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Efficient Consumer Response – its Origin and Evolution in the History of Marketing
Växjö University School of Management and Economics & Göteborg University School of Economics and Commercial Law, Sweden.
2002 (English)In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 40, no 5, 508-519 p.Article in journal (Refereed) Published
Abstract [en]

The article provides a non‐mainstream discussion the origin and evolution of efficient consumer response (ECR) in marketing literature. It challenges generally believed positions in the area of the concept. In addition, the novelty value of ECR is questioned. The author argues that ECR has parts of its origin and evolution in the managerial school of marketing and in the three classical schools of marketing, namely the functional school, the commodity school, and the institutional school.

Place, publisher, year, edition, pages
Bingley, UK: Emerald Group Publishing Limited, 2002. Vol. 40, no 5, 508-519 p.
Keyword [en]
Marketing mix, Marketing theory, History, Consumer behaviour
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26809DOI: 10.1108/00251740210430489OAI: oai:DiVA.org:hh-26809DiVA: diva2:755764
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2015-02-17Bibliographically approved

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CiteExportLink to record
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Citation style
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