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The value of Trade Show Intelligence
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-2427-3148
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Trade Show Intelligence continues to be a missed opportunity for companies. Trade shows typically represent the largest expense of any single marketing activity for companies today, still many have great difficulties defending their costs. This is in large because companies systematically do not perform any trade show intelligence. The main reason for this comes down to planning and skills. In this presentation the author introduces his new book on Exhibit Marketing (Springer, 2013) and shows how Trade Show Intelligence is done in practice.

Place, publisher, year, edition, pages
2014.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-27048OAI: oai:DiVA.org:hh-27048DiVA: diva2:763477
Conference
International Competitive Intelligence Conference: ECIS - European Competitive Intelligence Symposium, Bad Nauheim, Germany, April 9-10, 2014
Available from: 2014-11-14 Created: 2014-11-14 Last updated: 2015-01-20Bibliographically approved

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Solberg Søilen, Klaus

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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