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Research Designs and Scientific Identity in Marketing Journals: Review and Evaluation
Oslo School of Management, Oslo, Norway.
Deakin University, Burwood, Australia.
2007 (English)In: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 41, no 5/6, p. 419-438Article in journal (Refereed) Published
Abstract [en]

Purpose – This research is based upon the assumption that the empirical research designs and the scientific identity of a journal are related. The objective is to review and evaluate the empirical research design of papers to determine the scientific identity of a selection of academic marketing journals.Design/methodology/approach – The journal sample consists of the Australasian Marketing Journal (AMJ), the European Journal of Marketing (EJM) and the Journal of Marketing (JM). The review and evaluation considers a six‐year period, namely 2000‐2005. The content analysis consisted of 811 papers.Findings – The scientific identity of JM may be seen as built upon quantitative research designs and the North American paradigm of research values. The scientific identity of AMJ is based upon a mix of empirical research designs and the Australian paradigm of research values. The scientific identity of EJM is also based upon a mix of empirical research designs, but a multi‐continental paradigm of research values.Research limitations/implications – The leading continental journals in marketing maintain a scientific identity based upon the continental paradigm of research values. If it is driven to the extremes, a paradigmatic myopia and inertia of research designs may evolve that limit the scientific identity to be dogmatic and narrow‐focused rather than variable and broad‐focused.Originality/value – A cross‐continental review and evaluation of research designs and scientific identity of academic marketing journals is presented.

Place, publisher, year, edition, pages
Bingley, United Kingdom: Emerald Group Publishing Limited, 2007. Vol. 41, no 5/6, p. 419-438
Keywords [en]
Marketing, Research, Research methods, Serials
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26950DOI: 10.1108/03090560710737543ISI: 000247719500002Scopus ID: 2-s2.0-34249679603OAI: oai:DiVA.org:hh-26950DiVA, id: diva2:760472
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2018-03-22Bibliographically approved

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Svensson, Göran

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf