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Exhibit Marketing & Trade Show Intelligence: Successful Boothmanship and Booth Design
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-2427-3148
2013 (English)Book (Refereed)
Place, publisher, year, edition, pages
Springer, Heidelberg: Springer Berlin/Heidelberg, 2013, 1. , p. 150
Series
Management for Professionals, ISSN 2192-8096 ; 45
Keyword [en]
Competitive Intelligence, Event Marketing, Exhibit Marketing, Market Intelligence, Trade Shows
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-24093DOI: 10.1007/978-3-642-36793-9ISBN: 978-3-642-36793-9 OAI: oai:DiVA.org:hh-24093DiVA: diva2:676135
Available from: 2013-12-05 Created: 2013-12-05 Last updated: 2014-11-24Bibliographically approved

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Solberg Søilen, Klaus

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CiteExportLink to record
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Citation style
  • apa
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