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Triadic trust in business networks: a conceptual model and empirical illustration
School of Management and Economics, Växjö University, Växjö, Sweden.
2004 (English)In: European Business Review, ISSN 0955-534X, Vol. 16, no 2, 165-190 p.Article in journal (Refereed) Published
Abstract [en]

Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2004. Vol. 16, no 2, 165-190 p.
Keyword [en]
Trust, Relationship marketing, Business links
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26772DOI: 10.1108/09555340410524265OAI: oai:DiVA.org:hh-26772DiVA: diva2:755689
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2015-02-23Bibliographically approved

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Svensson, Göran
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CiteExportLink to record
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Citation style
  • apa
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