The olfactory experiential marketing online

Lelong, Floriane; Tartas, Julien

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The olfactory experiential marketing online

Lelong, Floriane

Halmstad University, School of Business and Engineering (SET).

Tartas, Julien

Halmstad University, School of Business and Engineering (SET).

2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2014.

Keywords [en]

experiential marketing, generation Y, consumer behavior, consumer purchase decision, olfactory experiential marketing online

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hh:diva-25478OAI: oai:DiVA.org:hh-25478DiVA, id: diva2:721250

Subject / course

Marketing

Supervisors

Venilton, Reinert

Examiners

Helgesson, Thomas

Available from: 2014-06-09 Created: 2014-06-03 Last updated: 2014-06-09Bibliographically approved

Open Access in DiVA

the olfactory experiential marketing(1580 kB)

2144 downloads

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File name FULLTEXT01.pdfFile size 1580 kBChecksum SHA-512

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Total: 2144 downloads

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