hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Research Criteria in Marketing Journals: AMJ, EJM and JM
School of Business and Economics, Linnaeus University, Växjö, Sweden.
School of Management and Marketing, Deakin University, Australia.
2007 (English)In: Australasian Marketing Journal, ISSN 1441-3582, Vol. 15, no 3, 83-93 p.Article in journal (Refereed) Published
Abstract [en]

The aim of this paper is to assess a selection of marketing journals in terms of: (i) the proportion of 'empirical' versus 'non-empirical' contributions; (ii) the proportion of national versus international research data; (iii) the geographic origin of research data; and (iv) the authors' geographic affiliations. The sample consists of: Australasian Marketing Journal (AMJ), European Journal of Marketing (EJM) and Journal of Marketing (JM). The empirical findings indicate that empirical contributions dominate in the selected journals. In addition, the geographic origin of research data and the authors' geographic affiliation with empirical research data varies across the selected journal titles. In addition, there are only minor differences between national and international research data.

Place, publisher, year, edition, pages
Oxford, UK: Elsevier, 2007. Vol. 15, no 3, 83-93 p.
Keyword [en]
Marketing, journals, data collection, research criteria, research data, geographic affiliation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26941OAI: oai:DiVA.org:hh-26941DiVA: diva2:760188
Available from: 2014-11-03 Created: 2014-11-03 Last updated: 2015-02-17Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Svensson, Göran
In the same journal
Australasian Marketing Journal
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 63 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf