hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A Conscientious Corporate Brand Model – A Taiwanese Assessment
National Chung Hsing University, Taichung, Taiwan .
Oslo School of Management, Oslo, Norway.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
2012 (English)In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 8, no 2, p. 256-267Article in journal (Refereed) Published
Abstract [en]

A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study is based upon Taiwanese business-to-business relationships. Copyright © 2012 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney: InderScience Publishers, 2012. Vol. 8, no 2, p. 256-267
Keywords [en]
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Taiwan
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26956DOI: 10.1504/IJBG.2012.045399Scopus ID: 2-s2.0-84867810624OAI: oai:DiVA.org:hh-26956DiVA, id: diva2:760478
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2018-03-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Svensson, Göran

Search in DiVA

By author/editor
Svensson, Göran
By organisation
Centre for International Marketing and Entrepreneurship Research (CIMER)
In the same journal
International Journal of Business and Globalisation
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 136 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf