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The Usage of Social Media by the Agri-Business Companies in Brazil
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Bumenau, Blumenau, Brazil.
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-0554-9591
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-8194-2053
Universidade Regional de Blumenau, Blumenau, Brazil.
2014 (English)In: Journal of Academy for Advancement of Business Research, ISSN 2332-0311, E-ISSN 2332-032X, Vol. 2, no 1, 89-98 p.Article in journal (Refereed) Published
Abstract [en]

This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.

Place, publisher, year, edition, pages
Miami, FL: IAABR , 2014. Vol. 2, no 1, 89-98 p.
Keyword [en]
Social media, strategy, relationship
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-26506OAI: oai:DiVA.org:hh-26506DiVA: diva2:747152
Available from: 2014-09-15 Created: 2014-09-15 Last updated: 2015-11-19Bibliographically approved

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Reinert, VeniltonAwuah, GabrielAndersson, Svante
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CiteExportLink to record
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