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A Conscientious Corporate Brand Model – A Taiwanese Assessment
National Chung Hsing University, Taichung, Taiwan .
Oslo School of Management, Oslo, Norway.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
2012 (English)In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 8, no 2, 256-267 p.Article in journal (Refereed) Published
Abstract [en]

A construct of conscientious corporate brands (hereinafter called CCBs) is tested by examining the environmental and climate change issues, and the internal and external corporate codes of ethics as dimensions of CCBs. The objective is to validate research in ethical branding by testing 'the conscientious dimension' of a corporate brand. The study is based upon Taiwanese business-to-business relationships. Copyright © 2012 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney: InderScience Publishers, 2012. Vol. 8, no 2, 256-267 p.
Keyword [en]
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Taiwan
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26956DOI: 10.1504/IJBG.2012.045399Scopus ID: 2-s2.0-84867810624OAI: oai:DiVA.org:hh-26956DiVA: diva2:760478
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2014-11-10Bibliographically approved

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