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Antecedents and Postcedents of Satisfaction in Business Relationships in Canada
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Oslo School of Management, Oslo, Norway; Deakin University, Australia & University of Johannesburg, Johannesburg, South Africa.
Oslo School of Management, Oslo, Norway.
2011 (English)In: International Journal of Logistics Economics and Globalisation, ISSN 1741-5373, E-ISSN 1741-5381, Vol. 3, no 4, p. 189-209Article in journal (Refereed) Published
Abstract [en]

This paper reports the findings of an investigation of whether trust and commitment influence satisfaction, and whether satisfaction then influences specific investments, opportunism, and formalisation. Using data collected in a survey of Canadian managers and executives, a model derived from marketing theory and previous empirical research was tested. The model includes both relationship marketing concepts and transaction cost theory concepts, an approach rarely encountered in existing studies. Satisfaction in an exchange relationship is formed by keeping promises in an iterative process, and serves as a safeguard against possible future risks (e.g., opportunism). Finally, we discuss the limitations of the study.

Place, publisher, year, edition, pages
Olney, Bucks: InderScience Publishers, 2011. Vol. 3, no 4, p. 189-209
Keywords [en]
relationship, quality, trust, commitment, satisfaction, specific investments, opportunism, formalisation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26775DOI: 10.1504/IJLEG.2011.044960OAI: oai:DiVA.org:hh-26775DiVA, id: diva2:755697
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2018-03-22Bibliographically approved

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Svensson, Göran

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