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A Validation of a Conscientious Corporate Brand Framework – a Turkish Study
Yeni İK Consulting Group, Istanbul, Turkey.
School of Business, Istanbul University, Istanbul, Turkey.
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway.
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2013 (English)In: International Journal of Business and Globalisation, ISSN 1753-3627, E-ISSN 1753-3635, Vol. 10, no 2, 173-184 p.Article in journal (Refereed) Published
Abstract [en]

This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies. Copyright © 2013 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney: InderScience Publishers, 2013. Vol. 10, no 2, 173-184 p.
Keyword [en]
Brand, Business-to-business relationships, Climate change, Code of ethics, Conscientious, Natural environment, Turkey
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26954DOI: 10.1504/IJBG.2013.052253Scopus ID: 2-s2.0-84875885716OAI: oai:DiVA.org:hh-26954DiVA: diva2:760476
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2014-11-05Bibliographically approved

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