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Properties of quality constructs in Canadian business relationships
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Odette School of Business, University of Windsor, Windsor, ON, Canada.
Oslo School of Management, Oslo, Norway.
Oslo School of Management, Oslo, Norway.
2012 (English)In: International Journal of Business Excellence, ISSN 1756-0047, Vol. 5, no 4, 429-443 p.Article in journal (Refereed) Published
Abstract [en]

This paper investigates whether satisfaction, in B2B relationships, is a mediating construct between the antecedents, trust and commitment, and subsequent outcomes. Using data from a survey of Canadian managers and executives, the study tested a structural equation model, the trust, commitment, satisfaction (TCS) model, where the antecedent constructs, trust and commitment, are mediated by the satisfaction construct, which in turn influences coordination, cooperation and continuity or 'consequence' constructs. The tested model indicated an acceptable fit, validity and reliability. The analysis in the present study reinforces the argument that satisfaction plays a mediating role in creating enduring relationships in business contexts. Copyright © 2012 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
Olney, Bucks: InderScience Publishers, 2012. Vol. 5, no 4, 429-443 p.
Keyword [en]
business to business, B2B, relationship marketing, quality, trust, satisfaction, commitment, coordination, cooperation, continuity, Canada
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26763DOI: 10.1504/IJBEX.2012.047908Scopus ID: 2-s2.0-84863886777OAI: oai:DiVA.org:hh-26763DiVA: diva2:755672
Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2015-02-24Bibliographically approved

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