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Barriers in communication of an innovation strategy between strategic and operation level managers
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).
Halmstad University, School of Business and Engineering (SET), Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for Technology, Innovation and Marketing Management (CTIM2).ORCID iD: 0000-0002-8603-9269
2013 (English)In: Proceedings of the 20th EurOMA Conference: Operations Management at the Heart of the Recovery / [ed] Brian Fynes & Paul Coughlan, Dublin, 2013Conference paper, Published paper (Refereed)
Abstract [en]

Communication has been identified as the main barrier to strategy implementation. Using communications theory we develop a framework that can be used to understand important dimensions of communication when communicating innovation strategies. By means of a qualitative multi-case study approach, we analyze the strategy content, the communication channels used, and the communication uniformity among managers and relate these dimensions to strategy implementation success factors. We conducted a total of 32 interviews among senior managers in research and product development, HR managers, HR specialists, chief engineers, product managers, project managers, and engineers. We sought to understand how communication of an innovation strategy was performed and further how such communication was interpreted and acted upon. Our findings suggest that the content of the strategy together with the communication channels and the uniformity between managers will affect strategy implementation success. Further our findings suggest that intentional vagueness in strategy content, contrary to expectations, can be fruitful in certain cases.

Place, publisher, year, edition, pages
Dublin, 2013.
Keyword [en]
Innovation strategy, Strategy implementation, Communication
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-24055OAI: oai:DiVA.org:hh-24055DiVA: diva2:668783
Conference
20th EurOMA (European Operations Management Association) Conference, Operations Management at the Heart of the Recovery, Dublin, Ireland, 7-12 June, 2013
Projects
Ökad innovativitet genom strategisk HRM
Funder
Knowledge Foundation, 20100255
Available from: 2013-12-02 Created: 2013-12-02 Last updated: 2014-09-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf