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The country of origin effect on the consumer behaviour: The impact of the "Made in France" on the Swedish consumer behaviour
Halmstad University, School of Business and Engineering (SET). Claude-Bernard Lyon 1 University . (Group 8)
Halmstad University, School of Business and Engineering (SET). Troyes Business School. (Group 8)
2014 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Place, publisher, year, edition, pages
2014. , p. 76
Keywords [en]
Made in France, Frenchness, French products, country of origin effect, consumer behaviour, Swedish consumers
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-25469OAI: oai:DiVA.org:hh-25469DiVA, id: diva2:720850
Subject / course
International Marketing
Presentation
2014-06-02, 0103, University of Halmstad, Halmstad, 15:30 (English)
Supervisors
Examiners
Available from: 2014-06-09 Created: 2014-06-02 Last updated: 2018-05-22Bibliographically approved

Open Access in DiVA

Bachelor thesis Gradassi, Viennot(2262 kB)778 downloads
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File name FULLTEXT01.pdfFile size 2262 kBChecksum SHA-512
2c1045c69a48862684ac28bcf8233a8c44405ff46aef5875d333ba3be3e1807e102d46f403aa2929e5755d098031183aba9890d37d83533ec3900cc0d41490de
Type fulltextMimetype application/pdf

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Gradassi, FlorentViennot, Justine
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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