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The impact of the change in a product name on the consumer's perception and behavior
Sourdot-Derexel, Elise
Halmstad University.
Gerlica, Trim
Halmstad University.
2014 (English)
Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE credits
Student thesis
Place, publisher, year, edition, pages
2014. , p. 77
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:hh:diva-25531
OAI: oai:DiVA.org:hh-25531
DiVA, id:
diva2:722411
Subject / course
Business Management
Presentation
2014-06-02, 13:24 (English)
Supervisors
Reinert, Venilton
Available from:
2014-06-12
Created:
2014-06-08
Last updated:
2018-05-22
Bibliographically approved
Open Access in DiVA
fulltext
(1014 kB)
5687 downloads
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FULLTEXT01.pdf
File size
1014 kB
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SHA-512
9c2a30ce9806aafc6ff9439959e364a600db1c8036dcdffbfbe921286300e1882cdcc87e5334ddeb00eecca74c614eff3abbb4d90aee13f505228e3159754f64
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fulltext
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Halmstad University
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Economics and Business
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Total: 5689 downloads
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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