and American players of Diablo III seem to vary, but that the difference is small. Additionally, it can be concluded that the naming customs of Diablo III are distinctly different from those of the Swedish and American societies.