Established firms find it difficult to innovate their business models. However, research suggests different approaches to overcome this. One of those is learning network. Research has also shown that learning networks can be used as an arena to coproduce knowledge between academia and industry. In this article, the authors provide an understanding of how learning networks can be used to improve the quality of knowledge coproduction on business model innovation and suggest a framework that can be used to facilitate knowledge coproduction related to business model innovation in the context of maintenance services for wind energy industry. The article suggests that learning networks are an appropriate approach not only to address practical problems but also to develop theoretical understanding of how organizational inertia related to business model innovation could be overcome and what are the benefits for the involved participants.