hh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
“Glocalization” of business activities: a “glocal strategy” approach
School of Management and Economics, Växjö University, Växjö, Sweden & School of Economics and Commercial Law, Göteborg University, Göteborg, Sweden.
2001 (English)In: Management Decision, ISSN 0025-1747, E-ISSN 1758-6070, Vol. 39, no 1, 6-18 p.Article in journal (Refereed) Published
Abstract [en]

The topic of this article provides a discussion on the importance of well‐defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on, and is exemplified through, the globalization of business activities and the term “global strategy”. The widespread use of popular jargon cannot cover the fact that a genuine or true global strategy approach appears to be a managerial utopia. The terms “glocal strategy” and the “glocalization” of business activities are introduced to enhance the accuracy of the present usage by scholars and by practitioners of the term global strategy and the phenomenon often described as the globalization of business activities.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2001. Vol. 39, no 1, 6-18 p.
Keyword [en]
International trade, Globalization, Multinationals, Strategy
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26805DOI: 10.1108/EUM0000000005403OAI: oai:DiVA.org:hh-26805DiVA: diva2:755756
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2015-02-23Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Svensson, Göran
In the same journal
Management Decision
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 224 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf