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Key success factors for Ericsson mobile platforms using the value grid model
Blekinge Institute of Technology, Ronneby, Sweden.ORCID iD: 0000-0002-2427-3148
ST-Ericsson AB, Product Marketing Technology, Lund, Sweden.
School of E-Commerce, University of Mannouba, Tunis, Tunisia.
2012 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 65, no 9, 1335-1345 p.Article in journal (Refereed) Published
Abstract [en]

This research aims to illustrate the value grid framework in a multinational company: Ericsson Mobile Platforms AB (EMP). How does the value grid model help to define the organization's Key Success Factors (KSF)? For this case study, the value grid concept proves to be a valuable heuristic tool to locate opportunities that are not evident when applying a traditional value chain approach. The value grid approach allows firms to identify opportunities and threats in a more explicit way than with the traditional value chain model. One year after the data was collected in 2007, ST Microelectronics and Ericsson merged their wireless semiconductor businesses with the goal of creating the industry's strongest product offering in semiconductors and platforms for mobile applications. The reasons for the merger can be seen directly from the value chain analysis. The new company, which is named ST-Ericsson, can now identify indirect ways of influencing demand by playing a coordinative role with network operators. © 2011 Elsevier Inc.

Place, publisher, year, edition, pages
New York: Elsevier, 2012. Vol. 65, no 9, 1335-1345 p.
Keyword [en]
Value chain, Value grid, Value network, Key success factors, Business intelligence, Mobile phone industry
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-25204DOI: 10.1016/j.jbusres.2011.10.002ISI: 000306049100015Scopus ID: 2-s2.0-84861741407OAI: oai:DiVA.org:hh-25204DiVA: diva2:714896
Available from: 2014-04-29 Created: 2014-04-29 Last updated: 2015-02-24Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
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