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Business Sustainability and E-footprints on Earth’s Life and Ecosystems: Generic Models
Oslo School of Management, Oslo, Norway.
University of Strathclyde, Glasgow, United Kingdom.
2012 (English)In: European Business Review, ISSN 0955-534X, Vol. 24, no 6, 543-552 p.Article in journal (Refereed) Published
Abstract [en]

Purpose: Companies and their business networks impact on Earth's life and ecosystems must be seriously addressed and minimized. The purpose of this paper therefore proposes and describes a generic model as well as a network model of business sustainability.

Design/methodology/approach: "Business sustainability" is defined as a company's or an organization's efforts to manage its impact on Earth's life- and eco-systems and its whole business network. The work concentrates on one research question, namely: how can business sustainability and E-footprints be conceptualised?

Findings: The model introduced emphasises not only the importance of business networks adopting an E-footprint and an Earth-to-Earth (EE) cradle-to-cradle approach, but also a transformative Earth (E) footprint-model derived and inspired from a causal framework in complexity sciences. Research limitations/implications: Research is rare that simultaneously focuses on EE-approaches, E-footprint stakeholders and zero-sum cycles. The authors have striven to address this gap by introducing a business sustainability model in an EE-approach and with an interconnecting transformative E-footprint-model.

Practical implications: It is crucial to embed appropriate routines and processes within the company in the first instance with the aim of business sustainability. This may cause a ripple effect in the company's business network as raw material producers, value-adding suppliers and customers become drawn into make appropriate strategic, tactical and operative adaptations in their own business dealings. This stresses the importance of E-footprint stakeholders fostering networks of both interdependent and collaborative corporate efforts aimed at business sustainability.

Originality/value: The main contribution should be a business sustainability model of life and ecosystems from an EE-approach with a transformative E-footprint.model. Each company within a business network must endeavour to minimise its E-footprint through its zero-sum cycles. These should be seen as interdependent and interconnected thereby contributing to the total E-footprint of the business network. © Emerald Group Publishing Limited.

Place, publisher, year, edition, pages
Bingley, UK: Emerald Group Publishing Limited, 2012. Vol. 24, no 6, 543-552 p.
Keyword [en]
Transformative, Business, Sustainability, Earth, EE-approach, E-footprint, Interface, Sustainable development, Ecosystems
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26968DOI: 10.1108/09555341211270555Scopus ID: 2-s2.0-84867174730OAI: oai:DiVA.org:hh-26968DiVA: diva2:760509
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2015-02-10Bibliographically approved

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CiteExportLink to record
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Citation style
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