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Constituents of Buyers’ Satisfaction in Puerto Rican Business Relationships
School of Business and Entrepreneurship, Turabo University, Gurabo, Puerto Rico.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway & Deakin University, Australia.
2012 (English)In: International Journal of Electronic Customer Relationship Management, ISSN 1750-0664, E-ISSN 1750-0672, Vol. 6, no 2, 193-215 p.Article in journal (Refereed) Published
Abstract [en]

The objective of this study is to examine how relational, transactional and resource-dependence relationship dimensions influence buyers' non-economic satisfaction in Puerto Rican buyer-supplier relationships. The initial sampling frame comprises the 500 largest companies in Puerto Rico based upon revenue across multiple industries. Key informants on the buyer side were interviewed, using a mailed questionnaire. The response rate was 11%. A three step regression approach was conducted to analyse the results. The results indicate a high explanatory power of the tested dimensions affecting buyers' satisfaction. The analysis yields support to the argument that trust, cooperation, continuity and formalisation relate positively, and opportunism negatively, to buyers' non-economic satisfaction in Puerto Rican business relationships. This study of the constituents of buyers' satisfaction makes a contribution to theory since it proposes important relationship dimensions and measurement instrument for the benefit of other researchers and practitioners in the field. Copyright © 2012 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney, Bucks: InderScience Publishers, 2012. Vol. 6, no 2, 193-215 p.
Keyword [en]
trust, relationship satisfaction, relationship quality, business relationships, cooperation, continuity, opportunism, buyers, suppliers, Puerto Rico
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26925DOI: 10.1504/IJECRM.2012.048722Scopus ID: 2-s2.0-84865750292OAI: oai:DiVA.org:hh-26925DiVA: diva2:760144
Available from: 2014-11-03 Created: 2014-11-03 Last updated: 2015-02-17Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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