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The olfactory experiential marketing online
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014.
Keyword [en]
experiential marketing, generation Y, consumer behavior, consumer purchase decision, olfactory experiential marketing online
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-25478OAI: oai:DiVA.org:hh-25478DiVA: diva2:721250
Subject / course
Marketing
Supervisors
Examiners
Available from: 2014-06-09 Created: 2014-06-03 Last updated: 2014-06-09Bibliographically approved

Open Access in DiVA

the olfactory experiential marketing(1580 kB)838 downloads
File information
File name FULLTEXT01.pdfFile size 1580 kBChecksum SHA-512
6f630a676a91e6e490db93d134b44c5235d54f35d1a6469b88ac2fb72689f97062b90aefa38a36b03d238a32830bb5ed62da14bffc245c3e58c4b3fc070a4ed6
Type fulltextMimetype application/pdf

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Total: 838 downloads
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Total: 114 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf